Latest about Xbox Helix
Why Xbox is considering the role of "ads" on console — and why it's more than simple "greed"
Xbox Even before the current memory crisis and various other crises, the volume of players spending literally *nothing* on consoles like Xbox and PlayStation is increasing. When you're selling hardware at a loss, that's a problem.
Inside Xbox's margin crush: Explaining why Xbox needs to be "reset"
Xbox Microsoft's gaming division is facing a margin crisis, although not in a vacuum. The entire industry is struggling to figure out a healthy path forward in a universe where memory has become scarce.
I went to the Xbox Showcase — Something HAS changed ... for now.
Xbox Xbox is on a tear right now, with a lot of positive momentum. But one question I wanted to ask above all others: are they ACTUALLY in it for the long haul?
Xbox CEO reaffirms Helix PC vision & backward compatibility
XBOX Xbox CEO Asha Sharma says Project Helix will support PC games, backward compatibility, and premium performance.
Xbox may need to rethink its Project Helix console plans amid rising costs
XBOX Xbox says demand for Series X|S still exceeds supply as rising costs force a rethink of next-generation Project Helix plans.
Backlash to PS5 logos in the Xbox Showcase is distrust, not gatekeeping
Xbox Everybody with a brain knows it takes five seconds to go online and find out whether a game is multiplatform. Microsoft's logo "transparency" simply has users doubting whether it's truly behind Xbox's long-term success.
Xbox CEO Asha Sharma warns tough decisions are coming
Xbox Xbox's new CEO revealed that Xbox is in a tough spot in a new memo shared by The Verge. What could the "tough decisions" be on the horizon for Asha Sharma?
Xbox’s new plan to win the "Attention War"
Xbox XBOX has a new chief strategy officer as part of another leadership shakeup from CEO Asha Sharma. How might Matthew Ball handle XBOX's future? We can infer a bit from his own analysis.
The top 20 "Xbox Player Voice" trending feedback items you voted for
XBOX Xbox is taking YOUR feedback through its new "Player Voice" portal. Here's what's actively trending as of right now.
Will Xbox's Asha bring back exclusive games? Why I'm not sure Microsoft will let her do it ...
Xbox It's the year of GTA6. The game has an exclusive PlayStation marketing deal. Call of Duty is also not launching on PS4 this year, giving holdouts a reason to upgrade ... so why is Sony warning investors of decreased sales? And why is this relevant to Xbox exclusive games? Let's talk.
