Microsoft opens up video trailers and more Windows Store features to all developers

During Build 2017 in May, Microsoft detailed some notable new Windows Store features to help developers better monetize and promote their apps. Today, Microsoft announced it has opened up these new features, which include things like video trailers and new tools for managing prices and sales, to all developer accounts.

Here's a quick rundown of all of what's new:

  • More ways to promote your apps and drive user acquisition
    • Create more engaging Store listings with video trailers
    • Create and update Store listings faster using Import/Export
  • More ways to manage schedules, prices and sales
    • Set the precise date and time that your app should become available in the Store
    • Control your price more precisely and schedule changes
    • New sale pricing options with greater flexibility
    • View all possible price tiers in Excel
  • Debug your apps more effectively by using CAB files
  • Use Dev Center through a modern and efficient dashboard experience

All of the new features look to add some nice quality-of-life improvements for developers. Particularly interesting are the video trailers, of which developers can add up to 15 to their store listings to show off different portions of their apps. If you're a Windows Store developer, you can check out more about these added features in Microsoft's full reveal or dive right in now.

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • At least build a proper SEARCH FIRST !
  • Why did it take so long to get trailers?
  • because Satya Nutella likes his iPhone too much to care about Windows 10.
  • Not sure, but it took them long enough. It seems that their progress on Windows Store are just rather slow in general for some reason. It is one of rather obvious thing since Google Play does this for a long time already. Still, gladly they are now making strides improving Windows Store, and should be. They need Windows Store to be really attractive to users and to developers. They seriously need to make Windows Store UX really beautiful and highly polished, to show and welcome users with high-quality experience, setting a high-bar to inspire developers to do the same on their apps.
    Windows Store btw needs Wish List, Family Account and Gift feature. These three are essential to make Windows Store better and more useful.
  • Let me buy my Xbox games on the mobile store.....I'm not gonna stop ranting till it's implemented.
  • Ranting here will do you no good.
  • Suggest in the feedback hub....I have posted a similar suggestion but on a larger scale across all of your ms install any app on any ms device from any anu device.
  • How about a proper genre selection in games on ANY store. I want the ability to choose types!
  • That's already there. It's called category.
  • I thought that was for types of apps not types of games?
  • nope, As you can see there's Shooter, Action Adventure, Roleplaying etc. click on top games in the games tab and you'll see the three drop down menu's.
  • I can't copy the link right now, but I will take your word for it thanks. Last time I looks on the Xbox store it was still not there, so I assumed it was the same. At least one store has it now.
  • "At least one store has it now" no it had this for ages. I'm pretty sure it had this since the beginning. Not sure about Xbox store though since I never search for games that way. Will check later.
  • Getting paint to the store and now this - I hope they get the results they are aiming for, and further improvements