Satya Nadella confirms he wasn't in favor of Microsoft's Nokia acquisition

Spotted by, Nadella reveals in his new book, Hit Refresh (opens in new tab), that he voted against the acquisition when then-CEO Steve Ballmer conducted a straw poll of members of his senior leadership team on the topic.

I voted no. I did not get why the world needed the third ecosystem in phones, unless we changed the rules … But it was too late to regain the ground we had lost. We were chasing our competitors' taillights.

We've heard something to this effect going as far back as 2014 in a Bloomberg report, but it's interesting to get some insight through Nadella's own words. At the time, even Microsoft co-founder Bill Gates was reportedly questioning the deal, so Nadella wasn't an outlier.

As Microsoft watchers are well aware by now, the company would go on to write off the Nokia acquisition amid a spate of thousands of layoffs. The state of Windows phones has continued to decline since.

In his book, Nadella also echoes a sentiment that he has expressed before — that Microsoft should look to enter the phone business with something that truly sets the company apart.

Buying a company with weak market share is always risky. We should only be in the phone business when we have something that is really differentiated.

Depending on how you choose to read Nadella's comments, there could yet be a glimmer of hope for Microsoft fans hoping to see the company return to the phone business in a meaningful way. The mythical "Surface Phone" has been rumored for some time now, and it could represent a chance for Microsoft to introduce something that sufficiently differentiate's the company from other players in the mobile market.

Should Windows phone fans be optimistic about Microsoft's mobile strategy?

Hit Refresh is set for release on September 26 and is up for preorder now starting at $15.99 (opens in new tab).

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • The one time in which undoing the work of your predecessor was the right course of action.
  • Yep, having no presence or influence in the mobile market (aptly highlighted today by apple's move to switch to google for their search provider thereby removing Microsoft almost completely from the mobile search market) sounds like a brilliant move.... /s
  • I agree with you, like all those other devices (IoT) or specialty apps that doesn't have an app for Windows (UWP/Win32) and they have one for iOS or Android.   If a CEO is not able to see that trend then he/she doesn't have enough vision or he/she doesn't want to paid the cost of developing an OS and want to get the money from selling apps in those OS. You can always sell outside the store to not pay the fees but you never know when the store owner is going to make something to block you.
  • You’re spreading FAKE NEWS. Apple switched from Bing to Google only for Spotlight and Siri search results. This has nothing to do with the standard mobile search via Safari, which undoubtedly most people are using.
  • Didn't they switch Siri and Spotlight to Google so that it would match the default in Sarfari? How is this fake news? I suppose an Apple user could switch the default search to Bing, but why would they?
  • 🤣Hey, look who are we talking to? Safari default search engine is customizable by users. Over 60% of users already uses google as default. Siri's search engine is not customizable. Now, what does it tell you? It is clear that both Apple and google independently trying to remove microsoft from the mobile market. They know that if MS get their roots in any kind of mobile products they can't compete and the only way to stop it is to stop any presence of MS in any kind of mobile use. Let me tell you in countries like china or india where the real growth is, the people there don't know shut about MS. For them MS is just like Adobe who develops top of the line Office suite and that's it. In every country more people have access to smartphones than a PC. So UWP can't be a success without phones, Hololens is great device and so futuristic that even after 4 years no company is able to deliver same kind of AR power, but it also can't succeed without phone presence. Every time I write like this I do point out one most important thing that is FAITH IN YOUR WORK.
    And looks like MS doesn't have any. They released windows 8 the best touch UI on PC I have ever used. But again they didn't have faith despite having massive windows marketshare. Apple is continuously developing MacOS despite having mere 6-7% market share(that's huge for a single OEM) but still they develop for it properly. If anyone ever used windows 8 or 8.1 they know that most of the gestures and UI tweaks were mimiced in iOS since iOS7 and in android since Lolipop.
    FAITH is the problem they keep changing the base architecture of their mobile OS like they don't trust their own decisions. MS really needs to work on that faith problem. Lastly, UWP is a great path but it is not going to succeed unless they make progress in mobile ecosystem. Let me give you a scenario example:
    Users uses windows 10 on pc but
    1. When they want to edit pics, they don't check for the app in windows store and they go to the browser and download some nonsense free version app from the store. Compromised Store App: Polarr, Adobe Photoshop Elements(paid) 2. When they use torrent they have downloaded uTorrent and using that.
    They didn't even bother to check in the store first.
    Compromised Store App: Torrex Lite 3. They want spotify on their PC they go on the internet and download .exe format and uses that. Still didn't bother to check for it in the store.
    Compromised Store App: Spotify ( Centinnal) 4. They want Office. Still they choose to install win32 version over store mobile version.( I'm not taliking about professionals here who need some far more advance feature)
    Compromised Store App: Office Mobile Suite(Available currently) or Office Suite(Centinnal- N/A at the moment but the situation will still be the same) 5. They want to use instagram they don't search for the app even here -IMP factor. They browse it on a browser.
    Compromsed Store App: Instagram similarly Facebook.
    (for those who think it works slow yeah it does but that's not the point I'm trying to show, btw it works perfectly on a SSD PCs) List will go for like 7-8 more things. If I really talk about not sp techie users then I really don't thing they will use any thing besides these apps. There is a good chance that that one more they need is not available. For that they can download .exe. The point is UWP on paper is good but in reality it is failing badly because nobody is using those apps where MS has the biggest leverage. If over 500 million devices can't convince the devs to develop apps natively or even centinnal version for the time being then I don't know what will.
  • No. Google offered more money. All this bullshit about doing for the good of the OS is rubbish
  • Well, he is trying to.
  • Can I get the book from Windows Store 🤔
  • It's not released yet. Try back tomorrow.  
  • out tomorrow can pre-order it will be out tomorrow
  • You kids reading books on a screen.
  • Older than you and reading WC on my screen right now young fella. ;)
  • You can probably get the book from Apple and Google ... they love Satya there...  
  • Retrehchment successfully achieved!!!
  • "I did not get why the world needed the third ecosystem in phones" ... says it all really
  • it kept microsoft's windows phone afloat for awhile.  i don't think it was smart, but it kept the mobile OS afloat across the globe since nokia is still King everywhere else in the world. 
    I mean think about it.  When there was no Nokia, all we had were HTC's and Dell and some Samsungs that were all half-ass mobiles.  They werent pushing enough of the mobile.  Microsoft challenged them with Lumia lines.
