Smarter than the average cloud
What's the intelligent edge and is it part of Microsoft's mobile strategy?
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What is the intelligent edge and what does it mean for mobile?
Save big now! Microsoft has Surface Laptop 3 discounted by $400
Warditorial
Follow the Leaders
Here's who is accountable for what at Microsoft
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Microsoft's leaders bear the burden of guiding Microsoft through exciting and competitive times. Here's a quick look at the company's leadership.
Computers everywhere
Ambient computing is the future. What is it and why should you care?
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Ambient computing is a term that is becoming more popular of late. But what is it and why does it matter to consumers, communities, society and tech companies?
Everything but the kitchen sink
Surface phone should include AR glasses, a pen and Windows exclusive apps
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Apples consumer-focused strategy wrested the smartphone market from Microsoft and is doing the same with AR. A company-supported Surface phone with AR glasses, pen and a suite of "Surface apps" may be Microsoft's last hope.
All or nothing
Is Microsoft ready to put the weight of the company behind Surface phone?
410
Smartphones are the gateways to many tech companies' broader ecosystems. Sadly, history proves any attempt by Microsoft to fill that void in its ecosystem is a huge gamble.
Microsoft has a story to tell — so tell it!
Microsoft must market AR sooner than later if HoloLens is to succeed
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Even without a consumer-ready HoloLens, Microsoft has an "augmented reality" story to tell. But it must market that story, as well.
Serious question
Does Microsoft know how (or care) to market to consumers?
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Personal computing is consumer-driven, founded on a multi-devices experience and is approaching an ambiance. Without broad consumer presence Microsoft may miss the coming shift.
AR hearts and minds
Will Apple beat Microsoft to the AR punch?
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Microsoft is an industry leader in augmented reality and virtual reality thanks to HoloLens, Windows Mixed Reality and the company's partnerships for VR headsets. With a single update in iOS 11, however, Apple is poised to become a legit challenger.
Marketing matters
3D is for everyone (says Microsoft), so why isn't it marketing Paint 3D?
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Microsoft said its bringing 3D to everyone with Paint 3D. Sadly consumers don't know this because Microsoft hasn't told them.
Major marketing makeover
Microsoft must passionately market Surface Laptop to take on Apple
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Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?
Don't be ibm
Without 'cool factor' Microsoft may never see true consumer success
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Microsoft is one of the world's most recognized brands. Sadly that recognition has not translated into widespread consumer success. That needs to change.
Take a closer look
Seeing Microsoft's mobile future requires big-picture perspective
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Does Microsoft have a mobile strategy? Yes, but to see it you must look beyond the yearly cycle governing the smartphone industry.
Monkey see monkey do
Is Microsoft's Fluent Design a clone of Google's Material Design?
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Three years ago, Google introduced developers to its new design system, called Material Design. This year at Build, Microsoft announced its Fluent Design System, meant to address the same challenges Google faced. So is Microsoft following the leader?
long-term strategy
Microsoft WILL release a Surface 'phone' — but it could take a while
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Microsoft's Surface 'phone' strategy is long-term and includes many parts, but the company will launch such a device once all the pieces are in place.
Big Brother will be watching
Dystopian abuse of Microsoft's powerful AI camera tech is inevitable
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Microsoft's AI-driven camera technology recognizes people, places and objects via millions of cameras already in use. Is a hyper-surveillance dystopia our future?
Continuum vs. Win32
Microsoft's Stefan Wick talks UWP, Continuum and more
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Microsoft bet big on Continuum's ability to give a phone a desktop experience. Modernized Win32 apps via Project Centennial and UWP are critical to that scenario, so getting developers on board with Windows S is a necessity.
One two punch
How Microsoft is targeting Google and Apple in education
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Microsoft lost ground to Google in schools in the U.S., and MacBooks appeal to many college students. With Windows 10 S and the Surface Book, Microsoft is striking back. Here's how.
Oh! Now we get it ...
Windows 10 S breathes life into UWP — and paves the way for 'Surface phone'
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Microsoft's introduction of Windows 10 S finally gives developers a compelling reason to invest in Project Centennial and the Universal Windows Platform (UWP).
One dev platform to rule them all
Why 'Xamarin' is the future of mobile for Microsoft
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What if Microsoft could convince developers that there is a single "mobile" platform to develop for, rather than three distinct platforms, iOS, Android and the oft-neglected Windows? That should be exactly what the 'Xamarin' tools do.
Scratching the surface
Here's one way Microsoft could make the Surface phone succeed
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Microsoft's CEO has promised an ultimate mobile device. Speculation abounds about what that device might look like and what strategy the company could use to promote it. We have some ideas, and we'd love to hear yours, as well.