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Entry-level Lumia 530 announced, runs Windows Phone 8.1

Microsoft today announced the Lumia 530, a brand new entry-level Windows Phone. Those who recall the affordable Lumia 520 will know exactly who Microsoft is targeting with its successor. This Windows Phone is the latest handset to come from the tech giant running Windows Phone 8.1 and featuring a quad-core processor to boot. The only difference being the price, which will see both the single-SIM and dual-SIM variants be listed for under €100.

Specifications wise, the Lumia 530 is powered by a 1.2 GHz quad-core Snapdragon 200 processor, a 4-inch LCD display, 5MP shooter, 512MB of RAM and 4GB internal storage (with the option to expand with microSD support). As touched on above, the Lumia 530 will be available in two editions, both single and dual-SIM (3G).

Colour options include bright orange, bright green, white and dark grey. Shells are changeable, as expect. Microsoft plans to launch both handsets in select markets in August. Hit up the Nokia website for more details.

Rich Edmonds is a word conjurer at Windows Central, covering everything related to Windows, gaming, and hardware. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a device chassis. You can follow him over on Twitter at @RichEdmonds.

528 Comments
  • "512MB of RAM" Not again
  • It's a cheap phone. You shouldn't expect higher specs on stuff that sells for 100€. If you do, you're just delusional.
  • Well 525 has 1 GB and it's price is around 100 Euroes
  • The 525 isn't available almost anywhere. In case you haven't noticed. Because it is not good business to produce it in mass scale.
  • Moto E has 1 GB of RAM and they are selling that much cheaper than this. Motorola is not a non-profit organization, am I right?
    I agree WP doesn't need that much of RAM to run smoothly but playing even basic games requires it (like Subway Surfer) and some of the apps (like incoming LockScreen app) requires 1 GB. Assuming that even basic user will play some games and install some apps to his/her mobile, can't they give him/her more than what they offered in predecessor? They do add powerful processor to this but somehow adding more RAM is still a blasphemy?
  • +520 In India Moto E is selling like hot cakes. Lumia 530 has no chance at all even 630 has no chance
  • But these hotcakes got a competition Asus Zenfone 4 which is less in price and offers more things and yes it is having better looks than the Crap E http://www.flipkart.com/asus-zenfone-4-a400cg/p/itmdxza4qptg8f3f?pid=MOB...
  • Asus has dual core ram.. compared to quad core here please check in the link u provided.  yes more RAM less processing speed. take ur pick
  • Asus has a dual core Intel processor WITH hyperthreading which means a single core has 2 threads effectively making it a quad core processor.
    Also benchmarks suggest it is more powerful than snapdragon 400 Posted via Windows Phone Central App
  • Dual core Ram? :O innovation! /s
  • Moto E cant as much as take a glance at the quality levels offered by NOKIA/MS. A person wanting a quality product can only come towards Nokia first and Sony second.
  • Enough said
  • Seems that no one has chances in India,well,they will sell it in other country's who the hell cares about India !
  • When moto goes bankrupt you'll be glad...
  • The Moto E is a great phone... And Google sells it at great losses. Currently, yes, Motorola is a non-profit company. And Google does it on purpose. However, once the company is handed to Lenovo, you may see things changing.
    Microsoft on the other hand doesn't wish to have a money-losing phone division. They're not that committed to making phones as it is, already. Making phones at losses will be a no no for the shareholders. And you know what Satya does to money-losing things...
  • So this statergy is to earn money? Don't think so...
  • Google does not own Motorola anymore
  • Yes, they do. The deal wasn't completed yet. It's still in the regulatory approval stages.
  • Google? Motorola got sold to Lenovo a while ago, didn't it?
  • Not yet. They announced the deal but it's still in that process of approvals.
  • "Microsoft on the other hand doesn't wish to have a money-losing phone division."
    Oh yes, because 1 GB of RAM is SO expensive, right? Windows Phone doesn't need 1GB RAM if apps are optimized, but in reality most apps and games are not optimized enough.
    And can you give me proof that Moto E it's being sold at a loss?
  • I think at this point, just start all windows phone's out at 1 GB RAM.   Lower cost devices, go with less ram, but always have the SD slot.  
  • THIS
  • SD slot is for storage; not RAM or memory!
  • RAM-module, shipping, and taxes and you are looking at around 10% higher priced phone. And seeing how MS wants to replace the Asha -line with WP (and that's really the only way they'll ever get any attention), they will continue to produce 512MB phones, to get to $70 and below prices.
  • "you are looking at around 10% higher priced phone."
    You know, Lumia 630 is priced at around $183 in India. IF I go by your +10% price for 1GB RAM, the Lumia 630's price becomes $201.30. I don't think that's much of a problem for people who were already willing to shell out $183. Especially considering the fact that then you can have access to all apps and games (including the very high-end ones - I don't remember much but I think NOVA 3, Spiderman Unlimited 2, GT Racing 2, and few other fall in this category). The extra $18 is worth it if you ask me as you also get to enjoy certain features and apps before they are ported to 512 MB devices (which usually takes around half a year for most games, examples Someway Surfers 2, Temple Run 2).
  • Don't forget GTA SanAndreas :D
  • Those pretty games are unlikely to run well on the SoC though. Not sure what's the reason, but most Lumias have seemed to be overpriced in India, being more expensive than elsewhere as well as being more expensive than competition.
  • "Those pretty games are unlikely to run well on the SoC though."
    Well, considering the Snapdragon 200 SoC should be mostly on par with the Snapdragon S4 premium tier SoC ( I think it's referred to as S4 Pro, while the lower ones as S4 play), I don't see any problems. Sure, the games may not run at 60 FPS, but is a decent frame rate like 40 or 45 FPS too much of a problem?
  • No they are not on par with S4 Pro. S400 would be on par.
  • Google it.
  • And you "know" all this because.....
  • Because I bother to read what's going on on other platforms instead of living encrusted in the WP shell.
  • Oh I'm sure they sell it at a huge loss. Do you tell yourself that as you buy a $650 high end model? Wake up, phones do not cost more to make than laptops. They are taking huge profits because half the consumers still think a subsidized phone "only" costs them $100
  • Hi, welcome to the rest of the World where we don't do that "subsidized" bullsh*t. Yet, these low cost phones are sold at a loss. How about doing some reading? Wouldn't hurt you...
  • Please point me to a story that shows a company selling smartphones for a loss. I would love to do that reading.
  • You should buy a Motorola!complaints,only complaints....MS should send people for a brain checkup before selling the phones to them,you could be on top of the list.
  • i am very happy with my 520! I don't hate Motorola at all. Just wished that 530 had something that could make it a worthy competitor.
  • Yea just because I'm comparing to other phone, that makes me a mentally handicapped. Nice logic!!! I won't buy android ever, I've been using Windows Phone since v6. I just don't understand these statergies of MS. Bringing a new product which has nothing much to offer than it's competetion seems no brain to me.
  • and btw, who are you? A fanboy who doesn't even want to look at competetion and say we have the best? Please join Apple forums ASAP.
  • I find this type of sniping at people quite nasty on a forum. Please respect each other. Thank you.
  • Please stop commenting, you're making me feel bad about reading the comment section.
  • Except for high end games 530 is best with 512 ram... If they would have given 1 gb of ram ,i bet you must have definitely asked for flash and then more internal memory and then HD display and then......
  • When I read high end games and 530/525/520 in one sentence, I stopped reading your comment further...
  • my 630 crashes while playing games like ' hill climb racing' and 'temple run2'.. Even though OS runs butter smooth, games stop running all of a sudden sometimes.. It's scary. I like the OS and love Nokia, but making 512mb ram phones while competitors have better so so spec phones is plain stupid.. Microsoft should fire their market research team first instead of Nokia employees..
  • My 630 doesn't.
  • Why? He's saying that people who buy into the 5xx serious off phones want more, which is exactly what the 5xx series is made for. It's made too hook people onto the ecosystem, if you want more, get a higher end phone and so complaining about the lowest end which is doing its job, and doing it fantastically.
  • True .. And then we have a lumia 530 equal to a hight end phone .. People here are always unsatisfied!! ..
  • Just saying they want a 930 at 530 prices. I want a unicorn too.
  • I don't want a   930 at 530 prices!   I want a 1520 at 530 prices.    
  • Lumia 535 will be on the charts soon featuring 1 GB or more RAM
  • Animated lockscreen
  • There are more than enough Games optimiced for 512MB, way more than you can expact from such a cheap phone. Also 512 MB Ram didn't stop the L520 from being a success. The 530 is bloody cheap at launch and before chrismas the device will possibly sell for 50$ without contract.
  • I don't think that's the right way to go. That's why people buy iPhones, because they work. I know older iPhones start lagging too, but most people don't want to know this yet. If the RAM isn't enough to run games smoothly, it soon won't be enough to run apps smoothly and then WP will be in the same boat as Android. And yes, WP gets clocked up, too. Take a new device with nothing on it and compare it to yours. It's just nothing compared to Android (yet). So I think it's not enough to say there are more things available than they can expect. If you think that 512MB phones just can't expect to run most apps they should probably rename it in WP Light or something like that, because you can't say they have the same experience if they have only parts of the apps available.
    I'm not saying this for me, I'm trying to see this from a regulars point of view.
  • I think people that buy this kind of phone though are just fine with the number of apps that are available. of course it's another kind of experiance on a low budget phone compared to a high end phone, thats how it's supposed to be. though it's important that the experiance on a 100$ phone is fluid and consistent. and that's the case with the 530 and 630.
  • My dad just got a 925, while I have a 920. Both running the same, without any indication of lag on mine. ;)
  • Both have the same specifications except the camera
  • Last year budget androids were shit.This year thanks to Moto and Asus Androids improved tremendously with 2gb ram and HD displays whereas Lumias remained same.530 stands no chance against zenfone 5 and moto g considering moto is getting cloberred by Asus in India Posted via Windows Phone Central App
  • Nokia X had 512..?
  • Wrong about Subway Surfers. It supports 512MB phones now, and many other WP games are stating to cater to the lower end phones as well. MS already said lock screen apps will support 512MB in the future too. That being said, if you're buying this phone to game on you're barking up the wrong tree to begin with. Not its intended purpose at all. That's as silly as buying a Prius to race NASCAR..
