Finnish goalkeeper Lassi Hurskainen teams up with Nokia for some impressive trick shots

By Rich Edmonds
last updated

Are you prepared to see something fairly awesome? This latest advertisement from Nokia sees the company team up with Finnish goalkeeper Lassi Hurskainen. The end result is a spectacular montage of some trick shots knocking smartphones out the hands of their owners. These unlucky targets are subsequently reimbursed with a shiny new Lumia 630.

It's certainly a unique way to switch consumers from competitor platforms to Windows Phone. Enjoy the footage.

Source: YouTube; thanks, HaibaneReki, for the tip!

Rich Edmonds
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

36 Comments
  • Best Ad ever! My phone got hit by a ball aswel, http://1drv.ms/QjA5D0
  • Rip
  • That's a downgrade.
  • LOL! it's not if they give Lumia 930 :v
  • haha I would love to lose my phone that way... and get an immediate replacement :D
  • To a phone that doesn't even have flash?
  • Is still "flash" a requirement or you're still in early 2000?
  • Lol, Are you serious?
  • you seem confused...
  • Yes, because a flash is so antiquated tech that nobody wants it anymore, and that is the reason why every single high end phone or camera comes with a flash. Some peoples children...
  • was he talking about a camera flash or the program made by adobe used for web video but is being replaced by html5?
  • still its a nokia... my sammy sucks.
  • Amazing :-o
  • There is something in the water in Finland that produces the greatest goal keepers. It's Tuukka time!
  • Oh, god, please . . .
  • For people with low end non Wndows phone its nice to get a new Lumia 630, But those with high end android phones it would still be a pitty. They ought to get better than the Lumia 630.
  • Altough I love Windows Phones a Lumia 630 for an iPhone seems like a bad deal to me. They should have given them a 1020 and let them record a real trick.
  • Hope it is fake.. Otherwise it's not particular good publicity..
  • Me too. If someone knocked my 1020 out of my hand by kicking a ball at me going 60mph I'd file assault charges. I don't care if you gave me ten free phones, that's just messed up.
  • Agreed... kindof a dick move, TBH.
  • What if the user already had a Lumia, but Lassi anyway destroyed it? Worst case would be if a 1520/1020/920/930 user got their phone knocked out of the hands and got a 630 as a replacement
  • maybe the women at the end had lumia so that the statue guy stopped the ball shooter
  • No he stopped him because she is old. And didn't want to hurt her
  • she doesnt seem old for me ;P
  • You made LOL, you perv.
  • This I really goofy. What if they had data or photos on their phone that weren't backed up? Regardless, I would be really pissed if someone did this to me. Hopefully it's just a gag.
  • most likely staged, but Nokia could probably afford the repair costs anyway..
  • Staged. Awesome shots, none the less.
  • Off course, they were all comedian. I can't believe some people actually think this is real.
  • I am just going with the assumption, that people with older phones, or horrible phones were targeted.
  • Might be... Can't see those kind of people sporting one though... Young people these days..
  • well it made me respect soccer a little more.
  • Best ads evar !
  • What irresponsible moron came up with this idea? There is such a thing as imformed consent and if you don't have it, you don't interfere in people's lives. And as for the Lumia 630, you can insert it - laterally - up the orifice which gives you most discomfort.  
  • And "War of the Worlds" wasn't just a movie, either.
  • Very cool campaign.