Retail price of Nokia Lumia 1020 revealed: $699; on contract $299?
Now that we supposedly have the full specifications for the Nokia Lumia 1020, the flagship photography device destined to be revealed tomorrow morning, we just need to fill in some details, like price and availability.
We’re going to reveal two prices here tonight, both of which are not 100% confirmed but look to be accurate. You might want to grab a chair before you read on…
We reported earlier that the price listed at the Microsoft Store was for $602. Of course many of you noted how “odd” of a price that was with a few of you astute readers suggesting that is what Microsoft pays for the phone to Nokia, not what is charged to the customer. The actual price would be higher, since retailers obviously get a batch device discount.
That price is evidently $699 off contract as revealed by the above screenshot, which we can confirm as legitimate.
The other price is the on-contract, two-year price that AT&T users will have to pay. Here we have heard that price will be $299 with a two-year contract.
You read that right, do not adjust your screen.
Now, the source of that info comes from our same treasure trove of leaks lately, which so far have proven to be accurate, lending us to believe that this will indeed be the price. Having said that, even we’re having a bit of a difficult time believing it, so we’re feeling odd about reporting it.
Why so expensive?
There’s little doubt that tomorrow that Nokia will unveil what is the most advanced smartphone camera in the world. Between the 41MP sensor, oversampling and built in optical-image stabilization, the tech that is that device is akin to buying a quality point and shoot camera. Now throw in a high smartphone into that mix.
It doesn’t take much imagination to see how expensive such a device can be: quality point and shoot camera ($350) plus quality smartphone ($350) can get you to $700 quite easily.
Also, while the Lumia 1020 will get a lot of press and bring a lot of needed attention to Nokia and Windows Phone, let’s be clear: only a certain segment of buyers will want to buy the Lumia 1020. It’s not the everyday phone for every man, it’s geared for the hobbyist to pro-photographer who wants a quality all-in-one device.
Regardless, we still hope that $299 is not correct and we’ll be more than glad to eat crow tomorrow if we’re wrong. But just in case…
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
This phone is obviously an enthiousiasts phone where Nokia utilizes this niche to get the tech out and in the hand of people who will provide valuable feedback on it. No doubt the net gen hardware will see this integrated and improved on, maybe as early as the end of this year, with a much more 'main stream' friendly pricetag.
For the mass market Nokia have the 520, 620, 720, etc. This phone will get press, will build the Nokia and WP brands, most people will however buy in below with the cheaper models.
I can't say (for certain) that the camera is worth a $200 price premium, though. I'd really rather see them readying to announce a TRUE 920 successor, because it's starting to look again like (at best) we'll end up getting WP8 devices with the newest SoCs right before their successors release (like how the MSM8960-packing launch devices were outpaced by the One and S4's Snapdragon 600 within 6 months).
Don't get me wrong, I think that this is a fantastic camera, and the tech is impressive, at worst. I'm just thinking that the pricing is terrible (adding $250 to the off-contract $450 would be a steep request as well), and that the OS needs some more spec-stuffers to impress the casual crowd.
Honestly, with the R&D that Nokia puts into their devices, I personally don't take issue with a $299 price tag (on contract) or $699 off contract for this device. With that said, I will most likely sit this one out as my Lumia 900 is only 8 months old, and I promised myself I wouldn't upgrade until after my 1 yr. warranty expired :)
Maybe these prices are for the surprise 64GB model....
A guy can dream :o)
If it's $299 on contract, Windows Phone (no matter the hardware) is not worth it. It's just not there yet. Not hating, but it's the spicy truth.
That's more than the Blackberry Q10!
- Lumia 820: ~ 700 dolars;
- Lumia 720: ~ 475 dolars;
- Lumia 620: ~ 407 dolars;
- Lumia 520: ~ 260 dolars. Now imagine how much the Lumia 1020 will cost in here... I bet 1250 dolars, being optimistic.
I had to buy my 820 outside of Canada, unlocked and paying the full price when it was not that cheap as now. You can get a 820 now unlocked for under 400$ if you are lucky.