  • In fact you are right. Motorola under Google was anon-profit, loss making organization as google thought they don`t mind losing money on it just for the sake of not being completely dependent on the likes of Samsung. This may change now with the new owners. Newer phones they develope they will not be bale to sell at a loss.
  • Of course Motorola IS a "non-profit organization"!!! Before and during Google's ownership it has been losing money. People were saying Google will turn it around but that never happend. In fact it lost even bigger money precisely because of the Moto line! But then, Google's primary business is not selling hardware but selling ads so the more phones, the more ads. Never mind that the phones are selling at a loss.
  • Moto E was developed when Motorola was owned by Google, and was meant to be a loss leader to build the eco-system, I believe. And it's not dual-SIM either. The devil's in the details.
  • isn't MotoE dual-core...?
  • Moto isn't non profit they have just operated at a loss for the a good while. Posted via the WPC App for Android!
  • It is trivial to get a 525 online, even in countries where it hasn't been oficially released by carriers (like mine) it is easy to get an (imported) unlocked one at retailers. And furthermore, one can get a Moto E (maybe even a Moto G) at that price. Heck, hardware wise even a Blackberry Z3 is better. Yes it lack a ton of apps but for many "begginer" users it will handle all they do and it don't lacks something as basic as a proximity sensor and by design it don't need on-screen buttons eating the valuable screen space.
  • Non of the international 525 has the same compatibility as U.S. carriers.  That how the U.S. carriers get away with having the exclusivities on the Lumia line.  Incompatible!  Ugh!
  • 525 has 1GB of RAM, but comes with an S4 dual-core, which makes it underpowered with heavy gaming, etc. That means 1GB on 525 is almost useless.
  • Who wants "heavy gaming" on mere 10000 INR phone?
  • So if you don't want to talk about "heavy gaming", let's see what 525 can do with that 1GB, then. Just take a look with the "not heavy" Asphalt 8... Runs smooth on 520, right? But everybody using 525 says that the game lags on their device, why? Because the game automatically optimizes settings based on RAM, not overall specs, don't you know that? So that means, that 1GB RAM can only be used for a little faster performance and a few things like the upcoming Lockscreen Beta,.. So what's the point of 1GB? And if nobody wants "heavy gaming", which is almost only purpose for 1GB, on a "mere 10000 INR phone", so why do they keep moaning for an ultra-cheap phone coming with good specs? Nonsense. I'm using a 512MB phone, and I know how to live with it because it is CHEAP, so just stop crying.
  • So why do we have people complaing crappy experience of Subway Surfers on 512 devices? Do you remeber those temple run problems on 512 devices? I'm not talking about what other peoples say, I'm just talking about my experience. And I know how to live with my device, I just don't undestand meaning of pushing a new device with identical specs of it's predecessor.
  • Yes I know you want Microsoft to release successor with better specs, who doesn't want? But Read.My.Comment which you replied to. I said that the 525 comes with 1GB, yes, but it didn't bring any better experience than 512MB Lumia 520, and that's all. Therefore 525 is not a good example for a budget phone with good specs. The point is if Microsoft release an 1GB phone but with slow processor, better not, just save the money for that additional 512MB for something else.
  • You do apparently. Isn't that your whole shebang from all of this? You wanting to play high end games?
  • Haha Did u ever used a 525 dude..it packs heavy gaming cause am owing it...and hey new phone cant own a lock screen app by Rudy...How does it feel. Now huh
  • I must admit that I never even touched a single 525 before, let alone using it... I've only used the 520 and one more Lumia, but not 525. I was just telling my thoughts and whatever I know based on many users' reports, etc. So...err..if that was wrong, sorry then. :p
  • The 525 was a half step between the 500 and 600 series with limited availability. This phone is not a replacement for the 520. They are opening up the low end and shifting all lines to lower price points. Also, if all phones have 1 GB of ram, what reason does anyone have to upgrade to a phone with better margins? In some ways, WP runs too well.
  • Yes, I'm aware of that ... the 525 got 1GB RAM & 8GB of Storage for about 110 Euros
  • And you can't buy it anywhere. The 525 was never massively distributed. Just in case you haven't noticed.
  • http://www.ebay.com/sch/Cell-Phones-Smartphones-/9355/i.html?_from=R40&_nkw=Lumia+525
  • You do know eBay isn't really a retailer, right? I mean normal retailers. Shops, stores, carriers. It's not available there.
    On eBay you can buy anything as long as someone in China manages to get it from a factory or some vendor. Normal consumers don't buy phones on eBay.
  • "And you can't buy it anywhere. The 525 was never massively distributed. Just in case you haven't noticed." "And you can't buy it anywhere" Just in case you haven't noticed, You didn't spcify ... so what if eBay, Amazon, ...etc isn't a "Normal Retailer" ? if someone wants a 525 bad enough, s\he will find it.
  • I thought you were smarter than that. I'm sorry. Regular consumers - the ones that buy the 5xx series - don't buy phones on eBay. Also, Amazon isn't selling the 525. You can find one or another on Amazon from a third party vendor and that's it.
  • Ebay is listing 525 as Android device... http://www.ebay.com/itm/Brand-new-Nokia-Lumia-525-8GB-White-Unlocked-Smartphone-/271529035708?pt=Cell_Phones&hash=item3f386447bc
  • compared to 525 the cost of WP8.1 OS is $0 as announced by MS in April for devices < 9" screen, so I think expecting 530 to have 1GB RAM is not delusional
  • That's because any 525 sold (and there are not many of those) is sold at a loss. The 520 or the 530, as it is, are already sold at losses. It's completely delusional to demand these phones to come with even better specs when they are already a money losing phone with these little ones.
    No OEM is in the business to appease the feeling of entitlement some consumers have. They're in it to make money. That they produce these cheap phones at all should already be enough for people. They could all just do what Apple does and simply refuse to sell phones at a loss.
  • What about Moto E? are those sold at a loss? I not cmplaining that the phone does not have a 720p screen or has no front camera or no flash for the primary camera. I am just saying additional RAM would have been better, the phone will create initial buzz and also will be more competitive which will help in selling the phone...down the line 3-6 months later career will offer the same device at $49/59 as a go-phone 
  • Yes, the Moto E is sold at a loss. And a considerable one, actually.
  • Oh and I suppose even Asus Zenfone 5 is sold at a loss Posted via Windows Phone Central App
  • may be..but it is generating so much buzz right now that its the most popular entry level smartphone and is helping motorola gain market share...what about the MI3? is it also sold at a loss? SD800 processor with 2GB RAM and 1080p screen is sold at around $200 which is almost same as the NL720 here in India
  • I don't know specifics of all the phone brands, specially those from China like the Mi3. However, I would venture yes, they're probably also sold at a loss. Although when it comes to Chinese OEMs they do have the advantage that they produce basically everything there, whilst phones like the Nokias, Motorolas etc, have a lot of components that have to be imported to China for assembly.
  • +1
  • Well, that extra 512MB costs roughly $3. It's got nothing to do with the actual cost of the device or the RAM itself, just like Apple charging $100 more for the 64GB iPhone doesn't either. The actual extra cost to Apple is below $9. It's a market segmentation strategy. It's neither economics nor the cost of technology. It's marketing.
  • Except it's not just the cost to the $3 multiplied by millions. It's also all the extra costs of producing those chips, the taxes etc.
  • They have stiff competiton from Motorola Moto E
  • You know, DJCBS, you can whine on and on about the alleged false economics of adding more RAM. Trying to repeat the success of the 520 with these specs, that's what I call delusional. Microsoft announced its intention to push for more market share in the segment of cheaper devices. With an effort as small as this, they will fail.
     
  • LOL me whining? Are you insane? I'm not whining, it's this bunch of entitled people here that are whining over the fact that a cheap phone only comes with 512MB as they think they should get a 1GB device for 100€ because God has given them that right.
    No mate, I want good specs, I pay for them. That's why I only buy flagships. And I don't go around complaining that the phone should just cost 200€ because the One+ One or the Nexus 5 cost $350.
  • I'm not whining about what this phone has to offer, you jerk. I'm just saying that this phone has nothing new to offer, after which you started explaining their statergies, because you think MS have given you right to market their phones.
  • If you give the lowest phone 1GB RAM how do you expect the other more expensive phones to sell and as you know nowadays most phone users mainly look for RAM.... 1GB RAM should start at 7xx series
  • "I'm just saying that this phone has nothing new to offer" So, you are whining.
  • +1
  • Dude, you're wrong. Announcing a successor to the most successful Windows Phone ever and packing it with almost identical specs (and bottlenecking it in RAM) is a bad move. RAM is cheap, and even cheaper when you use it at this scale. No FFC, no flash still, on-screen keys, low storage, low ram, nothing particularly redeeming or remarkable about this sequel. If they're not careful, companies like Motorola or One Plus One are going to eat their lunch from right under them, by producing BETTER, CHEAPER devices. Its not about making pennies on the hardware, it should be about locking down market share and getting people invested in WP ecosystem before the Google and Apple behemoths can have them. Looking for a small bit of profit on budget handsets sold is very short sighted.
  • not only has the 530 some minor improovement over the 520 and more current hardware it also is launchen for 100€ not like the 520 for !200€!
  • Pretty sure 520 launched at something like 159€.
  • Nope, the lumia 520 launched at 200€ that's also what nokia set as the price to expact at its launch at MWC 2013 http://www.wpcentral.com/nokia-lumia-720-and-lumia-520-windows-phones-launch-italy http://www.techstage.de/news/Lumia-520-mit-Dual-Core-und-Windows-Phone-8-vorgestellt-2205902.html
  • I think the mistake that people are making is that the 530 is a successor to the 520. It isn't. 530 is simply the lowest end of a completely new generation of Lumias. If spec-wise is how you want to see it, then the 630 is the successor(and upgrade) to the 520, and I expect the 730 (if there is one) to be the successor to the 620 and so on. So there you go. Maybe even the lowest end phones should not be having 512mb RAM, but then that is a different matter altogether and should not detract from the fact that the 530 is not the upgrade-wise successor to the 520, but is merely the bottom of the new line or new hierarchy. Posted via the WPC App for Android!
  • Winnabe your comment is the best here. Everyone needs to read it.
