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Nokia files to trademark "Nokia Zoom"

Nokia has filed a trademark application with the European Union to protect the term "Nokia Zoom". The application was filed back on May 30, 2013 and is currently under examination by the trademark authorities.

Nokia lists smartphones as one of the associated goods and services related to "Nokia Zoom". Undoubtedly an obvious connection between "Nokia Zoom" and the pending announcement of the new Lumia 1020/EOS 41MP Windows Phone.  

Beyond the filing, not much more is known and this is just one more puzzle that should be solved during the July 11th Press event.

So, what do you think Nokia has up its sleeves by trademarking "Nokia Zoom"?

Source: Markify (opens in new tab) via: My Nokia Blog (opens in new tab); Thanks, Technoloay, for the tip!

George is the Reviews Editor at Windows Central, concentrating on Windows 10 PC and Mobile apps. He's been a supporter of the platform since the days of Windows CE and uses his current Windows 10 Mobile phone daily to keep up with life and enjoy a game during down time.

48 Comments
  • This is going to be big
  • Or close. Closer? Come back to me. I'll figure it out.
  • what can be so big? it will be windows phone with camera like 808.
  • ....that many people do not know the capabilities of just yet. 
     
  • The camera is big ;)
  • Not "like" that of 808. Newer hardware, software and ois.
  • Good thing it wasn't Nokia Zoom Zoom, Mazda wouldn't be happy.
  • Zoom zoom zoom
  • Who's zooming who?
  • Man you ain't zooming anybody I knew you guys were gay, lol
  • All I wanna do is zoom-a-zoom-zoom-zoom and a boom-boom!
  • You want to boom-boom my zoom?
  • Good, I'm not the only old person here.
  • ^this^
  • Anytime :)
  • MUCH better name than "Lumia"...I wonder if Motorola & Samsung will raise stinks because it sounds like Xoom and that Samsung is launching the Galaxy Zoom.
  • I would of thought it would still be a Lumia, they've built up a name for their windowsphone brand now. Nokia Zoom I think would be more something the phone has, maybe the name for the camera or an application that goes with it. Only time will tell :)
  • Lumia isn't going anywhere, it's more searched in google than Windows Phone. Nokia is building the Lumia brand more than it is Windows Phone. Same as they did with Symbian as S60.
     
    Nokia Zoom is just a trademark similar to PureView, PureMotion, Clear Black etc etc.
     
     
     
  • Agreed.
  • It will either be a name for the phone; Nokia Zoom or Lumia 1020 Zoom or Lumia Zoom (the 2nd and the last one sounds awful IMO) or they are renaming the 'lossless zoom' feature to Nokia Zoom as a new camera feature to be branded and marketed...fingers crossed to the latter of my hypotheses
  • If it were Android it would be the Lumia 1020 Zoom Maxx Predator Z.
  • LOL xD
     
  • Lol. And it would be in Sprint. 
  • It would have to be the 9020 then so it could be OVER 9000!
  • 90210?
  • Hahahaha... Yeah, sometimes I wonder if these manufacturers just copy/paste gamertags or something.
  • How about Zoomia?
  • I believe the camera will be identical to 808. Something that's great as we finally get Symbian level of camera hardware on WP.
    They are just aimply putting more of a marketting spin to lossless zoom and cropping.
  • not really since coming up with the 808 Nokia has grown in the area of the camera, so its might be based off the 808 but it will be a much improved version of the hardware and  at least we hope it will be on the software side with the addition of lenses feature in windows 8 and as leaked there own camera app to go with the new camera features from the leaks to me it seems like it will also have some extras we don't even know about maybe a optical zoom and or manual optical, aperture 
  • Zoom zoom in the boom boom
  • Mazda does not approve
  • So I want the 1020 to be called the zoom anyone else?
  • A new line of Nokia smartphones with high end cameras known as the Nokia "Zoom xxxx". Awesome. Just thinkin. Lol!
  • Whatever they decide to call it or not call it... It will be AWESOME!! Period. 
  • If it doesn't have micro SD, instagram preloaded, notifications center, 64gb, 2gb RAM, barometer, eye tracking, and a quad core it will fail!! /s
  • And access to its own satellite, makes my farts smell lemony, changes my oil, has Instagram preloaded, and blah.
  • O yeah. I cannot live without knowing air pressure around me. And God forbid if I miss a second of that youtube video...eyeball tracking is all I need in a phone.
    /s
  • What about the Nokia Lumia Zoom, sounds cachy
  • Lumia Zoomia
  • You mean Nokia Lumia Zoomia
  • Could be Nokia Lumia Zoom, or a Nokia Lumia with Nokia Zoom technology....
  • Whatever... I need price. Where. And must be international.
  • Please shut up and take my money now before the event start, so i will be the first one who have this
  • Yeah, I wish it was just July 11th already. All I do is browse this site hoping for more leaks. I want one!!
  • /\ /\ /\ -- This!
     
    Can i just pull a McFly and bring July 11th here already?
     
    Techiedude
  • Zoomia 1020!
  • Nokia "Zoom"?
    OMG that is such an original, creative name that's never been used by *anyone* before!!!
    </sarcasm>
  • "Nokia Zoom" hasn't been used by *anyone* before. And stop shouting douchebag.