Apples consumer-focused strategy wrested the smartphone market from Microsoft and is doing the same with AR. A company-supported Surface phone with AR glasses, pen and a suite of "Surface apps" may be Microsoft's last hope.
Microsoft is an industry leader in augmented reality and virtual reality thanks to HoloLens, Windows Mixed Reality and the company's partnerships for VR headsets. With a single update in iOS 11, however, Apple is poised to become a legit challenger.
Three years ago, Google introduced developers to its new design system, called Material Design. This year at Build, Microsoft announced its Fluent Design System, meant to address the same challenges Google faced. So is Microsoft following the leader?
Microsoft bet big on Continuum's ability to give a phone a desktop experience. Modernized Win32 apps via Project Centennial and UWP are critical to that scenario, so getting developers on board with Windows S is a necessity.
What if Microsoft could convince developers that there is a single "mobile" platform to develop for, rather than three distinct platforms, iOS, Android and the oft-neglected Windows? That should be exactly what the 'Xamarin' tools do.
Microsoft's CEO has promised an ultimate mobile device. Speculation abounds about what that device might look like and what strategy the company could use to promote it. We have some ideas, and we'd love to hear yours, as well.