  • I think the good thing about Nokia is they were all in on Windows Phone where HTC Samsung LG ect were not they were half assed and the os sold less because of it. Look back at the last HTC wimo device the HD2 for me this was the best wimo phone ever made and stood out as a powerful device for quite a few years but this phone was not pushed at all. Then came wp7 and HTC remade the HD2 into the HD7 in terms of specs with a change in the front and a kick stand this phone did not get much pushing from the media and was an O2 exclusive in the UK. Then came for me the best HTC phone I've seen in the titan that was an amazing device setting the new standard in thickness camera and screen size but again was not pushed by HTC. That's where Nokia came in the Lumia 800 was pushed like mad by Nokia and because of that sold well and so did the other devices and they pushed the camera tech no one else was pushing at the time. Microsoft carried this on with the lumia 950 and XL the camera on the XL is still one of the best even with the current gen phones but this phone does not get pushed and the os has also not been pushed at all including the band side to. For me Microsoft have always had the right tools out but never put them together right and I now think Microsoft just don't care about the mobile space any more.
  • Nokia had access to low levels of OS while others didn't . MS wanted the game all for itself. Watch what happesns to Google once they try to keep software advantage over their Android partners.
  • I'm still mad at MS for letting Apple copying all their cool, differentiating features. First the live images, then the IR scan for unlocking and even the long exposure setting for taking photos. And because they are somehow better integrated nobody seems to care someone had them a few years ago
  • Tbh apart from making the 1st simple smart phone os apple have taken things from everyone else but for me android copied wino if you look at the two of them wimo did alot 1st. Its all about grabbing the make and in both phone and tables Microsoft did not do that and only have them selfs to blame
  • I'm not n favor of Nadella, worst boss ever for Microsoft.
  • Microsoft shareholders, fortunately, disagree with you.
  • Ballmer, Nadella. As long as they make lots of money, the short term thinking will continue. 
  • God forbid Microsoft's CEO should be in charge of making the company money. What a silly thing for a business to do.
  • That is not the point Richard, the point is they could have made Windows Phone successful but chose not to. It did not fail, it was killed. Microsoft had the developer manpower and clout to get the missing apps into the store, they simply chose not to.
  • Windows phone was never ever going to be successful.  I had one and loved it.  However, they entered the market way too late and the app gap cannot be ignored.  Banking apps, library apps and apps for things you use maybe once or twice every half a year just didn't exist on the platform.  I am now using a Nexus 5X and while i dont overly enjoy the OS having some of those apps i could never get on my windows phone is actually nice. That is coming from a person who does not use their phone a lot or apps for that matter. Trying to break into the phone market then and now is just impossible.  I cannot see a device that could change the current mobile market share unless it some magical all in one device that is powerful enough to be fully fledged laptop when docked and a fully mobile solution when in the pocket.  And even then, it probably wouldnt be popular enough to break the market due to the lack of apps and consumers liking apple and android. 
  • WP7 entered the market in 2010, 3 years after the iPhone, and 2 years after the launch of the iOS App Store and the first Android smartphone. It really wasn't THAT late to the party. Social media still hadn't taken over the mobile space yet, and most people hadn't even purchased their first smartphone yet. Most mobile apps were still just wrapped websites. There was plenty of opportunity for Windows Phone, MS just screwed it up.
  • This.
  • @redmisfitx; I was about to write basically the same comment. Nokia team with their support of the Lumias was growing the wp market and had Microsoft took a stand with the same persistence they did with Bing as my prime example who knows where the market would have been right now and even if it was still in 3rd place was about to get a major boost with Windows on ARMs and the achievement made with the OS itself. There is nothing stopping Microsoft from having a Mobile division but the will to do it...
  • The good thing of being a shareholder is that you can still get a lot of money out a company while crashing it. As a shareholder I wouldn't mind at all if Nadella destroys Microsoft if I still get a lot of profit out of it. Happy Shareholders doesn't mean the company has a good long term future, at some point they will just jump ships. That's how capitalism works as today.
  • Because shareholders are the only ones that matter apparently.  Upo to and including the ones that want to see MS broken up and sold off, all just to increase their dividends.
  • The shareholders that pushed for Nadella and this strategy "ValueAct" sold out their shares and just announce they are abandoning their seat on the board. In other words, they took the profits from killing investments and laying off workers, and they are getting out before the crash. You on the other hand, should buy up more of this dead end stock.
  • ValueAct's front page states "Our goal is to leave a company in a better position than when we first invested in it. We regularly hold positions for 3-5 years."
    So either they don't do a good job, or they did the right job.. ;)
  • Well if it says it on the front page is has to be true. They are awesome. They come into struggling companies, invest until the company is ready to take off sell off and let someone else make all the long-term profits. Either that or their webpage is a bit of BS and they sell when they feel their money would make better profits elsewhere. It's so hard to figure out which is more likely... hmm...
  • Love em' or hate em' for killing the phone (my daily driver is a 950 and had numerous others), he's turned it into one of the best places in the world to work for and that will yield better results moving forward. He's also putting a lot of money in their pockets which doesn't limit creativity. 
  • I work in the financial industry and yes shareholders matter.  They wouldn't matter if Microsoft was a private company but they are public so every shareholder matters.  The goal of any shareholder is to extract value out of the company and the goal of the management company is to make sure the shareholder is happy.  If the shareholder is not happy, they can vote you out of a job.    When it comes to the debate around the value of the company, one must remember that value is different for each person, some view value at intrinsic value while others view value as the relative value compared to similar companies.  The point is everyone has a different view on the perceived value of a company.  When you buy a stock, you are assuming that the market has not priced in the true value of the company and your goal is to make money on the spread between what you think the company is worth and what the market thinks the company is worth. Disclaimer: these statements are not indication of a buy or sell on Microsoft stock.  One must review the company and their own risk tolerance before making the decision on purchasing the stock 
  • Why didn't Nadella just say this 3 1/2 years ago when he took over? A simple "As the new CEO, I don't see the need for a third mobile OS, so I am ending it today.'; I5 would have saved a ton of negative feelings about this idiot, and saved wasted time, money, and trust of companies like HP. Was he thinking that when they said Windows 10 will be on a billion devices? He is such a serious loser. He FAILED, and is trying to pass if off like a plan now. In his next book he'll say, "I always thought Microsoft should be much smaller and only have Azure and Office 365. I never saw the need for Windows." Total waste bin of a CEO. Get ready for more layoffs at Microsoft.
