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More Windows 10 TV ads show smiling babies and happy feet

Microsoft posted the first Windows 10 TV ad on YouTube earlier, showing how it will be using clips of cute babies to promote their next PC operating system. Now some shorter Windows 10 TV ads have been posted, which again use toddlers to promote specific features in the OS.

Three of the ads are 15 seconds long. One promotes the use of facial recognition for PC sign-ins via Windows Hello, while the second is meant to promote how Cortana will help kids learn about the world. Finally, the third ad is meant to show how users can write on the Microsoft Edge browser. The fourth ad is 30 seconds long and basically is a summary of all three shorter commercials.

The focus on all of these ads is clearly on the kids; Windows 10 itself makes only brief appearances in these commercials. Microsoft will launch the campaign on TV in the US today and will expand it to more countries on Windows 10's launch day on July 29.

Source: Windows (YouTube)

  • Awesome
  • Really nice
  • dat baby looks like steve ballmer
  • This^^
  • From that photo it looks like he is advertising Windows 8!
  • Why??
  • Look at his hands. Count the fingers.
  • Haha, looking longingly into Nadella's crib through the window..
  • Is this an Advertising week?
  • Is it sending us a message that our generations are just toddlers with gadgets? #technology
  • Next it'll be dancing babies with Surfaces
  • Haha or pencil tapping pointless babies
  • None of the videos are available. Is it just me or anybody else having same problem?
  • Same for me via wpc app from Sweden.
  • I can see it in UAE.
  • Dunno, I'm personally not impressed with these ads, this far.
  • Agree with you... But I think they will come with another professional adds later
  • Yes, I'd imagine so - or at least I hope so lol
  • Well tell us what you want to see, so we can tell you how unimpressed we are with the idea. No ad ever made has ever met the approvial of idiots online, but none of you can rub two sticks together to impress us with your advertising brillance.
  • Take your blinkers off. He doesn't have to be an advertising exec to be entitled to an opinion. I'm already sold on Windows 10 but if I wasn't, this set of ads would do nothing to win me over.
  • Again in USA... It's have to be on TV from today in the 191 countries where Microsoft is going to launch W10
  • None avaiable in Germany. Yes, talking about the ad videos.
  • So, they didn't run the ad campaign past Rodney, did they?
  • Lol!  :) Personally I love these types of adds.  Focus on families.  Especially children.  Parents like to think they are doing something good for their kids.  This is a great start IMO.  I think Rodney will like it too... :)
  • He's the Windows 10's "Recycle Bin" designer. Other appearances have designed "This PC",  "Action Centre" icon and rest of the interface.
  • Video not found
  • This ^. Not sure its just me/my region, but "Video not found" for all these videos when selecting "browser" (and >50% of others through the WinCentral app)...
  • Adorable kids, but let's see more of Windows 10.
  • I'm sorry but all these babies are using ipads and that kid with the nose up the glass is like a person trying to use continuum on a desktop.
  • dat baby face LOL anyway, it's kinda funny thing that we will find only on Windows, to attract customers even further :)
  • Meh.
    I personally don't like them, and it's not like I'm going to give a 2yo a Windows device to play around with. As a matter of fact I would want my future child to remember passwords and care about security. Besides, they're not buying a Windows device anytime soon (the fact that they don't exist yet is the main reason of course, but still).
    So how are they trying to sell Windows 10 to me? If they're only going to show a glimpse of the start menu in the whole ad, they could've at least filled the rest with cool explosions and stuff.
    The Ballmer looking kid got a smile from me though. He's ok.
  • Strange untasteful ads imo
  • So Microsoft is implying that its users are a bunch of babies. Nice.