CShell is a new universal Windows Shell for Windows 10 that scales across PC, Mobile, and Xbox

Myerson Windows 10
Myerson Windows 10 (Image credit: Daniel Rubino / Windows Central)

The Windows Shell is essentially the Windows environment we all know and love. In layman's terms, it gives us access to system elements and objects necessary for running applications, and houses features such as the Taskbar, Start Menu, Desktop and more. Currently, the Windows Shell is different depending on the version of Windows 10 you're using. For example, Mobile is using a different Windows Shell than desktop; but Microsoft is working to change and streamline that.

According to my sources, Microsoft is building an "adaptive shell" into Windows 10 that'll work across PCs and tablets, phones, HoloLens, and even Xbox. As it currently stands, the Windows Shell isn't a true universal element of Windows, unlike the OneCore subsystem and Universal Windows Apps. PCs and tablets share the same shell thanks to Continuum, but Mobile, HoloLens and Xbox have their own individual shells that are updated and maintained separately.

Over the next few Windows 10 releases however, Microsoft will be bringing each of these device categories under one Windows Shell, making for a true universal Windows 10 experience no matter what device you're using. Internally referred to as "Composable Shell" or "CSHELL", this new Windows Shell will be able to scale in real-time between all types of devices, similarly to how Continuum currently works between desktop mode and tablet mode, only this time it'll scale across Xbox and Mobile as well.

For our more techy readers, the Composable Shell is essentially a shell modularized into sub-components. The system can transition between each component if it is required, making for a much more flexible experience on devices like 2-in-1's or something that has multiple form-factors.

We're told that the Composable Shell will begin showing up over the next few major Windows 10 updates, for Mobile, then Desktop, and eventually Xbox too. In fact, Microsoft has already given us a glimpse of this Composable Shell in a demo a few months back detailing improvements upcoming to Continuum on Windows 10 Mobile. In the demo, Microsoft showed off a Continuum environment on phone that was extremely similar to the environment we know and love on actual Windows 10 PCs today. This is essentially the Composable Shell in its infancy.

That demo showed us that Microsoft is enhancing Continuum to go both ways. Windows 10 Mobile can expand into a full desktop environment, and eventually, Windows 10 desktop will be able to do the opposite or scale further for devices like HoloLens and Xbox.

A perfect example of this Composable Shell is with the rumored Surface phone and Windows 10 on ARM. We all want Microsoft to release a phone running some kind of Windows 10 on ARM, but as it currently stands that would be impossible — Windows 10 doesn't have a UI that adapts well to screen sizes of less than 6 inches. With this Composable Shell, that wouldn't be an issue because Windows 10 would be able to switch into "phone-mode", providing an experience one would expect on a Windows 10 Mobile device, except powered by a universal Windows 10.

In addition, with the Surface phone also rumored to have a foldable screen, the Composable Shell would simply be able to adapt itself accordingly when folded out. When folded like a phone, Windows 10 will be in phone mode, but when folded out, it'll automatically switch into tablet/desktop mode. A Windows 10 machine in your pocket, with a full Windows desktop environment and phone environment whenever needed; these are the kind of experiences this Composable Shell can enable.

The other benefit of an adaptable shell is that Microsoft will no longer have to maintain and update each individual shell separately. The Composable Shell, being scalable across all kinds of Windows 10 devices, will be the same shell everywhere, meaning Microsoft won't need to worry about updating individual shell environments. Update once, deploy everywhere.

Now although this new shell is universal, that doesn't mean certain devices will be encumbered with features and behaviors they don't need or play well with. Xbox will still be primarily Xbox orientated, Mobile will be primarily Mobile orientated, and Desktop will be primarily Desktop orientated. That's the magic of Continuum and the Composable Shell. It adapts.

And in regards to the name "Composable Shell", why call it composable? Well, I think the definition of composability explains it perfectly. _"A highly composable system provides recombinant components that can be selected and assembled in various combinations to satisfy specific user requirements."

Of course, we're still a few major Windows 10 releases away before this new shell begins showing up across all versions of Windows 10, but assuming these plans don't get canceled, this is a very exciting concept for Windows 10 and one that will enable a whole new market of devices.

