advertising

Microsoft shopping around for a new global advertising campaign to focus on One strategy

Microsoft shopping around for a new global advertising campaign to focus on One strategy

Leaks are always fun, at least if you’re on the outside. It gives you a peek as to what’s coming next.  While there have been many on the Windows Phone 8.1 front, it looks like Microsoft’s advertising arm is not immune from them either. Long story short is that Microsoft is shopping around its global advertising account to interested parties. The company wants to refocus from “product-...

Daniel Rubino 34
Microsoft wants you to show your distain for Google – starts selling Scroogled products

Microsoft wants you to show your distain for Google – starts selling Scroogled products

If you are a true Microsoft fan, then you're probably aware of the company’s Scroogled campaign. The advertising strategy, which has been considered as dirty by some, is now taking a step up to launch a variety of products for anti-Googlers to show their support for Microsoft. The campaign has been based upon the premise that Google is stealing data from innocent users by monitoring...

Michael Archambault 271
Vserv.mobi launches advertising SDK for Windows Phone; announces $100,000 challenge on DVLUP

Vserv.mobi launches advertising SDK for Windows Phone; announces $100,000 challenge on DVLUP

Vserv.mobi, the mobile advertising company focused on emerging markets, has announced its Windows Phone 8 SDK to enable advertising based monetization for Windows Phone developers. The service includes a downloadable SDK that allows developers and multi-app publishers to integrate over 10 mobile ad formats. It also enables premium full screen launch, exit ads, global hybrid mediation,...

Abhishek Baxi 11
Microsoft’s Scroogled campaign is a hit – according to 3rd party research

Microsoft’s Scroogled campaign is a hit – according to 3rd party research

Have you not seen the thousands of people running for Bing and Outlook.com, screaming that they have to get away from the evil organization that is Google? No? Well, neither have I. According to research collected by two 3rd party firms, the Scroogled campaign has been more than a success, "For Microsoft it’s a win". Microsoft’s all negative and full attack advertisements have been a...

Michael Archambault 118
Entertainment Tonight’s Rocsi snaps the stars with a Lumia 1020 at the VMAs

Entertainment Tonight’s Rocsi snaps the stars with a Lumia 1020 at the VMAs

We’re not big watchers of the media show Entertainment Tonight, but at least some of our readers are. It looks like Nokia had a sponsorship in place for last week’s MTV Video Music Awards as Rocsi, a correspondent for the show, was seen hyping the Nokia Lumia 1020. The phone was used to take photos of celebrities and posted on the ET website, in addition to having it pimped on the show...

Daniel Rubino 41
Microsoft launches new advertising strategy – you might just click on it

Microsoft launches new advertising strategy – you might just click on it

A team at Microsoft advertising set out last year to create “a series of new and truly unique ad experiences.” Today, they are finished and are presenting prototypes from their journey. Five iconic brands including All Saints Clothing, Mercedes-Benz USA, Vans Shoes, MasterCard, and Dell are ready to strut their stuff. Let’s take a look at some of the ads Microsoft has been working on....

Michael Archambault 25
Advertising network AdDuplex raises $500,000 in capital for Windows Phone developers

Advertising network AdDuplex raises $500,000 in capital for Windows Phone developers

Advertising network AdDuplex has raised $500,000 in capital to help Windows Phone developers succeed. Supporting both Windows and Windows Phone Store apps, it's an important tool that's utilised by numerous developers. With more than 3,000 apps using the network, there's definitely scope for the company to expand and help out more developers. Here's what AdDuplex CEO, Alan Mendelevich...

Rich Edmonds 11
Windows Phone advertisements pop up at AMC theaters and gives your popcorn bag a makeover

Windows Phone advertisements pop up at AMC theaters and gives your popcorn bag a makeover

Microsoft’s push for Windows Phone has to lead to advertising popping up in a variety of locations; the latest includes your popcorn bag at AMC Theaters. The American movie theater chain’s popcorn bag features a blown up view of Windows Phone’s signature start screen with a side caption reading “Meet the only phone with Live Tiles, designed to keep you closer to what matters most.”...

Michael Archambault 39
Verizon Nokia Lumia 928 camera outed by ads: PureView, OIS, Carl Zeiss all along for the ride

Verizon Nokia Lumia 928 camera outed by ads: PureView, OIS, Carl Zeiss all along for the ride

Today brings yet another glimpse of the Nokia Lumia 928. Whether Nokia's deliberately putting up billboards and magazine ads or they've lost control of their ad agency isn't clear (we'd bet on the former), they've successfully managed to build up some buzz without saying anything official. Just today an ad for the Lumia 928 popped up in Vanity Fair, with a link to Nokia's website for...

Derek Kessler 75