What you need to know
- Microsoft has unveiled plans to open its first Microsoft Store in the UK.
- The upcoming store hits Oxford Circus in the heart of London.
- Doors will open to the public on July 11, 2019.
Microsoft has detailed plans to debut its first European retail space next month, via an all-new London, UK flagship. The Microsoft Store hits Oxford Circus on July 11, 2019, packing 21,932 square feet across three floors of Surface, Windows, Xbox, HoloLens, and more.
First rumor of Microsoft's UK retail venture surfaced in late 2017, securing a lease from United Colours of Benetton. The new store falls adjacent to the Oxford Circus Tube station, with placement on a prime avenue for London shoppers, alongside Apple's own Regent Street flagship.
Upon its July 11 opening, Microsoft promises opportunities to "test technology, products, and services from Microsoft and its partners." The space will offer interactive zones and wall-wrapping video screens, with events and activities for visitors. A dedicated "Answer Desk" will provide training and repairs, alongside its "Community Theatre" for free workshops and programs.
"This new flagship store builds upon Microsoft's significant track record of investment in the UK," said Cindy Rose, CEO at Microsoft UK. "More importantly, located in the heart of central London it will serve as a vibrant hub – for both visitors to our great city as well as a variety of different local communities – to come and play, learn, create and discover."
Expect more details on the Microsoft Store London flagship in the weeks ahead, including a first look inside the physical store.
We may earn a commission for purchases using our links. Learn more.
Minecraft Dungeons lead talks its next DLC and the future endgame
We talk Minecraft Dungeons’ recent Jungle Awakens DLC, the Creeping Winter expansion, and future endgame plans with game director, Måns Olson.
Fix up your Xbox Elite Controller with these parts
Need some replacement parts for your Xbox One Elite Controller? From new paddles, grips, bumpers, thumbsticks, and more, we have you covered.
Hands-on with Windows 10 build 20161 showcasing the new Start menu
Yesterday, Microsoft released a new build of Windows 10 that includes an updated Start menu design with translucent Live Tiles, improvements to Notifications, and behavior changes to things like Tablet Mode and the Taskbar. It's been a while since Microsoft released a build with any surface-level changes, but now it's finally happened, we're back showcasing all the changes on video.