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Microsoft is serious about hardware, but not for the reasons you think

Allow me to clarify. Microsoft isn't strictly, nor even primarily a hardware company. Redmond is a software and services company, but they are dead serious about hardware. And this sincerity is not simply a means to demonstrate to potential partners how their software and services are supposed to work on Window 10 hardware.

Microsoft's first-party hardware isn't strictly aspirational.

I know that contradicts the prevailing wisdom regarding the purpose of Redmond's first-party hardware. We live and learn. Mary Jo Foley recently posed a question to Microsoft's Windows Chief Terry Myerson regarding Microsoft's continued involvement in hardware:

One of the reasons Microsoft introduced Surface, I think, was because OEMs were doing a terrible job at the time of building compelling devices…But now that Microsoft has shown OEMs how to do it, and they've done it, why is Microsoft staying in hardware now?

Myerson's responses ultimately culminated with:

…we have partners building incredible things, too. And we partner with them on that. But this is different. This is us pursuing our mission to help people achieve their potential.

His statement takes us back to Microsoft's core mission, Satya Nadella's vision, a commitment to a family of devices that began under Steve Ballmer and a cultural shift toward customer obsession. Hardware is integral to Microsoft's mission, not a complementary peripheral strategy.

Microsoft's "do more" vision

Myerson's assertion that Microsoft's hardware efforts are part of a mission to help people achieve their potential echo's words Nadella shared shortly after he became CEO:

We're the company that enables people to do more, play, have more fun, create more. Sometimes we refer to ourselves as the "do more" company. And I want us to be able to take that focus and innovation forward.

Nadella's "do more" vision includes software platforms, services and the devices that are the portal to those digital tools. Nadella continued:

And that's where our heritage of having been the productivity company to now being the do more company where we get every individual and every organization to get more out of every moment of their lives is what we want to get focused on.

Nadella sees a software-powered world where the delivery of devices and services is critical. He contends that Microsoft, in line with its "do more" strategy, has the best platform to change the world.

A family of devices; passing the baton

Nadella has continued the vision of his predecessor, Steve Ballmer. Their shared strategic vision is uniquely positioning Microsoft as the provider of a family of devices powered by a common shell.

Ballmer introduced Microsoft's commitment to a family of devices.

In conjunction with its platform of software and services, Microsoft's first-party hardware is integral to their vision for helping users do more. Ballmer articulated (opens in new tab) this Windows-powered device strategy three years ago:

No technology company has as yet delivered a definitive family of devices useful all day for work and for play, connected with every bit of a person's information available through one cloud. We see tremendous room for innovation in software, services and hardware to bring the consumer this new, more complete and enveloping experience.… Our family will include phones, tablets, PCs, 2-in-1s, TV-attached devices and other devices to be imagined and developed.

Almost two years after Ballmer's statements and one year into Nadella's tenure as CEO, Microsoft launched its family of Windows 10 devices (opens in new tab).

The hardware innovation Redmond demonstrated, from Continuum on phone to the Surface Book, and later Surface Studio and Dial, reflects Microsoft's goal to create categories unique to their platform and software strengths. Take note, Redmond is not making hardware for hardware's sake. Hailing back to Nadella's statement shortly after becoming CEO, customers are at the core of Microsoft's innovation.

Customer obsession

In a statement about Microsoft's commitment to hardware Myerson said:

"By being serious about hardware, it allows us to innovate…It's easy to go create side projects. But to create the Studio or Surface Book, it requires a real hardware effort."

This hardware commitment is inextricably linked to customer satisfaction. A device must solve a problem, or (in line with Redmond's mission) help users "do more." Myerson explains how developing hardware begins with customers:

We start with this mission to empower people to achieve their potential, and their work and play, and we push hard on what we can do in Xbox, what we can do in Surface, what we can do in HoloLens and we do something new.

In an interview with Microsoft's Chris Yu, Mike Tholfsen and Chris Pratley I explored Microsoft's culture shift under Nadella. These men revealed a culture that moved from one of fear of failing to learning from mistakes and to customer obsession rather than chasing competitors. Some of the most profound insights came from Pratley as he candidly expounded on the shifts effects on Redmond's industry position:

….products that make a difference, that are exciting…Brand new groundbreaking things. We've always done good engineering, but if you do it for technology's sake, or business' sake, you are not doing it for customers' sake, and they can tell. There is a certain energy in products that really focus on customers. We had it when I started in the 90s – we were trying hard to establish ourselves as #1 in many categories by appealing to customers to outflank stronger entrenched competitors.It worked, but then our focus started to drift away from end users to business users, to IT, and (outside of places like XBOX) we started to build products for people who were buying for others, not using themselves, and looking to eke out a little more money here and there by optimizing for licensing or sales.Dates and roadmaps and technology and feature checklists and incremental revenue took over.Now we're back to catering to the actual people who use our stuff, the goal is "customer love" and it is quite refreshing.