  • He also confirm his 💩 stinks. But we already knew that.
  • Much ado about nothing...this guy should have never been the CEO. Nokia was bought in 2014 and 4 years later MSFT doesn't have anything on the mobile market while Samsung will be coming next year with a a DeX capable FOLDABLE screen Galaxy smartphone!!!! They dont have nothing. NOTHING!!! Period.
  • Mark my words: there won't be a Surface Phone. Microsoft tests a lot of things internally but they currently have absolutely nothing that fits into Nadella's wise requirement of only wasting money with something that's actually differentiating. And a pocket PC doesn't cut it.
  • Note 8 is your "Surface Phone". Android is already PC-Like and you get a stylus and a sleek design. Done.
  • It's only wise when short term profits rise. The enterprise will not last long, it is no longer their golden nest egg. Toddlers are growing up with ipads, iphones, android phones and tablets. Microsoft does not even exist in many households.
  • ^This! Reace to the bottom is what Nadella is doing right now. If you don't have a mobile ecosystem, you're dead. Period.
  • Microsoft seems to be moving in the same direction that IBM did.
  • Microsoft makes billions off the patents licensed to make those other devices. They've made more from iOS & Android than windows phones. They're pushing into cloud computing to be platform agnostic. It's a simple strategy that's reaped billions of dollars.
  • Yes, just they can't anymore as those patents have expired... Visionaries should think on how to earn the money for decades and not for a couple of years.
  • That's not quite how it works. Many companies licensing patents from Microsoft don't even know what patents they're licensing or if said patents are even valid.  The bigger threat to MS patent revenue is Chinese OEM's that are a little more ambivalent about patent law & the threat of MS lawsuits.
  • Oh you seem to be very qualified to talk about how it works :D. It works like this: Microsoft sends lists of patents to Samsung and say 'you violate this', pay us let's say 1 billion a year. Of course they don't care if the patents have expired and pay a billion. Really? :D
  • A 30 second internet search will explain the situation if youre actualy interested in learning about it. The information isn't hard to find.
  • Well I am aware how it went in Sun vs IBM case, but that's when giant comes to a small company. Microsoft earns money mostly from Samsung, and they can't approach Samsung that way.
  • You're probably right about Surface Phone. But differentiating hardware has never been the problem and won't be the solution either. The big Achilles heel is that Windows has failed as a mobile platform. Doesn't matter what you call it: Windows Phone, Windows Mobile, Andromeda OS or just plain Windows 10: for consumers, enterprises and developers Windows is synonymous for PC and nothing else. And with "retrenchment" and "mobile is not our focus" Microsoft itself is a big cause of this perception problem. A problem which only grows bigger with each passing day. At this point, I don't understand why they are even bothering with that Andromeda and CShell stuff: they lost the "mind share" war ages ago and they are not getting it back by continuously trying to redesign the "plumbing" of the OS in pursuit of some "big vision" of 1 OS that nobody is waiting for. As such, whatever mobile hardware MS release in the future, it will always be held back by Windows.
  • So he confirms what we already knew. He killed Windows Phone as soon as he took over. He could have kept it alive AND still come out with something ground breaking. Now we have none. :-(
  • It was already dying. Microsoft were already too late to mobile. They were never going to regain ground. Don't act like the Nokia buyout was the second wind that MS needed. It didn't even get close.
  • Microsoft were early to mobile, and very successful.  Ballmer totally fumbled the response to the iPhone, and instead of improving on a good installed base of .NET Mobile apps and developers, he comitted a cardinal Microsoft sin of not retaining backward compatbility and went with the skin-deep Windows Phone 7 reset and then total reset again with Windows Phone 8.  To cap it off, the self-handcuffing of UWP, which shackled Windows 10 development to a dying mobile platform.  Astonishingly self-destructive.  
  • He killed the acquisition just as fast as he could when he took power. By the way, I was thinking of buying his book until I decided to retrench from biographies for now.
  • Nah,  just retrench from Microsoft CEO after ballmer biographies!
  • At least Ballmer cared, Nutella just does what the shareholders demand in typical short-term thinking crap.
  • Define "short-term".  Stock price and employee satisfaction have continued to shoot up in the 3.5 years since Nadella took over, after 13 years of flat stock prices and declining morale under Ballmer.
  • What did Balmer "caring" get them? Failure after failure. It takes more than just caring.
  • I have always said that Surface Phone was the Half-Life 3 of phones... Satya never cared about WP and Gates uses a Droid. What more will it take for the overzealous WP fanboys to lose their pink glasses? It's over. Nobody's making your surface phone either. It was fun while it lasted...
  • Gates has a Droid haha?
  • He does:
  • While I don't like reading this, it is nice to finally hear it from someone at Microsoft. Nadella should have included these thoughts earlier this year in a press release. It does suck that Windows Mobile is slowly dying off. The interface was the best out there and provided a ton of information on your day at a glance. I thought it was a mistake for Microsoft to kill off the Band and I really wished they would have put the same amount of energy behind Windows Phones as they did with the Surface line. Personally, I don't think we'll see Microsoft enter the smartphone market with a new device, but rather bolster its presence on Android and iPhone through software/apps. I doubt the mythical Surface Phone would temp Nadella enough to risk re-entering the market. He wants the safe bets and while that sucks for Windows Phone fans, it's not a bad business strategy.
  • Who would have bought his crappy book then?
  • Yeah, I'd be much less upset if he said this a long time ago instead of "we will build devices that windows phone fans love"
  • They're very clear they won't just produce a phone. But they're clearing working on something much more than that.
  • A genuine and realistic comment from someone out of WC editorial team, indeed Nadella is taking safe bets, its too risky for them to venture into mobile, they keep talking about beyond the curve but they will do nothing to bend the curve. They will wait it out till Apple/Google do something more and replicate it.
  • There are nearly 8billion people on the planet.. most of whcih will have Mobile devices.. he thinks the world only deserves two choices?  Coward.  He's a coward.
  • Now I see it's a miracle that Xbox still survives and grows. Based on two choices theory (Nintendo and Sony already), and much less console game market than cell phone, Xbox should not exist at all.
  • Two choices for gaming?  You certainly have serveral more than that. You have PC with 2 times the gaming user base of  PS4 owners  (e.g. over 125 million active Stream accounts vs 60+ million PS4 users vs 31+ million Xbox One vs 5 million Swirch).   You also have sevral billion phones and  tablets which are capturing that casual market Nintendo wants' to really capitalize on.  
