Windows Central Insider
Latest about Xbox Helix
Xbox’s new plan to win the "Attention War"
Xbox XBOX has a new chief strategy officer as part of another leadership shakeup from CEO Asha Sharma. How might Matthew Ball handle XBOX's future? We can infer a bit from his own analysis.
The top 20 "Xbox Player Voice" trending feedback items you voted for
XBOX Xbox is taking YOUR feedback through its new "Player Voice" portal. Here's what's actively trending as of right now.
Will Xbox's Asha bring back exclusive games? Why I'm not sure Microsoft will let her do it ...
Xbox It's the year of GTA6. The game has an exclusive PlayStation marketing deal. Call of Duty is also not launching on PS4 this year, giving holdouts a reason to upgrade ... so why is Sony warning investors of decreased sales? And why is this relevant to Xbox exclusive games? Let's talk.
Project Helix makes more sense once you connect it to Windows K2
XBOX Understanding how Project Helix ties into Windows K2 changes the whole conversation — and it’s a link many are overlooking.
Xbox keeps moving forward, but the conversation around it tells a different story
Xbox A look at how Xbox’s steady progress gets overshadowed by constant negativity.
Xbox’s future hinges on Asha Sharma fixing Microsoft from within
Xbox Xbox’s future hinges on Asha Sharma, whose biggest challenge isn’t PlayStation or Steam, but transforming Microsoft’s own culture to save the brand.
Sakuna: Of Rice and Rain dev addresses a lack of Japanese Xbox presence
Xbox A Japanese developer behind Sakuna: Of Rice and Rain explains why the game is not on Xbox, citing limited manpower and the platform’s lack of retail presence in Japan.
Did PlayStation just adopt the hated Xbox DRM policy from 2013?
Xbox When set as your home Xbox console, digital Xbox games can be played indefinitely. On PlayStation though, it seems there's now a 30-day mandatory online check in.
