Should Windows phone fans be optimistic about Microsoft's mobile strategy?

Optimism means hopefulness and confidence about the future or successful outcome of something. Many Windows phone fans, even some who've switched platforms, hope Microsoft's mobile efforts will yield some form of success.

Even a niche market where Microsoft provides a mobile device creates first-party UWP apps, invests in the app bridges and markets its platform with no illusions of overtaking the iPhone and Android would be welcomed by some. That's just a hope that fans have demanded of Microsoft, but at this point, isn't something many expect. There's little optimism or confidence about the future success of Microsoft's mobile strategy.

Mobile strategy required

Few people believe Microsoft even has a mobile strategy. Blog posts, social media commentary, forum content and more reveal just how cynical most people are about Microsoft and mobile. Microsoft burned millions of fans who bought into and advocated for a platform the company has only seemed partially committed to after all.

Still, can Microsoft not have a mobile play in a personal computing age where emerging technologies revolve around smartphones? If Microsoft hopes for relevance in a future of ambient computing by integrating with technologies such as smart homes, in-car computing, IoT devices and more, a mobile device is crucial.

The company's consistent statements about its commitment to mobile, its technological investments and CEO Satya Nadella's promise of mobile devices suggest that this multi billion dollar company's leaders realize mobile is as important as many Windows phone fans believe it is. Still, should fans be optimistic about Microsoft's mobile strategy?

Wait, is there a mobile strategy?

That's a good question, and it's up for debate. I've been a Windows phone user for eleven years and have experienced first-hand Microsoft's endless promises, constant failures, disappointing level of commitment and the limited supply of Windows phones.

The strategy's poor execution was accentuated by hardware requirements and a licensing fee that made getting support from OEMs that used the free and customizable Android, difficult for this late entrant into the consumer smartphone space.

A reluctance to embrace its own Universal Windows Platform (UWP) by not launching first-party Universal Windows apps didn't invoke confidence in UWP for developers, OEMs or fans. Enthusiasts have also contended with feelings of betrayal as Nadella's "best-on-Windows-Microsoft-experience" promise, never materialized as Microsoft populated iOS and Android with a parade of Microsoft apps.

To top this all off Microsoft's retrenchment strategy was supposed to ensure Windows phones for Windows fans, the enterprise and value consumers. Unfortunately the last Lumia launched in 2016. Finding Windows phones is getting harder, and ironically not even the Microsoft Store carries them.

Microsoft's mobile strategy has consistently failed.

When we take all of this, and Windows 10 Mobile's imminent post-2018 demise, into account Microsoft's mobile strategy has clearly failed, and the company seems content to let first-party devices fade off the scene. Though OEMs like Alcatel, HP and WileyFox are still investing in Windows 10 Mobile, it seems that Microsoft isn't. So should Windows phone fans be optimistic about Microsoft's mobile strategy given this track record?

Just the facts

Considering the above some may be wondering if there's still a mobile strategy for which a Windows phone fan can be optimistic? That question can be answered with an objective observation of these facts:

  • Microsoft's early foray into mobile had the goal of replicating the Windows PC experience on a telephony-enabled pocketable device to what extent was possible given technological limits of the time.
  • Microsoft pursued and achieved OneCore to create a Universal Window Platform (UWP) that enables development across form factors.
  • Microsoft brought full Windows 10 to ARM which enables always-connected PCs of various form factors and great battery life.
  • Continuum allows a pocketable Windows device to connect to monitor, mouse and keyboard to provide a desktop experience. The Continuum experience is getting features like proximity connect and becoming more PC-like with multiple resizable Windows, taskbar app pinning and more.
  • As recently as this year Nadella reiterated Microsoft is bringing new devices to market that are not like typical smartphones and that Continuum will enable users to use a mobile device as his only PC.
  • Composable Shell (CSHell) brings the same experiences across all Windows devices.

CShell and advanced Continuum.

Some of these facts can be viewed as disparate entities with no ties to one another. Or they can be viewed as having a synergistic relationship with the goal of creating the type of mobile device Microsoft envisioned years ago and that Nadella expressed he's targeting: a pocketable telephony-enabled device that can be a PC.

Should Windows phone fans be optimistic about Microsoft's mobile strategy? I contend that an observer needn't be optimistic at all, in order to follow these facts to the logical conclusion of what Microsoft's strategy may be given these investments.

Optimism not required

An objective observation of the above facts, absent any optimistic presumptions of success, leads to a logical conclusion: Microsoft's original vision of a pocketable, telephony-enabled mobile device with the power of Windows is still Microsoft's goal. This is especially apparent in light of Nadella's statement of imminent Continuum-enabled devices with a unique form factor.

Continuum, Windows 10 on ARM, CSHell and OneCore, are all actual investments by Microsoft and would enable this vision in a way it couldn't be implemented nearly 20 years ago. Nadella's assertion that a Continuum-enabled device that will be able to be a user's only PC supports the analysis that that device will be a PC, albeit one with telephony and which conforms to a user's context.

Joe Belfiore's Windows on ARM comments support Pocket PC vision

Now given Microsoft's history of failures, lack of follow-through and commitment, even if this is the goal, it could fail as a result of internal forces alone. It could also be canceled just before launch like the McLaren and Surface Mini.

Your observation isn't a claim the strategy will succeed.

What should be clear to any reader, however, is that your observation of the facts that lead to this particular strategy analysis are not an indication that you are by default advocating that it will succeed.

You are simply observing the facts, and following them to their logical conclusion for what they suggest may be Microsoft's mobile strategy. You don't have to be optimistic, nor do you have to be pessimistic for that matter. You can just state what it appears Microsoft's mobile strategy is and then enjoy watching to see how it all plays out.

