Microsoft slams Apple's iPad Pro 'computer' claim with new Surface ad

Surface Pro 4
Surface Pro 4

Microsoft has posted a new TV commercial for the Surface Pro 4. It takes a big shot at Apple's recent ad that claimed the iPad Pro was a computer, stating the Surface Pro 4 has a powerful Intel processor and can run full Office apps.

The iPad Pro commercial is labeled "What's a computer" and tries to claim the tablet, with its optional keyboard combined with its touchscreen and pen, is somehow different that other PCs.

Microsoft's new Surface Pro 4 ad is called "What's a computer? Just ask Cortana". It correctly states that it has a more powerful Intel Core i7 processor, along with a way to run full Office PC applications, rather than the mobile Office apps that the iPad Pro can run. The Surface Pro 4 also has an optional keyboard, with the addition of a trackpad, along with external ports that the iPad Pro does not have.

What do you think of Microsoft's response to Apple's iPad Pro campaign with its Surface Pro 4 ad? Let us know your thoughts in the comments.

John Callaham