  • "he thinks the world only deserves two choices"   The world has said LOUD AND CLEAR over and over again that they don't need more than those two choices (well, one really. iOS has less than 20% of the worldwide mobile marketshare anyway). The world said already that Android is their mobile OS. Just like they said Windows was their desktop OS. That's why other OSs like Sailfish, Windows Phone, BB10 etc went nowhere.   He's not a coward. He's pragmatic. You never enter a battle that you're going to lose. And if you're already in it and losing, you must find the best way to get yourself out of it without a lot of noise.
  • I think it was more of a mismanage message from Microsoft and the ability to realize to those high notes. It is true as long as Android brings out a decent OS (even with all its issues) they will remain supreme, the same way Windows with all it's issus/missteps over the years (e.g. Windows 8, Vista) in the current mobile field.  Here is the difference though, most people in the mobile tech field believe that the phone as we know is it's ending. The connected world is changing to being connected by just one device but being connected to everything in our lives.  Perhaps, when we hit the need for a transition to a true mobile office Microsoft may have a chance to get into the mobile game again witht that type of device.  That is if they have coherent message and platform that meets those goals immediately. Not talk now, see the tech a year or two later as they have done so many times in the past.
  • No, I'm sticking by coward. The world would turn on a dime if MIcrosoft had chosen to be innovative. Windows Phone had allot of nice things going for it, but poorly executed and marketed.... They were afraid to compete. Didn't put the resources behind it.
  • @DJCBS, consumers in general do not know what they want until they see a product that they want. By your logic, we would not even have flat screens let alone OLED TVs and furthermore we wouldnot have made the breakthroughs in medicine - because "they were not needed at the time those break throughs happend". That is not pragmatisim that is stagnation. One MUST adapt to survive, that is true of all things be it organic or inorganic. There are many examples but medicine is the greatest example of all.
  • It wasn't like WP wasn't doing terrible.  Up until he pulled the plug WP share was still growing, granted only ~6% in the US but still growing, and several countries were in the double digits.
  • I know what I'll say is a crazy idea, but what I think what Microosft should have done, is to setup a special partnership with Nokia, where Nokia would make smartphone powered by Windows Phone, and have the entire source code of the OS, and both company work together. Nokia was structured to be able to compete against Android and Apple with rapid updates releases, and knew the industry well to know what feature matters the most, and what people care about. Recall that at the time, Microsoft was very slow, the company was not structured for contiouse update release like Google was with Android, and Apple was with iOS. They were stuck with the old model of 3 years wait, with yearly or so Service Packs, with a focus on securiyt updates on them, and not features. I think allowing Nokia to handle at least the front end developement with direct communication with Microsoft mobile devs, the phone OS would have been ended up being very competitive, and devs would have jumped in. Android would probably not exists anymore, or be the one with the small marketshare.  
  • Seems like he was right. The Nokia purchase didn't lead to anything.
  • Because it had no chance to begin with - it was hamstrung.
  • To be fair, he never gave it a fair chance.
  • Nokia was a dying company when Microsoft acquired it. Know why? Nokia stuck with Symbian way longer than it should have done. Then it got in bed with the smallest market share platform. Whether you're a fan or not, it's pretty easy to see how it could be considered poor business all around.
  • @Richard Devine, haha Nokia was shrewd as they still exist as a company. They offloaded an debt ridden asset and are now sitting pretty. Microsoft had an amazing opportunity to do the right thing but they blew it. All those factories that transitioned over, they could have created jobs, improved the local economy substantially, all the while taking control over hardware production therefore they could have made their mice, keyboards, accessories and peripherals. Or leased out the production capabilities to their hardware partners. Either way they would have put their Money where they mouth is - connecting the next one billion to the internet to improve their lives. As it stands they just want the consumer data and easy customers but they aren't going to get any without an direct mobile play. The next one billion will be using cheap android handsets.
  • Let's get one thing straight before the plaudits run away claiming this was a wise decision. There was THIRD ecosystem already and Microsoft was ALREADY in the phone business - have people forgotten where this VERY site originated FROM? Windows Mobile, Windows Central was called WMExperts The Windows Mobile of OLD did not have a collective store unlike Windows Phone 7. Users had to rely on OEM stores and CAB installers for APPS. I've had it, People need to understand the facts before they run away claiming the mobile play by extension the consumer sector is a waste of money. You need to see beyond your bubble. Driverless Cars = Consumer, AR / VR = Consumer -> Enterprise, Big Data = Consumer ->Enterprise These are just three things in the consumer space. Satya sadly missed the whole damn point, if Microsoft didnot buy Nokia's D & S division they would have become a laughing stock (the deal in place for Nokia to make windows phones was going to expire and they had the entire Windows Phone Marketshare) and their entire ecosystem play (ONECORE) falls flat on it's face. Seriously, without a mobile play onecore does not even work. 90% of IOT devices are headless and needs a MOBILE node to DISPLAY information and to keep Microsoft 365 RELEVANT. Everything they showed of at build relied on SMARTPHONES. WITHOUT smartphones Microsoft 365 is NOT a ubquitious solution. I could go on forever and write a book about the flaws of disregarding the consumer space. I sure heck hope Phil Spencer and his team can slap some serious sense into the SLT about the consumer space.  
  • Agreed, without a mobile ecosystem you've got nothing! All MS apps on iOS and Android do is put a band-aid on the fact that businesses use Office but without younger consumers using MS products they will enter the workforce using Google Docs, thus eventual dissapearance of MS in all areas.
  • Half the companies that I work with use Google docs, the other half Microsoft office. It won't take a lot for google to keep growing in market share.
  • Yup, I've seen it first hand how companies are transitioning to Google docs away from Office 365 - because it's free and all their employees have access to android devices. Heck, you can buy an android tablet with passable pen support for £10 off any high street tech shop or import them off AliBaba. Load a custom rom and you're good to go.
  • I'm dropping my Office 365 Home subscription next month when it expires. I'll try Office 365 Personal for a year. If I find I no longer need Office, then I'll cancel my subscription completely next year.