    +520 x1000 times
  • It quite clearly is the successor. Unfortunately, newer doesn't always mean better, as evidenced here. But there is no denying this is the phone that is SUCCEEDING and replacing the 520. And its not a noticeable step up whatsoever. Hopefully its just an incremental, seasonal update and the true successor is around the corner.
  • If MS wanted to make the 530 a lower spec device than the 520 then they could call it the 430. The 520 was the cheapest possible device on WP8, and the 530 is the cheapest possible device on WP8.1. The 520 launched at $120, and the 530 is launching at $100. The 520 quickly dropped to $60 retail (often found for $40 on sale), and the 530 will likely do the same.
    The 630 on the other hand is launching for much more and is essentially the big brother version of the 530... just as the 620 was very much a larger 520. If it quacks like a duck, and it looks like a duck, then it probably isn't a duck because a marketing director somewhere said it was a platypus. All that said, I wish that the 530 (and 630) came with a minimum 1GB of ram. Not for silly hopes at gaming or anything like that, but just to help cut down load times in WP8.1. The core OS runs just fine on 512MB of ram, but there are a lot of core features that are no longer part of the core OS anymore. Music, videos, podcasts, the lock screen app, etc. are all taken out of the OS and now get launched and toombstoned very often, requiring them to be reloaded almost every time you switch to them. Even on my 920 with 1GB of ram this is a bit of a problem if I have more than 2-3 things going on at a time. 1GB should be the minimum standard these days. It really is not asking that much, and with the savings at removing things like capacitive buttons and the camera button one would think that this would be an acceptable tradeoff.
  • Thank you, errr, I mean +1020 or whatever
  • You sir... Said it right... The goal of MS is for people to upgrade...If you own a 520 now, upgrade to a 620 or a 720...not stay in the same 5xx level... Although, I think one way to make it less confusing (and to tell people that the new version is just a slightly improved itertion of the last) is to name the new version of 5XX or 6XX same as the last version and continue doing so...so that there there is 1520>/=1020>920>820>720>620>520. Instead of having the X25 and X30s and so on...
  • The point of the 530 is to drive the price down, not to increase the specs. If you add all the stuff people are asking for there would be no incentive to upgrade to a 730, 830, 930 phone. 500 series is supposed to get you into the ecosystem but leave you wanting more when you upgrade. If you go from 520 to a 530 then they failed. They need you to graduate to a higher margin phone or this whole phone making business goes under for Microsoft.
  • I understand that totally, but this is a race to way UNDER 100 quid, not hovering around that. "The next Billion" will be had, by offering phones way below €100+. If they can sell the 520 off contract for 50 quid (Whether they make money on the hardware or not is irrelevant), they should be able to, at this point, offer a WORTHY successor to that phone at 100€ or less. The 530 is pretty much the same phone with a few cosmetic differences. I would say, on paper, it looks worse. This was their chance to repeat their success with the 520, or perhaps better it. The 530 will do well enough no doubt, but it will NEVER set the world alight. The phone needs to be more special, they didn't try hard enough, they didn't take any risks.
  • "If they can sell the 520 off contract for 50 quid" They can't, that was a US-only marketing thing, and they lost money on each sale. 520 released for around 140€, it's now around 90€. 530 will likely quickly drop to around 70-80€. "they didn't try hard enough" This pretty much sums up WP.
  • Nope. I bought my mother a 520 for 50 quid. Euros.
  • Also, the 600-800 series was pretty crowded in terms of features. They're really trying to broaden the spectrum and give these devices some room to differentiate.
  • I don't recall saying it's a good or a bad move. I'm just arguing that it's cheaper to produce phones with 512MB than 1GB. Even if the price to jump from 512 to 1GB is small, multiply that by millions, then add taxes to those millions etc. Furthermore, Nadella direction is clear: devices won't take center stage at the New Microsoft. They're secondary. As such, if Microsoft can spare just a couple of millions in production, they will do so. As long as the software runs well on 512MB, they won't bother with the extra costs of increasing the RAM just because. Even if that cost of increase is marginal. Also, the 530, just like the 520, is meant to grab people to the platform. It's exactly what you said. It's "about locking down market share and getting people invested in WP ecosystem". Once they are, then the normal thing is for those people, if they feel the need for a better device, to go and buy a higher end WP where the profits for Microsoft are higher.
    If you give high specs on low cost phones, people will not buy higher end phones. And Microsoft won't make any money.
  • Actually, you are whinning. All the OP said was 1gb is better than 512MB. Only a delusional fanboy would argue with that. Sometimes, guys like you do not understand that by constantly making excuses for missteps like this, you encourage it to continue. Result? less than 4% marketshare. BTW, they could easily increase the ram to 1gb and increase the cost of the phone by $5 or less to offset the cost. So, no, they don't have to sell the phone at a loss. And yes, apps do run better with more ram no matter how much you guys try to deny it. 
  • That is committing suicide, who will buy 6xx& 7xx if you give 5xx 1GB RAM ....did you guys go to school
  • So, your reason for making one phone bad is so you can make people buy a different phone? That is one of the dumbest things..... In case you guys haven't noticed, Microsoft is not selling a lot of phones! They cannot afford to have phones out there that are likely to have issues. They have to put out near perfect phones EVERY TIME if they want to see any kind of drastic growth.  It is like speaking to a wall.
  • +!
  • You should learn how to read first. I said "you want higher specs, you buy a more expensive phone". Plain and simply. If I were to "whine" about something is about the entitled people who want 930's for the price of a 530's.   Yes, apps to run better on 1GB. And they run even better on 2GB. And even better on 3GB. Congratulations, you've discovered gun powder! The point is, this is a cheap phone, therefore it has cheap specs. It's already sold at a loss as it is, increasing the specs - and therefore the costs of production, even if the costs are small - increases losses.
  • Well, since keeping it cheap and not optimal is all that counts, why not take away the touchscreen? No? Would that ruin the experience? Until you realize the meaning of having a minimum threshold of expected experience across all your devices, you won't get what some of us are saying.  By the way, your argument that Microsoft shouldn't take losses per device because it is not a charity organization is un-informed. Microsoft took massive losses on the Xbox 360 for years because they wanted deeper market penetration. The fact that they are unwilling to do that here should be very telling on how invested they are in the future of the WP platform.                                          
  • OK 512MB it's so 2012. But, camo'n this is the most low-end device. What do you guys expect?
  • Dude you dont live in India. Micromax and Xolo offer much greater specs at lesser price. If MS wants to sell Lumia in India then they must match the same specs at dange price.
  • Aren't those REALLY shitty brands though?
  • It's Roling out at €85,00  and if people understand it it will kill all the cheap Android phones.  
  • Only 4 Gb ???? BTW the Other storage acquires my 2.63Gb of my L520. Can anyone suggest how to minimise it ... I have already tried storage cleaner.
  • Are you on wp8.1? Because after a hard reset I have 0 kb other storage on it
  • I believe he meant system storage cause yes it takes about 2-3 gb, 4 gb isn't enough at all.
  • That's why you buy an SD-card.
  • I can't help but wonder why this exists. Lumia 630 is already aimed to be the replacement for the cheap phone buyer that was sold on the 520. This is needless convolution. I can understand the appeal of having a low end 512MB device, but there only needs to be one prominent go to device for the cheap.
  • 640K of RAM should be enough for anyone.
  • I know right! Hasn't the price of ram dropped in the last year to justify the upgrade? (off topic: Damn 1520 camera opened up again by itself while writing this!! So annoying)
  • well the 530 also launches at 100€ while the 520 hat a launch price of 200€. So it is a lot cheaper than the predecessor
  • 520ram on WP works well,it's not Android.
  • It has some lag on 8.1
  • 630 or developer preview?
  • but the apps can't :(
  • Obviously it'll come with such amt of RAM coz the 630 has it
  • L520 is better than this!! Atleast L520 has 8GB internal storage. Expected 1GB RAM ... :(
  • 520 was also more expensive. Goal is to be cheaper than the 520, not the same price with better specs.
  • Considering WP runs okay with 512 mb ram, with some visible lag and semi working multi-tasking, i wouldn't mind it. But, the reality is, most customers want their phones to be able to run games and apps whether they really use those or not (showing off to friends, letting their kids play games on their phone, etc.)... Majority of the WP market is made of devices with 512 MB ram, but any good new app/game does not support it from the start. Even MS's own apps don't run well on 512 MB ram devices initially until they optimize the hell out of them through future updates. I believe, all that extra efffort and (developing) cost required to support these devices is not worth it. Rather spend that money for additioanl 512 MB ram so all new phones have 1 Gb ram. They will probably spend the same amount of money, keep the devices cost the same ( as less profit on devices is countered by lower developing cost) and it will also shut up lots of haters, who keep whining about 512 MB ram being out-specced, specially androiders... I also belive, that lot of developers do not want to develop for windows phone because majority of the users are using 512 MB ram devices. A developer would require to make lots of  efforts and optimizations to run a content rich app on such devices, and in the end if the app/game wouldnt run well, they would get lower ratings in store, which no developer likes. If MS wants, all the major apps/games coming to WP, they have to change this situation by making 1 GB ram a minimum requirement.
  • The thing is that 630 should have a flash and 1Gb of ram and everyone would be happy
  • My guess would be that it could be some form of strategy... If they produce more 512MB RAM phones and they prove popular then the developers will have to optimise for devices with low RAM if they're to target Windows Phone. This would hopefully mean that devices with low RAM would be getting more software which is compliant with their specs. Or their strategy is to target feature phone users with these type of phones...  No wait... this is Microsoft... they don't have a strategy (facepalm).
  • The last thing MS should do right now is make Devs put in more work in order to make things for the WP ecosystem. MS should have required all new 8.1 devices to have 1GB of ram simply because they would have access to all apps and then they could have another carrot to throw at developers. Yes, current 520 owners would have to upgrade to get at these new apps... but that means more sales, and it is upgrading a $60 device, it is not like anyone would be asking them to upgrade a $500+ device.
  • They dropped internal memory from 8 GB to 4 GB too. My wife only has 4 GB on her Huawei W1 and it was a pain.
  • You can install apps on memory card with WP8.1
  • My wife has a 520 and with WP8.1 apps run just fine off of the SD card. She pretty much just as the OS in native storage and then a 32GB SD card... technically she has more storage than my 920. Pre 8.1 though it was a tight fit to cram everything on there and still have room to take pics and vids of the kiddos.
