Hey Microsoft, when in India?
The world is ready for the Windows 10 Devices event – the biggest Microsoft event in recent times - in New York City. Across the proverbial seven seas a lot of Windows enthusiasts in India will view the live stream in the evening, and expectedly wonder 'When in India' at the end of the blitzkrieg on the stage.
The 'Last' Frontier
The last Windows Phone flagship device, the Lumia 930, went on sale in several countries across the globe in July last year, but it only trickled in to India in the second-half of October. The Surface devices, now headed to their fourth generation, have still not released in India. Microsoft Band? Well, let's not even go there.
And, while hardware is a tricky business and needs supply chain and retail setups, we've not been served any better on the software and services front as well. While Bing always had limited features for the Indian market (unlike Google's all out and last mile services in India), Cortana on Windows Phone is still in alpha. No Groove Music too (Google Play Music, iTunes and the new Apple Music are here of course). More recently, Windows 10 rolled out in India without Cortana – one of the marquee features of the latest version of Windows.
The Big Billion
The second class treatment is ironic. Technology companies across the globe see the Indian market as the biggest opportunity, along with China. The unfortunate population numbers and the untapped majority aids the opportunity with a huge potential customer base. Even at Windows Central, readers from India rank highly after the US which is enough evidence of the interest in the Windows ecosystem in the country.
It's not that Microsoft doesn't realize that. The slew of budget and mid-range Lumia devices launched since last year and the recent announcement of local datacenters in India are a testament to Microsoft's interest in the market and the recognition of the opportunity.
And many readers at Windows Central keep pointing out – incorrectly, of course – that India should be better served since an Indian-born Satya Nadella is at the helm. Hah!
When in India
For all we know, the October 6 event will see the launch of Lumia 950 and Lumia 950 XL, the Surface Pro 4 and the Surface XL, and likely the Microsoft Band 2 as well. There will be some accessories like the new Treasure Tag and a Skype speaker, perhaps.
It is left to be seen when some of these will land in India. October-November is the major festive season in India, but the Lumias will likely not make it very soon. Nokia has had a fantastic supply chain and retail presence in India, and with Microsoft Priority Resellers, I would imagine Microsoft to carry forward the experience. But that hasn't been the case as yet. For most Lumias launched in India, you'd still struggle to find accessories in stores – even those ones that were formally announced.
There are about a dozen brands selling wearables in India, including the expensive and hardly selling Android smartwatches, but Microsoft Band is nowhere to be found. The great reviews that the Surface 3 and Surface Pro 3 have garnered have only sparked the interest in several Indians like me – I bought the Surface RT, and now Surface 3 from the US. While Lenovo and HP have introduced several tablets and convertibles, the Surface products are nowhere to be seen. This needs to change.
All in Hope
So, as Microsoft finds its way out as part of its biggest transformation, a zillion Indians would hope that they feature right up on the list as launch plans and services are formalized. One would expect Microsoft to bring broader and feature complete services, launch more devices, more quicker, enriching the Microsoft ecosystem in the country.
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My point is, there are numerous countries with much higher GDP. Those should be the target. That's where people can actually afford this stuff.
Oh and by the way, like Baxi mentioned, Android based smart watches are expensive and hardly selling! Can you not get a clue from that? Android is widely used in India and they still can't sell a quality smart watch.
Population of India, according to their population clock, is approximately 1.28 billion. That's 1280000000. Lets say a meagre 10% of that not-at-all-meagre number fit your unfortunate and Hollywood informed, slumdog millionaire criterion. That's still, 12800000000. Population of United states: Approx, 350000000. Use your addled brain to figure out which number is bigger and then approach the situation with a slightly more flexible mindset.
I've been there, lived there for a while. If you own a mediocre amount of land, you have the best safety net, ever. So even if "50%" is right, then like 50% of that 50% is *loaded.*
Either way.. You're wrong. Portraying a whole country cheap just because couple of android smart watches didn't sell is stupid. 75% of my friends have premium gadgets(>350$/300£) such as Apple products and other ultrabooks. The only reason those so called "smartwatches" didn't sell because we know how overrated they were. If a quality product launches in our country..let me assure you..we very much have the capability to buy it.
"WEN/When in <another contry>"
by the way, I said "usually have things globally available or at least give some dates to when and then follow it", I didn't say always, and they at least have plans for other countries in the near future.
A bigger one line joke than "When in India?"
Read my response to sholokov's similarly flavoured comment. Seriously, the amount of people unwilling to do a basic Google search is unacceptably high.
I'm sorry for my English.
Seriously, have y'all not heard of Wikipedia?
These phone will be available at Diwali time & launched October end.
This might apply for other models as well.... IDK...
I was only concerned about the 640 cuz I own one.
Its good ploy to bring all types of devices to each and every country.
They should take lessons from Philip Morris, the cigarette company.
When in India?
Get in line with everybody else. Every country has their benefits. Some have high population / # of customers, others have less customers yet more money to spend.
"when in India"
are you guys listening ????
Thou just read a article that lumia 950 and 959xl will be launched in india around diwali time that is a good season and should come with good freebies...
And they will launch surface pro by feb 2016...
Hope like nokia , microsoft gives good priority to india. Posted via the Windows Central App for Android
Specifically xbox one users..as am I waiting for grove music
It's just feel pitty..that you trusted faith in Microsoft and at the end you get everything after an year.
# do something Microsoft
2) lot many people(at least many I know) are on Android because there is no equivalent alternative as iPhone is too costly
3) app gap is lot lesser here; lot many bank apps are already here, local apps are available and windows store icon also present in app bill boards.
4) Apple crazy is all time low compared to the other main markets; no queue in front of apple store before an iPhone launch, etc. So Microsoft indeed can help with itself with more market share.
5) Microsoft and Nokia are seen as big brands here; they can easily capitalize. All these points are true for most of the Nokia strongholds. It is beyond my reasoning why Microsoft is not focusing on them with priority. Even one price sensitive, miser customer for Microsoft is one customer lost for Apple/Android right?