Ironically, Redmond's current enterprise- versus consumer-focus of Windows Mobile seems to be an unfortunate -unavoidable?- return to a failed strategy in relation to the difficult phone category.

In it to win it

Microsoft's first-party Windows 10 devices are an integral part of the company's mission to help users do more. From the vision communicated by Ballmer, continued by Nadella and articulated by Myerson — "This is us pursuing our mission to help people achieve their potential." — it's clear that hardware is core to Microsoft's long-term business strategy. It's more than an investment to demonstrate optimal hardware and software synergy to partners.

Microsoft is indeed a hardware company, though not in the way that many thought.

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

66 Comments
  • Thanks for reading folks! Microsoft's hardware investments are core to the company's strategy. Contrary to what we hear(and say) Redmond's purpose with hardware os more than positioning aspirational devices for partners. Microsoft is 100% committed to hardware as part of it long-term vision to help users do more! Many enthusiasts and Microsoft watchers may have (understandably) shared Mary Jo Foley's perspective, and assumed Redmond's commitment to hardware was less integral Redmond"s vision. But, we live and learn! So what are your thoughts?!? LET'S TALK!!!
  • Microsoft is definitely leading the pack when it comes to new hardware. And I think your spot on when you say the reason why Microsoft introduced Surface was because OEM's just not introducing anything that could compete with Apple's hardware. Now that Surface has been in the game, everyone is asking what Apple is going to do next. Surface is an amazing product line. Whatever Microsoft's plans are for a smaller device that has cellular data, they have my attention.
  • you're
  • I recently bought a Surface Pro (wonderful i7 beast in a convertible form factor). I am impressed, easily the best machine I have ever owned. I absolutely love the versatility especially a teacher. I am sorry I took this long. My only wish for them to try making phones again (seriously), as I do love computer/phone integration. Right now I prefer using my iPhone, but I would give Windows phone a chance should MSFT decide on a strategy to make a work somewhat. - formerly a Mac user.
  • The other thing is that Microsoft missed the smartphone wave and they have been made irrelevant in that space. They have to find new ways to get some sort of mindshare in the consumer market.
  • Microsofts currents comments about a hardware commitment are new.  The concept of Surface being a line of halo products wasn't just the perspective of Mary Jo Foley, but the writers here, WindowPoweruser, and Thurrott.com.  So its only fair for readers to take Microsoft's words with a dose of skepticism.  
  • Hi Chuckdaly thanks for the comment. And it is true that the Surface line IS a positioned as a halo brand, but as the piece says it's not JUST that as many of us have focused on.
    In truth, as I pointed out the recent comments by Myerson are consistent with both Nadella's satatement given in the shortly after her began as CEO and also with Ballmer's statements about a device family (as ai shared above) that he gave three years ago. The focus many of us writers(self included) have given to the "aspirational" positioning of the Surface line is likely more a manifestation of writers and enthusiasts tendency to focus on what's currently happening in this high pace field and forgetting to draw on some relevant points from the past at times and including them in the current context. That's what I tried to do here, in this piece. I went back to Ballmer's tenure and tied the device family vision he articulated with Nadella's and Myerson's statements to bring in the context of the hardware not being just aspirational.
  • "Microsoft is dead serious about hardware" Oh please, that's why they sold the "feature" phone division...
  • If Microsoft wasn't dead serious about hardware, there would be no Surface line. I don't think you understand what Microsoft is doing if they are indeed working on a "phone." Look at the Surface line. Microsoft is not just going to put out a phone with W10M. The Surface tablet and book aren't just another computer on the market. They are 2-in-1 devices. The Studio isn't just another All-in-one device on the market. It's a Creator's dream device. If Microsoft is working on a "phone", they're dead sure not going to be just putting another phone on the market. They are going to treat it the same way that they are treating their existing Surface products. That in itself is enough to make me anticipate what they have in the pipeline.
  • This is why I am very curious to see what's coming up!
  • Yes, so they could focus on serious hardware.
  • The feature phone division made "dumb" phones not smart phones, thats the complete opposite end of the spectrum to the surface family
  • Shachar, Microsoft was never going to delve deep into the business of budgeting for producing super-cheap ex-Nokia feature phones running some OS, and having no tie-in with any other aspect of their strategy for the future. That part of Nokia's phone business, in Microsoft's hands, was doomed.