  • I stopped recommending 5xx Lumia since the release of Moto E, Moto G, Lenovo, Xiaomi etc that brings good / acceptable android experience on low price. Unless MS are targeting first smartphone buyer that unaware of current smartphone trend, good luck marketing this 530 against the droid devices I mentioned before.
  • I guess the pricing is really region-dependent 520 is ~90€ here, while the Moto E is ~130€, Moto G ~180€...
  • 512 is enough. I have a 630 and it works great.
    So if you have zero experience with the device STFU about the 512.
  • 512 is enough depending on what you do, If your a gamer, you already know the problems with 512mb phones. So, day to day stuff, sure, but, new/higher end games, I would not touch a 512mb phone
  • dont forgot it has fixed focus wtf
  • You're getting a lot of hate, but I agree. I own a 920 and a 520 and in my experience the memory is always the bottleneck.
  • Yea whats up with that quad core but only 512mb of ram if they sourced from manufactures that didnt over charge them for ram it might be a better situation.
  • What improvement is there from the 520? -.- -520 :P
  • the 1.2 GHz quad-core Snapdragon 200 processor now that i think about it the older dual krait might be more powerfull
  • The 1.2 GHz quad-core SD 200 vs 1 GHz dual-core SD S4? :D
  • ^
  • 1.2 ghz quad-core cortex-a7 vs dual core 1 ghz krait 200. compare the benchmarks and real-life performance and you will find out that both of the processors are nearly the same
  • Unlike us, average joe won't bother to look at benchmarks. Most of them will just say, "Hey. This new cheap phones has quad cores. Awesome!" Believe it or not, that's what happens on my Country on those cheap quad-core Androids that comes with Cortex A5 (A7 at most) cores. You know how these processors perform, right?
  • Sure I know. Btw I live in Turkey and some of my friends have that cheap droids with cortex-a5s and they say "Look my phone has quad-core processor! It's better than yours!". I'm a l620 user and I can't do anything but laugh at them.
  • Different name doesn't mean different performance :3
  • They improved the colors :)
  • Totally leaving my cyan L520 for this. Not.
  • It's for Asian markets cause of dual sim variants and low cost
  • I guess better and fast distribution!! Much better than 930 and Cyan...
  • I really really really hope so. Hopefully they'll get the price down in Asia.
  • The improvement I think is the removal of all the sensors...
    I would have purchased it for my dad if there were more sensor apart from accelometer..
  • Look at the price not at the model numbering. -lumia 530 costs 100 euro and it's a new product for the price point -lumia 520 was launched for 150 euro >>> lumia 630 has the same price so it's his succesor -lumia 620 was launched at 250 euro and it didn't receive an upgrade yet. that will probably be the 730 with hd screen and 1 gb of ram.   Remember how the lumia 710 became the lumia 820?well now the 520 became the 630,the 620 will become the 730   They seem to modified the product line-up,because last years lineup there were a lot of overlapping specs with the 520,620,720 and 820,ram,resolution,screen sizes,processors,storage capability I'm guessing the lumia 730 will come with a 4.5 inch amoled hd screen recyled from the 925 and 1020 for the people who don't want a 5 inch screen. This with the snapdragon 400 and 1gb of ram,8 mp camera.Then they will have the lumia 820 that was leaked already and that one will have a 5 inch hd screen, a bigger camera 13 mp or maybe the old 8mp one with ois
  • +520 I wholeheartedly agree
  • The price is the improvement. The lower price tag is the only reason why the 500 series exists. The price is the only spec that matters. And I'll back that up with the fact that they sold 12 million 520's on the price alone.
  • Still stuck with 512 :( Why can't they make it 1 GB like in 525?
  • MS is not a fool. If it releases L530 with 1 GB of RAM, then the all new L630 is washed off the market.
  • 520 had a bigger screen than the 620. Isn't 530 "all-new" too?
  • Also I think 530 lacks all that Fitness stuff in 630
  • I don't think many people use the "Fitness Stuff" in L630. L530 is going to be a good budget smartphone.
  • Maybe it should be a new series like Lumia 420. Then the feedback might be different.
  • they wont do 4xx or x4x or xx4, due to chinese culture, 4 sounds like dead
  • Isn't that a good thing? Most people own Lumia 520 and if 530 had 1GB RAM, they'll upgrade to 530.
  • But there isn't. So I won't upgrade my 520. There isn't much difference.
  • Actually dual vs quad make big difference
  • No. The cores in the Lumia 530 are considerably weaker than those in the Lumia 520. The truth is that the Lumia 530 does not represent a generational leap over the 520, and as a result makes it very forgettable. Notice how large of a jump in specs there is from the 920 to the 930? It gives buyers an incentive to upgrade. The 530 gives no incentive to upgrade.
  • I know, but opening apps ans switching between them in Lumia 630 with quad is faster than 520 even Whatsapp takes ~5 seconds to completly load (520) while on (630) takes about 2
     
  • But u also got a worse GPU and a much worse core to core perfomence. Cortex A9 is pretty much equal to 2 cortex A7s its just the lower clock speed that hurts
  • Is an amd fx 6300 better than an intel i5 4670k even though it's hexa vs quad cores?
  • It's not a PC  Lumia 630 is faster than 520 (i've both)
  • well your phone is one year old so what would be the point of upgreating from one low budget phone to the next in such a short time span. If you have 100$/year to spent on smartphones why not buying a midrange-phone instead of a low-end phone in the first place. The L520 should last for the average consumer 3-4 years.
  • If you already have 520 they want you to get a higher margin phone like 700/800 series. 500 series is meant to be a gateway, not the final destination. No money to be made if the 12 million 520 owners replace it with a 530. These phones are not selling for any profit. They are loss leaders to get you in the ecosystem.
  • The big price drop means maybe they should have released this with a 400-series name. Then they could have released a higher spec'd model for the 500 series at around 200 Euros. It's like cars. The market expects the next Honda Civic to be an incremental improvement over the last one. Microsoft has created some confusion by naming this unit the 530.
  • lol yeah, rich people... that buys this phone
  • Going from 520 to 530 is not upgrading, its simply replacing. If you went from 520 to 630 or 930 then that's an upgrade. MS wants you to upgrade to the more profitable higher spec phones, that is why you only get 512mb of ram(not that it causes any problems for my daughters on their 520). If you want 1gb of ram then pay more money for a higher spec phone.
  • Because it will become a a 525 asshole !
  • I don't see any improvements, except for the processor maybe? But even then Lumia 520 have Snapdragon 4 processor, while 530 have Snapdragon 200 & afaik SD 4 is better no? I have a 520 and Icon and both performs good enough except when it comes to games, Icon is far better. 4 GB internal storage? Wow
    I'll suggest people to wait for Lumia 535 (that may have 1GB RAM, much like 525).
    Also they should really give us 820 successor!
  • Well... It's bit supposed to be an upgrade for 520 users... (you 520 users should just go for 630 or old high end ones) 530 is just like it is... And entry level phones... Mean, new user to Windows Phone.
  • It's supposed to be a 'successor' to 520, and there is no improvement.
    Also SD 2 processor vs SD4 lol?
    Btw I own a Lumia Icon too, so I don't need to upgrade my 520 to 530. I use my 520 as mp3 player and it does it's job nicely.
  • Playing music is the most annoying thing in my 520
  • well, so what's you problem your 520 will be a deacent mp3 player / media consuming device for another 4 -5 years. So reccoment the 520 if you dont ant to reccoment the 530. Also a lot of the people here in the seems to have forgotten that the 520 launched at about 180-200$ last year and NOT like the 530 at beneath 100$
  • Lumia 720 has Dolby enhanced audio. That's the reason i haven't got myself an mp3 player.
  • There's more than just processor downgrade in this phone. You'll be hard-pressed to find any reasons to buy this over the old 520. Head over the specifications of this phone in the Nokia website, and you'll see : Accelerometer is the only sensor. (no proximity sensor like the 630! Why such decision, Nokia?) Camera loses autofocus AND HD video recording (bummer!). It's thicker. It uses on-screen navigation controls (more of preferences matter really, but it does take some space) I know this is an entry-level phone, but how could they 'fix' an already perfect phone, and at the perfect price!? This company needs to make their minds.
  • You're wrong mate, Lumia 520 has an older Dual core Snapdragon S4 processor.
  • SD4 is better than SD2. Besides, even with Quad-Core SD2 Lumia 530 won't be running any High-End games.
  • The not being able to play high-end games is due to 512MB RAM and not processor. Most of the high-end games will have 1GB RAM as a minimum requirement anyway. Having said that, games like Temple Run can be played on a Lumia 520/530 as they are now optimised to run on 512MB phones.
  • The Guru of suggestions'....hahaha!
  • Great price!
    Don't know why people complain about spec at that price :-o
  • Exactly! The price is appealing. I don't play games anymore, so for stay in contact with family and friends it's fine. I take a lot of pictures but don't really need a 20 or 40 megapixel camera, neither care for selfies. I have a 520, which I chose for its design, price and, primarily, for the OS, I really love the aesthetic of the Modern UI and how well it works even in an entry level device. This kind of details gave me confidence in the Lumia brand and Microsoft, so for my next phone I'm seriously thinking in the 930. With that being said, I really believe there is huge market for devices like the 530-630, most probably new users.
  • 100 Euros without VAT, to be specific. So basically it will be 125 EUR at the max price in any EU country. Still cheap but it will be a hit'n'miss, people will start to buy it and then realize that 8.1 drains the battery so fast that they will get pissed at some point.
  • 85 euros without VAT. They expect it to be priced at 100 euros.
  • Oh, great then. Usually when they announce the price it doesn't include the VAT. Then this is the most cheapest smartphone ever, for parents and non-techie girls it should be great. Still the battery concerns me the most.
  • Battery life is just fine on the 630. You can't really compare it to the Developer Preview with the old drivers in most cases.
  • Yeah, I'm using a 520 and find it's draining at around 5% an hour on the Developer Preview. Drops to around 3.5% an hour using Battery Saver. Hopefully there will be a huge improvement when Cyan arrives.
  • Just you wait... They'll charge 150€ here in Portugal for it. Just like they do with the Nokia X.
  • Heh, I'll be able to check as I'm over there in August :-P
  • Oh, we're switching places then, as I'm headed to England at that same time ;D
  • It's not MS that makes taxes in Portugal it's the governments in Portugal you have VAT very high,MS has nothing to do with that.
