Earlier this year Microsoft picked up PlayerUnknown's Battlegrounds for the Xbox One, marking its console debut after an unmatched wave of success via Steam's Early Access program. When first revealed for the platform, Microsoft carefully marketed the game as a "console launch exclusive" – an ambiguous term, which pointed toward a wider rollout at a later date.
It now appears that Microsoft has begun shifting away from this phrase, with recent changes across Microsoft's site following the unveiling of the game's Xbox One debut date. The PlayerUnknown's Battlegrounds page on the official Xbox site now frames the game as "Xbox One console exclusive" – a change from the previous marketing of the game. This comes after reports that Microsoft was in talks to extend the exclusivity period on its platform.
Furthermore, preorders for PlayerUnknown's Battlegrounds recently went live on the Microsoft Store, offering boxed copies of the game for $29.99. Once again, images of the retail packaging show the game as an Xbox One console exclusive, rather than specifying that a launch to further platforms could be seen.
So what exactly does this change mean? For now, we'd recommend taking any speculation with a grain of salt. However, explicitly marketing the game as a console exclusive points towards an extended exclusivity deal between the game's developer, Bluehole, and Microsoft. Alternatively, this exclusivity could refer specifically to the Xbox Game Preview release, ahead of the final release sometime in 2018. Or, this could simply be a marketing mishap, failing to outline the "launch" aspect of its exclusivity period.
It should be noted that the game has recently been referred to as a console launch exclusive in a post on Xbox Wire, as recently as October 31. While this doesn't entirely rule out an extended period on Xbox One, it's a reminder to take differing sources with skepticism for now.
PlayerUnknown's Battlegrounds is currently on track for a December 12 release on Xbox One, with special enhancements to take advantage of the Xbox One X. What do you think of these recent changes? Let us know your thoughts in the comments.
Updated October 31, 2017: Updated to reflect a recent post from CEO of PUBG Corp, Chang Han Kim, where the game was still referred to as a console launch exclusive.
We may earn a commission for purchases using our links. Learn more.
These are the best 27-inch monitors money can buy
A 27-inch monitor is just about the perfect size without having to sit too far away or whip your head back and forth to follow things across the screen. If you’re in the market for a new monitor, check out our top picks.
Add or upgrade the RAM in your MSI GE66 Raider with this guide
Have an MSI GE66 Raider without enough memory for your needs? Our guide walks you through what's needed to upgrade the RAM in your laptop.
Review: Razer's Hammerhead True Wireless Pro deliver THX and ANC for gamers
If you're looking for really good wireless earbuds and also happen to like mobile gaming, the new Razer Hammerhead True Wireless Pro is what you need. Featuring THX audio, ANC, low-latency streaming, and excellent comfort, there's a lot to like. Here's what we think of them after a week of using them with iOS and Android.
Here are the best Cyberpunk 2077 collectibles and merch
Cyberpunk 2077 is a huge game, and is accompanied by a massive pool of collectibles, accessories, and merch for everyone from hardcore collectors to dabbling fans. Here are the best collectibles and merch for Cyberpunk 2077.