  • " I voted no. I did not get why the world needed the third ecosystem in phones..." This coming from a guy that says the company is committed to mobile. I wish the Nokia acquisition never happened, but Nokia was doing some amazing stuff that now the competitors have finally adopted themselves. Look at the iPhone X. The Lumia 950/XL have all the same features except the bezel-less screen. Not that the 950 series has much of a bezel anyway. OIS, face unlock, and more were windows mobile firsts under the partnership with Nokia. Once Nokia was bought all innovation stopped. The 950 series was, to my knowledge, the last thing Nokia worked on, and Microsoft finished it up. I have lost faith in Microsoft in the mobile space, but I still enjoy using my 950XL. I will use it until it stops working. I can't guarantee that I would get another Microsoft phone. Even HP is pulling out of the ecosystem. All Microsoft needed to do was show dedication to the ecosystem by releasing new devices even if they were incremental updates.
  • Giving him the benefit of the doubt, "mobile" doesn't have to include phones. The Surface line is a very impressive line of mobile computers.
  • This is sad. It's just like say Toyota wouldn't want to make electric cars because Tesla is already doing them and was doing them before Toyota started to research them properly. But still nowadays they make electric cars. It's a joke. The day will come when there will be no more expansion in Office 365 and Azure and when that day comes, shareholders will no longer be happy and will just dismantle Microsoft. 
  • No, it would be more like Toyota making a car that only ran on special fuel that wasn't for sale anywhere & expecting the infrastructure to support it to create itself.
  • As much as Microsoft has said it is waiting for the next big thing (VR) to enter mobile, when you have zero presence in mobile, you have zero presence in mobile. The desktop will still be around Servers however will be more and more Linux based. Mobile will be Android or Ios. Yes, you can make apps for these platforms and Microsoft does make good apps. Daily peronal computing is shifting much more dramatically to mobile and Microsoft will have a very limited part of this. I say this as someone who has owned and really liked Windows 8 and 10 phones.
  • And VR won't be such a big thing like Smartphones. I love HoloLens, but use cases are very rare for me - especially if I look at the price.
  • So he was probably too proud to rethink his own vote. Now he can say, he was right. Easily. But instead of having visions for consumers, he writes books for consumers? I won't buy it. Let businesses buy his book. If I hit refresh I completely avoid Microsoft. Also at work. It has never been easier since everything is in the cloud - like AWS, Google, IBM and uhm no... not Azure! BTW: why do we need a third (or xth) ecosystem in clouds? Stop doing this, Microsoft.
  • Satya's keynote at Inspire this morning was a train wreck. I'll be shorting MSFT big-time
  • And Nadella think he has done a better job?
  • Get it all out of your systems WP fans (as I am, even though I have moved on to Android by necessity.) Nadella only favors 3 things (all of which make/will make boatloads of money):
    1) Cloud $$$ via Azure Services
    2) Cloud $$$ via AI as a Service (also run through Azure) This is his high-growth play for the future BTW and will be targeted to Business first with Consumer coming along later.
    3) Cloud $$$ Services for Consumers (Office365, Bing, OneDrive, XBOX Live, etc.) Hardware like XBOX, Surface, keyboards, mice, etc. will continue as long as they turn a sizable profit, or can be leveraged (like XBOX) to push users towards MS Cloud services. If they cannot host it in their Data Centers, he does not want to hear about it as that is the future (and he is correct too.)
    This is why WPhone was cut loose. To little, to late, no growth potential, negative ROI for the Cloud portion. BTW - Windows Store needs a MAJOR REWRITE if they want to compete. With OneCore they need a better interface. Move the Xbox Store devs over to it Nadella. The Current Windows Store SUCKS and is costing you money.
  • A business that wants to make money? I am shocked.
  • I'm going to vote for you to be the king of keeping it real at MSFT. Thanks for helping the guys migrate from dead platform to something like Android or iOS
  • "A business that wants to make money? I am shocked." Exactly!! just wanted to make some money(aka low hanging fruit) Had they/he gone for a slice of the pie instead of just crumbs they would sitting at over $100/share, and  with that base established, everything they push out the door from that moment on sees that kind of adoption and mindshare Apple enjoys. Imagine I'm looking to put my new line of business in the cloud, one proposal is AWS, the other Microsoft.  Microsoft's deal throws in Office 365 subscribtions, some Xbox One S consoles, some Band 3 devices, some Surface laptops , and yes, you guessed it, enough Surface mobile phones for my entire workforce. Guess which cloud provider get the majority of this business?? Narrow minded thinking like this "A business that wants to make money" is on track to hurt them in the long term.  
  • I can admire Nadella's journey for pushing Microsoft to the new frontiers of computer and business innovation. In my view and experience with Windows 10 and 10 mobile, , from a bottom up view, I miss the connection and lack of pauze to see the state Windows is in. I've seen major progress for introducing more innovation, but at the expense of fit and finish for basic operations. The experience of Windows 10 seems to get ever more chaotic and fragmented, at the cost of the loss for a holistic experience. And I'm noticing a trend of increasing backlogs of incomplete fit and finish of the OS and operations. some examples are the incomplete feature experience of the tablet experience. Secondly it was clear from the start that single app usage for continuum on phone was not enough for the reality of multitasking with apps. Realistically at least two app minimum productivity on one scteen would be a more realistic usecase scenario, that would also reflect my minimum usecase on a pc (such as tablet mode in Windows 10, that works for me to be productive on a pc). I don't think we'll see a "surface phone". I think Windows 10 on ARM will only reflect mobile formfactor such as a tablet or mini pc/laptop device with LTE. It's a pity, because calling is still a real world realistic medium of communication and communication over skype through a open conference skype call type communication has some practical issues for more disctete and private conversations without others overhearing the conversation. It will mean a user will need at least two devices in many businesses. I think Microsoft got ot right with Windows 10 mobile and continuum. It strikes a more realistic and practical balance between phone and pc use. Its just that cintinuum needs a slight improvement in the UI that the current 10 mobile build with on a continuum supporting phone fails in, but they're so tantilizing close by just enabling a minimum of two app multitasking (tablet mode style) and enabling all current apps in the Microsoft Store to work as a uwp app in continuum. Done.
  • I have no problem with Nadella not wanting to buy Nokia, but his admission that he was against WP as he didn't see the desire to have a third system is damming not only for other statments he has made since. MS grew large by getting a PC in every home, in 10 years time most people will not own a PC, MS need to be in the "Mobile" market even if it isn't with a "Mobile" in the strictest sense of the word. I don't expect to see a new Windows phone, but I really do want to see a device that is pocketable running Windows and I do want Windows to include telephony. If I had a data connection on a small device and could point my mobile number at Windows I could make calls from any of my devices, BUT Skype isn't the answer, they have already killed that aquisition as well.  