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Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • Thanks for reading. Let's talk!
  • No, Windows Phone fans should not be optimistic about MS's mobile strategy. Hopeful, yes. Optimistic, no. Those are two different things, and they need to be explained.
    Having hope, wishing, or dreaming, doesn't mean that someone is delusional, blind, or naive, to the reality of a situation. That's just a personal need, or desire, for a product, service, or goal.. After MS's consistent failure in mobile I would think it's a bit unrealistic to have a totally optimistic outlook on MS's future mobile efforts, but it is very normal to be realistic about MS's potential, and still have hope that the reality can change if MS pulls thier head out their ass... I also don't think it's necessary to argue with anyone about whether It's right for them to have hope, or judge someone about their dreams, desires, and misjudge naivety... For example, if someone says "I want a Surface Phone" they are only expressing the fact that they would like for MS to make one, and to have one, in their opinion, would be cool. Surface is a great product, and it's not crazy to want more Surface products from MS, especially a phone, if you're a Windows on Mobile hardware fan. That's a given.... That doesn't mean that they are 100% sure one is coming, and that doesn't always mean that they think that even if one does come it will be a success. They're just expressing a desire for a product, and who doesn't?... I'm pretty sure most reasonable WP fans understand the reality of MS's mobile situation, and the fact that MS still has many more chances of failure in the future if they don't do things correctly.. People (trolls) confuse this with being overall optimistic, or being a "fan boy", which in most cases is not the case at all. I think non WP fans, looking from the outside in, don't understand how anyone could be a fan, and their misunderstanding, leads them to misjudge fans as being unintelligent, stupid, and blind to fact that WP has failed. That's litteraly ignorance on non fans part, and is an incorrect perception of someone who has hope that things will change.
    I also don't think any reasonable person would blame someone for having hope that things will change for the better. And, it's just unrealistic for non fans to expect that fans should not have hope that their favorite platform will one day succeed just because they don't.. And, it's even more ignorant to argue with people about what kinda device they wish for. Nothing wrong with having hope. Being optimistic is, not being unnecessarily negative for sure... Really, all the arguing is about nothing. Have hope for your device, don't feed the pesky trolls who don't want you to have what you want, and leave people alone. Simple as that, case closed.
  • Good article Jason, I'm a fan. I'm a frequent visitor, and have been for years, but rarely post. I think MS has a narrow window to present a new perspective on what a Windows 10 mobile device is, but time isn't their friend. Even if they introduce a device sooner rather then later, and it's everything we all hope for, the risk is it still may not succeed. However, in my view, the fate of Windows moving forward hangs in the balance. That said, I'm onboard and want this device. Will it augment my current Android device or replace it.... I'm curious to find out.
  • Yes...we've already been all this while, why do we stop now?
  • I think it's too little, too late whatever MS come up with next. The store needs actual APPS, ones that people use. The fact that UWP allows apps to run on desktop PCs, yet there aren't thousands of apps in the store just shows that developers are not interested and likely never will be now.
  • I agree for me I do wonder if Microsoft should now look at dropping windows mobile 10 in terms of the os and make an Android phone that comes with cortana off their own skin ect out of the box and then have a continuum mode when the phone is docked. Don't get me wrong for me windows mobile is the best os on the market imo but it losing some of the big apps like amazon, PayPal to name a few I moved to android so I do wonder if what I said above could be the way for Microsoft to go.
  • The fact that I can post comments here using Chrome browser on my PC, or the Windows Central app on my Android phone BUT NOT ON THE WINDOWS 10 PC app kind of proves what a mess the whole thing is..
  • I agree!
  • That specific thing about the UWP app having a bug of not being able to post doesn't prove or disprove anything. Be careful about confirmation bias.
  • What it shows is developer apathy towards UWP when the alleged biggest Microsoft news site cant be bothered to fix their Windows 10 UWP app.
  • Exactly my point!
  • That would be true, but you can also post on the WC app for WP, and Edge on W10 Phone, and desktop... It's a very bad example... Lol
    But, we get your point.
  • I wouldn't know, I don't have a Windows phone nor do I use Edge
  • Well, now you know.... But, WC needs to update thier apps. But, you're right, because the fact that WC doesn't update thier apps says that they are waiting to see what MS's plans are, and aren't sure what's going on. That means other developers are doing the same. MS has been so quiet lately it's weird. They are seriously slacking on encouraging developer support, and the thing that's odd about it is that it seems almost intentional. 🤔🤔🤔
  • So true...
  • Embora esteja usando Chrome no PC ou o aplicativo do Windows Central no Android não valida como verdadeira sua frase. Existe o aplicativo do windows central na loja do windows e no celular. Assim como há o edge também. E muitas formas diferentes de enviar comentários aqui. 
  • Actually, if you think about it, you can do the same on Windows. I can post from Edge on my PC, or the Windows Central app on my WINDOWS phone, but not on the WC desktop app... Same thing, and that doesn't have anything to do with MS, or windows, because WC is a mobile nations app. That's MN's fault. Lol. Bad example........
    Nevertheless, inadvertently, you're right, and I can't say I disagree, because MS just isn't aggressive enough with getting new products in peoples hands, whether it be marketing, or just reacting in a timely manner. I agree, they need to do WAAAAAAAY better.
  • Jason, can you take a break from Windows Phone and write an article on WC app for mobile and pc next Monday? I mean does Windows Central have a strategy on Windows 10 UWP apps?!
  • WC clearly don't give a crap about UWP and app support, just like all other developers; why would you waste money on developing for dead platforms; Mobile Nations knows it, just a few delusional individuals still think anything will come of UWP or anything mobile from MS; If it was not for enterprise and Steam/GOG gaming, Windows would be dead as well;  
  • App has been broken forever and they don't seem to care.
  • I've been so tempted by the new Android devices coming out. But I just can't let go of my Lumia 950 XL despite the cracked corner of its screen and the failing battery which always causes the phone to reboot at 30%. I love Windows and I love Microsoft. Riding this waiting game out, Surface "Phone" or bust! :)
  • Off topic: failing battery; are you sure that is the issue, mine resets few times a day if I go below 50%. Could it be someting else?
  • Failing battery was my issue with those symptoms.  At around 30% my phone would just shut off randomly.  I bought a couple batteries off ebay (First knock off battery was even worse than the original) but the second working one fixed my 950XL up good as new.  
  • I doubt it. I recently bought a replacement battery from eBay and my phone is back to it's original awesomeness! My batterly lasts all day and doesn't reset like it used to at around 20%. I recommend trying a new battery. It solved my batter life and reset issue. So glad I decided to give it a try ($24 on eBay). Saved me from buying/thinking I needed a new device.
  • Me too. I'm thinking of upgrading my 650 to 950.  You can get a pretty decent price for one on Ebay.
  • I have some projects that I'm working on that can only be done on my desktop.  No phone can run the programs I use.  If MS is able to allow me to bring my desktop with me (in a pocket PC form) and allow me to text and call people with this device, then I will only ever need this one device.  It would be so amazing to just pick it up and use it on the go, or even plug it into a monitor elsewhere.  I wouldn't be strapped down at home working on my projects.  If MS can somehow get Steam games to play on Xbox then I wouldn't even need a desktop for gaming!  In the next 40-50 years I think we will only need just one device for all our needs. Hopefully by then they will have MR glasses that look like normal glasses and not these big headmounts.
