Microsoft turns Copilot into your personal shopping assistant

Microsoft Copilot shopping experience
Microsoft Copilot will soon be able to let you know about sales and discounts across the web and make purchases within the Copilot app. (Image credit: Microsoft)

Microsoft celebrates its 50th anniversary today. The tech giant has come a long way in half a century, and it marked the occasion with a bunch of AI announcements.

In the lead-up to the 50th anniversary event, Microsoft shared a rebuilt Copilot app for Windows and teased several upcoming features. Now, we know about a wave of Copilot features.

Copilot Shopping - YouTube Copilot Shopping - YouTube
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Copilot can already help with shopping to some extent by providing comparisons based on information from the web. But staying on top of the lowest prices in real time can be tricky.

For example, asking Copilot for the best Surface Pro 11 deal accurately points you to a $600 discount on the Surface Pro 11. But if you ask Copilot to keep track of deals on the device, it declines:

"I can't actively monitor prices for you over time, but I can help you find the latest deals whenever you ask! If you're looking for a specific Surface Pro 11 model, I can assist you in comparing prices across different retailers. Let me know how I can help!"

I'm curious to see how the improved shopping experience in Copilot differs from its current offering. If it can help people find the best deals and streamline purchasing items, it will be a big boost to Copilot.

The new shopping features are part of Microsoft's "next chapter in [its] vision to deliver a true AI companion."

Microsoft announced several major improvements to Copilot today, including support for memory and personalization.

Copilot can also complete actions. The tool can be used to book tickets and carry out other tasks.

Make sure to check out all of our coverage from Microsoft's 50th anniversary event to see what's new and on the way to Copilot.

"I can't actively monitor prices for you over time, but I can help you find the latest deals whenever you ask! If you're looking for a specific Surface Pro 11 model, I can assist you in comparing prices across different retailers. Let me know how I can help!"

I'm curious to see how the improved shopping experience in Copilot differs from its current offering. If it can help people find the best deals and streamline purchasing items, it will be a big boost to Copilot.

The new shopping features are part of Microsoft's "next chapter in [its] vision to deliver a true AI companion."

Microsoft announced several major improvements to Copilot today, including support for memory and personalization.

Copilot can also complete actions. The tool can be used to book tickets and carry out other tasks.

Make sure to check out all of our coverage from Microsoft's 50th anniversary event to see what's new and on the way to Copilot.

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Sean Endicott
News Writer and apps editor

Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.

Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.

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