Microsoft Store opens London flagship on July 11

What you need to know

  • Microsoft has unveiled plans to open its first Microsoft Store in the UK.
  • The upcoming store hits Oxford Circus in the heart of London.
  • Doors will open to the public on July 11, 2019.

Microsoft has detailed plans to debut its first European retail space next month, via an all-new London, UK flagship. The Microsoft Store hits Oxford Circus on July 11, 2019, packing 21,932 square feet across three floors of Surface, Windows, Xbox, HoloLens, and more.

First rumor of Microsoft's UK retail venture surfaced in late 2017, securing a lease from United Colours of Benetton. The new store falls adjacent to the Oxford Circus Tube station, with placement on a prime avenue for London shoppers, alongside Apple's own Regent Street flagship.

Upon its July 11 opening, Microsoft promises opportunities to "test technology, products, and services from Microsoft and its partners." The space will offer interactive zones and wall-wrapping video screens, with events and activities for visitors. A dedicated "Answer Desk" will provide training and repairs, alongside its "Community Theatre" for free workshops and programs.

"This new flagship store builds upon Microsoft's significant track record of investment in the UK," said Cindy Rose, CEO at Microsoft UK. "More importantly, located in the heart of central London it will serve as a vibrant hub – for both visitors to our great city as well as a variety of different local communities – to come and play, learn, create and discover."

Expect more details on the Microsoft Store London flagship in the weeks ahead, including a first look inside the physical store.

Matt Brown

Matt Brown was formerly a Windows Central's Senior Editor, Xbox & PC, at Future. Following over seven years of professional consumer technology and gaming coverage, he’s focused on the world of Microsoft's gaming efforts. You can follow him on Twitter @mattjbrown.