250 BR = 115$ CAN here which is normal in a sense, I pay almost 80$ for my plan and I have everything unlimited except data plan. With unlimited data plan, I will be close to 100$, trust me.
I will sell my 920 to subsidize my new 64g 1020 LOL
I bet over here it will easily reach 800€ (if not more since the L920€ costed 700€) and carriers will only make 2 year contracts that will make you end up paying more for the phone than if you bought it off contract.
Im hopping :-)
Curious: This same comment was on Facebook. Same guy or did one of you copy/paste?
My faith in the internet has been restored! (I've been scarred by so many people that copy/paste trending tweets on Twitter.)
Edit: Looking at the pic again, I see your point. It does looks like VAT is being used...so it does seem foreign. It'd be odd if a POS system simply used VAT across the board as generic terminology.
Who's buying this on "day one" now?
32GB - $199
64GB - $299 (If available)
Otherwise, we just have to wait for while. Price will start to drop like L920 or L928 after a few months.
This time, the stock has been really climbing (probably because of the NSN buyout) going in and they really have that "wow" phone everyone's been wishing for, but the announcement is in the US where consumers don't seem to care much for Windows Phone and are used to subsidized prices rarely more than $199. I'm not sure $299 will be well received. Can't remember if it was the S4 announcement or what, but I remember an awkward silence when the guy announced the off-contract price. I thought the crowd was gonna boo.
Not claiming to be a stock expert (far from it), but paying attention since before the 920 announcement, announcement days usually result in the market (coincidentally or not) responding negatively. $299 or not, I do hope Thursday doesn't follow the same pattern so we can see some sign that Nokia is back with a vengeance.
I believe you're refering to the google edition of the s4 :) And considering that was the "dream phone" of many, a high price like this will be very hard to swallow.
Though after the pre-order sale, the price will be higher ... which probably means it won't just be 699 here :(
BTW, im a wp owner. Im just being real.
Windows Phi e may not have the market share Apple and Samsung have bit camera tech of this magnitude so well integrates into a smartphone by the former global smartphone leader who has pledged a comeback cannot go ignored. That said, by allowing the $700 price to leak, with both Microsoft and Nokia betting on the prevailing assumption of the masses being a $300 retail price, I'm thinking that their strategy will be for ATT to offer the device at a much lower price riding the hype around the device with the added bonuses of an awesome lower than anticipated price tag to really drive the marketing of this device home. I say this noting the fact that Microsoft and Nokia of course are working closely together and reports have been made of an even tighter relationship. Two there is a precedent for Microsoft and/or Nokia to subsidize the costs of their devices to ensure a great price point for the consumer. Again I believe this is all part of the marketing plan to add to the hype of incredible smartphone camera tech that will be coupled with an unexpectedly low and hard to pass up price tag subsidized with the carrier by Microsoft and or Nokia making it VERY affordable for consumers. This will allow Nokia and Microsoft compete against the better known Apple and Android flagships. Possibly grab some customers not entrenched into Apple who may otherwise be waiting for the Iphone 5s. They may not be targeting a niche group, with the new frontier for smartphones being photography, and Nokia's strength being photography they will likely try to use this device to solidify their position as the smartphone photography leader, knowing the best way to do so is to grow their mindshare in that area, thus Nokia needs this device get into as many hands as possible as EASILY as possible. Thus a relatively low price for an awesome product. Just my thoughts. Hope I'm right.:-)
In such an environment telling consumers "hey pay $300 for this awesome phone with state of the art camera tech on an OS you're barely aware of made by a company(Microsoft) often considered "the bad guy" on hardware made by a former smartphone leader striving for a comeback" won't go over well for regular Joe Consumer whose hard earned dollars would be better invested from his perspective on a device that is "proven" to be great . Proven meaning his friends have one, family has one, people on bus have one, everyone at restaurant has one, sales rep pushes them and the highly visible displays surrounding him in the store are littered with the "proven" Android and Apple devices while the Windows Phones likely occupy an obscure corner of the store.
