What you need to know

  • Ninja is the most popular game streamer in the world.
  • Recently, he left Twitch and started streaming exclusively on Mixer.
  • Jessica Blevins, his manager and wife, says that Twitch's "toxic chat" was one of the reasons for the switch.
  • You can read about other aspects of the decision below.

Recently, the popular streamer Ninja, announced that he was going to stream exclusively on Twitch's competitor, Mixer. While this is amazing news for Microsoft, it's quite a blow to Twitch. Since then, Amazon-owned Twitch has been embroiled in a number of controversies.

Immediately after Ninja joined Mixer, Twitch posted pornography on his page in an effort to promote other streamers. Former Twitch employees also posted unprofessional comments about Ninja.

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A recent interview between Business Insider and Jessica Blevins, who is Ninja's manager and wife, revealed some of the reasoning behind Ninja's move from Twitch to Mixer. You can read an excerpt from the article below.

One of the main sticking points with Twitch's newly proposed contract was that it would limit Ninja's licensing deals, which Jessica and Tyler worked so hard to attain in the first place... Another major consideration for leaving, according to Jessica, was Tyler's happiness. She said the Ninja chatroom had become 'pretty toxic' on Twitch, and Tyler expressed a desire to press the reset button on everything... As negotiations with Twitch continued to drag on, Microsoft entered the picture. 'Microsoft was so aligned with what we wanted and where we were at,' she told us. 'Microsoft backing us up and giving us support, it was such a warm, friendly environment. And when Tyler sat down, looked at the platform, and messed around with it, it was a quick decision.'

In my opinion, Mixer is one of the friendliest places for streamers at the moment. It's great to see that Ninja found is as welcoming as it's been for me and many of my friends. Hopefully, this will continue well into the future.

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