  • Can't you use Continuum with RDP or Teamviewer to connect to your Desktop and use Desktop software? I use it and I have all my work software with me. I just need my 950XL, Monitor and keyboard. And I have my Desktop with me, at any place.
  • agreed,  there are some nice want one 200 bucks or so ,  check out the doogee mix.   Deadly little phone for cheap!
  • Think you should just get yourself a new Phone. A few months ago I picked up the 6 GB HTC U11 for $720. No regrets as all the Microsoft apps run faster and better on Android then my aging 950XL.
  • That looks like a solid phone, probably top 3 of 2017 at the moment.
  • Thumbs up if you didn't read the article.
  • I don't think anyone understands Microsoft. Why does Microsoft pretty much stop releasing new Windows Phone but they are constantly updating Windows Mobile 10??  It makes not sense to keep updating an operating system for a diminishing user base.  Microsoft either needs promote Windows Phone with new devices or just kill it. This current approach makes no sense. 
  • Hi sniperboy wc. Great question😉 I take a stab at answering that very question in this article: Microsoft's Windows 10 Mobile beta test is almost over, and ARM-based ultramobile PCs cometh Check it out👍🏿
  • I wonder if they believe they will still have a use for it down the road.  Or they may still be supporting it becuase they have contracts with OEMs and they don't want to screw them over.  Just think about it, HP invested a lot of time and money in the OS (through hardware development and their virtual app program), and MS is working with them to keep security and bug fixes at bay.  
  • Which OEMs? The only phones I've seen recently are Alcatel and "nokia/lumia". Everyone else seemingly backed out of the driveway and did a burn out as the went down the street. Correct me if I'm wrong, though.
  • Microsoft answered this question. They said it was to keep LTE and ARM development alive until WoA was ready. After feature 2 is released, I am sure it won't see much love at all.
  • That's because MS may not be planning to use WM in the future, but they can always use elements of it in future products.... This just says that MS is not done with Windows on pocketable devices....
  • I would suspect many of the updates can be shared with the desktop / tablet / XBox side of things. Surface -line is sure to benefit from fixes to different wireless connectivity stacks, and investing in ARM just makes sense for tablet, ultrabook and server markets.
  • New strategy: "let's call it ultramobile PC and not windows phone!"
  • Oh yes sir! Mobile for PCs is like electric cars for car industry, it's the future, the way to go for the next years, i think Microsoft even have no future if it stoped developing "mobile PCs"...
  • Having been on a Windows mobile device since 2004 and currently using an X3, I am concerned more with the software side in the consumer arena. While MS may be coming out with a form factor defying mobile device, the retrenchment strategy unfortunately has led to a retreat by developers and companies. I watch with sadness as the apps that I used in the past are disappearing with no sign of UWP replacements. I find myself pinning websites to start just to replace apps that left the platform. I am certain that any future MS mobile device will perish in the consumer space (maybe it will have some limited success in business) unless they are able to build up the app base that has been waning for the last two years.
  • There's still a huge potential for the right product in my mind, especially as more businesses adopt W10 on PC. But my faith in Microsoft's ability to execute any kind of competitive product is diminishing; they just don't seem to have the will to push hard enough to get it done. And when it starts to look like they might succeed, they drop the product and move on to the next thing, even before the next thing is ready for market. If they would've continued to push WP8, and not talked about W10M at all, they would be in double digits in many European markets by now and starting to really get the attention of app developers. But no, we'd rather switch to something half finished, push it half heartedly for a while and then tell everyone that it isn't the future after all, CShell is. Which isn't ready yet either. I think I'm out; the app gap is killing the experience and I will switch to an inferior UI for a superior USP.
  • Putting squares around icons and gimped widgets is suddenly a superior UI?
  • Never late and ready to bash
  • You really think the UI is different? Windows Phone is literally a grid of square icons and simplistic widgets. Android tends to be a grid of icons and widgets too, but they can be any shape, not just squares. The widgets can also take any form and have any function. They are not limited to just showing randomly flipping images. They are literally the same, but on Android there are no limits.
  • Got to hand it to Jason; finds ways of recycling his articles and passing them off as new content. *Here comes the hate*
  • I hate you
  • I hate you. And you. And you over there.
  • How fracking hard can it be? Take a Samsung Galaxy Note and stuff windows on ARM in it. Done and done.
  • Why would Samsung allow one of their flagship devices to run anything other than their tailor made Android OS?
  • From what I remember, the Samsung focus (wp7) and Ativ (wp8 I think) were very good phones. I think the Ativ was reminiscent of the galaxy S4 or 5 at the time.
  • Right, that was what, 4 years ago?
  • Right. What I'm saying is that Samsung backed out apparently. HTC disappeared, but I constantly hear they are losing money even with their android devices. Haven't seen an LG in years. Nokia got bought out.
    No worthwhile devices isn't helping their so called strategy. Unless their strategy was using wp7, 8, and 10 as some huge crazy beta test for whatever they are going to do next.
  • Same article, different day lol. Can skim these in 15 seconds, never anything new...and I didn't even miss anything!! Makes me feel like a speed reading pro, thanks Jason!
  • Hi pargony you're welcome but I doubt you got the gist of the article with a 15 seconds skim.
  • Nothing to see here, moving along...
  • Nothing to see, yet you comment... Right.
    Not interested in Windows on a mobile device, but you waste your time commenting in a forum for Windows devices, instead of a forum for iOS, or Android..... Now, explain to us how you're not a troll?
  • There's always potential, considering that we see new Android phones being released even today. But Microsoft's strategy of silence since 2015 has killed developer momentum for both PC and Mobile to a large degree. It was great to see some big names like Lyft release apps, but they've all been retiring their apps over the last year. Not sure how they can re-kickstart that part of the equation, even with new devices, etc...
  • I'm sorry but to think Microsoft has any real mobile strategy outside of apps and services for iOS and Android is  BLIND FAITH at this point.
  • Actually it not blind faith, nor optimism, I outline tangible facts that support the company has a mobile strategy in the Just the facts section of the article. Please reread that section as a reference. Now before you reply here's another reminder from the article: "What should be clear to any reader, however, is that your observation of the facts that lead to this particular strategy analysis are not an indication that you are by default advocating that it will succeed. I highlight that point because many readers despite my clear assertions to the contrary consistently confuse an assertion that a strategy exists is an assertiom that the stratgy will succeed. This article was written to help to communicate that very point because based on a lot of comments I read some folks are simply not making that distinction. Hope this helps.
  • I'd love to believe in the platform. I just have no reason for optimism or hope simply bc MS consistently kills the good will with Customers. In Europe, it was bc of Nokia consumers had confidence in Win Phone 8.x.
    CShell and UWP are technically amazing, but why should a consumer or fan care? MS generates confidence in Pc and Xbox. Both have MS hardware hyped, marketed and available to consumers. Can the same be said for Hololens or Windows phone, Band?
  • You should cover real facts more, for example Microsoft's outlook app has addin support on IOS and was recently enabled on Android as well, I know you briefly touched the betrayal of best on windows but it actually deserves more attention and eventually you can then conclude that MS mobile strategy is all about services on IOS and Android.
