E3 reportedly wants to revamp its image according to leaked presentation

What you need to know

  • E3 is a gaming event that takes place every year.
  • E3 isn't as popular as it once was due to the rising popularity of conferences like Gamescom.
  • The organizers want to revamp the event so that it's better for the public.
  • An allegedly leaked presentation revealed these plans.

It's no secret that E3 isn't having the best time in recent years. While conferences like Gamescom garner hundreds of thousands of visitors, E3 2019 saw around 66,000. In an effort to revamp the event's format and attract more people, the organizing body wants it to rebrand it as a "fan, media, and influencer" festival. GameDaily managed to get its hands on a presentation on just how this would work.

We've highlighted some of the main points below. However, the focus here appears to be on "experiences" instead of an overflow of traditional booths.

  • There will be eight experience hubs in the middle of the traditional booths.
  • There may be a strong focus on celebrities and other influential people to attend.
  • There may be an industry-only day before the event opens up to the public.
  • E3 wants to focus on "social good" to become more popular with younger people.
  • Paid media partnerships with major outlets to increase the reach of E3 and exhibitors.

As with any such leak, take it with a grain of salt. For all we know, this could be an elaborate hoax. However, from what we've heard, it looks like this presentation is real because a number of different sources can corroborate it.

What do you think about E3's plans to revamp its image and increase attendance? Let us know. Do you think it's going to work?

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Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.

4 Comments
  • It's likely that they got it from ESA, so.. But the major issue is how they avoided questions about protecting sensitive data after the leaks. They can keep my invite If it doesn't get a decent response. E3 is definitely not a priority for many cause of it.
  • Just don't turn it to another TGS.
    Business Day is still cool but Public Day... way toooooooo many people.
    Want to play a game? Must be there early in the morning, else the line (popular ones) would normally take 4~5 hours.
  • Bad idea, bad idea and bad idea. Social? Influencer? Then why go to E3?
  • Social good? Celebrities? ... Not sure if I like the sound of this. Seems like it'll turn into another outlet for more political BS from Hollywood et al. But, it's possible it could be a "hoax" as the article suggests, so we'll see what happens next year.