Updated: Corrected some information regarding the potential of a "Surface phone."

Zac Bowden
Senior Editor

Zac Bowden is a Senior Editor at Windows Central. Bringing you exclusive coverage into the world of Windows 10 on PCs, tablets, phones, and more. Also an avid collector of rare Microsoft prototype devices! Keep in touch on Twitter: @zacbowden.

247 Comments
  • Great news! I am eagerly waiting for it.
  • Agreed. I hope this means we will have some flexibility in how we group, title and space Live Tiles. Having the ability to create groups of tiles on phone the way we can on desktop would be nice. But I would like the additional ability to space out the groups or tiles wherever I want them up and down the scrolling home page. This would give us the ability to create less cluttered home screens that worked well with combinations of wallpaper and transparency. The more flexibility for customizations the better!
  • all well and good/awesome, but if developers dont port their mobile apps, and/or ms giving the ability to install .apk files, it will be another niche device
  • Great to hear this!
  • I wonder what elements of windows 10 ui (if any) would carry over to the Xbox. Intriguing.
  • I'm interested in this too. On XBox I'm 80% entertainment consumer, and 20% gamer.
  • I got the XBox One S and loving it, and I'm a 0% gamer.
  • Can't say this is a big reveal to me, I figured that to be the obvious next step once they announced the Holographic shell would be bundled with Windows 10. Still, it's great to know it's confirmed, can't wait to see this coming together!  :) 
  • Sounds nice, but useless without new hardware.
  • You will have the devices when it is ready.
  • That's not a statement of good things. That MS is so bad at planning and promoting is a problem. We were told Summer 2016, then Spring 2017, now we're hearing 2018. Giving me "when it's ready" is more of a statement to not expect anything. That's the kind of stuff that chases people from the platform (and is the reason I'm finally considering leaving myself, after pushing so many to join).
  • We are talking about full Windows here, with an adaptive shell that will run on every device, which is IN DEVELOPMENT, and you are asking for devices with it NOW. You will have the devices when the software is ready, that's obvious.
    Who promised you things for the summer of 2016 or 2017? Not Microsoft, that's certain.
  • OK, if you're going to take things and twist them to mean something different, then I've got no time for you. Software doesn't have to launch at the same time as hardware, nor does it need to precede the hardware. Launcching the hardware, with a goal to get some level of quality established in the market (see: not another Lumia 950 debacle) has purpose. It both lets MS see how their models hold up long-term (a major problem they struggled with whne releasing the Xbox 360, Band, and Band 2), and it gives the current install base something to use while waiting for a more -complete experience (rather than expecting people to sit on a 2-year-old device for another year, with expectations in the toilet in the meantime).
  • The rumored "Surface Phone" (or whatever it will be called) should make a bang. It should surprise people, like every other Surface device did. So it will be presented only when the software is ready. In the meantime, you can buy phones from OEMs.
  • Hoping it will be marketed as a Surface 3 successor. A phone would flop no matter what tbh.
  • You should leave. What are you waiting for? I, for one, certainly hope Microsoft doesn't launch until EVERYTHING is ready. They get one crack at a first impression and there is no room for half-baked hardware or software - that was painful enough with the 950s. I don't want them coming to market too soon just because Keith heard they were releasing it this summer.
  • I should leave? LOL, OK, whatever makes you feel like a winner. It's apparent that you don't follow the logic of your own sentences, so asinine demanding of a stranger on the Internet must have to do. "They get one crack at a first impression and there is no room for half-baked hardware or software - that was painful enough with the 950s.​" Microsoft has made first (WP7), second (WP8), third (Nokia partnership), fourth (Lumia 830), fifth (W10M), and even 6th (Lumia 950) impressions. You say they only get one crack, yet point out where they failed for the FIFTH time. Your comment lacks any logical consistency, where as mine is examining what Microsoft has done for 6 years wwith abject failure. Microsoft's model has been try, fail, abandon, reboot. It hasn't worked. They never iterate towards improvement. Waiting on the hardware and software at the same time, it begs for problems, and big ones. Look what MS did with their first Lumias--overpriced the 830 into nonexistence, sent the 930 to the wrong U.S. carrier, then had their first self-made, W10M 950 released with half-baked