  • Hi techiez the facts I've outlined in this piece a real facts that are on record in print or video etc. Now again those facts are not a claim that a strategy will succeed (I have to keep stressing this because some readers are not make the distintion between claim of a strategy and claim it'll succeed.) To your point about Microsofts investments on other platforms I wrote a thorough piece on that published July 17, 2015: If Windows phone fails Microsoft's Windows 10 companion app may be Redmond's Plan B Check it out and I'm sure you'll agree much of what I lay out there is happening right now as Microsoft still flounders to get some type of first-party platform together.
  • I know the facts you stated are on record, but are they the complete set? You mention certain facts and then conclude " they can be viewed as having a synergistic relationship with the goal of creating the type of mobile device Microsoft envisioned years ago " Now I say that some of the other recent facts contradict the same and conclude that MS is not sure of what it wants and it is not on track to create the tye of mobile device that you envision. It is not just about Ms investments to other platforms, it is about prioritizing other platforms over their own, now I know u have an article about that as well but all I want is that you should nt pick up few convinient facts and conclude that Ms is on its way for the surface phone, you know that surface phone will be DOA if there are no apps, yet MS doesnt create its own apps for windows store, w10M no longer gives the best MS experience, it is the iPhone, so given these "FACTS" how can you conclude " they can be viewed as having a synergistic relationship with the goal of creating the type of mobile device Microsoft envisioned years ago "?
  • Whatever makes you sleep better at night Jason. I'm a Microsoft developer and work at a company who has premier partnership with them.  When it comes to mobile we have been directed, first hand straight from Microsoft, to use iOS and Android even for corporate apps.   I dont just "report" on information leaks, assumptions, or hopes.  I've worked side by side with Microsoft employees and been on many calls.  Unless things have rapidly changed, there is no "strategy" in regards to Microsoft having a direct interest in competing with iOS or Android for any type of mobile OS. Microsofts main push is Azure and gears everything towards that. I'll be at Ignite in a few weeks, but I dont expect to see anything geared towards mobile other than development tools, services, and support for iOS and Android.  If I see anything otherwise I will come back here and update you.
  • Thanks for your contribution TennisGuy and I'll look forward to anything you have to share. But I'd like to add that I've stated repeatedly that Microsoft's strayegy is not an attempt to compete with iOS or Android on mobile. iOS and Android are fighting with smartphones. I've assertrd that MS is likely moving the PC to the mobile, not smartphone space. Again thanks. Keep me posted😉
  • I don't understand what this means "MS is liekly moving the PC to the mobile, not smartphone space." I mean, is microsoft saying my laptop is a mobile because one day i might be able to hook up a sim car to it ect... The crux is how will they move pc to mobile different than they already tried--with continuum, but how many of us honestly have a spare monitor around and a keyboard and mouse to use for that? Can't go to the public library and hook up there without getting some seriously dubious looks and even then i bet they will stop you REAL fast lol.  MS is lost because Nadella has no balls nor even a clear vision. Maybe he was hired because on paper he looks like a "safe" choice, and safe choices make the lamest boyfriends and visionaries. He made a double step on mobile and dropped the ball, he should be taken out now, benched, and someone with some actual vision needs to step in. Someone who will follow through.  Windows10Mobile was a bad idea to come out of the gate that buggy. Apple would have never done that.         
  • Let me repeat "B.S." here about 100 times as most of us fanboys don't even care anymore. The Surface Phone (even if it really exist at any level) will be too expensive and occupy such a small niche that it will have virtually no effect whatsoever on any market. In any event, Microsoft would drop support for it in short ordef if they ever release it in tbe first place. No hope at all.
  • Don't worry, Surface Phone will be released when Half-Life 3 is released.
  • No....I will read later tho. Microsoft isn't even optimistic about their mobile future
  • Honestly at this point I'd like to see MS throw everything into Xamrin and create even more apps for platforms like Android. I'd love to see edge, since this is my browser of choice and I think store wouldnt' be terrible. I hate to say it be MS can do what it wants on mobile, I'm not at all optimistic MS hardware / software will succeed. Wish them all the best, always sided MS. But unless they fix the top of the food chain (management, and there is no indication they have) then it's dead in the water before it started. 
  • Very strange happenings in the Windows 10 Mobile World that are a total disconnect from the editorials and forum comments: 1. 4 new Windows phones introduced in the past year
    2. 2 new Windows phones introduced in the past 2 weeks
    3. prices of used Windows phones skyrocketing, up approximately 2X in the past year and 25% in the past week on Amazon. e.g. cheapest used 640 XL this morning at $250, cheapest used 950 XL over $400
    4. even that POS Alcatel Idol 4S sells out on the Microsoft site within hours of a new batch becoming available So if nobody wants Windows 10 Mobile devices, why are companies investing in developing "new, obsolete" phones?
    Why is the demand for used phones so high? Something is happening behind the scenes that we're not being told about. BTW I just replaced my iPhone 6+ with a nice used 640 XL that I found on our local Craigslist. My iPhone is shot in less than 3 years; my son's 6 died in less than 18 months, Apple's solution, a new $700 phone. Yeah right.
  • And still, all of those numbers are marginal on global market.
  • Yeah... Those examples are really padding the truth... WM isn't doing anywhere near well no matter how much you spin it... Nothing wrong with being a fan, hoping for new devices soon, and wanting for it to do better, but staying realistic is playing fare, at this point.
  • That is quite an anecdotal evidence list. Selling out of e. g. 1000 phones isn't too hard. A cheap windows phone is a great alternative to a costly iPhone or a buggy Droid. It isn't the same as something happening with win 10 mobile. When the OS is at the bottom, gaining marketshare is easy.
    I just got a Droid bc even with pinning links to start, every online experience includes a recommendation to download said service's app from the Play store while features are unavailable in Edge. Edge simply isn't a reason to stick around MS' OS anymore.
  • Recently switched to a Moto G4 plus. - $200 new. Read an article about fitness, followed link to fitness app. Boom, it's on my phone. The day MS has some kind of AI that can translate an Apple or Android app onto Windows mobile will be the day MS is back in the game.
  • I just switched from Lumia 640 to Huawei Honor 8 Lite. I liked L640 but Honor 8 Lite is 10 classes above L640. And Android 7 is much, much better then W10M.
    All I can say is, if Microsoft has any mobile strategy, it does not include regular customers. Pocket PC at this time and few years ahead (maybe even decade) is only useful for enterprise consumers. For people who travel a lot and need "mobile office" with them.
    Apple gets what regular consumers need and so a few Android phone manufacturers. Microsoft does not have a clue or it is way more interested in enterprise market as most of their profit comes from there.
  • I travel alot,  need office,  and still would not buy a windows "mobile" device.  since I want to be actually mobile,  I will stick to devices that are small,  and have massive support.  If I want to use office,  I will fire up my dell 2 in 1 and use that.  
  • I used to think a pocket PC type device might succeed in places where PCs were a luxury but I think Samsung has snatched that with DeX.
  • Here we go again: another day, another article, same topic.
  • Dude gotta feed the fam
  • too bad for MS those cancelled phones could provide hope to existing users I included that if my current Lumia 535 doesn't work as expected, I would probably get another one easily. Sadly that's not the case, took me like 2 months to get a 650 which is my secondary phone. What next??
  • No, I see nothing to be optimistic about. I switched to android at the start of June when MS forked phone off the latest builds, that really signalled the end for me.