  • You know nothing of how stores work here. The VAT is 23%. It's not the highest in the EU. Our vendors, though, they're a bunch of greedy bastards. And Microsoft Portugal is just the same. Only here, for example, does an i3 Surface Pro 3 cost 819€. And it's nothing to do with VAT as they even declare the sales in the Netherlands.
  • There are other taxes in Electronic stuff,like DRM.
  • I hope that was a Nokia thing... Afterall we had tons of care points, not like Sammy and others...
  • It wasn't. Look at the price of the 930. 600€ while the rest of Europe settled it for 500€.
    And those Care Centres are almost all gone. Samedung on the other hand has opened their first Samsung-store in Lisbon with prospects of more coming... Much to my dismay as I abhor their products :P
  • No! I'm assuming if you are running Windows Phone 8.1 then you are on developer preview.
    The official Nokia Cyan update fix all these issues, and Nokia Lumia 530, 630, 930 comes preloaded with Nokia Cyan. Which means they have no such issues.
  • Ignore the dev preview, read what people who are using 930 have to say. The battery it's sub par, and it's get hot too. The 530 won't get hot, but I have a feeling that the drainage will still be there. I sure hope not.
  • The solution to those having problems with 930 is a simple Hard Reset.. My friend own a 930 & he gets 9 hours of battery time (He is a power user, he plays games, surf web, stream music/videos & takes pics etc)
  • No it's not. The 930 has a couple of issues that can only be solved with a firmware update.
  • hot=drained battery. cold=lasts longer.
  • What are you talking about? Only developers preview drain the battery fast. Every phone that has the official 8.1 has had no such issues
  • Developer Preview 8.1 is unofficial?
  • They may not care about battery drain in a DP
     
  • "official" 8.1 is exactly the same version as the developers preview, it's the same thing.
  • Is it? Is it not optimised by the carrier and also 8.1 on the 930 includes Cyan and this makes it better. Coming from a 920 on DP to the 930 I sure notice the difference.
  • Your Wrong,it rolls out at €85,00 vat included the dual sim variant is rolling out at €100,00 vat inclusive.
  • It would be a good phone if it is under 5K INR
  • +520   
  • I think that in India they are planning to give it free if you buy a1520 :)
  • Most people in India own 520, so obviously they can't afford 1520. They don't have carriers lol
  • Its not that Indians can't afford 1520, they just don't want to shed that much money on a WP because they blinded by the shine of an iPhone or some samdung Shit
  • +520 :D
  • 1520 and 1320 are made for US people who keep their phones in their jackets. It is not possible to keep them inside jeans pocket like Indians do. 6" huge screens lol.. And don't forget L920 has been a great success in India inspite of its price.
  • Wrong I only keep my 1520 inside my jeans pocket, I don't wear jackets or suits.
  • You can where them around your neck,with a pearl necklace!
  • Lolz
  • I feel that it will be around ₹ 7500
  • ₹ 7500 will be too much for this phone. People will prefer MMX W092 instead.
    http://www.nokia.com/in-en/phones/phone/lumia530-dual-sim/specifications/
  • BTW there's no news of W092 from Micromax.. Was expecting its launch in July. 1 more week to go.
  • "Those who recall 520" haha - that's a whole lot of people. 512mb is a bummer tho.
  • I guess they are differentiating more between 5xx and 6xx. 630 looks like a true successor to 520 while this...more like successor to...um.. 420? :P
  • And that's exactly the idea. Also, the 620 was a bit of an anomaly, really. It was a way to good a phone for the number it was given.
  • +620
  • Agreed.
  • I agree.
  • +620
  • Same thought. I think 630 is the successor of 520 and the 530 is Nokia Effort to push lumia in evem lower price
  • +520 finally someone got it
  • I guess 530 is 430 but there haven't been any 420 so they named it as 530...
  • So now we have a guy that is guesing on new models....good,we need people like you? keep on rolling ::::
  • The First thing that I look up is RAM. And yep.. Still 512MB. Worse than 525 -__-
  • Glad people cares about this and buys flagships, or else everyone would just have 520's
  • Okay,wake up people,ram is sufficient for these phones,it's the chip that does everything.
  • It's plenty. If you haven't used the 630 or 530 yet and experienced the usability with 512ram you need to shut up and stop parroting everyone. I have the 630 and its impressive. I switched from an iPhone 5.
  • Congratulations' switching from an Iphone 5 to a Lumia 630,you have good taste and understand quality,it's like switching from a 25 year old woman to a 65 year old woman.Fantastic! Keep it up man.
  • ?? Are you serious?
    I like the iPhone because I've used it for 6 years and it just plain works. I also like windows phone so i sold my 620 and bought a 630. Why do you have to hate on me?
  • I don't see a single reason for any existing Lumia 520 user to upgrade to this one.
  • Nope!
  • I don't think this is meant to be an upgrade from the 520, its a new product line which is positioned even lower. Those looking to replace their 520 should look at the 630 series or higher.
  • Positioned lower, costs (far) more....and is a hardware downgrade in pretty much every way!
    This one should never have been made!
  • +520
  • No, the chipset makes a big difference
  • Costs more?
  • In the UK, the 520 is available for around ~£55-65, which is about ~75-90 euros.
  • Before seeing the price on same retailers, I wouldn't go jumping to conclusions. Lumia 520 released at ~140€, but very quickly had a price drop in the UK, to around £80 IIRC. But yeah, it is more of a 430, and hopefully will be priced accordingly. P.S. a quick search gave me £69.90 for the 520 on a few UK retailers.
  • £49 at Asda on Orange, £59 unlocked. £49.95 at Carphone Warehouse on pay as you go upgrade....(CW phones are SIM free).
    I agree with all the other things you said though....this phone really should be called a 430. The 530 should have had 1GB ram and a VGA front facing camera IMO
  • Then don't buy one.
  • The reason is that the 520 has come to an end,it will not last over December 2014,the just lowered the price in Italy,you can buy a 520 for €80,00 now.
  • I'm sure it will outsells the 520 ;-)
  • Why 4Gb? Why Microsoft...its less powerful from L525,
  • I'm not complaining about ram since it's an entry level phone but 4GB internal? .-. That sucks,means that many people will have to buy 16GB or more cards.(Generally people tend to buy 8GB SD card based on my interactions and experiences with people)
  • People usually buy 16 Gb
  • True! It looks like a DOWN GRADE from 520!
  • Remember that you get 15GB of OneDrive storage for free, as well as the SD card expansion. It's not that bad, but yeah I'd like to see more.
  • 4 Gb internal memory - system setup will be around 2.2 to 2.5 Gb..
    Moreover some apps requires to be installed in phone memory.. This makes the available user memory even less.. Games like asphalt.. Six guns.. Halo etc cannot be installed... So I believe this phone will be a big disappointment for heavy gamers who are in a tight budget.. More sales for 520.. Haha
  • I have a 525 and a 64GB memory card. Lol
  • I think they should consider about the RAM to increase atlease 1GB, some of the work perfectly in 1GB RAM. Even if the release many phone, they cannot competite with 520. Lumia 525 has 1GB RAM and still if you see Lumia 520 is getling sold more than 525. Thanks
    Saravanan B
    www.geturdeals.com - Latest Online Deals and Discounts in India. 
  • Shut up about the ram already. The 630 I have runs great, and I'm sure the 530 will too. Try it before you complain about it.
  • This was needed BAD. They need to ramp production, though. This needs to be an aggressive global launch, not paper launching with "select markets im August". If they want to save q3 sales figures, that is...
  • 512mb :-\
  • Would have been nice if it was this cheap and had 1 Gb ram, I'm sure it would have sold millions... But let's wait and see
  • Playing the video on the Lumia 925 via 8.1 it did strange things to the phone! It locked the phone and flickered constantly while IE was still playing the video, hopefully Microsoft will fix that on next update.
  • Not excited. Next!
  • Moto E and Moto G will still beat it up like they did with the 520...especially in India.
  • Specs could have been better... Now Moto e will be a better option among L520 and L530
  • specs should be worse and the price lowered even more. we need users to have apps, remember?
  • Thing that struck me in that video was how hard it must be to control that game with the Back/Start/Search buttons on the side. When Nokia are going to be only making Lumias and only making them in their own factories - why exactly do they need onscreen buttons and no camera button, it's not like they need to make Android devices as well. Much prefer the design of the Nokia X devices, or even the Asha 500 style over this.
  • Because it is cheaper to do it with the OnScreen Buttons and without the Camera Button.
  • According to the price its a good deal.. Wp8.1 for €100... But internal storage is less.... We can move apps to sd, so thats why ms reduces the internal storage.... If nokia was still here, they would have given 1gb ram...
  • That phone was in development even before the takeover, so no: it would not have more RAM.
  • Good luck installing WhatsApp, one drive, messenger on SD card :P
  • Well install,Telegram,and my dear friend,OneDrive is a cloud storage so what's the problem?!
  • Well, I was telling him to try to install those apps I mentioned earlier on SD card . I think now you know what I was saying about :|
  • Guess there isn't going to be a Lumia 720 successor .....
  • For a second I thought he was going to throw it on the floor to show that it is an indestructible Nokia :P Turns out he was just showing us his shoes :P
  • Lolz nice one
  • Haha thanks
  • I like the design and the colors. Much prefer rounded corners. I wonder if the screen will be better than the 520?
  • They're making it cheaper. When they can go to 4 GB RAM from 8 GB then i don't think they'll upgrade the screen.... :P
  • Depends on the cost difference and what they feel is important.  I know when my brother picked up a 520 his first reaction was that it was terrible, completely because of the crappy screen.  If they feel there is more bang for the buck in a better screen than an extra 4GB (particularly with better SD Card support) they may do it.
  • Well yes... Same thing happened when i got my 520. Although it's grown on me and I'm quite satisfied with it, the only problem remains lack of 512 MB support in apps. otherwise it's fine.
  • I think it's very impressive for the price.  But I don't think there's any denying that the screen quality is very poor in comparison to any other Lumia.  If it is possible for them to improve it without increasing cost too much, I think it would be a very worthy upgrade. The 4GB storage doesn't bother me with programs on SD Card. 512MB RAM is certianly a bummer, but they do need to have things to differentiate their models.  I personally think it's more about an artificial line in the sand than cost.  512MB is very cheap. We'll see I guess.