software and hardware with obvious flaws. Look where the first Windows on ARM movement (WinRT) went--it was a disaster that never should have happened. Look at where their first move with fitness led them--a Band with clear hardware faults that got addressed (in exchange for new ones), only to result in a brand's death. Look where their first efforts to release a unified app platform have led them--essentially killing W10M in 2 years. Look where trying to do PC gaming in their store first went--no graphics settings, disjointed navigation, and a dearth of software. Look where their first efforts with Xbox One went--into a sales pit due to terrible marketing, PR, and pricing. MS is fundamentally incapable of doing things right the first time. The question is if they will support something long enough to correct their mistakes. Waiting on the hardware for another year, while gaining no user data on use cases, build quality, longevity, and overall satisfaction, means they fly blindly into the market YET AGAIN, with terrible perspective and planning. W10M is basically a beta test of W10A. The Lumia 950 is far from that, when compared to what a Surface Phone is meant to be. They're primarily hurting themselves by having no real testbed, planning, or efforts to retain customers. Your condescension, lack of explanation, and inconsistent logic are appreciated, though.
  • I disagree where you say they don't iterate with improvements. Look at Surface, 2 in 1 side of things they are on the 4th iteration and are very successful. Mobile side of things hasn't worked out the same way but you need to remember it's been a completely different team and different model up until recently. Microsoft doesn't want to continue with the try fail abandon model of the past, they want the hardware and software ready at the same time for a quality "first release" and then they will start to build on that and iterate the same as they have done with Surface. Sure they could do with releasing an interim 960 or something but all that will do is disappoint fans and lose a ton of money so where is the business sense in that?
  • Not really sure how you can disagree with what he said when he is pretty much spot on. (I am a fan of their products as well.) I had the Surface RT, fantastic device that they did nothing really with. Then I also got a Surface 2, fast, small and lightweight that they killed off as well, instead of expanding things into the desktop on that. I have the Lumia 950 and 650 and love them both but, they are far from perfect. It does not help that more and more apps are leaving the mobile platform although, thankfully, I have not had to deal with that personally yet. The Microsoft Store games platform did have a few significant issues in the beginning that really hurt the first impressions. Thankfully, they are sticking it out and improving things which is why I buy Play Anywhere games from them for my XBox One and Windows 10 computers. The Band and Band 2 were highly useful products that had terrible reliability. However, instead of fixing the issues and releasing a Band 3, they abandoned the whole thing. Honestly, at this point, a Surface Phone seems about as likely as the Phantom console, basically vaporware. If you guys do not like what I am saying, that is on you but, I have paid my hard earned money on their stuff, it would be good see them stick it out instead of abandoning things.
  • creating that hardware costs a lot of money. they're still a for-profit company. they can't just bleed that money to get some test cases. they can pay a smaller amount for controlled test cases.
  • Not at all, a single common-shell shared between devices is beneficial for all Windows 10 machines. And besides, this shell will be how Microsoft brings a much more familiar desktop experience to Windows 10 Mobile Continuum, which works on the current Lumia 950/XL, Elite x3 and Alcatel Idol 4s :)
  • Zac, do you have any news on the windowed apps in Continuum? Could have swore that at the Ignite session they said it was scheduled for an RS2 release, but that's clearly not going to schedule as there's no hint of it on the fast ring yet. Wondered if you had any info?
  • They never explicitly stated RS2, but rather a "future release of Windows" or something along those lines. The Windowed stuff on Mobile will be showing up alongside this new adaptive shell, if my understanding is correct.
  • If they release the Surface Phone / Surface 3 successor before this shell is done, it could spell disaster for mobile
  • I would love to see Microsoft expand what my Lumia 950 XL can do with Continuum, but... I'm almost expecting another total abandonment of their mobile audience for the 7th time (CE5 to CE6, Smartphone, CE6 to WP7, Kin, WP7 to WP8, WP8 to W10m [for the majority of users]), 8th if you count the abandonment of Windows RT users (for absolutely no reason, because clearly Microsoft has continued developing full Windows on ARM).