    I no longer trust MS to deliver and I'll not buy a surface phone. Retrenchment completely killed the platform and indeed puts into question every hardware initiative MS has in or has coming to market. Killing Band only increased my distrust and Hololens looks to be another iteration of Satyas MS snatching defeat from the jaws of victory.
    It's a long way back for MS in my view.
  • Just read about the DAQRI augmented reality OS and headset being USD by the Aprilia motorcycle racing team . Where is Hololens?
  • So far i cannot trust a thing I hear about MS Mobil. No Offence,  If they cared about anyone, end user or Enterprise they would say something definitive. Even if it was were not sure what we are going to do. I think they don’t know and maybe don’t care. Sorry, not seeing positive from MS.
  • Since the article talks about CShell, I'd like to ask whether we know yet whether it'll be extensible/customizable on non-PC devices. I'm thinking about things like Windows themes and third-party apps (à la Windows Blinds). Seems like a fantastic opportunity for MS to give users (and OEMs) the ability to personalize their devices and experiences.
  • Here we go again. MOBILE isn't the same thing as specificall saying PHONE.  A phone is a subset of mobile.  I don't care about mobile. I'm already mobile and have been since laptop days. So, yes, Microsoft has a mobile strategy. BUT, it CLEARLY no longer involved PHONES with Windows on them.  Their PHONE strategyt is clearly to fully support iPhone and Android.  I've seen absolutely NOTHING from Nadella and his goons to suggest otherwise.
  • I suppose you could say "ultramobile" or "pocketable."  But let's not nit pick.  The fact is, Windows is kaput as anything other than a legacy platform.
  • I'm quite sure at this point he's actually a bot they fed input a couple years ago about "Microsoft's phone strategy and keep tweaking to see if they can replace writers with the bot. He just said "You're welcome" to my trolling comment. Kudos on having a better name than Tay for sure though!
  • Thanks your name is catchy too.😉
  • I spent 5 years on windows phone. Firest with 7 on the HTC hd7. Then on 8 with a lumia 521 and a 925 as well. After that, T-Mobile stopped carrying anything impressive from windows. They had, I think the 650, which was lower range than my 925. I think they also had one from Alcatel. I was ready for an upgrade so I got the HTC one m9 until a new windows phone came out. The 950 came, but not to T-Mobile as far as I know. Now I've been in android for about the same amount of time. A One M9, a Samsung S7 and now an S8. They would have to do something extremely impressive to get me to consider switching back. I miss windows phone. They did alot of things that other OSes haven't. I miss the Me tile where I could post something one time and it would go to any number of social media platforms at the same time. I miss some of the 3rd party apps that did things official apps didn't. I had a 3rd party app for Pandora that had no ads and unlimited skips. But a lack of hardware with from what I hear some buggy software doesn't help their "strategy", if they have one. They also can't survive if they keep having companies pull support or their apps completely off the market. Chase, wells Fargo, any number of official apps that never came (did Snapchat ever come over?). It doesn't look good at all for windows phone/mobile or whatever the change the name to next.
  • Most of the unique and rewarding features of WP that you remember aren't there anymore, anyway.  For instance, the Me tile. W10M was everything that was bad about Windows Phone (feature poor, no app selection, limited hardware choice), only made worse, and in exchange they added lousy performance and horrible bugs.
  • That's what I've been hearing for awhile now. Not sure why they thought taking all the best features about 7 and trashing them in 8 was a good idea. Then to take what worked in 8 and apparently break in with 10 is just ludicrous.
  • "It could also be canceled just before launch like the McLaren and Surface Mini." Both devices would offer totally nothing special values and should not be even used to compare with the upcoming W10A Cshell device. Inside the box thinker would adopt a mobile strategy that die hardly & totally ONLY sticking to a sinking W10M business. Microsoft mobile strategy embraces, like her global business strategy, innovation through diversity. Microsoft Mobile first means mobile every where by penetrating android and iOS, while consolidating .Net Core and XAML standard that empower the untapped linux & PC desktop developers to bring their skills to Xamarin desktop for MacOS, linux and Windows [WPF & UWP] (which can also easily be ported to mobile: W10M, but iOS and android) Such desktop apps can also easily be ported to W10A Andromeda OS devices or ultramobile PC. Microsoft mobile first strategy for the last 2 years is keeping what is left in corporate W10M customers, while expanding corporate mobile presence to android and iOS. The success of consumer mobile strategy depends on 2 factors: (1) increasing blurring of resources needed for app development between mobile (iOS & Android) and desktop (MacOS, Linux GTK+, WPF, UWP (W10, W10M, W10A W10 IoT Core) (2) Highly differentiated mobility device based on Andromeda OS running on either headset (with MR) or pocket PC of diverse form factors. In summary: The key to Microsoft mobile strategy is innovation through embracing diversity.
  • MS is losing corporate users too. Wasn't an article on here about the police force in New York dropping 30,000+ windows phones for iphone?
  • MS can succeed if they release a Surface quality mini device. OEMs will do the cheaper smartphones with Win10ARM.
  • For everything Facts you listed they're either fail miserably, marketing spin, CEO BS or vaporware.  But I got to give it to you, you got style.
  • Microsoft makes money off each Android without lifting a finger (patent?), and with Xamarin they can make mobile apps for the different platforms with much less effort. Compare that to the cost of maintaining Windows Phone OS and hardware, and dealing with hardware OEMs with reduced margin and increased workload.  The ROI is just not the same as the all-software approach. The OEMs keep Microsoft in the game because they use WP to leverage their Android products.  The biggest expense is the hardware part  but making something that can run Android and WP means if WP takes off they are poised to benefit, and when they want to call it quits on WP they just stop installing WP and install more Android.  So they hedge their bets and reduce their risk with WP. So Microsoft has an incnetive to move to Android, between getting a little off of each and putting their software into the face of majority of users, and phase out the low-margin Windows Phone. The only other reason for working with Windows Phone is as a platform to funnel people to their other products.
  • I'd probably switch if somebody provided a Windows Phone like Live Tile interface on top of Android.
  • Are you kidding? There's hundreds of great WP launchers for Android. If you feel you have the need to switch don't wait. There's no telling how long a device from MS could take. I'm still using my 950, and it's in perfect shape, but it won't last forever... I want a "Surface Phone"; my fingers aren't crossed, but they're twisted like one of those donuts. Lol
  • Hope I am wrong but it feels like we are in the middle of Theatre production "waiting for Godot" MS style
  • Hey guys,
    just wanted to share a tought with you: what if Samsung's new galaxy S9 (or S10 in the future) will be sold not only with android but with Windows 10S. I think we could see a start of a partnership between Samsung and Microsoft: selling Galaxy Microsoft Edition in MS stores. With C-shell and Samsung's DEX we could see a well build mobile device targeted at enterprises: cutting expenses by providing a phone with desktop capabilities (majority of windows users especially in enterprises use MS Office and a browser). Here in Europe it's also common for carriers to give discounts or free phones to large enterprises. I see this as a big opportunity for MS if they can figure out Office in Store and C-shell in Redmont.
    What do you think?
  • The Galaxy S-series are Android devices. Samsung isn't going to sully their brand by offering a phone with an unpopular OS.
  • No way W10M would be compatible with the GS8 without massive updates. I am sure the weird aspect ratio isn't supported and wouldn't be easy to implement, not to mention the edge display and all the Samsung custom software. Windows 10 Mobile is too locked down to allow a Samsung to create forward thinking devices like the GS8.
