EE will be scrapping the Orange Wednesday 2-for-1 cinema ticket deal after being available for a decade. Customers of Orange (and subsequently EE) have enjoyed a weekly deal that allowed them to head down to their local cinema to check out the latest blockbusters at a reduced price. This offer will no longer be available after February 2015, but the carrier stresses they are working on a worthy successor. According to Marketing Magazine:
The reasoning behind the move is due to EE failing to agree terms with its commercial partner, film distribution body Cinema First. It was a strange service to remain active under the EE branding, especially given the operator has been pushing 4G and movies since becoming the umbrella brand. It's not yet known what deal will replace Orange Wednesday.
Source: Marketing Magazine
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.