  • Satya Nadella should be removed as CEO. He has done zero to assure shareholders that MS will be able to compete in the mobile market and the future. He has failed 100% in mobile anything. He has given billions away by not competing in the mobile market and he has no plan to and does not care to. As a shareholder sure, it’s nice MS stocks went up but it should be up another 25% or 30% if MS could compete in the mobile market. He has done almost nothing that his predecessors did not get started except close things down and stop competing. He should be removed ASAP so MS does not wither and die just like Research and Motion did.
  • You have a point, how would the stocks be if Microsoft had a future in mobile? I'm pretty sure that throwing the towel wasn't the best. As far as I remember the profit from WP/W10M wasn't big but there was some. Now we might think they don't care a lot for advertising from Bing and given the stagnant Cortana development neither for AI at consumer level.
  • Ok,  it's now said publically.  Can we give up all the fanboy "THE SURFACE PHONE WILL BE THE BEST PHONE EVER" bullshit...thanks!
  • Being the third biggest player in the fastest growing consumer electronics segment (the smartphone) is way better than not being a player at all. By his logic, google should've given up on its Chrome OS a long time ago, yet there they are forcing themselves into the market now, pouring money into growing their desktop OS because they are that big and can afford it. Satya made Microsoft a big fish in a small (drying) pond, dominating a shrinking PC market, when they could've easily afforded (financially and technical-ability-wise) to persevere in the smartphone fight, especially when the market was starting to show signs of accepting them as the third major player (especially around the days of Windows 8.1 and the Lumia 1520). Apps were late to come but almost always did come eventually, which was the same issue that Android faced when they first launched. I respect what Satya has been able to accomplish with Azure and even the surface line, but hate to say that his math is totally off on this one. Just ask blackberry and ibm how difficult it is to get back into the consumer market once you leave it. This situation is very sad cause I'm about to retire my Lumia 950 after owning the Samsung Focus 2 with Windows Phone 7, the Lumia 920, 925, and then my beloved red Lumia 1520. Now i guess I'll switch to iOS or Android
  • While everybody is now focusing on (and copying) the Nokia stuff, I found the analysis done by Mary Jo Foley on what kind of CEO Nadella is much more interesting. I kinda agree with her that much what MS has been doing is reactive rather than the result of a clear strategy. Also found it amusing that employees were supposedly unhappy "because of the shrinking Windows PC and Windows Phone markets". Yet that situation has not changed at all (on the contrary), except of course that the majority of MS is now simply ignoring Windows and is releasing their stuff on competing platforms. Some quotes:
    We've all heard about the importance in the "new" Microsoft of having a growth mindset; of being a "learn-it-all" rather than a "know-it-all"; and of making inclusivity and diversity top priorities. Sure, it all sounded good, I thought. But what's Microsoft going to do to get back at Google, to topple Salesforce, to cripple runaway cloud leader Amazon?
    Hit Refresh makes it clear that Nadella believes empathy and empowerment are not just nice words, but concepts that can change how employees approach their jobs and their relationships with customers, partners and colleagu
    But I feel the company has switched gears out of necessity -- due to the changing tech landscape where Windows matters less -- more than because employees are feeling like they can take more risks, fail fast and still keep their jobs.
    A Nadella-led Microsoft probably would have avoided some of the morale-damaging missteps that happened under its previous two CEOs. But would Nadella have managed to grab more than 90 percent of the desktop operating-system share before smartphones were a thing? I'm not so sure. 
  • """I voted no. I did not get why the world needed the third ecosystem""" At the time the were more than three. This guy is talking bull or he's trying very hard to convince the board why he's the man for the job. In case Nuttela is not aware, Microsoft has been taking to Nokia since 1999.
    About the time when WAP phones took off. In case anyone is looking for reference, I remember this because i was there and Nokia refused. Had they agreed on some partnership level it be a different ball now.
  • Good point, Hiswona. Most people have very short term memory.
  • The problem for Microsoft was that phone wasn't just another sku but rather the new personal computing environment. It is in some ways like the moment IBM said it was selling off it's PC manufacturing to that obscure Chinese firm called Lenovo. Whatever happened to them and that business. Not an exact analogy but really retreating for mobile puts it on the back foot on many areas of technology.
  • "We should only be in the phone business when we have something that is really differentiated." So basically Microsoft is not going back into mobile for at least another 5 years, based on their consumer decisions at this point.
  • Microsoft is not going back into mobile .....EVER....there erzhik,  fixed that for you...and mobile I mean phones.  NOT a flippy device that is 7" or larger and can make phone calls...THATS NOT A MOBILE DEVICE.....A real phone,  you can hold in one hand,  use with one hand,  and not look like a massive tosser if you are actually using your phone like a phone.  
  • OneCore or windows10 should have been mobile first, then we wouldn't been having all these discussions. At least that's my conclusion after buying in on all the promise the idea held:)
  • The fact that he couldn't see why the world needed and still needs a third mobile ecosystem tells you all you need to know. He has a very narrow field of view which consists of cloud and enterprise only. He doesn't understand that by not being in mobile, MS's entire future is in serious jeopardy now. Think about it, The new CEO to the most dominate computing/software company in the world for over 20 years, doesn't understand why they need to be in mobile. Mobile is the biggest tech market in the world. It is all that matters and this guy didn't think it was important for MS to have a presence in it. He didn't think it was important to stay in front of consumers eyes and remain at worst in the back of their minds. Not only does he lack vision, but he lacks business common sense. To stay relevant at all in consumers eyes you have to be in mobile right now. PC's don't matter, Tablets don't matter and cloud doesn't matter to consumers. Mobile is it. Windows is no longer a guarantee anymore, hardware and software partners are no longer a guarantee and consumers and fans are leaving in droves. At some point enterprise won't be a guarantee either. His little lack of understanding about the need for MS to stay relevant in mobile was the beginning of their entire downfall. This guy was never qualified to be CEO, noone with that lack of vision and business sense is. It's not only incompentent, it's nearly a form of treason. He did not and is not doing what is best for the long term survival of the company.  He is the worst thing that ever happened to this company and in 10 years when books are written about how the tech giant Microsoft came crashing down, he will be the reason it happened. There is no recovering from this.