  • Why would Samsung ruin their iconic model with a mediocre OS? Why would Samsung trust a company that has zero knowledge of how a phone business works? They won't offer any S9,S10,S1000 with this pathetic windows S.
  • You're barking mad!
  • I think I am looking at this without optimism or pessimism, at the moment I believe the integration of Windows phone and the PC using Windows 10 is about as good if not better than its ever been, MS got so close (Ok the look of the Xbox is still lagging). Where Pessimism creeps in for me is the future for MS and Windows as a whole, I have said so many times, if I was forced to move from my Windows phone, I would probably have to go to Apple because I really hate Android (Yes I have a work supplied Samsung), if I did this, because of the way my mind works I would probably then look at other Apple products for their integration between PC and phone, OK that's probably the expensive route but others would probably go the Android route for their phone/PC experience and the future for Windows would look bleak (MS would still make money through cloud, software and other services), but they would be really giving up the future. I really don't care for the term Windows phone, I don't care if it's just standard Windows with a Cshell skin, and to be honest if it wasn't for the data (How you get mobile data in the UK) I could probably give up my phone contract and just use Skype, but in the short to medium term I need a device that can fit in my pocket, make calls, send texts and connect to the internet, If it's a mini PC or a phone, that is just semantics to me, but if it doesn't run some version of Windows then my normal PC's highly likely wont either. Is that pessimism or just the way it will be.  
  • Android = 2 billion users, Windows on mobile = 10 users = no developers = no apps. Windows on S8 is not going to happen.
  • When Nokia was in the game and inovating right and left while MS seem not to be bothered about it at least then there was hope for WP and I really enjoyed WP and was able to make my two sisters enjoy it. Then Nokia was gone and then after MS took over what I feared most came to past. Yes there was nothing. Absolute nothing. They released an excuse for a flagship that had high specs and even with those specs the OS was laggy on it. Now here comes the while maybe you had a broken device, sorry no I had 3 different devices and all with the same issues. Force closing, having to restart after a freeze, taking like 3 seconds just to toggle an alarm even after thousands of update..... So anyone still waiting or hoping for something can just be considered as being obssessed at this stage. Well that's according to me. I've had enough of patience with them and they seem to not even care about me, so it just surprises me why many still care. I wish there was some group of developers that can take over the OS cos I at least you they'll do a much better job than MS will ever do.
  • Why oh why do I keep clicking on these...
  • Because many of us were all in but have lost faith in any future.  And Jason has a little bit left.  Which we enjoy hearing.  Although I feel he is floundering a little given the lack of visible hope ;)
  • First, I want to state that I'm a fan of Jason's writing...when it's unique. So second, you've got to consider your readership base, and scan the thumbs-up, thumbs-down counts in these comments. Those that are sticking around are just suffering, and those that have switched but continue to read and comment probably "wish" they had reason to stay but eventually gave up. This re-hashing of the "contemplative" story about Windows Mobile can generate "talk!" but how about more insider-scoop to really keep us on the edge of our seats? If nothing is available, then just let sleeping dogs lie, man...
  • Eh hard to take him seriously after he published his racist rant article.
  • Billions of people need just two mobile platforms, pathetic.
  • Android isn't really one platform. It is two at least. AOSP and Google Android. Then you can break it down into manufacturer versions and forks. It isn't that simple. Two strong competitors in phone is better than PCs. I am sure you are OK with Microsoft being your only choice there.
  • It's rather obvious what is Microsoft strategy, and it's actually very good. By looking at the evolution of both, desktop based and pocket size devices, we can see that they are going toward complete merger at one point. Only Microsoft already has prepared ecosystem capable of supporting new categories of personal devices, covering business and consumer requirements, and that leads to conclusion: Just as today we easily decide to get e.g. new Dell XPS laptop instead of a large expandable desktop computer, tomorrow many of us will easily invest in device that provides full desktop environment when we need it, and that we can also carry around to use as regular smart phone. For hard core gaming many of us already have Xbox, but there is significant number of customers,who are going to be satisfied with "casual" gaming by means of connecting their mighty pocket size PC to a mixed reality headset, or to standard home TV and game controller. Laptop-like docking solution already exists... Only Windows 10 is capable of morphing to any form factor, so it seems like strategy is working. Claiming that Microsoft failed with mobile strategy, only because Android and iOS based smart phones dominate the market today is dead wrong. Smart phones reached their ceiling and there is not much room left for manufacturers to grow and earn money. Who cares about yet another android based thing, with even nicer screen, new improved camera, swarovsky crystals or whatever?!? It's just another smart phone. But shifting that part of industry to new category of devices could be huge opportunity, and again, only Microsoft has ready ecosystem to support it.
  • Microsoft doesn't have the ecosytem to support a PCPhone. Maybe the PC side, but they have nothing for when the phone configuration, which it will be the majority of the time. It is going to be tough to sell a phone that isn't good at being a phone.
  • No, MS is not goong to sell as many devices as the others, initially. They don't hav as many apps. But, they are making progress on W10 devices. There are lots of people willing to buy in on the right Windows Mobile Phone device if MS make it. Now, if we considder the fact that even 3% market share is millions of users, apps will be made if that market remains. Even today I have the apps I must have on my 950XL.  The key would be for MS to, even with a loss, make a set of killer devices, make the OS as fluid as it should be, and then follow up on their own apps. Make all of them just as good as on iOS and Android. Those are the things MS are able to do something about. Now, having devices people want, and showing they care and invest in the platform themselves will give developers confidence building apps. Millions of users are important, espessially if you are first. Remember, better to be vissible for a million customers than invissible for a hundered million customers.
  • Android sells millions per day! At this point there really is nothing Microsoft can do unless they have a truly revolutionary device. A "PC Phone" isn't going to do it.
  • A question to all Windows Phone users out there. If you get a chance to save Windows Phone, What would you do? Is it apps really problem?
    Is marketing plan is an I san issue?
    Is it people confused Windows Phones and pc are the same?
    Or is Windows Phone far ahead of time, just like Concorde was? I don't agree with Surface Phone as brand name but I agree with surface team to be behind the development of the Windows Phone/c-shell mobile or whatever name they come with.. And why not calling Windows Phone as Windows Phone? since everyone knows it and Microsoft alone need to work on it, instead including OEMs.. OEMs should only made PCs till Windows Phone became the vision of what Microsoft want it to be...
  • One of the biggeest problems is quality.  E.g. Skype on Windows Mobile - takes many seconds to load.  When a call comes in it rings and then stalls for about 10 seconds before you can talk to someone, if you can.  On iOS it takes a few seconds to load (recent builds slower) but when a call comes in (the important bit), you can answer and start talking within a second. SMS unreliablity was driving me up the wall until I left and got an iPhone.  I don't know if that was OS related or the fact that we had Messaging and Skype managing messages.  On that front, Skype used to forget it's PC sync option every 3rd update.  All very inconsistent and unreliable. People expect things to 'just work'.  That was what helped Apple get so many users, and while iOS has issues they are a lot less freqently experienced (in my 4 week recent experience) than under Windows Mobile.  Any phone followup needs to have a large quality focus.  Desktop too.  At times I feel Microsoft are pushing things a little too fast and not resourcing as required. I say this because I was happy with my 950xl... but left because things got unreliable.  As well as Microsoft not bringing key business features like Teams calling to Windows Mobile. So I guess improved quality and strong support for their own platform is what would make a Windows phone work for me.  