  • They need to allow RT users to upgrade to W10A when its ready to go 
  • I don't think it will run on the hardware. MSFT seems to view the SD835 as the minimum chip to run WonARM. Don't think that Integra chip will get the job done.
  • I believe MS will push Windows on ARM as a competition to Chromebooks. That'll include 6" to 14" phablets/tablets/netbooks. Whereas, Windows 10 Mobile is for 3" to 8" devices. Currently, the SKUs have different shells (desktop interface, mobile start screen interface, Xbox and HoloLens interface). With a single shell adapting to all five of them, an SKU will just adapt to UI for the device's screen size, no matter what the features of the SKU are. W10M is not going to be abandoned. Suppose two 6" mobile devices. First with full Windows 10, and second with W10M, and both having CShell. On the mobile device, they'll show a mobile interface. And when connected to a larger screen, they'll show a desktop interface. They both will be able to run UWP apps. But only the first one will be able to use win32 apps (like file explorer and control panel etc.). Also, Windows 10 on ARM on a 10" device wont be a 'phone'. And 6" device would be an expensive phablet, targeted only to a specific audience. Do you really think that'd make them abandon W10M? Not everybody wants to use win32 on the go. People want light devices with same UX, and that's where MS has Windows 10 'Mobile'. So, no. W10M is not going to abandoned. But it'll stay on the ventilator for a couple of months.
  • I'm sorry but WP7 to 8 and 8 to 10 are not abandonments.
    When you buy a smartphone no where does it say you will get all updates forever. Judging by mobile providers most people tend to change there phones when the contract expires so going WP7 to 8 you just waited till you got a new phone same with 8 to 10 - unless you were one of the Lumia models that was supported of course.
  • What does the Surface 3 successor matter? It's just a small SP4, and runs Windows as it always has. It would likely see little change with the shell adjustment, since it probably continues to exist as a traditional PC setup. Also, your claim of a disaster for mobile ignores that we've spent the last 6 years in a disaster for mobile, thanks to a lack of long-term vision and support from Microsoft. This shell means nothing if it gets no dev support, then tossed in the trash after 2-3 years, like we've seen so often before. On top of that, getting the shell ready, but releasing bad hardware, dooms things just the same. That's why I've been saying it makes more sense to do a first run of mobile hardware now, then you have some experience and real-world testing to put into the push with W10A. Look at how the Lumia 950 family has gone to understand, or how the first Surface Pro and Band devices went over. All of them had needs for refinement that came the second time around (granted, the Band 2 developed arguably worse flaws after). I don't think a company that has produced one phone with sub-par build quality should hold back and assume they'll get it right the first time. No one has faith in the 2017 stuff, and fewer will look at it seriously. Using it as a test bed makes more sense, because the alternative is spending 2+ years putting out no hardware, chasing off the loyalists as best you can, and expecting perfection in one go. If the first phgone falls short, it's no different than releasing unfinished software.
  • If these devices will be upgreadable to the new releases, likely 6a bit, of the OS. A big if...
  • The problem there is the quality of the hardware you name. The 950 family needs replaced, it's basically 2 years old now (since it launcched with the Qualcomm hardware that released in early-2015). The Elite x3 is incredibly limited in its availability, and we have no clue what kind of long-term support it will get. The Idol is a budget device that won't age well to a beefier OS. None of those are a solution to problems in 2017. Now, regarding Continuum itself, and this adaptive shell, it's got potential. However, Continuum had that the first time around. MS did so little to push it though, it's hard to trust anything different this time. The fact we got told mobile wasto be the Spring 2017 focus, only to now hear there might be no mobile device at all (and everything will be software that will be dumped when W10A comes out anyway), it's disheartening on a good day. As devices operate, there's little benefit to the shell change. New hardware needs to come out and support it. What we have can do it, but probably not well. That means things like mouse and keyboard support on Xbox and hardware to handle true, PC-like application usage. I simply don't believe what we have on mobile now can do that, given the previous unwillingness to even try it.
  • Umm... Idol Pro 4S is a beast. SD820 with 4GB of RAM (same as X3)... what's not to like? Until the first SD835 units start rolling out, there's nothing better.