  • That's why its been mentioned in the title ' but not in the way you think' or we think because that's the first thought that will come to any of us.
  • They sold it coz nobody was buying the phones that the "feature" phone division was making..
  • I think you're reading too much into their fluffy statements, ultimately its all about money. They make a tidy profit on the Surface line, once that stops their tune will change. Just ask RT users....
  • When you get out into the real world you'll find that's how all businesses work.
  • didnt MS move RT to Surface Tab
  • I can support this comment fully. Their statements are really fluffy and they cook with water as any other company else looking for profit maximation.
  • Hi @theefman, though your comment is accurate that all companies want a profit(that's what businesses do :-)), to dismiss MSs profession of a commitment to hardware based on that reality is I think overly simplistic. Two points:
    One, the fact that Microsoft has shown a tangible, industry respected, critically acclaimed -even critics acknowledge - Microsoft's category defining moves in hardware. The Surface spurred a whole new category that the entire industry even Apple and Google have mimicked. The Surface Book sets a new standard as a laptop and digital clipboard.
    HoloLens has the industry talking, and made MS cool again.
    And the Studio has Apple (creatives) acolytes drooling. Point #2 The Surface operated at a loss, millions, of millions of dollars loss, for several years - no profit. Loss. Microsoft was serious about hardware and creating a category. It worked. They proved to themselves and the industry thier vision for creating categories. Thier emboldened and the industry believe that they, due to that committment and success, HoloLens, Book, Studio (and what may come down the pipe) will work. A Windows 10 Hardware family is core to thier mission, that's why they pushed with Surface. It's not JUST about the profits, it's about building the infrastructure of the hardware categories' that the platform and services will flow across. If the hardware isn't there the vision won't work.
  • This article reminds of ur earlier articles, smartphones are dead, apps are dead etc. come on Jason you can do better
  • Glad those pieces stuck in your mind. Thanks I'm very proud of those series. They're well-supported with data, well researched, and well argued. They take into account past, current and forward-looking trends. Quite the effort! :-) Bookmark those articles techiez, 1. Smartphones are dead: Enter the ultra-mobile PC - https://doc.co/xt51rA
    2. The untold "app gap" story: Human Behavior - https://doc.co/KbcGAZ because if the industry moves in the direction it seems to be moving in, Smartphones will likely give way to what I'm currently calling ultra-mobile PCs(Smartphones are dead) and many types (not all) of apps (The Untold app gap story) will give way to bots. Placing this piece in that category, which gives insight into Microsoft's hardware vision(which many including MJF admitted she didn't see) is actually a good thing. Thanks. :-)
  • Drown negative people with kindness and watch their minds explode.
  • As Selena Gomez sang, "Kill them with kindness" :)
  • i agree, i kinda feel like the fact that Microsoft stuck with their vision of the Original Surface line even when it was hemorrhaging money, because they believed so strongly in their product, should instill at the least customer confidence in future product support from the company in the hardware we buy from them today. I think that's a positive thing that not every company has going for them. Plus it puts the seed in people's mind that "just because you don't see the value of what we're making today, u will tomorrow"
  • Fair point
  • Letting RT go was a no brainer ...why confuse consumers with two similar looking products with one making the other feel useless? RT is basically what is now continuum on phones, which makes MUCH more sense and actually gives RT more weight by allowing your mobile to feel like a desktop as opposed to a powerful looking device that doesnt function any better than our Mobile devices. If anything, RT can now actually be MORE useful than it was before, since it allows people to use their phones as "desktops." So it was a wise move for Microsoft to turn RT into continuum, while allowing Surface to actually focus we and gets recognized for what it is. I personally believe that had they kept RT in the mix with Surface branding/packaging it would have confused consumers and hurt the overall image that we have of Surface today.
  • Surface rt was a great device.It was very cheep and it has full office 2013 suite install on it including outlook.It was like buying office and take a tablet as a gift.I have one and I use it for running rdb remote desktop computer programs.Great device for its price.
  • For people who used it, Im sure it was great and as with anything, Im sure it had its perks ...but it would have tarnished the Surface brand had it remained and again, it still exists in the form of Windows Mobile/Continuum which is more feature and app rich compared to RT. I cant think of anything Surface RT can do that my 950 cant. Another example of the benefits of the current structure as opposed to Surface Pro and RT ...I own a Surface Pro and I would never buy or even consider a Surface RT but as Windows Mobile I technically own an "RT" product through my 950 and see it as a benefit to have on my phone for when I do need to use it for stuff like office etc. for work and my Surface Pro isnt on hand.