  • At this point, it is a trust issue. People are used to their devices now, and trust them to do what they need done. Even if MS magically got perfect app parity, they would still need something to convince consumers to even consider their offering. And MS isn't getting app parity anytime soon. Honestly, at this point they would need a completely different concept, on a similar scale to the first iPhone (ease-of-use, cross-phone [semi-]open app ecosystem). What that concept would look like, I have no idea.
  • The problem with MS is going to be timing.  A good bit of us have already invested in another platform unfotunately and I am a Microsoft fan as their technology helps pay my bills.  But unfortunately growing up and kids as well I can't invest get dropped and keep coming back all the time.  I am hopeful but I think the problem is the not too many of original fan base will want to "beta" the product out.
  • So, this is a Mobile Nations site and I get that the site was called windowsphonecentral, but I have to agree that I hope we are starting to dry out the well on the deep think pieces about Microsoft's strategy on Mobile. Look, this is a company that had HoloLens percolating secretly for years... They stunned the world with that demonstration... And then they proceeded to choose a pace that puts them on track to get lapped by the end of the year. I was at CES where everything ran on Alexa... If we don't see a Cortana speaker by Fall, then that will be another race Microsoft will finish second - or-worse in. I hope you guys will start focusing more analysis on other consumer plays and ways Microsoft fans can thrive in a multi-platform world. These articles are fine, but I would suggest only thinking about it a couple more times thid year.
  • Hi DCTonkTruck thanks very much, I appreciate the support. I'd also like to add that I do already dedicate my efforts to other tech topics. Unfortunately this being a site with a core audience of Windows Phone-focused enthusiasts phone topics seem to resonate with folks and draw a lot of peoples attention in a way the other pieces I dedicate just as much effort, energy, passion, time and analysis to do not. I continue to write them nonetheless, I am undeterred because I feel there are a lot of great topics that I have covered and will continue to cover that are not phone related. Unfortunately, a lot of the voices I "hear" here urging me to write on other topics are strangely silent, as in don't comment on the host of pieces I write just about every week that are not related to phone. That suggests to me, along with other indicators that some folks are simply missing those pieces or choosing not to read about AR, smartglasses, Mixed Reality, Marketing, Ambient computing, edge computing, Surface, HoloLens, Microsoft's leadership, Quantum computing and a host of other topics I've covered. It's somewhat challenging to hear this suggestion when I am writing on other topics regulatly and I don't recall seeing commentary from some of the folks making the request in the host of pieces that are on other topics. Here's just a select few non-phone pieces some of you may have missed: How Microsoft's technological and social impacts changed the world Microsoft Apple Google and todays kid coders: What is Microsoft's intelligent edge and how does it affect mobile?: Microsoft leadership here's who's accountable at Redmond: The relationship between Microsoft, Silicon Valley. President Trump and the ideology of hate: What is ambient computing and why does it matter to you?: Ambient computing - will Microsoft's lack of consumer focus hurt is future: Can Microsoft keep up with Apple in the race for AR/VR supremacy?: Effective marketing will be key to Microsoft's Mixed Reality success: If 3D is for everyone, why isn't Microsoft marketing Paint 3D to anyone?: Dystopian abuse of Microsoft's powerful AI-driven camera tech is all but inevitable: Microsoft must manage expectations of Windows 10 S to avoid PR nightmare: With Windows 10 S and Surface Laptop Microsoft takes aim at Google and Apple: Future of the PC is intelligent cloud that connects a family of devices: Microsoft - not Apple - is redefining the modern PC: The truth about Apple's new iPad ads, Microsoft Surface and Windows: Both Microsoft and Google are making hardware though for different reasons: How Microsoft's mixed reality vision may augment it's home Hub and IoT vision: The internet of intelligent things: Microsoft, Samsung Google and the new battlefront: Microsoft's cognitive services and AI everywhere vision are making AI in our image: How Surface changed Microsoft forever: Is quantum computing a genie we will wish we kept in a bottle?: Microsoft's do more quantum computing vision: Check out others you may or may not have missed recognized😉 😉
  • Wake me up when something real shows up.
  • How bout we poke you with a stick?
  • That may be your only option as we will all be dead before microsoft finally gets mobile right.
  • All the crap about CSHell is all the same verbal diarrheia that was spouting about Continuum, and Windows 10 before it. I suspect CShell is going to be just as disappointing as they were at unifying Phone and Desktop.
  • Hi Jason! 😃
  • MS position: National advertisement for their MileIQ mobile app is not for W10M. This could be off putting to those of us waiting for the new model strategy to surface; no pun intended. Microsoft is encouraging users to abandon W10M IMO.
  • MS strategy has always been "scaled down". Surface first, now windows on arm. I think the UWP platform has always been key to hybridization, and thusly mobile. Its still being built out with a "scale down", but MS needs "something" in this space to develop that end. So pretty soon I expect some kind of niche device between a phone and a tablet. 
  • Problem is, everyone needs to carry a phone and a camera. No one wants to carry a second device. Something like Google Glass could incorporate those two things, plus some type of AR feature. I think Google and Apple will get there first. I get the feeling that MS's cool phase is fading, becoming the next IBM. Mail and word processing for government.
  • I saw several glassholes two years back and they looked pompous.
  • This is all well and good, and it would be great if Microsoft bring together Cshell, Windows on Arm, Continuum and a telephone / messaging stack to create a "one device is all you'll ever need" machine, but when when when is the golden question. While we wait for this halo device to appear we're sitting around with aging devices that are in desperate need of an upgrade.  My Lumia 950 is really starting to feel it's age. It's a workhorse device and I demand a lot of it, but it sure is starting to take bumps. There's no way I'll be able to wring another 24 months out of it. I'm already onto my third replacement battery. I know I can buy an Alcatel Idol or Elite X3 to replace my Lumia, but honestly I don't want to make any more investments in W10M, especially since it's been put on a maintenance branch and Microsoft have been clear that it only has 18-24 months left before they stop supporting it. It's dead, so no point buying hardware that runs on it. So really the question we shouldn't be asking is "does Microsoft have a mobile strategy?" because the answer is an obvious "yes!" We should instead be asking "what are the timescales?" because that is realistically all we want to know.
  • Optimistic or not, who cares?  So many great smartphones on the two decent platforms are launched every year, so whatever MS is doing is of no interest anymore to the 99.9% of us. The rest of 0.1%, fanboys may dream on. I will of course enjoy watching MS FAIL again and embarass themselves even more with their pathetic policies and lack of vision.
  • This is the dumbest attitude ever. Two days before the iPhone every Nokia owner said the same. People will go where the cool stuff is. Apple have not evolved in years. MS have failed, but not on lack of visions, but execution. The reason they are holding back could be exactly that. Execution. When (if) the reenter rhe mobile market they need to get the execution rigȟt. 
  • Microsoft didn't have the vision or execution right. It is hard to execute properly when you have don't have a great product. The iPhone was so good that execution was simple. All you had to do was get the device in people's hands and they would want it. Remember the first time you picked one up? You immediately knew it was the future.