  • They will build software then they will release 'new hardware'
  • Actually certain current hardware will benefit a lot
  • Great news but they need to implement it fast
  • I hope they add Android emulation for mobile apps. If mobile screen size adoption goes up, then people would write UWP apps. If they can do smooth x86 on ARM through emulation, why not Android?
  • technically you should be able to install bluestacks in your Windows on Arm device. there would be two layers of emulation, but its possible.
  • Technically, Bluestacks is a pile of dung. While Xamarin App Player was perfect, and has been cancelled.
  • 'Coz dev will develop for Android. MS will get nothing from it. Google does.
  • Chicken and egg. With no apps, market share is falling and we continue to lose apps anyway. Why not try something different?
  • The "something different" doesn't really work much to their advantage. Emulatioon means linking to Google, which means giving Google access to your assets, while not getting a share of the pie in funding. For consumers, Android emulation helps them switch. For Microsoft, it's spending a lot of time and resources to bring people over to funnel money to Google. It would have to be an extremely long play where they think the migration to using emulated Android apps convinces devs to build apps for Windows, even though they can just keep doing it for Android with the same results. To me, emulation means admitting you can't compete in software.
  • They already had Android emulation and it degraded WP's performance over time, if you paid enough attention to reports on WC.
  • Everyone is aware of Project Astoria. But now the processors are more powerful and can even emulate x86, so why not revisit Astoria?
  • There is difference between "poor performance" and "performance degradation". You can't fix the later by just beefing up hardware specs.
  • The way they designed Astoria was bound to fail. They needed a
    store-based cross compiler to turn apps into UWP apps, connected to Github and other services to make a build for Windows more or less zero effort.
  • This!
    Keep old droids where they are, in this side of the Windows we move better with Azure/Bing/Cortana/UWP/XBox & OneCore combo.
  • There's so many reasons why this wouldn't help or matter, the main one being most Android apps rely on Google's proprietary libraries, which is also why there's so few apps for Amazon devices.
  • Cool cool cool. The next logical step in the evolution of one windows. Can't wait to see what Microsoft has in store for us. While we are at it they better include wearables (circular smart watches and fitness bands), smart TV, automobile infotainment screens, large touch screens as in Surface Hub and iot shells included within it to be more through and comprehensively cover all device types. With ARM support, Microsoft can theoretically deploy full windows anywhere and they should so as to get more market share and offer better incentives to developers to develop UW Apps.
  • How would it get them more market share? The lack of ARM laptops isn't what is wrong with Windows Mobile. Lockdown UI, rigid hardware requirements, missing features and a lack of software are the big issues. Being able to buy an ARM laptop with likely performance issue initially, will not change any of those problems.
  • These are YOUR issues. The "lockdown UI" doesn't hurt tablet/PC sales and the iPhone survives with one. This also addresses lack of software. There will clearly be new features added, but you'll dig until you find something that bothers you and copy/paste it on every article, as "the problem". It's as if because you're personally not happy about something today, they should just close up shop and not do anything tomorrow.
  • The iPhone is a single device running a platform that Apple isn't trying to sell to other manufacturers. The lockdown Apple strategy isn't ideal for Microsoft as they are trying to do two completely different things. Apple is selling hardware while Microsoft is selling software. Why would Samsung choose Microsoft's lockdown software when they can use Android and have control and differentiate their device? I don't want Microsoft to make the same mistakes of the past. This strategy hasn't worked the last three times they tried it. They need to allow manufacturers to change the shell at least.
  • So now this isn't about sales and people just not liking the locked UI? This is now about Samsung, specifically? Other OEMs who are not making a profit in Android can be courted and they aren't worried about such things. PC and tablets have OEMs who aren't concerned about tinkering with the OS UI.
