Finally, huge positive changes are coming to World of Warcraft

WoW Shadowlands Bastion
WoW Shadowlands Bastion (Image credit: Blizzard Entertainment)


Source: Windows Central (Image credit: Source: Windows Central)

What you need to know

  • World of Warcraft is an MMO from Blizzard, and was once one of the most popular games in the world.
  • Ahead of Microsoft's acquisition of Activision-Blizzard, WoW struggles with declining players, due to poor quality game design.
  • Blizzard is finally making some positive changes to the game, banning organized in-game paid services.
  • WoW will also address faction balance by allowing Horde and Alliance players to co-operate for the first time in the game's history.

Once one of the most popular games on the planet, PC MMO World of Warcraft has gradually slipped in quality and relevance over the years, with two under-baked, and relatively unpopular expansions launching back to back. After the wildly successful Legion expansion, Blizzard sought to capitalize on renewed interest in the franchise with Battle for Azeroth, which saw a range of truly huge story beats achieve virality for the aging massively multiplayer game. Sadly, though, a litany of issues with both Battle for Azeroth and the latest expansion Shadowlands drained the game of players, owing to the game's focus on work-like metric-inflating time gating mechanics, truly horrible writing, and inaction on various community-level issues that created a chilling effect across the whole game.

Weak game design over the summer triggered a mass exodus to competing MMO Final Fantasy XIV, which is enjoying such a huge surge in popularity, that they had to halt sales of the game to protect server integrity. By contrast, Blizzard's WoW servers are barren and imbalanced, with the player exodus creating further in-game issues such as long queues, and degraded community interactions. Yet still, there is some hope.

Last week, Microsoft announced its mega-blockbuster acquisition of WoW parent company Activision-Blizzard for over $70 billion dollars, which has given the community a glimmer of hope for a future with game design led by fun, shielded from Activision's quarterly shareholder reports. The deal won't close for several months, but there are already signs that under newly-appointed Blizzard head Mike Ybarra, positive changes are already coming to WoW.

First, Blizzard announced that it is finally banning organized in-game paid services and their advertisements. WoW has been plagued for years by teams of players selling in-game services, ranging from dungeon boosting to PvP cheating. This allows played with more money to effectively "pay to win," by trading real money for in-game gold, and then circumventing the need to actually play the game to achieve the gear curve. Furthermore, WoW's chat channels became a plague of spam from these "services," which made it impossible to simply communicate with the rest of the community. Blizzard was biased against repairing these systems in the short term, since they encouraged gold buying and thus increased revenue. The long-term impact has been devastating to the game, casting a negative effect on the gear curve and the community in general.

Blizzard is also addressing another major issue with the game's structure. At the height of WoW's popularity, the game's dual-faction design philosophy occasionally presented server balance issues, where Alliance players would outnumber Horde players and vice versa, but there were so many players that it rarely became too much of a problem.

WoW Shadowlands Venthyr

Source: Blizzard Entertainment (Image credit: Source: Blizzard Entertainment)

In 2022, however, with many players fleeing the game en masse, it's almost impossible to find a decent community without playing a specific faction, as players opt to switch factions to whichever community is larger. This has led to servers with 9:1 faction imbalance ratios, which is also odd for new players, who may sign into a server only to find there's literally nobody to play with. In patch 9.2.5, Blizzard is taking the first step towards addressing this.

Announced on, Horde and Alliance players will be able to co-operate and play together for the first time. Players will be able to invite opposing faction characters from their friends list, inviting them to PvP, dungeons, or raids, as though they were a member of the same faction. Blizzard noted that the game's aging engine was hard-coded with the philosophy of the Horde vs. Alliance dichotomy, and that resolving that fully will take some time. Still, this is the first step to addressing faction imbalance, which also gives players the opportunity to play on the faction of their choice, rather than feeling like they have to play a specific faction simply because their friends or servers are imbalanced. There's probably a future where the barriers between Horde and Alliance fall completely, as the war between them ends.

Related: I am optimistic for Blizzard's future for the first time in a decade

Some of WoW's other issues, like content drought, character progression that revolves around work-like weekly rewards, and messy story delivery may take longer to fix. But these steps seem designed to improve the general health of the game. Should lapse players return to World of Warcraft in 2022? Probably not. I am looking forward to the day I can change that recommendation, though, and under new leadership, perhaps there is hope for the game after all.

Jez Corden
Co-Managing Editor

Jez Corden a Managing Editor at Windows Central, focusing primarily on all things Xbox and gaming. Jez is known for breaking exclusive news and analysis as relates to the Microsoft ecosystem while being powered by caffeine. Follow on Twitter @JezCorden and listen to his Xbox Two podcast, all about, you guessed it, Xbox!

  • Updated graphics finally?
  • Updated to what exactly? They've chosen a cartoon/canvas-like aesthetic by choice, and they've made steady improvements over the years. This expansion they introduced ray-traced lighting & shadows. It'll never be photorealistic because that's not what they're going for.
  • I really can’t expect microsoft to fix wow. Wow has been irrelevant to me since 2010 when they dumbed down the game for the cataclysm expansion. At the point where builds became normalized, carbon copies builds easily found on websites, the fun of figuring out the build turned the game into what it became…a nap-inducing horrible time-wasting not fun grind.
  • The Horde vs Alliance struggle has made less and less sense since Mists of Pandaria. Allowing people to play crossfaction is more logical at this point with how often the story has had these groups fought together for the greater good. Not sure if I'll come back though. Phantasy Star NGS has me firmly in its fashionable grips. 😅
  • yeah, h v a just seems forced at this point... they should sorta move into some kinda uneasy truce sorta thing and let players act as "mercs" or something.
  • I've thought this for a long time myself. Why not with the new starting area, let you choose a faction to play at the end of it, regardless of race. It would be similar to the MoP panda starting zone in that regard.
  • With these stats Microsoft is not going to ignore WoW. They will improve it and take it to the next level. There is too much potential for WoW. Subscribers: 117,131,645
    Daily Players: 1,112,751 I do believe they will bring it to consoles where players can use their controller or a combination of controller/KB
  • 117 million for all time? what's the source of that info? if that's true that's nuts.
  • That link is for WoW, but if you click on the home link on that page it will show stats for other MMO's as well
  • I left the game years ago, so I can't say any of this affects me any longer. Still, I'm not a fan of the changes. I don't like the idea of inter-faction co-op as a core mechanic. Server imbalance might make it seem necessary but making it impossible/expensive to switch factions probably has some serious impact. IMO, merging servers or encouraging server migrations would be a better solution, I think. Instead of always charging money to switch servers, maybe offer imbalanced servers a select group of destinations with a reward for switching to help balance the factions. Faction rivalries (which brought up lasting memes/memories like "KEK") were kind of a fun/interesting thing. I was never a big fan of PvP in the game. Despite that, having that added layer (instead of cooperative tasks) was at least an interesting wrinkle to the game. Better for them to fix the aspects of the system that do not work than tear it down and make the game simpler. This line of thinking is part of why I quit in the first place. I hated the homogenization of classes that came from their unwillingness/inability to balance abilities properly. They do need to probably modernize their monetization though. $15/month for everything on Game Pass or just WoW? I don't think that's a hard decision for much of anyone. They've always had a pricey in-game store that offered mounts, pets, and the like to help generate ongoing income. $15/month, on top of the initial buy-in, doesn't fit the economics of modern gaming.