Blown Away by Lumia challenges public at malls in Bulgaria with Deo as host

The Nokia-like Smoked by Windows Phone campaign, Blown Away by Lumia, has gone to Bulgaria with public heading through popular shopping malls in Sofia being challenged to beat the Lumia 800. Already witnessed in other countries, including India which produced some interesting (yet humorous) results, the challenge is successful at pulling in the punters to show off Microsoft's platform powering Nokia products.

Popular Bulgarian artist Deo took to the helm and led the team through the challenges. These included uploading photos to Facebook, opening web pages and posting status updates to social networks - basic smartphone tasks. Should the participant beat the Lumia 800, they'd pocket 50 lev, but if they failed they'd have to publicly admit defeat.

Check out some more shots after the break.

Source: MobileBulgaria; thanks Eirenach for the tip!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • Ghetto shops here in Chicago are now selling Luima 900 cases
  • This is getting old!
  • Shut up
  • Go suck a dick and die!
  • Fúck you! Fúckin fúckbag muthafúcka
  • Hahahahahahah...ohhhhh look, the cool WP gangster...go eat your mom's dick fagggggot!!! Lol
  • You either quit this behaviour, or I'll write a report to your teacher and / or parents.
  • I can imagine it gets old watching high end phones get blown away by the new kid on the block, when you own them. :-)
  • LOL! ^
  • I was thinking the same thing but then I continued with my life ...
  • Yeah, you must be one of those people who was beaten in the challenge hey?
  • Yeah, that's why I'm rocking both the Focus S and Titan 2. Go to the forums and read my posts about them. Thank you MSFT for the generous promotion!
  • Funny thing that from all the pictures of the competition you've chosen to feature the one with the asian guy who is most certainly not Bulgarian :)
  • At first I was thinking Ronnie James Dio.
  • This good, it shows the public around the world what windows phone software can do on a good device never mind on a powerful device like my Lumia 900
  • 50 leva...that's about $32, or €25, or £20.
    Cheapskates :P
    On a more serious note, Nokia seems to be doing a good job in the Bulgarian market. I've seen some seriously huge bilboards, and quite a lot of TV / magazine ad presence.
    My brother, who is the manager of a local carrier store, seems to be excited about the Lumia as well. Just as a comparison, when I bought my Omnia 7 from him a couple of years ago, he advised against it, stating that "Windows is slow". But it seems Nokia has had their way with them, promoting the phones and building excitement about the WP platform.
    Also, I'm not entirely sure, but employees might be getting a bonus for selling you a Lumia, which I think is a bad practice if undisclosed. But I guess it's only fair, considering other phones have been sold the same way for years.