  • L
  • 512 ram shouldn't be allowed
  • It's fine. Calm down.
  • UGH I love these Nokia hands-on videos with Adam Giles. I know what I'd like to get my hands on..
  • Seriously, why is MS holding its devices from getting a higher RAM ?
  • I think this phone gonna create a big gap between 530 and 630... Should need a 535 immediately
  • That's exactly what they're trying to do. Differentiate.
  • Good grief ... Why can't Microsoft live in reality? Why on earth are they still pushing phones with 512MB of RAM? They should make 1GB the base minimum for Windows Phones $100 and up. The lag between release and compatibility for 512MB for games is too long, Microsoft should just make it simple.
  • 525 is better than this one, loves my Lumia 525
  • Anyone know if it features clearblack?
  • nope , a regular LCD display
  • Oh lord,
    Well I guess it's supposed to be a low end phone
  • No Nokia? Just Lumia right?
  • I wish I could filter news on the WPCentral app. Rich Edmonds articles would be first on the chopping board!
  • I am glad i bought L525!
  • So if they are planning to change nokia X OS to wp which number they gonna give to that phone??
  • Lumia 430, 330?
  • No way!! They have better specifications than the 530
  • Lumia 529 and 1/2
  • Oh no microsoft, not again..
  • I don't get it, they reduced The effective Screen size and slightly improved The processor but it still has only 512 Mb ram!!! There's almost no reason why you should prefer it over the cheaper 520
  • It's the same screen size
  • On screen buttons give a smaller 'effective' screen size.
    (The devil is in the detail)
  • 525 is much better as far as ram is considers.. Otherwise quad core processor says everything! ;)
  • 525 has SD4 processor while 530 have SD2 so...
  • 520 has 8GB internal. 530 has 4. Hmm.... Sigh... -_-
  • This is to keep up with the price. It is expandable any way, so no big deal.
  • Even in colors L520 is better.
  • Yeah,i said that also after changing my wife,i said the older one was better,so she said go back to the old one and left me,now i dont have a wife...and thats better :)
  • Is it me, or 520 looks much better with it's sharp corners? This is too curvy. I think these curvy WP phones doesn't match nicely with the square tiles.   Also, no yellow? Fail (yellow 520 user)
  • True...useless shape of 530
  • I love my 620's round-edge corners, it's a matter of personal taste I think.
  • I agree. Round corners looks feminine.
  • Lol when did shapes become gender-specific?
  • No red color....
  • Thought Microsoft couldn't use the Nokia branding anymore for Lumia smartphones?
  • They can.
  • Not a gud shape...pl come up with new shape instead same old useless shapes as like Koreans...
  • It's high time Microsoft ditched 512 MB RAM and made 1GB the default standard for its low cost phones... and release its flagship phones faster...
  • the shape of the phone almost the same like 620, why there's no innovation on design here?? :(
    I love how Nokia designed a phone and their innovation on it. Miss them already :'(
  • Interesting reaction to this device - I, for one, want to know where the high end stuff is!!!
  • Wow. That was fast. But still, I'm going for 630! :)
  • They need to start concentrating on some more flagships instead of these bullshit phones
  • The 930 was just launched, even if you count the Icon, it's been less than a year.
  • It looks like the 530 is replacing the Asha series in terms of price. Now waiting for a high-end Lumia.
  • A new entry level phone is nice and all, but what about a new flagship? (Looks like I'm not the only one wondering!)
  • Hey man you got smoke cumming out from your ears in wondering so much,take a brake,go get a cappuccino and donut.
  • Now that's a game changer. Obviously for those who are not children and are not targeting on playing latest blockbuster videogames (minority for what I see :/), but still. Price range impresses for what you get - I mean sleek performance. Still, those who got L520 have all of that already. So L530 is no device for them. I can't think of why is it considered as a possible switch from L520 - owners of that device already entered the WP ecosystem, why would they do it for the second time?
  • This hunky guy should get new clothes Posted via Windows Phone Central App
  • Quad core, 4 GB internal (downgrade) & dual sim.... Did i miss any changes ?? While I do get that WP works well even on 512MB RAM minus a few games & the upcoming lockscreen app... an upgrade shouldn't cost that much, seeing as the Moto E has it & is a lot cheaper
  • How do you know that the Moto E is a lot cheaper? They haven't announced any real pricing for the 530 apart from it being under €100. I would expect it to sell for less than the E upon release.
  • This is a good move, getting more lumias into people's hand
  • this dude understands it!
  • I SUGGEST THAT WPC ASK TO BE PAID FOR PUBLISHING ALL THE SHIT THAT SOME IDIOTS WRITE HEIR.
  • I SUGGEST YOU STOP USING CAPS LOCKS. IT LOOKS MORE IDIOTIC TO ME.
  • Quote you on that !
  • If it's more idiotic, why are you using them?
  • Please please please please Microsoft if you're listening to your users.. Don't make any phone with just 512 MB RAM.. come on its 2014. At least 1 GB is must for smartphones.. I am sure Microsoft had missed a great opportunity to attract more & more buyers.. All Android smartphones have 1 GB RAM & available on much much cheaper price tag.. So why anyone will buy a windows phone.. Seriously Microsoft needs to think.. What it want.. The next billion users or the next billion losses..
  • Shut up about the ram!!! You probably haven't even used the 530 or 630.
    512 works great in my 630.
  • Ohh really can you play all those graphic rich games which support only for devices having RAM 1GB minimum. Your Lumia 630 would be new that's why you're not facing any problems but wait for some months and you'll see a significant decrease in performance.. I will definitely not use a device having 512 MB RAM in 2014. All games are becoming more & more intense and graphic rich. And whenever a intense graphic rich game come in store it first only supports for 1GB RAM then they optimise it for 512 MB RAM after some months.. Ex- Temple Run 2, Subway Surfer & many more. And you'll soon came to know why should not but a 512 MB RAM device...
    Microsoft will release their much awaited lock screen app and it'll support for devices having RAM minimum 1 GB then they'll optimise it for 512 RAM after some weeks or months..
  • I don't play games on my phone. And i don't care about the lock screen app. If I want it I'll upgrade to a 930.
  • Come on people, stop complaining about specs, specs should be worse and the price lowered even more. We need more users to have better apps and games, remember?
  • Good. Waiting for successor of 720 with atleast 1GB RAM.
  • Keep waiting,it's just round the corner,don't turn in other directions or you will miss it.
  • New 520 with quad-core processor and less internal storage = 4 Gb. That's not replacer to Nokia Lumia 520, that's almost same model. But peoples who want cheap Windows Phone and don't want buy old 520 or it's not in store anymore can buy new Nokia Lumia 530.
  • I guess Microsoft should sell there nokia hardware unit to micromax. Definitely they will produce good hardware at minimum cost.
    Else MS should dump WP, n concentrate on developing windows.
  • Microsoft/Nokia what's wrong with blue/cyan? :c
  • Except L525 (not so famous) have 1Gb ram till 20k.
    Hardware wise I'll pay max.4.5k
  • Oh my god! i am really Excited! *worst sarcasm you can imagine*
  • Still 512 Mb? Hmm. Seems not so faster :3
  • Similar expectations from the other entry levels, not much diff between the 520 and 525. Two 520 successors already out. Bit everyone I guess is still using the 520 without not many problems.
  • Hey...is India getting only dual-sim version of L530?? No Single-sim version listed on Nokia India site :(
  • same question! Nokia India lists on dual SIM version of Lumia 530. I wonder why?
  • I had a budget of 18k.
    That time I saved it for 630,think that I would be a upgraded version of 625. But hardware disappointed me and I dropped than plan n went for Android.
    .
    Microsoft should note it down that even fan_boynism has a limit.
  • Just got news from another website,this phone will roll out in selected markets in the month of August at €85,00 YES THAT'S THE PRICE,now assholes what have you got to say about it ?CAN ANYONE FIND A PHONE THAT WORKS LIKE THIS ONE FOR THIS PRICE.
  • So many Moto e trolls every single article without fail!!!
  • People will buy this instead of a 520 because the 520 will have sold out. Besides, the new processor will support features like DNLA.
  • When Satya nadal became MS ceo, I thought that now android is un dangerous.
    But after the awful launch of 630 and now 530.
    I guess buy the end of 2015 MS will dump WP.
    Since the start of wp in 2011(India), Nokia n MS acted like fools, neglected public demand of hardware.
    Nokia gone, time has come for MS too.
  • No 1gb ram..bad marketing
  • Ewwwww looks worse than 520!!! Guess this is the worst looking lumia!!
  • From 8GB to 4GB Internal Storage, that is bad :(
  • Microsoft can't win in India with this 530 or 635 which is over flooded with high spec devices from Moto and micromax in the entry level. Needs to rethink
  • +525
  • +520
  • While the roll out of cyan and windows phone 8.1 is still in testing for most Lumia phones
  • X2 (-512 RAM) with wp8.1; with tweaks here and there. Dang! Shall keep the 625.
  • We have 2014. This phone has 512mb ram,4gb internal storage space, no proximity sensor, no 4g, no clearblack display, no HD display, no front camera, no flash. Most smartphones out there has Qualcomm processors and same type ram gpu etc. So cost is not an issue for Microsoft. For 50 euros is a fine device but not with this price.
  • To put this into context having 512mb of ram in Windows phone it's like having 1gb in Android, but for all you guys complaining about the ram, just buy a higher end Windows phone(IT'S VERY SIMPLE>>> HIGHER PRICE MEANS MORE SPECS), and it's very likely that the Lumia 730 will have 1gb of ram, do there you go.
  • Amen brother.
  • @bruno sain: I guess u haven't heard about micromax canvas win 096 (€80).
    Please check out its specification.
    Note it down in you cortana notebook that even some or other day MS gives NOKIA app to MICROMAX WP, they won't hike the price at all.
    And this thing we all inform know very well.
  • @Sriks421: No dear 635 is a good one , after all its a 4G handset at a very low prize.
    But definitely disappointed with 630 n 530.
  • A L520 with Cyan (8.1) would definitely better than L530.
    See the impressive looks of 520 [Rectangle] looks better than (Rounded), also 520 has more memory (8GB) 4GB would not be enough, it has only accelerometer and on other sensors, only dual vs quad core will not make people upgrade to 530 in same price.