If Microsoft and Nokia are keenly aware of this reality I sincerely hope that their marketing plan with a phone with such a standout feature 41 mega pixel camera(and easy selling point for sales reps to latch on to and push as a unique a differentiating feature) would be to get this phone into as many hands as possible so that Word of mouth (the most powerful advertising) would ensue.
To do so they need to hit an accessible price point. If they price it low enough so that it's "accessible" to the masses, sales reps as mentioned have a great selling point with the 41 megapixel camera to grab a buyers attention. People may not know what that means completely nor do they have to. Most people,sadly are lulled in by BIGGER numbers, bigger specs. Most people don't know what two gigs of ram translates to on their device but they know it's bigger than one gig of ram. Most people don't know what single or duo or quad core translate to on their device but they know bigger must be better and sales reps need only communicate how the "bigger" number makes phone faster etc without having to delve into the tech. They can mention how the 41megapixel is 5times the usual 8 megapixels on competing devices. I can hear the ooh ahhs of regular Joe Consumer now. "5 times?" That's all he needs to hear to then ask well can that phone do everything the other phones do?(Translated can it do the usual smart phone tasks of surfing the web, sending emails, texting,playing games and using apps). Sales Rep- "IT SURE CAN, with a 41 megapixel camera, with great night time(dark) shots, built in FREE OFFICE, and see these live tiles, they give you updated information right on your start screen. So yes it does what the other phones do plus what they don't!" Regular Joe Consumer- How much? Sales Rep - $149 on contract. Joe Consumer-Give me two. If Microsoft uses its billions to subsidize the costs they can have a real winner here..
With the potential restriction of the iPhone 4 on ATT due to the Samsung lawsuit, a competitive price for this device(1020) can possibly grab some of the Joe Consumers who would have purchased the older Apple Device(which though older the brand for a price conscious consumer still is perceived as premium status) due to low price on ATT but can be lured to the premium, high-end Lumia 1020 if priced right.
Microsoft and Nokia can't afford the bad press of an expensive to make device, with pioneering camera technology to fail to sale especially now with Build just ending, Windows and WP 8.1 pending, the Microsoft re-org occurring- the recent chatter(though denied) of Huwaii looking to buy Nokia, a LOT of attention is on these two companies who are struggling for a foothold in the mobile arena.
If this phone fails to sale the tech media will have a field day that the much anticipated device, running Microsoft's struggling mobile OS, with a pioneering 41 megapixel stand out feature made by a leader/innovator in mobile phone camera tech(Nokia has invested itself in photography being its major hardware differentiating feature) STILL couldn't sale a a significant number of phones. This would not bode well for Nokia or WP OS. Apple recent commercial touts how more pictures are taking with the iPhone more than any other camera. Their upcoming Iphone, if not the 5s then then the 6 later this year ealy next year will likely tut better camera tech. They are invested in the new photogray frontier. Recent review f iOS7 have noted new camera features. Granted features that are playing cathip. And Samsungs Zoom also shows that that tech giant is in the battle of mobile photography on a smarphone. The timing for the 1020 to sale NOW is right, before competitors can get something out there to pull the rug from under Nokias feet in their own forte. If this doesn't sale, if it's prced too high, the backlash for Nokia and Microft will pretty claim that regardless of the innovation it the hardware tech no one wants Wndows Phone. I hope that Microft invests it billions to keep that kind of ammunition out of the hands of the media.
Winner Lumia 1020.
More likely £600 sim-free, which is how I'd have to go. I was pretty much signed up to this, but now not so sure. Spending over half a grand on a phone/camera seems a bit pointless at that price. Phone's are good for at max a couple of years before they're outdated, I could get a decent DSLR for that wouldn't have an out of date phone attached to it after a couple of years :-/ Will wait and see. They're obviously targetting it as a niche market - but not sure that is wise. Huge market of tech geeks who want the latest & greatest (usually android phone) just to boast what it can do. If it was priced a little more competitvely it could pull in the same revenue with impulse buys, with the possibly generating more then by word of mouth, and seeing these things out in the wild.