New Microsoft Store rolling out to Windows 10, bringing more apps and a new look

What you need to know

• The new Microsoft Store is gradually rolling out to Windows 10 PCs.
• It supports unpackaged Win32 apps, allowing many more apps to be available.
• The new Microsoft Store is rolling out in phases, so you may not see it immediately.

The new Microsoft Store is now available on Windows 10. The new store supports unpackaged Win32 applications, meaning many more apps will be available on Windows 10 PCs. In addition to adding support for unpackaged Win32 apps, the new Microsoft Store has a new look, improved search, and several other new features. It's been rebuilt from the ground up and is part of Microsoft's refocus on delivering apps through its store on Windows.

Rudy Huyn, the principal architect of the Microsoft Store, shared the news on Twitter. Huyn explained that the new store will be rolled out gradually to Windows 10 PCs, so you may not see it immediately. Those anxious to try out the new Microsoft Store shouldn't have to wait long. Huyn said, "don't worry, it will come to you quickly!"

There are some limitations to the new Microsoft Store on Windows 10 when compared to its Windows 11 counterpart. Specifically, the new Microsoft Store on Windows 10 does not support Android apps. Windows Insiders can currently test Android app support in a limited capacity on Windows 11, and the functionality should fully roll out next year. Support for Android apps appears to be exclusive to Windows 11, at least for now.

Our executive editor Daniel Rubino sat down with Giorgio Sardo, the general manager of the new Microsoft Store, for an in-depth discussion in October 2021.