Shake your booty with Zane Lowe and Nokia
Zane Lowe has announced an array of dates for his UK university tour, which kicks off in Lincoln tomorrow. The established DJ, who also currently hosts the BBC Radio 1 Evening Show, has partnered with Nokia to "connect" the tour. This is an opportunity for Nokia to work on promotion while we wait until recently announced hardware is available to consumers.
The manufacturer has made it a strategic focus to tackle the issue with younger consumers turning away from Nokia. To aid this effort, the company has released (and continues to do so) Windows Phones with multiple themes available for more choice.
Lowe notes how he's been a fan of the Finnish company's products and services for some time,
He was indeed referring to Nokia Music for Windows Phone. The full list of dates for his UK tour are as follows:
- September 17 - University of Lincoln
- September 18 - Leeds University
- September 22 - Liverpool University
- September 24 - Keele University
- September 26 - Norwich UEA
- September 27 - University of Bath
- September 28 - University of Oxford
- September 29 - University of Manchester
- September 30 - University of Birmingham
- September 30 - University of Nottingham
- October 4 - University of Warwick
- October 11 - University of Essex
- October 12 - Bournemouth University
- October 14 - University of Leicester
- October 18 - University of Sheffield
- October 19 - Brunel University
Check out coverage from Lowe's previous tour with Skrillex:
Nokia has done well to connect with the younger generation through live music events and sponsorship. By the time Apollo launches and we see Lumia hardware at retain stores, there'll hopefully be at least a level of interest from the youth of today in a new smartphone that helps them remain connected, not just socially, but to their favourite music too. The unlimited Zune Pass is an enticing offer.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
SWEET!!!! never heard of him.
Video is not supported! Fail :'(
Not a fan of him myself, but a big thing for the UK
Microsoft should have done this from day one! This is the same tactic Blackberry used all those years ago in order to fuse their brand with the younger generation and create a trend. They shouldn't rely on Nokia, they should be doing this at every event just like Blackberry did which is how they gained mindshare; though the Nokia brand is better suited for this purpose as the appeal is better.
MY NAME IS SKRILLIX :P
Norwich University!!!??! University of East Anglia please. Looks like WPCentral got it right.
Damn, if only he was performing for an Apple crowd then I could make a joke about a Kiwi DJ performing for iSheep :P
I think his name would be cooler if you replace 'a' with 'u' and 'w' with 'v' hehehe :-)
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