Micromax announces the launch of its new range of Windows laptops

After the company's tryst with Windows 2-in-1 devices, the Canvas LapTab and the Lapbook I and II, the Indian OEM has announced the launch of two new mid-range laptops - Micromax Ignite and Micromax Alpha – in partnership with Intel and Microsoft.

Designed for two different set of consumers, the new laptops from Micromax will target both the power users and first-time users Tier 2 and Tier 3 markets. The full-fledged Windows laptops will aim to drive accessibility and productivity at ease and affordability for the consumers.

Powered by the 1.6GHz quad-core Intel Pentium Processor N3700 with 4GB of LPDDR3 RAM, the Micromax Ignite Laptop LPQ61408W packs in 1TB of memory and sports a 14-inch HD (1366 x 768) IPS display. There's a microSD card slot, 2 USB 3.0 ports, a micro-HDMI port, as well as an Ethernet port. The Ignite laptop features a 1MP HD webcam and 4500mAh battery under the hood.

The company did not share the details of Micromax Alpha at the moment, but it is likely to be powered by an Intel Core i3 processor. The Micromax Ignite is available exclusively on Flipkart in black color only at a price of ₹18,990 ($282).

See at Flipkart (opens in new tab)

Abhishek Baxi
  • (Gadget Enthusiasts) No Buyers of that Brand.
  • U will be surprised to know that micromax has sold 100+ laptop on day 1 of ignite series and this is more than any windows phone sold on day 1 of its launch. Better know before commenting.
  • 100? Windows Phones were selling 100 000 a day on average while being considered failure. Those good old days are long gone though and now its < 10 000 a day or < 0.5% market share.
  • Micromax rose to number 2 among Android smartphones in India. They excelled in budget smartphones for a price conscious Indian consumers.
  • And their handsets are crap at best.
  • given the push to computerization at the school level in india, especially in governmental level schools.. these low end laptops with near mid range specs have amazing potential. the case for them is further enhanced by the fact that incomes are also not really high
  • Not bad actually !
    I got to use a vey cheap Acer W10 laptop today. It had such a tiny screen and I'm not sure of the model but it had only 2GB of RAM. This with 4 gigs will be fine for those who have basic needs. :)
  • Off topic
    Seriously Need a L730 successor!! Posted via the Windows Central App for Android
  • Buck up and buy a 950
  • No second hands available here. Waiting for mi note 3 Windows 10 rom
  • I bought the surface inspired canvas laptab 2 and they did a pretty good job at it given the Price point. Although I would have liked to see pen support.
  • 1 TB of memory? Wow, that's incredible. :P
  • HDD
  • I realize that; my comment was sarcastic. Memory typically refers to RAM whereas an HDD is considered storage.
  • Rahul is the owner of this brand (?) !
  • There is just one Indian manufacturer brand that I trust, and that's Notion Ink !
  • This looks like a good option for those who usually rely on second hand purchase of old laptops. Specially with 1TB storage. But general public being aware (or not) of this will decide its fate. I'm actually glad to see Micromax taking the initiative on the windows front, trying to fill that hardware space Microsoft hopes OEMs will occupy and may be leading to a rise in Windows 10 Mobile presence in India - which is non existent after Microsoft's departure
  • The specs look quite good surprisingly especially the 4GB RAM and 1TB HDD and a MicroSD slot. Though, I'm wary of the quality as this is Micromax.
  • Not really. The processor belongs to the anaemic Braswell family of Atom processor architecture.