HP's new ElitePOS G1 brings the power of Windows 10 to your local mall

When it comes to retail technology i.e. point-of-sales (POS) systems like registers and self-checkout machines rarely is there anything exciting to talk about. Step in HP who today is announcing its HP ElitePOS G1 – a glorified Windows 10 (or Windows 10 IoT) PC that runs the latest Intel Core processors and will be showing up in your local mall soon.

Just going by the name – ElitePOS – HP is bringing its premium business line of Elite products like its EliteBook laptops to retail. The move is not just about building a nice-looking POS system, however, but about HP's long-standing history in security to protect consumer data during checkouts.

What is HP ElitePOS G1?

The HP retail ElitePOS is a mixture of Windows 10 PC running an Intel Celeron, Core i3, or Core i5 processor along with a top-notch Full HD touch display. That PC end makes up the "head unit, " and it can run Windows 10 or Windows 10 IoT for a more locked-down experience. Companies can then run customized boutique software on top of the OS for customer check out or self-help kiosks.

After the head unit comes an optional fixed-position or swivel-and-tilt stand, which sits on top of the optional receipt printer. That printer sits vertically and appears as if it's built right into the head unit's stem.

HP ElitePOS G1 tech specs

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CategoryElitePOS G1
OSWindows 10 Pro 64-bit
Windows 10 IoT Enteprise 2016 LTSB 64-bit
SUSE Linux Enterprise Desktop 12
Available CPUsIntel Celeron 3965U, Intel HD Graphics 610
Intel Core i3-7100U, Intel HD Graphics 620
Intel Core i5-7300U,Intel HD Graphics 620
Max RAM32 GB DDR4-2400
Max Store512GB SATA SSD
PortsBack: 1 cash drawer connector; 1 USBType-C (charging); 1 power connector; 3 serial; 4 USB; 2 USB 3.0; 1 RJ-45
Side: headset connector
AudioIntegrated HD audio with Realtek internal speakers
Display14" FHD anti-glare touch screen (1920 x 1080)
SecurityPower-on password (via BIOS); Setup password (via BIOS); VESA mounting; HPElitePOS Keyed Cable Lock; HP FingerPrint Sensor(optional); HP BIOSphere with SureStart Gen3; Device guard; Credential guard and password protection; Trusted Platform Module TPM2.0; USB enable/disable (via BIOS)

Finally, there is a "stability base plate" to mount the POS system to a counter along with an optional connectivity base to allow for peripherals like a 2D scanner or external printer to be attached.

The big selling point here for retail outlets is the complete modularity and customizability of the ElitePOS system. Add a printer, swivel mount, and connectivity base, or just have a stand with the head unit – it's their choice.

Who is the HP ElitePOS G1 for?

The ElitePOS G1 is a business and retail independent software vendor (ISV) solution meant to be deployed in stores, kiosks, hotels, movie theaters, or wherever a POS system is needed. The system can be set up for retail employees to check-out customers, or it can be consumer facing for self-help stands.

Since the ElitePOS G1 runs Windows 10 companies can lock down the OS, use user-authentication technology like HP's built-in fingerprint reader for privileged employee access, remote management, and HP's famed BIOS-level device security with HP Sure Start (Gen3), which protects the system from malware attacks and Device Guard – which "lets IT managers create rules to run only signed, trusted, and approved applications".

With a matte full HD touch display, DDR4 memory and up to a seventh generation, Intel Core i5-7300U processor with Intel vPRO technology companies can have a fast, reliable, and trustworthy platform to handle credit card transactions, sales, or accessing records.

Why is the HP ElitePOS G1…cool?

Normally, retail distribution devices are rarely exciting, but the ElitePOS is kind of neat. For one, it runs Windows 10 or Windows 10 IoT showing just how flexible and powerful Microsoft's OS can be for 2017.

Next, it's just super nice looking. With a spill and dust-proof design, HP built the ElitePOS not only to look chic but hold up for a decade in the field. Looking at it and you can see the obvious parallels with its Spectre consumer products.

HP built a printer right into the stand for a clean, minimalist look.

HP built a printer right into the stand for a clean, minimalist look.

Moreover, it's important. Retail crimes where customer data is breached or stolen – especially at the point where credit card transactions occur – is a problem in retail. HP's ElitePOS G1 is supposed to address that since users can't just run malware on it and with Windows Hello for bio-authentication, there is just more security here than proprietary systems.

Finally, due to the modular system and Windows 10, the ElitePOS G1 is agnostic for payment systems, retail software, and more letting companies use it however they wish. There is no lock-in or forcing businesses to adopt something they don't want.

You may see one of these someday when you grab a coffee.

You may see one of these someday when you grab a coffee.

The ElitePOS is expected to be available in August 2017 direct from HP and the company's global network of more than 250,000 partners. Additionally, retail independent software vendors (ISVs) Custom Business Solutions, GK Software, LS Retail, Manhattan Associates, Omnico Group, PCMS, Retail Pro, SilverWare POS, and TCPOS plan to support the HP ElitePOS G1.

For more information on the point-of-sale system, visit hp.com/go/elitepos (opens in new tab), or see the ElitePOS in person August 6-9 at RetailNow 2017 in booth #410-412.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • *Me proceeding to pay my bill after waiting at a 10ppl line for 30 minutes*
    Cashier - Hello sir, our Windows 10 POS (POS not standing for point-of-sales), just recieved a massive 2TB update from Microsoft and you need to wait 1 week until it updates itself and restarts 11 times.
    Me - No problem, your Elite POS running Windows 10 is great! The 10ppl behind me and I are going to wait, fam! :)
  • I mean, that is all controlled via RDM and an IT director ;)
  • While I want Windows 10 POS to be a thing... I really do... The investment for Windows systems has always been way to much... I recently had to help a resturaunt pick out a new POS system to replace their aging Windows POSReady 2009 system (basically a cut down XP system). Problem is they could invest in a Square system for less than $500... The cheapest Windows POS system we could find was over $1000... Couldnt justify spending more than double to the owner... Granted it was a small business rather than a corporate chain like JCPenny... Maybe the larger chains are the target market..
  • Square works with this though. ElitePOS is not a payment pod for tap to pay, etc. (although you can get it with a CC swipe). So that ATM pod that you see at the grocery store can be used with this. In fact, that's how super markets roll now, not a simple Square payment option. They have a proprietary software package for running coupons, showing the product, checking the price, etc. Square runs the payment, but you still could/may need a POS for inventory checking, rewards cards, customer information, feature customization, ordering online etc, that Square cannot handle/do. I once wanted a pair of pants from a Store, but they didn't have my size, I was able to pay for it there, have my shipping info entered and ordered by the store and got it the next day. Square is useless for that. Just saying, Square is good for barebones "I just want to pay for this", but some retail outlets need, much, much more. Or at least the opportunity to do more.
  • Make sure you consider their growth potential and future needs because you don't want them spending more later on.
  • Can I get one for the other half :P
  • Coolzers
  • so weird.  I'm so used to POS as a short form for Piece Of **** aside from that, it looks like this is a much more robust system.  I have friends in the restaurant business that use iPad based POS systems, and they haven't stood up well against spills and high humidity.  Electronics with moisture inside is the worst because they sorta kind of work, but get super glitchy instead of failing outright.