  • True. If it doesn't have 1gb ram what's the use of quad core??
  • Think,smart guy,think!
  • I don't lyk its curved edges
  • What a tiny lil soap..
  • Hahaha..
  • Ohhh no... Not again...
  • Aman2901...where is Aman2901? So, you were wrong, what a shocker. ;)
  • How many of u got addicted to flow keyboard.
    Try typing without swiping.
    U'll laugh that you are making mistakes.. Lolzzzz.
  • Is this means MS cutting off services and sales for L520 by the announcement of this device?
  • So there's no point in buying this cause the 630 is cheaper. I'll probably just get the 820 that's cheap and performs alot better.
  • How is the 630 cheaper? In the UK the cheapest price for a new network locked 630 is £89 The 530 is expected to be around £50-£70 on Payg in the UK. That makes the 530 cheaper.
  • Because the article says below €100 so it'll probably be €89 for what we know. The only thing that'll make the 530 better than the 630 is it has all the sensors.
  • I hope Microsoft is reading our comments.. How people are criticising & it's obvious. We're waiting for a Lumia, The Lumia= Awesome design. Only waiting for the Lumia 720 Successor and I hope it'll be as awesome as Lumia720 in design. Lumia 720 is the best designed Lumia till date but it was underpowered. Now we want a powerful version of Lumia 720 And please 1GB minimum RAM must..
  • Will be blast if it comes with 1Gb.
  • It feels very shame that in public a person playing "subway surfer" on his 7k android. And I was watching him like an idiot as i have a 18k handset.
    Just the difference is R'A'M.
  • But hasn't Subway Surfers been released for 512 MB Windows Phone too?
  • just check this ... http://www.nokia.com/global/products/phone/lumia530/specifications/ 5MP fixed focus, 1430mAH battery, no dedicated camera button ... So, no upgrade for me, still rockin' with my 520 Hope for L730   
  • Yeah for me too. No cam button,no 720p video recording, no autofocus, only single sensor, no ips display so no buy. Will wait for another phone. Microsoft disappointed me.
    L520 yellow user
  • L530 is like upgraded version of Lumia 510 to windows 8.1
  • Sad but true
  • I hope these guys don't mess things with 730 or 830 (if they exist) as both 530 & 630 are kind of downgrade from their predecessors! I appreciate the quad-core processors being included but the things like FFC & at least a gig of RAM really matters in real situations. And, I also love these low-end devices being offered as dual-SIM option. But still, they should not make compromises on 730 or 830!
  • Just hope they price this accurately so as to take on the moto E.
  • Someone is stupid at MS. 1430mAh? It won't last 12h with 2 sim cards.
  • Just hope they price this accurately so as to take on the moto E.
  • should be sold as 430
  • So many RAM whiners again!! hahaha. Can you give me one example of one app or a game that requires 1GB RAM? My next question is why would youwant to play it in a dirt cheap Lumia 530 and not in a higher end Lumias?
  • Hurry up and make a 1030.
  • Oh man! Was this needed?
  • Whats the difference between the Lumia 630 and 530 except the screen size? Whats the difference between the 520 and 530? Just quad core processor? Wow. Lol.
  • It's not about ram, it's about perception, the way people think of it is of Moto e can offer this story of specs why not this phone. They don't care if Moto is going in loss by keeping their profit margin low. This is the problem, now people will rather chose Moto e than this. Outcome, less number of people interested in Lumia.
  • Btw on screen button on an already small 4 inch display seems a bad idea
  • 525 makes more sense now
  • What abour Clear black display? will it have this or not?!
  • 4gb of storage is not bad since we can install large games on micro sd.but since they upgraded the proccesor,why not the ram aswell?
  • 530 single sim, would be a super flop, people would rather buy 525 instead, preferring more ram over cpu as people at such a low budget would prefer more apps/games(1 GB ram) over performance.
  • You can't get a Lumia 525 everywhere...
  • Its more like a 630, not interested.
  • 512 MB RAM is a disaster considering that they launched 1GB in 525, why would they want to go back again. Sorry Lumia is losing the ground it gained if they go ahead with such strategies. Moto series is going to take away all the market share Lumia 520 gained
  • Yay...another...low end phone...yippy. Geez they better have more devices up their sleeve. Ya I know this is their highest selling model but I wanna see higher end devices.
  • The video is pretty cool but the phone is not
  • 720 is an awesome device in terms of design and build quality..... but seems Nokia and now Microsoft have forgotten the 7xx series.
  • For a few seconds I thought I'm reading android central in this wpcentral comments page. Annoying you guys.. Fighting over some cheap android here in WPcentral
  • This phone will cost 50€ in no time, it will be a massive hit. I don't understand why people complain over the ram, I have a 630 and it runs great: it can switch between 2 apps like whatsapp and FB messenger (two of the most used) without resuming, and when it has to resume an app is just a fraction of a second due to processor speed. Infact I always close the apps because the phone it's fast to launch them. This is intended to be a very cheap phone, cheaper that a Moto E which is already sold at cost. I'm sure that if this phone had 1Gb of ram and tomorrow MS launched the 730 with an equal amount of ram, the same people would complain that they have the same specs, aside cpu, with VERY different prices.
  • It's mainly because most games require 1 GB ram
  • That's not true, 99% of games runs with 512Mb of Ram and 100% of apps, even video editing apps.
  • I'm talking about some visually good games like asphalt 8 badland fifa14, into the dark, modern combat , etc ... But still even with all the 512mb games , the 530 feels like a downgrade because apart from the snapdragon 200 , nothing has changed , I was hoping for a front facing camera or a led flash or a bigger battery ..
  • No way you can reach such a low price point with that extra hw, unless you cut corners on quality and reliability. This is Nokia, not some chinese oem.
  • This! So many people are missing the point! The Lumia 530 will be way, way cheaper than both the Moto E and the 520. This is meant to be the first smartphone for people moving off of terrible dumbphones who don't want to pay the price for an expensive high end or even a mid-tier phone. Hence the fixed focus camera and the super cheap Snapdragon S200 processor. It's all about the low end and grabbing the next wave of customers to secure the future of Windows Phone. It's very difficult to convert android and ios users to windows phone, it is much easier to convert dumbphone users with a dirt cheap phone with a solid experience however.
  • Fixed focus camera!!! That I think is the more serious con than 512 ram. Really hoping they are pricing this cheap, below 100 usd.
  • I think that is shocking! I bought a 525 as a spare phone cos I don't think it is worth having 512MB ram. They are shooting themselves on foot. Apart from the processor it is same as 520. A downgrade from 525. I did not get a 635 because of ram issue and went for 525. Silly Microsoft.
  • If Microsoft is wise enough to call off surface mini, why would they release such a unappealing product
  • Thats almost a step down from the Lumia 520... Same specs except processor but half the memory size!
  • Once again no LED flash, front facing camera and 512 Mb of RAM
  • L520: RAM 512 Mb, SoC dual core 1 GHz, GPU adreno 305, video capture 720p, display IPS LCD
    L525: RAM 1 GB, SoC dual core 1 GHz, GPU adreno 305, video capture 720p, display IPS LCD L530: RAM 512 Mb, SoC quad core 1.2 GHz, GPU adreno 302, video capture 480p, display Common LCD. A worthy successor indeed. Simply because we, people of emerging markets are too stupid and loyal.....we only see the NOKIA logo to buy smartphones
  • I hope that at least the 730 will have 1 gb ram
  • It seems Microsoft has learned to launch their products right after the announcement. Just wish they'd figured this out sooner (with the 930).
  • Just so we're clear; when is this coming to India?
  • 4 GB of memory... Oh, sh*t. My Lumia 630 is really worth for taking anywhere.
  • 530 Jewel sim
  • MS is crazy with their prices.. 512 ram, lower specs and bigger price than moto G... Even their flagships don't cost more than $250 with all they offer, but they sell them for $700.. This is why they will be so behind and maybe will die soon.. And it's not only phones.. With Mac you get FREE OS updates, with MS you need to buy every new OS they release.. Not cool at all :-)
  • Who cares about the phone, that guy in the video was so dreamy  <3
  • Even the color options are a downgrade. No cyan, red, or yellow.
  • It looks like a 630 :/
  • It s not a successor to 520,it is a new category actually 630can be said as successor to 520,730 to successsor to620 ..so on
  • The bezel seems to be thicker
  • I expected to see 1GB with the quad core processor myself, but where I live, Chester County, PA, USA, I see a lot of people with the 520. I talk to these people and not one of them purchased the 520 for specs. It was strictly the price. Some even bought it to replace a broken iPhone due to the high cost of replacing their iPhone. I believe the530 will sell just well. Especially with 8.1 on board.
  • What a WASTE come on Windows......
  • This phone is not going to be successful in markets.. Apart from the processor what has changed?? 1GB RAM was a necessity.. And it will be very stupid of Microsoft if they come up with another phone with same specs but 1GB Ram after a few months of its release..
  • If it's priced similar to Asha or X, then it's good to go.
  • Any different from 520?
  • I hope Microsoft brings the ability to store offline maps to the SD card, and yes by not with the help of Storage Sense BETA. US maps itself are 3.5GB+ which won't be able to be stored on a phone which has less than 4GB onboard storage
  • Will this phone have a glance screen?
  • It doesn't make sense to make a phone with only 512mb ram. How much more could it cost to put 1gb in and just have every app available to all of the phones. Its kind of like class separation.
  • I believe that many of you are right. This is NOT a successor to the 520. Its a replacement of the lowest cost Lumia. No one in their right mine is going to replace their 520 with this. No reason. It has to have a quad core processor (even if it is not faster, don't know if it is or not) as phones comming out now are expected to have a quad core processor. The OS uses 1.9GB of internal memory so you are going to have only 2GB left for usage. While you can add a SD card, that is an added expense, raising the price of the unit. I use a 520 as a backup to my 820 (great phone). Keeping the 520 as my backup and waiting for a REAL upgrade to my 820. Glad I am not holding my breath while waiting. Would have died long time ago. This phone will sell to people who would have bought the 520; but nobody is going to UPGRADE to this. So if that makes it a success, fine. If not then NOT.
  • It's actually a replacement for the Lumia 510 and 505. Remember those? Really, really low cost, entry level devices for "developing markets".  It's also going to be doing the job that Nokia X was initially designed to do. I doubt we will even see this one in Western Europe.