  • When Satya took over they had no competitive mobile platform and no way to catch up to Android and iOS. There was no good option, going back to the drawing board makes sense.
  • "I voted no. I did not get why the world needed the third ecosystem in phones, unless we changed the rules" i agree about it... Berita Melintas
  • Remember when Steve Ballmer bailed out  the Xbox 360 because Xbox was not welcomed in the gaming ecosystem? Nadella does not have the courage to make a brand of Windows Phone like Ballmer did.
  • The Xbox 360 bailout wasn't because it wasn't welcome. The console was fundamentally broken and Microsoft had to spend a crap ton of money fixing it.
  • Xbox seems to be fine to I missing something
  • I am not really familiar with gaming consoles, but I assume they are referring to the red ring of death. The XBox 360 had like a 35% failure rate.
  • Yes, it was the RRoD. Do people not remember that? All the dumb ways people tried to MacGyver fixes like wrapping the X360 in a towel to overheat it? The XBOX 360 had a serious design flaw.
  • I think he meant to say "bailed on" as in "gave up on"  I think he was trying to show that even if you are behind you can possibly catch up.  I don't think his comment was at all a reference to the RROD.
  • Remember when everyone said the original XBOX was unnecessary because Sony already dominated the market and it was too late for XBOX?
  • Nokia was a client of mine, soo F******G sad what happened, soo much talent had their hearts ripped out.  They and their families will never forget and never forgive.
  • I liked windows phone because of Nokia, now i have an Android Nokia 3 phone so...
  • I'm waiting until the end of the year on the off chance the fabled "Nokia 9" unicorn appears, otherwise I'll just get a Nokia 8 instead.
  • I'm glad Nadella finally admitted the truth. The BS about owning a Lumia 830....yeah right
  • Did he just call Nokia a brand with small makret share? Dude really needs to get out of the US from time to time to see what is going on. Reason Nokia folded is not Nokia but Microsoft. Well technically it's Nokia cause they fell for trojan CEO who canceled their Maemo and introduced Windows Mobile which promted Nokia loyals to ditch Nokia. In chase to make Nokia more relevant in US they've somehow managed to do a double turn and turn the world's most recognizible mobile brand into US only product by picking up sales in US but dropping them really bad elswhere accross the globe. I bet my house had they kept Maemo instead of Windows Phone inside Nokia's phones they would be making money to this day. Nokia had Apple like following but once people figured out Nokia is not Nokia anymore they turned away.
  • Nokia is still around and they are doing the next gen infrastructure via the formerly Nokia Siemans Network. They bought back the shares from Siemans and now known as Nokia Solution Networks. Eitherway you look at it, Nokia was the clear winner here - especially given the silly decisions that followed the Nokia D & S Acquisition.
  • I've said it before, but the Nokia N9 was the most highly anticipated phone of the time, it's google hits were outpacing the upcoming iPhone 4, the phone was incredible, and it actually did something completely ahead of the curve by foregoing buttons on the front and it nailed the navigation without them. But Elop happened.
  • at this rate, I think Apple is in the right way (software side, not hardware). iOS for touch experience, macOS for keyboard-mouse experience. what if we only need phone as just a phone, tablet as tablet, and computer as it is? I am a visionary man, I love windows dreams and visions about one windows, but now I'm just thinking about going back to reality? waking up from dreaming.. will it be a good choice?
  • Kudos for Nadella for admitting that! Could they have partnered with Nokia, not bought them? I am still glad MS got in the mobile game...they tried.  Maybe they have learned something?  Here is to the futuere! If only Windows kept Maemo ....
  • I think ARM with a fully functioning windows 10 OS and mobile capability could be something special. If they are going to use Skype though for connectivity or to make calls they need to upgrade it big time. But a true mobile pc would be huge! Also think of the money that could be made if you had subscriptions for unlimited monthly Skype access for cheap. Not sure how that would work with cell towers though and the big cellular companies controlling those.
  • Heh, glad to see he gratefully recalls his time as a top exec over Bing, when Microsoft leadership did "see the need" for a third (or fourth, or fifth) search ecosystem. Nice to see him want to pay forward that patient trust and belief others invested in his......
    Oh, wait.
    Shruggie, Indeed. ¯\_(ツ)_/¯
  • Or why would we need another web browser? Like why would the web need an alternative to chrome or Firefox or opera? Why did he let edge get released, we didn't need another ecosystem! Retrench from the browser market!!! We can't compete!!!!
  • Exactly. Satya is no fighter or have passion for MS. When Google pleases its fan base, Apple does its, Satya is very hard working to help them both in their quest while we are getting our butts whipped.
  • That he would say he didn't see a need for a third mobile OS makes me sad. What if Chrysler thought the US didn't need 3 big car companies? Why have your customers buying someones elses gear?   The Windows Phone experience was different. Look at Apple and android - almost look the same.
  • He's been personally seeing to it's demise I'm sure
  • The Windows Phone experience wasn't different. Making the icons square doesn't change anything.
  • I strongly dislike this guy he's been bullshitting us with the phones while secretly insuring it's demise
  • MS business model is built such a way that it reaps benefits from investment decisions in the long term. Ballmer is definitely not a great CEO but projects under his term are the one that's making money for MS. Until I see what comes out of MS few years later not going to rate NaDella. Time will tell if he is good or bad. Right now it's all a mess. Windows 10 never feels finished. Cortana is nowhere near Google or even Amazon when it comes to response speed. Quantum investments sound good. Cloud is great mainly because it's the future. As i always say lucky for Satya, Tim Cook is leading Apple.
  • Of course he officially confirms his vote against the aquistition of Nokia now that he single handedly undermined any chance of the company ever succeeding, cancelling anything remotely innovative that the company wanted to do and making every single device Nokia made unaccessible to consumers by making it carrier exclusive. This is during a time when iPhone was available to all carriers and Android phones was available from multiple oems. They were chasing their taillights while walking and always starting over from the start position each year with their phone os. Is there any other reason this billion dollars project never took off? Every time they made any progress they broke the system and started over again!!!!!
  • we already know that he wasnt long time ago
  • He isn't in favor of anything besides money. He cares nothing about reputation, trust, quality.
