Xbox is Microsoft's gaming division. Launched in 2001 with the original Xbox console (presented by Bill Gates and The Rock, no less), the division has gone through multiple permutations on its journey to its current form. Originally envisioned as a device that could bring Windows to the living room, Xbox eventually competed more directly with PlayStation targeting core gamers.
Xbox had solid success in the United States and other English-speaking markets, buoyed by heavy hitters like Halo and Forza, alongside various heavy hitting third-party exclusive titles. Microsoft's Xbox is responsible for various gaming innovations that are now commonplace. Online live infrastructure, "games as a service" titles, subscription services, and cloud-first business models owe at least something to initiatives spearheaded by Microsoft (for better or worse).
In 2013, Microsoft's push to turn Xbox into a digital-first entertainment center saw widespread pushback from the gaming community. Despite predicting trends that are now commonplace, the way Microsoft positioned Xbox back then has seen it struggle to regain the relevance it once enjoyed as a brand in a universe of increased competition from other platforms, in addition to always-on forms of entertainment and smartphone-delivered social media algorithms.
As Xbox enters its 25th year, Microsoft is once again reinventing what Xbox is with its new approach, doubling down on Windows' openness, and returning to the original vision of Windows gaming in the living room. It'll be fun to see how it pans out.
Essential Xbox reading
Latest about Xbox

If this leak is real, Xbox is about to score a huge RPG it’s never had access to
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Xbox A new datamine suggests Wuthering Waves could be coming to Xbox, with platform references discovered in game files, though no official announcement has been made.

One of 2025's best sleeper hits is finally coming to Xbox and Game Pass
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Gaming Absolum is a gorgeous 2D beat 'em up with roguelite that feels like a modern-day Golden Axe, and it's at last coming to Xbox Series X|S and Xbox Game Pass this March.

Game Pass March lineup is stacked — RE7, Disco Elysium, and more
By Adam Hales published
Game Pass Resident Evil 7 headlines a packed second half of March, with Disco Elysium, Like a Dragon, and more joining Game Pass across Ultimate, Premium, and PC tiers.

Long‑requested feature arrives as Xbox App now supports adding non‑Xbox games
By Adam Hales published
Xbox App A new update to the Xbox PC app introduces manual library additions, allowing users to launch apps and games directly from the interface without relying solely on supported storefronts.

Fans push back on Xbox’s development pitch, arguing the platform’s problems lie elsewhere
By Adam Hales published
Xbox Xbox says it is removing friction for developers, but readers debate whether install base, Game Pass, and platform priorities still matter more than tooling.

This is the real story behind Xbox's "Project Moorcroft"
By Adam Hales published
Xbox An interview with ID@Xbox global director Guy Richards sheds light on what really happened to Project Moorcroft and why demos remain part of Xbox’s strategy.

Xbox wants to improve store discovery, and we can thank ID@Xbox
By Adam Hales published
Xbox Xbox says its ID@Xbox program generated hundreds of millions in sales on the Xbox Store. Despite that success, the company is introducing changes to improve how games are discovered.

Xenios Alpha launches, enabling Xbox 360 gaming on Apple devices
By Adam Hales published
Xbox An experimental fork of the Xenia emulator has arrived on iPhone, iPad, and Mac, bringing early Xbox 360 emulation to Apple devices through the new XeniOS alpha.
All the latest news, reviews, and guides for Windows and Xbox diehards.