  • No. People never get to experience the UI because Microsoft has to first sell it to Samsung or HTC or whoever AND get them excited to push a device they have no control over. Android's openness, allowing those manufacturers to differentiate thier devices and control the experience is what made Android popular. They are much more excited to sell and push a device they designed and have control over. Carriers too and they have the real control over what sells. Microsoft will never have luck selling Windows with their "our way or the highway" attitude. Microsoft isn't Apple, that strategy will not work for them.
  • Androids openness has allowed one OEM to make profits. You think those are selling just because they do something you want. That's not proven causality.
  • It has allowed one OEM to make huge profits and a bunch of other ones to make smaller profits or at least be relevant in the market. Windows phone has not done either of those things for anyone. Even if Samsung was the only OEM making profits, which isn't true, then that is still one more than Windows phone.
  • You should really read up.on the Android market. Also, again...today is not a static shot that will not change.
  • Somehow, notebook builders achieve differentiation despite Windows being the same. They didn't move to Linux, which they can screw as they want. A couple.went to ChomeOS, but this is even less customizable than Windows. The thing is, you expect a decade of work from your notebook, but only a year and something from your phone. Android works reasonably well for this timespan, and it has all the apps you need. It is always just stable enough to forgive the crappy parts, and crappy enough to make people wanting a new device.
  • Drink some bleach already, and GTFO :P :D Nobody cares about you :D
  • Windows has historically been an open system.  Microsoft fully acknowledged that locking down Windows RT, Windows Phone and WinRT apps was the wrong thing to do.  There's a Channel 9 video discussing it. This is why you can now unlock developer mode and sideload apps on Windows 10, and why Microsoft allows developers to create and deploy Windows 10 apps outside of the Store as long as they are signed.  
  • Windows on ARM is planned along with the new Snapdragon 835 which supports virtualization.  From what I read recently, this would allow emulation for x86 apps running on ARM, so Windows on ARM could basically run like a normal Windows laptop, allowing to install x86 apps.  This could also mean the supreme Continuum mode on future Windows Phones equipped with this SoC. Basically Windows RT as it should have been :-)
  • The ideal situation is that developers recompile their apps for ARM, which will happen for most higher profile applications.  My personal hope is this means third-party browsers for mobile. The single biggest user issue with Microsoft constantly abandoning their mobile base has been the lack of third-party browsers to extend the life of the device.  And while I really like edge and use it on desktop and mobile, if Microsoft decides that they aren't going to continue to develop the OS for older devices, we will be shortly screwed when new internet technologies appear.
  • That will not help xbox
  • My preview: The surface phone will use ARM chip, will use the full windows 10 with this new shell, and of course will be foldable.
  • Do you have the lottery numbers for this weekend?
  • and who will buy it? Because foldable displays will cost a fortune... but nobody is interested in WM10 on mobiles... so... and I didnt mentioned the battery life. 2 or 3 displays on 1 device? Sounds like a 3h./day experience
  • And they will kill it at the last moment because every manufacturer will have a similar device available already. They will not be unique and will still not have apps to make it work.
  • By then we will be moved away from apps. Web Apps and personal assistants will be taking over. Hey Cortana get me an Uber! Cortana won't need an app installed as she will talk directly to the Uber service platform.
  • If Alexa, Siri or Assistant all become more popular what makes you think Uber will bother with Cortana? Cortana has a rough road ahead with Microsoft not having any Mobile penetration. No one is going to use Cortana because it isn't the default on 99.6% of the phones sold. Will Cortana be able to replace Mobile games or other apps that don't lend themselves to voice interaction?
  • Did you forget Cortana is also on Windows 10.... Desktops, laptops, tablets, and more.... idk how you figure Cortana is only on .4% of devices lol.
  • Desktop is irrelevant to the discussion. What good does it do you sitting at home on your desktop when you always have your mobile with you? Desktop is not where an assistant has historically been used and I don't see that changing as Mobile devices become more popular and desktop more niche.
  • Ummmmmmm its called one Windows. Windows 10 across all devices. Anyway then I will say Mobile, car, Xbox, Windows type Alexa soon, Holo Lens, Windows VR, Windows Home Hub, Surface Pro, Surface Book, laptops, and more, so I took out desktops for you and still not seeing your .4%...... My wife and I use Cortana on our Surface Pro 4s, I also use on my phone, Laptop, PC, and server running Windows Server 2012. Soon I will be on Server 2016, about 2 weeks from now (waiting on my new server to arrive).