  • On the hardware front there are two things I would like to see from them.  First is something in the mobile front (obviously) in whatever form that takes.  The second is something like the Studio but geared more towards software developers.  I currently use 3 screens so it would be difficult for me to go back to a single screen setup.  Maybe something Studio like but more expandable in screen configurations. 
  • Totally agree on your second point, I would love them to bring out a triple display AIO and I'd even go for something funky like the central display being widescreen(ish) and the two side displays being portrait and fold back or forward when not in use. But I still really want to just have the power of VS on a mobile sized device that can connect to multiple displays, I know everyone is saying x86 won't happen for mobile etc but until they make that happen we (developers at least) will never have 1 device that rules them all. I love Continuum and I find it very useful but it is still only "like" a PC which means I still need an actual PC somewhere to either use direct or use via RDP on Continuum, give me a 9" W10M that can make calls and run Visual Studio and I'll be happy to throw away all other devices while struggling to hold a 9" phone to my face for the odd call here and there.
  • or just use a Bluetooth earpiece for calls
  • "This is us pursuing our mission to help people achieve their potential" Ahh a throwback to Microsoft's old motto: "Your potential, our passion".
  • Good article, Jason. The synergy between devices is just as important, as the actual quality of devices.
    So let's break this down into four device types that I care about, PC / laptop, tablet, phone, and a "couch gaming and big screen Media" device. And by doing this, let's look at the two biggest rivals as well: Apple and Google.
    As for PCs and laptops, Microsoft is the absolute winner. With 95% of them running Windows, it's unquestionable. Apple is the number two, because they have a pretty solid line of these devices, with an OS, that's good for everything but gaming. And Google is almost nonexistent in this category (Yeah, Chromebooks are a joke).
    As for tablets, it's hard to decide, because all three companies have pretty good offerings, so I'd say it's a tie.
    In the phone sector, Microsoft isn't doing well as you already know it. They have a good OS with a big app problem, so Apple and Google are ahead of MS here. I'd say it's a tie between them, with Microsoft coming in at second place.
    And in the last category, Xbox is a clear winner. Google comes in second with android TV and Chromecast, and Apple is the last one here, offering just the Apple TV.
    And if you give 3 points for the first, 2 for the second, and 1 for the last in every category, the list goes like this:
    Microsoft: 3+3+2+3=11
    Apple: 2+3+3+1=9
    Google: 1+3+3+2=9
    This is completely objective, but judging by this logic, the Microsoft hardware ecosystem is the best one. And I feel it. Of course, you can use the best in every category, but then the synergy is gone.
  • It's a nice example and I wish it really was that simple, but I think you have to factor in relevance for the categories. And currently mobile is the most relevant category which while Android dominates the market share its pretty much only Apple that profits with the iPhone being the "top" aspirational device of them all. While console gaming is relevant, it's far less relevant than mobile so Microsoft being first doesn't really add that much to the equation and that's forgetting Sony and Nintendo completely. I still agree that MS ecosystem, if you remove mobile, is the cream of the crop but having that missing mobile slice really hurts that synergy and the UWP platform as a whole. They really need to finish that Surface Ultra Mobile PC That Makes Calls ASAP but the irony is, if they rush it then it will probably fail!
  • That's why I said it's objective. Because for me, they're all equally important. And I didn't forget about Nintendo and Sony (which are behind MS now sine he release of the One S), I was just only looking at complete ecosystems. And Sony and Nintendo doesn't have it, they
    "just" make consoles. And yeah, MS should improve the mobile sector even more, but you know what people say. It's better late than never :D ;)
  • I completely agree with you ... but at the risk of being The Grammar Police, I think you mean "subjective", not "objective" ;-)
  • Sorry, I always mix those up :D Of course, I meant subjective :D
  • Agreed, just wish the rest of the world would see it that way!
  • Plz,Y can't I updated my phone without using my Wi-Fi with my phone.....It really gets me hurt..?
  • Interesting read it was. They are doing absolutely great things innovating in a comprehensive way.
