Microsoft setting sights on Pandora?

Pandora is one of those services that use databases and high end math to answer a simple question, what music would I like? Sadly, Pandora hasn’t made an appearance on Windows Phone 7 yet; though Slacker Radio is a good alternative.

The rumor mill is starting to churn at the possibility that Microsoft is building a social-centric music discovery service codenamed Ventura. Obviously details like cost and scope are unavailable but the thought of having a service like this definitely has us chomping at the bit, especially since Windows Phone would be the perfect platform to push such a service on.

Our hope is that Ventura is a piece to the puzzle as to why the Mango update has been referred to as the "entertainment" branch.

Source: Mary Jo Foley; Via: Business Insider

Tim Ferrill