  • "You immediately knew it was the future." crucial wording "was"  10 years of success does not guarantee future success (remember Wordperfect, Lotus 123, BB,)....
  • Never said it did and that wasn't my point at all. People try to say Microsoft is bad at marketing and execution, but that isn't really accurate. Marketing and execution is just harder when you have a bad product and easy when you have a great product like the iPhone or Surface Pro.
  • On the positive side Microsoft are now only doing bug fixes on Windows 10 Mobile. It's now good enough to end it's beta phase.
  • I think the real question is, Does anybody even care?
    I am sure no matter what devise Microsoft comes out with, it would be a failure and would never get Double digit marketshare ever again. I for one will not put my money again in MS mobile ecosystem...
  • They had a "visible" strategy where it enabled developers and OEMs to be able to make viable product pathways. However this what ever this they are doing is not viable let alone feasible. Why? You can't expect people to create product pathways based on silence and then saying they are foregoing the consumer market? They just axed an entire revenue stream for OEMs and developers. Absolutely suicidal, mindshare is absolutely crucial in the consumer sector and to just say they are going to focus on the enterprise market? Really? They should know better than anyone that it's no longer enterprise ---> consumer but consumer ---> enterprise. Furthermore what about their users in the education sector? If you are going to invest in the future generation in using your software and OEM partner hardware, would it not make sense for them to be able to upgrade to a Windows based smartphone? As opposed to pushing them onto competitor platforms where invariably these new users will become entrenched in their competitor ecosystem. For example in real estate if you work on converting a lead to transaction and then after doing all the hardwork you just hand them over to a competitor and gain nothing for your hardwork? That is exactly what Microsoft is doing. Instead of working the 'lead' and making that into a successful transaction where both parties benefit. From then on you grow your rapport and upgrade your now tenant to a better accomodation at a viable price point. Unfortunately the real estate industry does not like people centric people, it's greed driven hence why I left the vile industry.
  • Problem for MS is the complete and utter lack of consumer mind share. They just aren't cool, and being outside the FAANG club is accelerating their demise. FAANG= Facebook. Apple Amazon Netflix Google
  • I agree, that is what I said lol.
  • Lol. Right.
  • I don't even read this drivel anymore; just constantly rehashing the same old BS that has been in countless articles here before with no new news whatsoever; nobody gives a **** anymore about MS+mobile, not consumers, not developers, not enterprise; UWP is a failure.....
  • I've stop caring about ever coming back to Windows Mobile.  Despite the naysayers it's obsolete at this point IMHO
  • A couple of years ago MS had a choice.  Use UWP or be more compatable with android, and they wen UWP.  Why would I want an app which works on PC, Phone and console?  Bank apps are great on a phone, terrible on a console and on a PC I'd use their website.
  • I just use the Website independent of what device i'm on. Pinned websites are your friend and replace any app that would be useless when not connected to the internet (i have Outlook, Audible and PerfectMusic!)
  • I have been checking the specs of LG V30 and it seems to be ok,
    i have waited for MS for too long to produce something to no avail! thinking of jumping ship now>
  • Please jump ship to android and let us know how that works out for you.
  • I did. Android is a mess. Launcher10 makes it a bit more bearable, but as soon as you need to go to the setting the crap is there again.
  • microsoft's "next level" phone is still in their lab.when they release,google and apple becomes best in that "next level".but i m still waiting for their comeback
  • If Microsoft has a mobile strategy, wouldn't that include heavily supporting UWP and the ecosystem? Wouldn't that be the most important part? Why does it seem like they aren't putting much effort into UWP? Is it being rebooted too?
  • Great job separating assertion from optimism and even optimism from hope. In so doing with the latter, you have forced me to face the question of whether I'm truly optimistic, as I have been saying.....or whether I'm merely hopeful. I wanna say the former, but it really may only be the latter. Either way, I remain an advocate, and proponent.....or at the barest of minimums - a cheerleader! And to the question of whether I think MS has a mobile strategy divorced of considerations of its chances of success, or even followthrough from the company, yeah, it seems clear that they're up to something, and it's all but certain that it's something very much like what you're describing. Whether it yields any fruit at all or not is a different question entirely. Either way, I say we've got at least one more MS attempt at Mobile ahead of us yet before they turn the lights off and lock the door. And I'm hoping for the best! Hell, even if it could only be that small corner niche of the market that you described and that we've all considered, as long as MS was truly supporting it, and apps were coming, and as long as it was at least sustainable....that'd be good enough for me. I'd still get in on that. It has been interesting watching you slowly go from unbridled optimism to guarded hope. It's a bit depressing as the change in you, mirrored also in the likes of Daniel Rubino, and all the rest of the platforms' chief advocates is a clear reflection of just how far the platform has fallen, and how bleak the outlook is. And yet on the other hand, your collective marked change in tone puts to rest concerns of "blind follower-ship" and gives weight to the glimmer of hope you hang onto, and sorta validates that same glimmer in myself and the rest who feel it. You're like faint lights in the dark, leading us through. It's kinda like so long as Jason hasn't given up, flipped the "open/closed" sign around in the window, turned out the light, and locked the door, then we "believers" feel emboldened to believe. While this is certainly not an ABSOLUTE guarantee on my part, I don't believe I'll completely lose faith, completely lose hope, and completely lose love until you do, nor do I think I will long endure beyond the point where you, and Daniel, and the gang completely write them off. But at this point, all we can do, I suppose, is just to keep watching and waiting. Great! Now I've got the Moody Blues song of the same name stuck in my head! ;-) Cheers!
  • As a Packer fan, I couldn't help but notice the hoodie Nadella is wearing. ;-) His hometown team is having the same success as Microsoft's mobile efforts.
  • Mobile strategy?! LMFAO
  • :)) more like another FAIL strategy
  • Yeah I'm sure all seven of the holdouts are super thrilled. For years I thought of myself as one of the most die hard WP supporters. I only bought budget or lower mid-range Androids because I always intended to come back but I can't wait any more. I'm tired of dealing with crap phones on the off chance that Microsoft will pull their heads out of their asses and do something with WP. I'm all in on Android now. I've got a Note 8 on the way. If WP does end up succeeding, I might come back in a few years. Maybe.
  • I think the devil is in the details. Mobile is a broad term and at this point could mean many things. It is not exclusive to smartphones, although I so associate it quickly with a surface phone. I think surface, for example,  is part of the mobile strategy.   
  • The most telling thing is that Nutella voted against the Nokia
  • Nadella.
  • The most telling thing for me is that Nutella voted against the Nokia purchase. So that makes the dumping of Nokia staff and phones sound suspiciously like a childish tantrum. That then persuades me to the line that microsoft will not re-enter mobile and, if it does not, then microsoft is in a permanent downward spiral. Exit from Nokia by Nutella will prove to be the first step on the road to microsoft oblivion as there will be no entry point for young folks to computing that involves microsoft. Why learn a new ecosystem when you can go from entry to higher devices? Nutella has proven that even Bulmer was a genius.
  • About the only thing they could do is find a way to run Android apps in addition to anything new from Microsoft like Continuum. No one is optimistic at this point.
  • This article is no longer relevant as it is now official that windows 10 mobiles only get security updates and bug fixes.