  • "Buying a company with weak market share is always risky. We should only be in the phone business when we have something that is really differentiated." Microsoft was not _that_ far behind Apple at the time and was gaining ground fast. This only shows that Micorosft and Nadella really only have/had eye for the US market and are not really interested/aiming at the global market. Windows Phone failed because Microsoft themselves had no idea what they had or what to do. Nokia pushed the progress and had Microsoft allowed Nokia to take the lead here I am certain we would be in a very different place. Microsoft has possesion, was set for a rush but instead dropped the ball and walked off the field.
  • Microsoft's Nokia purchase failed due to poor marketing and even poorer platform consistency. But, Nadella's comments are wrong. In Europe, where I live, independent regulators for trade recommend a minimum of three competitors in any market space. With PC, while Windows is dominant, there are three major OSes: Windows (average consumer, business, prosumer), MacOS (prosumer, media creator, music creator) and Linux (programming, prosumer, PC enthusiast, extreme calculation). They all have their uses, their places, but they still compete to some extent. ChromeOS is too underpowered to be up with those three, I consider that a mobile, cloud based OS, not a desktop PC OS. Only two competitors in the mobile space, only one of which caters to average consumers and budgets, is not good at all and if Microsoft, Alphabet and Apple were European countries, they would be investigated over this.
  • Really... Anyway, his argument that the world doesn't need a third ecosystem is crazy; the world definitely needs to avoid global monopolies or near-monopolies, and Google's company policies of late certainly highlights this! I don't like iMacs much, but I'm happy there's at least one competitor to Windows on Pc's...!
  • I disagree. The differential was Windows and those fantastic live tiles and the Nokia team was one of the best in the business was growing the wp market. All Microsoft had to do was use the same diligence and patience it used with Bing.
  • Satya's handling of Microsoft's mobile efforts are pretty much how Trump and the Republicans are handling Obama's Affordable Care Act. If he couldn't get rid of the mobile division, he could at least put it in a state of extreme neglect.
  • I don't think acquisition of Nokia was a bad decision, managing it afterwards was!...Yes they hire Nokia CEO to have some say on decision making but they did not listen to him...If you start a new business that you don't know nothing about you would hire experienced people in that business and listen to them not ignore them!
  • His answer, "I did not get why the world needed the third ecosystem in phones" is far more disturbing than what this article implies in it's title. He's not against Nokia aquisition. He's against the very existence of Windows Mobile. "Unless we could change the rules" of course, which is a sweet way of justifying his terrible intention.
  • I voted no. I did not get why the world needed the third ecosystem in phones, unless we changed the rules … But it was too late to regain the ground we had lost  
    He's going to be eating his words after he realizes that mobile is the central hub to everything.  Mobile will be the glue that holds all services, products, and IoT's together.  Why would a non-MS fan use a third party service (anything Microsoft) on their Android or iOS devices when they have a native service or app that does the same thing, which naturally will have more rights and be more embedded (hence better) in that ecosystem? Regarding MS's status in the consumer market for all things tech, they will lose badly without mobile.  Consumer vision: Ballmer > Nadella
  • What Nadella has yet to get through his thick head is that by ceding ground to Google and Apple in the mobile device space, he has condemned Microsoft to following the architectural lead of Microsoft's rivals in the development of new products and applications. This has ALWAYS been about who controls the future and who dictates with their market share the development agenda, both for hardware AND software. If everyone is forced to use Android or iOS devices to communicate, then Microsoft will see over time that more and more of their potential everyday consumers will view Microsoft as largely irrelevant. Nadella killed Windows smartphones because he thought there was no room for a third mobile OS??? There has ALWAYS been room for a third OS, especially one that has the features and appeal of Windows Mobile. Except that Microsoft did NOTHING to promote Windows Phone devices: no advertising, no support and no expressions of a future that anyone could believe after the rapid orphaning of Windows Phone 7 users. I DO NOT WANT to buy an iPhone or an Android phone. I don't trust the Android OS as far as I can throw an anvil. It was designed to help Google serve ads to Android users and the ad API's are security nightmares. I don't want to be forced to buy into Apple's ecosystem either, with its highly over-priced bling that doesn't truly bring to me any significant advantages that I want or will use. Where does this leave me? Sucking hind *** I guess.
  • His words just about sums it up. I feel bad for those still dreaming about a "surface phone".
  • Holy **** so he straight out lied when we was selling us windows mobiles. He never wanted to be the third mobile ecosystem. Omfg why did I buy into this ****. Microsoft is a bunch of liars!! And how the hell can he have time to write a book?? As a CEO... Rofl.. Instead of writing a book he could have invested that time in mobile. Windows phone was doing just fine and gaining market share in every market at the time Nokia was bought. Nadella, nobody needs your whole Windows 10 pretty soon. Every other product or service you have will die with it. No mobile = nothing.
  • So this arrogant, this narrow-minded guy casts a negative vote for the acquision of Nokia's Phone Division, and as as soon as he can buries it, so he can say tha the was right, but not before promising that Microsoft WP would reach one billion users. I had been using Nokia phones since the early nineties and when I read the news about the acquisition I thought that with Microsoft's money, capabilities and clout, Nokia would start recovering from the steep market decline their phones had been experiencing. Frankly, I believed that the Nokia WP would be like having a Dream Cast in show business. But Microsoft, instead of giving support to Nokia so that it could continue developing a WP, arrogantly took the reins to do it themselves as if they knew better, when compared to Nokia Microsoft knew nothing about the Mobile market and hardware. Nokia phones were the best in the world. Winess the quality of the camera in my 1520, which is fantastic and all Nokia needed was to get rid of the outdated Symbian OS. What we thought was a helping hand became a nail in the coffin.  Sad. The WP didn't die, Nadella  killed it to fulfill his own prophecy.
  • - "third ecosystem"? i don't get it..  you have great os...that needs to be extended, how? with help of mobile devices.. as someone said - its a hub! all my work is all around ms, how can i use ios or andorid to wirelessly wire up all my stuff?  teamviewer? hooah for surface fleet. ps. imho maybe he is a saboteur from apple?
  • IMO, he was right.  There's a reason why Nokia was selling out.  The anger that it spawned, as demonstrated by many of the comments here, are from consumers.  Remember, he answers to the Board of Directors - not to you.  MS continues to be strong in the Enterprise.  They're well diversified, unlike companies like Apple.  Their stock is in great shape.  They're not throwing money away by continuing to invest in what was ultimately a loser, as much as you fanboys may have liked the platform.  Their strength is in the Enterprise and not in the consumer space, Xbox notwithstanding.  I'd suggest that you recognize this reality rather than lamenting the loss of a money loser.