The time has come for Joe Belfiore to get involved with the ALS Ice Bucket Challenge. The head of Windows Phone performed the challenge while wakesurfing, pulled along by an accompanying boat. Belfiore nominated Microsoft's Stephen Elop, Marcus Ash, and Google's Chee Chew to throw some cold water over themselves next.

It's fitting Belfiore takes the challenge request now, especially since all Microsoft CEOs have already gone through with their own unique touches.

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And folks, we know there are many celebrities and known faces joining in the fun to raise awareness, but be sure to remember the cause behind the Ice Bucket Challenge. Head over to ALS Association to donate and do what you can.