Nokia Lumia 525 launched in India for INR 10,399; available in stores right away

Following up the launch of Nokia Lumia 1320 at a press conference in New Delhi today, Nokia India also announced the launch of the Nokia Lumia 525. The phone is priced at INR 10,399 and available in four colors – glossy orange, white, yellow and matte black. The phones are available in stores immediately.

The accessibly priced Nokia Lumia 525 is a variant of the successful Lumia 520 that went on to become the highest selling Nokia Lumia smartphone in India. The Lumia 525 offers a 4-inch super sensitive IPS LCD (800 x 480) and 1GB RAM with dual-core 1GHz Snapdragon S4 processor for a great Windows Phone experience. More RAM in the Nokia Lumia 525 means more compatible games and apps compared to its predecessor with only 512MB. The microSD slot is a great addition.

In an exclusive offer for Indian consumers, the Lumia 525 will come with a special package of premium games worth INR 2025 from Gameloft absolutely free of cost. This includes popular titles such as Modern Combat 4, Asphalt 8, Assassin’s Creed, Shark Dash, and Nova 3 among others. The Gameloft offer will be valid for consumers on Airtel, Vodafone, Aircel, Reliance, and Idea networks untill March 31, 2014.

“The Lumia 525 follows on the heels of its hugely successful predecessor, the Lumia 520, which has been a great success story for our Windows Phone 8 portfolio since its launch earlier this year. The Nokia Lumia 525 will expand our reach, bringing high end Lumia experiences to many more consumers at an affordable price. With the ability to run the latest apps like Instagram and Spartan Assault, this beautifully designed smartphone is a clear signal that Nokia delivers a better smartphone experience at every price point.’- Viral Oza, Director-Marketing, Nokia India

At INR 10,399, Nokia Lumia 525 is a great buy and as the most affordable Windows Phone device in the market, looks like a terrific package. I’d highly recommend it to smartphone buyers on a budget or the first time smartphone buyers. What are your thoughts?

Abhishek Baxi