  • Hmmm. My position is that Microsoft had no choice but to get into the hardware business when it came to pcs/laptops. Yes their OS had the lion share but without a desirable device it would have just been a matter or time before the balance shifted to Apple/Google. My motto is "win their hearts and minds, the rest will follow". The buzz suggest that Microsoft is doing that with the surface line but there is still a ways to go. Tech is talking but it needs to be translated to Apple-like sales for some of the categories or become the de-facto standard for the creative types. It's not there yet, but I feel it coming. The challenge here is that Microsoft can't be everything to everyone so I'm please that they have decided to price the Surface line on the high-end. So we know out of the gate that Surface isn't for everyone but at the very least they are positioned as aspirational devices. You might not be able to afford them today, but they are devices that you hope to get one day. I'm extremely encouraged with this new approach. I'm also pleased that a copy-cat surface phone wasn't released. Like most of you, I can't wait to see their approach to a surface device with cellular capability.
  • I think they do well constantly showing what the "high end" can be and can do.  Rather than harming the ecosystem I think that another stream of innovation compliments all the vendors.  Yoga, for example, helped every vendor achieve a vision of foldable two in one's.  The Surface set a bar in a category that was almost untouched.  HP is continuously breaking the mold in terms of form and design.  Seriously they take innovation to a whole new level.  It's true there has been market shrink.  But to see all the vendors respond to that with a stunning array of new ideas of pushing new concepts to the market is really what PC's (and similars) have needed to be about for years.  And with all that you can go to a MS store and not just buy a MS product, but rather test all these ideas hands on until you find the device that suits you individually.
  • Many in the industry assume that the retrenchment of Windows Mobile for the enterprise is purely a sales / volume strategy. Nadella has made it very clear that he views unit sales and market share as a lagging indicator of success. Jason is correct when he states that the mobile strategy would seem to be at odds with Microsoft's approach for other device segments. I have a different point of view.
    Microsoft's TAP program is geared toward early adopters in the enterprise that helps Microsoft develop for the last 5% of enterprise solutions. Microsoft pays for everything including HW. In doing so, Microsoft is able to gather lessons learned from scale. This may lead to more development cycles or they will provide best practices guidance.
    For all intents and purposes, they are using a similar approach with the HoloLens and the Surface Hub. No one knows the enterprise technology sector like Microsoft. They have an incredibly rich infrastructure of people and process that can tap (pun intended) into the enterprise. Their efforts around Windows Mobile will almost certainly mirror this model.
    It isn't just about selling another device. It is about hardening use cases, lessons learned and how that functions as a part of a system. That includes Azure, Windows 10 on all form factors, productivity suites and corresponding data. This is about developing holistic solutions for specific business verticals while addressing horizontal market dynamics as well.
    The narrative around Windows Mobile for the enterprise has been crafted based on how the media perceives financial and technology markets. Media pundits want to put everything into tidy little boxes. But Microsoft isn't playing by those rules. They are so confident in their strategy that they don't even feel the need to extrapolate on it publically. That is fairly profound when you think about it.
  • I really like your take on this, I haven't thought about it in that light before. Very interesting, and in my view a huge positive for whatever this Surface Phone will end up being.
  • With the PC market shrinking and Chromebook growing, Microsoft might fear a future where it becomes hard to keep OEMs on board as has happened in mobile. They may be forced to create hardware if OEMs start leaving and with Surface they will be ready.
  • I have to say that Microsoft investing in hardware and innovation has driven the OEMs to start thinking outside the box. Surface RT started the drive to 2:1 devices, it is almost as though MS is pushing out finished devices to the public listening to the feedback and revising the next device. The SP4 is a beautiful,and productive device that is light years ahead of the RT in only a few years.
    The surface studio is going to do the same and has with Dells new offering. Lenovo, HP, and Dell are making compelling hardware and innovating again. I for one am excited to see where MS is going in 2017.
  • I'm looking forward to 2018 and beyond a lot more, 2017 I'm sure will be a good year but I think things will start to get really interesting in 2018.
