Instagram will soon 'optimize' the order of your feed

Instagram is planning to make some changes in the feeds of its hundreds of millions of users. The social network, owned by Facebook, says that in the coming months it will "optimize" those feeds so that users can see what Instagram thinks they should check out first.

In a blog post, Instagram says that according to its data, its users miss 70% of their feeds. It states it wants to change that:

The order of photos and videos in your feed will be based on the likelihood you'll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we're focusing on optimizing the order — all the posts will still be there, just in a different order.

Instagram says it will be listening to feedback from its users on these feed changes and that it will "take time to get this right".

How do you feel about Instagram deciding the order of your feeds? Let us know in the comments!

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John Callaham