  • a lumia 530 or 630 with front facing camera for $25 bucks more would be great , or a 530 or 630 with 1GB RAM and front facing camera for $50 bucks more would sell well
  • Amazing price! Hate to say it but I told you so! :D
  • This phone should only be priced at $60-80, enough not to lose money. It would get huge sales for those who want to replace featured/asha phones and expand consumer base and generate more profit to wp store.
  • After all I am thinking of to get Moto e but I miss games like lost echo and mirrors edge
  • With the 530, the Nokia X is a complete waste of effort and makes no sense. The Lumia 530 is perfect for emerging markets.
  • Why? If they were going to make a 520 successor why did they launch 635 and 630? So I guess the 730 will have front camera and flash? Posted via Windows Phone Central App
  • What crap is this??
  • It looks like a 630
  • I guess I'll stay with my 520
  • WTF !! 512 ram !!! why??? we dont live in 2011 its 2015 stupid nokia -_-
  • Product line managers at Microsoft's devices unit should be laid off in coming job cuts. They can not cope with hardware omissions at this point particularly when WP store seriously lacks in appfront. People want value for their buck and if it isn't coming from apps, at least give them something in the hardware front. Yes they need to make 1gb of RAM, flash with rear cameras and front facing camera a mandatory one even for the cheapest of budget offerings. With 520 there was no competition but now there is Moto G/E, Huawei offerings, Local manufactures that are giving superior specs in lesser prices and if they want their handsets division to survive, they seriously need to reconsider how are they gonna battle low end market.
  • Great, more low end crap from T-Mobile.
  • I've got no problem with dirt cheap 512MB devices being produced. In fact, it's been great for gaining marketshare. What i don't like though is the disparity between the 512MB and 1GB device costs. Where's the midrange? I want something like my 620, but with a larger screen and 1GB ram. I bought the device for $80 brand new, so i would think that they should be able to produce something like that and sell it for $200-$300. I don't understand why it's either $50-$120 for a low end, but then jumps to $500+ for anything better.
  • It's because they totally messed up with the 820 (& thus 720) specs. Should be rectified if they ever get around to releasing the X30 -versions of them.
  • nica ad! :)
  • I don't understand why you guys are under the impression that MS made this phone as an "upgrade" from the 520. MS doesn't intend for any of their current users to "upgrade" too this phone. This phone is for the future WP user who's in the store comparing inexpensive smartphones. They look at the $99 Samsung the $99 ZTE and the $99 Nokia Lumia. They are comparing specs between these inexpensive phones and making a purchasing decision based on the specs presented to them by each of these low end devises. MS doesn't want any of their 520 owners to aspire to own a 530 they want you to purchase a 630/635 or a 925 or 930. The thought that you are upgrading to a 530 doesn't even make any sense. You don't stay within the same product class and consider your purchase an "upgrade". You just bought yourselves another phone in the same class as the last. That's like someone that buys a new Ford Festiva every three years. They never upgrade for a better car, they just maintain ownership of the same vehicle for the rest of their lives.
  • I guess it is supposed to be an upgrade over 520/525... Even then it sports much lower specs except the snapdragon 200... And a fixed focus camera!!!
  • "The only difference being the price" ...and 4Gb of storage, 520 has 8...this 530 is more of a 523.5...
  • So, I'm hoping the next gen 7xx will have a gig of ram? This focus in budget and emerging markets is great. But, its a lot like the modern GUI. Focused on one thing and sucks at the rest. I'm hoping a nice mid-range is coming out.
  • Nokia Lumia 530 is meant to substitute the Asha series at similar price points which makes it a winner right away...A WP experience at such a low price with all premium features especially cortana makes it far better than Moto E running the same old android.. Microsoft now need to market the phone well by letting people know the pros of a WP which they have miserably failed to do so far.. Plus the phone needs to be available as early as possible in August to take advantage of the hype..
  • It's needed but zzzzzzzzzzz
  • People keep bringing up the Moto E as an example of why the lower end windows phones should have 1 gb of ram, but I really question whether or not they've actually used one. Its slower, dual core Snapdragon S200 chipset can lag like crazy sometimes browsing the web and it has a terrible fixed focus camera (yes, fixed focus like your great aunt's old flip phone). I'd take a faster chipset and a better quality camera over 1 gb of ram any day. These phones are meant to be communication tools rather than multimedia/gaming power houses.
  • A step back, IMO.
    I own a 521.
  • Are we ever going to get a high end flagship? Enough of these damn budget phones
  • Stupid phone
  • for those who ask for better spec, cheap price with good spec don't mix its affordable phone for those who's getting ready to move from asha to a new smartphones or for those who doesn't want to spend a lot of money on smartphones if its up to me i wouldn't allow any OEM to release smartphones with 4inch display
  • Looks like a step back, IMO. I own an L521.
  • Not even worth 100 bucks
  • I wonder why they make the lower end phones look more toy-ish. I mean, i get the component compromise, but why compromise in design? If you don't want to give away the best designs for a cheaper price-- fine. At least don't make them look like toys. Just saying, it could be a good selling point. For example, the Lumia 520 had a really nice look to it. Slimmer too. Lumias are specially attractive because of their square-ish look. Mixing it up is good, but this phone doesn't have that lumia look to it.  Not ranting, just saying.
  • Enough of low end devices already. Need a proper mid ranger along the lines of lumia 720 & 820. I dont really see whats the difference between this and lumia 630 except for the processor, which wont really make a difference to people in this price bracket.
  • But what happened to 720 successor? Lumia 520 and Lumia 720 were announced together as far as I remember. Why not a 730 this time then?
  • Not impressive. First 512 MB ram . Second - no flash again or front cam. They should have provided one of the above feature atleast. +520
  • 512 mb??
    hell..not again if u r limiting many of games and app...
  • Another downgrade from the original. I don't know what Microsoft is doing. I'm afraid of 730 now because I'm a 720 user and waiting for 730.
  • Perhaps you should wait for the 830 ;)
  • Yeah perhaps. We've at least seen some leaks of 830. But I don't think they are gonna announce 730 any sooner this year.
  • * BUMMER * No dedicated camera button.
  • I don't play games on my phone so it's better to have ffc and flash...
  • What is 'DUAL CORE RAM' ? :/
  • ... Still the Nokia brand right in front and center! ;)
  • The ram itself isn't as much of an issue as it just makes another issue more noticeable. That of course is the app issue. When you have by far the smallest app stores of the mobile platforms the ram issue makes the app issue bigger. The motos and Asus phones have access to a bigger and better software library while being similar in price and performance. And really MS has budget and flagship devices covered already what they need to launch is a midrange devices because the 520 owners who are now ready to upgrade to a more serious WP.
  • The real problem with this device imho is the 4GB storage which is barely enough for the system itself
  • Perfect glove box phone. Instant buy
  • I know people want cheap phones, but, this phone should not exist. In the real world, at volume, how much more would it cost to take 512mb to 1gb, a few dollars ? Honestly I would bet everone(or at least most) here would pay anohter $10-15 (in their money), to get a phone that has 1gb so there is 0 app compatablity issues. This is a standard that should not exist, it just causes fragmentation on Windows phone. How much does it really cost to put 1gb in over 512mb ? If you buy this phone knowing this, no complaing when all these apps and games come out wth no 512mb support #DealWithIt
  • How can people here actually expect the Lumia 530 to get 1gb of ram when the Lumia 630 & 635 (who are one rank up in the Lumia device line) don't even have this? Windows Phone is no Android, low end Windows Phone devices don't need that 1gb of ram to perform the same or even better than its Android equivalent. So if you want a Lumia with at least one gig of ram? Then quit bitching about it and buy yourself a more expensive one! They are available you know?!?! The Lumia 7xx, Lumia 8xx and the Lumia 13xx though should come with 1gb ram, the Lumia 9xx, Lumia 10xx and Lumia 15xx should come with at least 2gb of ram. Posted via Windows Phone Central App
  • Same memory, less storage (really, SD card mandatory), no ambient light sensor, doesn't list a proximity sensor either, and no camera button to go with the freaking fixed focus camera. It's like they found a junk heap of 2009 Symbian phone parts to use up....
  • Blergh. The 525 has 1 gb ram and 8 gb internal memory, not to mention capacitive buttons and a proximity sensor. And one can get it pretty much trivially by ordering online. Nokia started the trend of affordable smartphones with the 520 and 620 but it is now producing one dude after another. And yes, I bet the 530 is snappier in many processor heavy tasks than even the 720, but yet, it is totally unappealing. I just can't understand why the Lumia series is getting the Asha treatment, at least those phones were more in the 50-80 bucks range, not in the 100-150 bucks that the 530 will be, maybe more as most countries don't have the funny subsidies of US. And yes, what about the battery life? Win 8.1 esentially killed my 620 as a mobile phone, and don't come with the "it's beta software" lame excuse. Not only it ain't beta, but even the people buying 630/635 with 8.1 out of the box are getting the same horrible performance, look -for example- at the review at endgadget. The one I tested at a store even felt warm. I have been an enthusiastic Lumia user but the 8.1 battery fiasco and the lack of compelling update options are making me having second thoughts. With which phone in the same price range I am supposed to update my 620? I might as well just save for a 1520, but one has to admit that the affordable line of Lumias is now a thing of the past. Unless Microsoft gets it, probably by that time Motorola will have eaten all of that market, but oh well...
  • Microsoft is joking,you shitlers call this sucessor people call it a downgrade model
  • Microsoft is going mad,we are living in 2014 wakeup Microsoft, l520 was a hit because of its performance & specs by introducing such products you are gonna loose your remaining market ground
  • Who cares about the phone? Look at the guy!!1!
  • All the 520 users' will stick them up their as.. By the end if this year,it will no longer be in production,that's why the 530 was born......i know its difficult to understand for the most of you,but that's how it is.!
  • Wow,I seems that a lot of brain ram has been wasted today,idiots stop posting shitty comments and go to bed!
  • Hope Adam Giles is not one of those 18,000 employees who will be terminated from Microsoft. It's such a pleasure watching him explaining the features of various Nokia Lumia phones. Hehehe
  • They provide such specs, so as not to kill other products. Microsoft gonna have Korean approach.
  • No more 520 from 2015 !