Barcelona – Today, Microsoft announced a new reference design hardware sample for potential OEMs and ODMs. The move, in conjunction with reduced hardware requirements like front facing keys, will allow new manufacturers to easily jump on board with Windows Phone.
A new site (oem.windowsphone.com) that just launched will allow any potential manufacturer to view and review key component and design details based off of the Qualcomm reference design. The move is certainly bold, as Microsoft is now actively courting all hardware device makers to get on board with Windows Phone. To sweeten the deal, Microsoft has made the OS more universal across hardware, allowing OEMs to ‘recycle’ their Android phones by simply putting on Windows Phone instead.
While the move may sound desperate, it’s evidently paying off, as Microsoft did announce new Windows Phone hardware partners, including:
- LG Electronics
Nick Parker, corporate vice president of the OEM Division at Microsoft had this to say about the news:
“We are pleased to add these new partners to our expanding Windows Phone ecosystem. They will be key contributors to continued growth across price points and geographies for Windows Phone,”
Most of those companies are not familiar to Western markets, but combined with new Qualcomm chipset support for Snapdragon 200, 400 and 400 LTE, this will enable Windows Phone to dive into the low-end market in emerging countries like India and especially China.
Likewise, Dual SIM support in the forthcoming Windows Phone 8 update, due this spring, was also announced.
Windows Phone 8.1 was only referred to in passing as coming this spring, with more details being announced at a later date. One thing, though, is clear: Microsoft is taking their approach to Windows PCs and stretching it to Windows Phone. That will reduce barriers for OEMs and make it easy for companies to get on board without previous restrictions.
Source: Microsoft Press
We may earn a commission for purchases using our links. Learn more.
The 300Hz display on the Razer Blade 15 is way ahead of its time
Our favorite gaming laptop now has a 300Hz display option and it's smoother than your eyes can really see.
Microsoft aims to compete with PS5 in Japan with Xbox Series S price drop
Microsoft is cutting the cost of the PS5 in Japan to better position the console as a cheaper alternative to the PS5. The price drop was announced during the company's first appearance at the Tokyo Game Show in six years.
Review: Serious Sam 4 is seriously lame
Serious Sam 4 marks the return of Serious Sam and his brand of old-school arena shooter carnage. But how does it compare to its contemporaries? Unfortunately, Seriously Sam has aged less than gracefully.
The best third-party NVIDIA GeForce RTX 3090 GPUs for 4K gaming
The NVIDIA GeForce RTX 3090 series of graphics cards are incredibly powerful, unlocking 4K gaming at high frame rates. If you want to experience the best PC gaming has to offer, you'll want one of these GPUs.