  • You are the exception, not the rule.
  • No he isn't 
  • Jason. what is server 2016 like compared to 2012, which is what I have for my server I am setting up now.
  • Now I haven't used it much, will be soon, but best way to describe it is 8.1 to 10 is 2012 to 2016. You can try it free with an ISO on Microsoft web site.
  •   While I agree on the point of desktop being irrelevant in the future, I think mobile devices will begin to morph and become desktop devices, TV media devices, game devices and laptop devices when we want, because of Continuum.  Google has viewed your phone as being your entertainment source using Chromecast, and even Samsung believes this to be the way, and in many respects, Apple as well with iOS across phone, phablet and tablet., operating with slight differences depending upon the device. The issue is, will Microsoft bring users with them, or fallaciously attempt to lure new users?
  • And Windows 10 has been available for a year and a half, and the Store still looks like a shady flea market of apps, so if app developers aren't targetting this huge market with apps, what makes you think they will do it with services?
  • Because...you know...they already have. It sounds silly when you get all hyperbolic with the "no one" on a subject where the "someone" we're talking about negates your point.
  • OK, sorry, I should have said only a few people will use Cortana as it isn't the default assistant on 99.6% of mobile devices sold. Does that make you feel better?
  • No, because your wow number of 99.6% is still not an actual breakdown of users. You're using quarterly sales numbers from a quarter in which there were almost no.options to buy a Windows powered phone. I haven't been a part of any quarterly sales data since the launch of the 950, but I'm part of the userbase data. No, because what is true today isn't necessarily true tomorrow no matter that YOU don't see anything changing. Cortana is available and a lot depends on what Panos and team come up with and if they can shift the paradigm. With your rationale, GM would still be the largest auto maker, IBM would be the largest PC maker, Apple would have bankrupted, MySpace would be huge and Facebook wouldn't exist.
  • Sales tells you what the user base will be going forward. When you are only .4% of sales today, your user base is going to be nearly non-existent next year and the year after. As if the user base isn't already irrelevant today!
  • That's true, only in a simplistic world that doesn't exist. Previous quarterly sales data is but one predicting element of the future. Users who choose to stay with their current device because there are no upgrade options suitable to them are still users and future sales. Those who have strayed but will come back are part of the future userbase. Those who will be enticed to switch after a major innovation or other market altering event, are part of the userbase. Problems and solutions are more complex than what can be printed on a T-shirt. The truth is that neither you nor I nor anyone here can predict what will happen. The difference is tgat you present your personal opinions as verified fact and your projections as infallible.
  • So far, my predictions have been infallible. After seeing the failure of WP7 and other Microsoft products, it is quite obvious and not too risky to say they will fail again with the same strategy. Unless Microsoft has some breakthrough technology that no one is expecting and can change the paradigm, they will not be able to come back. They need something like the iPhone in 2007. WOA and foldable displays aren't it as everyone will have them at that time.
  • ...and there it is. You have finally revealed the arrogance that allows you to present opinions as facts and use awesome data like "no one" and "everyone".
  • It is an internet comment. A bit of hyperbole isn't crazy, especially in this case. In relation to Android and iPhone, no one uses Windows phone. I really think I literally mean no one?! Come on!
  • I'm Windows Phone user, loving it and will be a Windows Phone user until there is no way to buy one and my last one dies. And I know quite a few Windows Phone users around me.
  • Literally? *sigh*
  • They do have the strategy   Running x86 on arm with the new 835 means buy a phone a good lap dock then the only upgrade you need to do is a phone every two years   Not a lap top and phone    Business will love the cost savings and so will consumers 
  • Your question is easy. Because it's Window10/Mobile and will work across devices... The more Cortana and others can do the less apps which eats space and processing power is needed which would be great and hopefully make for a faster device...
  • Microsoft isn't the only one with those capabilities. Not by a long shot.