  • @ J Frost; That it, because of the many powerful OEMs like HP, Dell, ASUS and so many more the main example Microsoft can give is a product that inspires the OEMs who are the market setters. I was expecting more smartphones as well as tablets in this quarter of 2016 so I am a bit disappointed but in time I guess where more hardware advances will be hitting the market but the new Surface all in one with that dial is really an appealing device though for a niche market.
  • Quote: Microsoft is serious about hardware, but not for the reasons you think Am I the only one that's bothered that WC can read our minds?
  • WC can't read our minds but can read many stupid comments.
  • So they'll read your one then?
  • I'm curious to see what will happen to WM10. it's truly a great OS that I feel many people over look. Microsoft push more updates to the OS then Apple or Android alone in a period of time each month. With basic functions I get with WM10 I get by just fine. I just hope Microsoft don't drop Windows Mobile. It's been around for many years.
  • Without short term success, today's Microsoft will walk away from any product line including Surface. I'm looking at you Band, Surface RT, and Surface 3. Outside of the Xbox, Microsoft has not demonstrated any real commitment to any piece of hardware. Nadella hasn't shown any patience to stick it out with a slow adopting product, or the long term vision to carry a plan out. I'm looking at you UWP. I'm no fan of Ballmer, but he stuck it out with Xbox, and created a nice profit center for MS. Think Nadella would have done the same? MS says many things that they change their minds about shortly after. This will be no different.
  • like the way Microsoft is shaping up the future of technology.
  • At this point anyone still using an Ipad or a Macbook Pro over Surface Pro or SurfaceBook is really missing huge features and innovative use function. Sure the MacBook Pro and Ipad work. But for what they do and how they run they just are not premium anymore as the price of them would suggest. They are no longer worthy purchases at their price point. If Apple halved the price of their devices then their products would seem well placed. But when they charge the same price point as Surface you have to wonder what rocks someone has inside their head when competition offers so much more at the same price point.
  • I don't like this new CEO. spying is now all over microsoft products.
    steve ballmer, please come back and save us from this nadala!
  • What are you on about mate?
  • Izik770; How many companies that you know of by themselves as an individual entity, let me repeat that, by themselves as an individual entity service over 2 billion devices? So tell us how do you manage this and by what process. Spying? Give us some examples since Microsoft have been in business for a few decades now including business and corporations that accuse Microsoft of spying since that would hurt their core business, please provide listing...
  • The funniest bit is that Android users and IOS users actually believe the Phone market is this MASSIVE holy grail of a market. Where billions of people buy Phones like they do PCs or Laptops. Well actually to put it into perspective there are more unique users who have a registered Xbox live and PSN accounts than do have an Iphone. Yes that's right. All these Iphone sales or Android sales are UPGRADES. Every single year. Not new customers. The realm PHONE market unique individual users is around 200 million or just a bit over. That's Android, IOS and Windows 10 all put together. That is Tiny when you consider phones are free on contract and that smartphones are 10 years old. Again to further put it on perspective Windows is currently used by over 2 billion unique users across multiple devices as of June 2016. Think it was actually 2.4 billion devices which include Desktop, laptop, 2in1 and Xbox. Chromebook accounts for 0.5% of the PC market and OSX has slumped to a mere 4%. With Linux at 1%. Leaving MS with a whopping 93%. Sure MS have like a 1% share of the freebies phone market. But what would you rather your company concentrate on? A Phone market that's small at 200 million unique users, or a PC device sector used by 2.4 billion. Yep. As I thought. MS will enter the Phone market properly under Surface when Phones are more than a media device that slows down more for every month you use it. Phones on their current guise are just not going to be bought by billions of people clearly. They are just used by some western social media freaks mostly, who spend their entire days on Facebook. And have bought the phone that their friends have. That's why phones have hit saturation.
  • Wow, I'm british and even I cant tell if you're being sarcastic or not.
  • What???
  • The 200M is US Alone.  The 2.4B is global.  The global potential smartphone market is larger than the PC market.
  • Folks Microsoft says it wants to get people to get more out  every moment of their lives to do more, play more and create more.this sounds great but the fact is some of Microsoft's hardware Costs too much for low income and some students to People and even Middle income folks to buy. for instance they no longer sell the 500 dollar ATOM CPU Surface tablet sure it could not do some high level computer programs but it could run MS office pretty well surf the Web OK play netflix, hulu plus,Play music  & do other basic computer tasks. For Windows 10 mobile smart pho