Want to know what's next for Apple? Follow along with iMore's WWDC 2017 live blog!

We're all-in on Microsoft and Windows around these parts.

But let's face it, even die-hard Windows phone fans are investigating other mobile platforms at this point, including Apple's iOS. Many of us also use Apple services, such as iCloud, Apple TV and even iTunes, which is reportedly coming to the Windows Store. Frankly, we're also interested in what the competition will unveil this week — Apple always puts on a show, and its strategical directions often influence Microsoft.

If you're not familiar with WWDC, it's the company's yearly developer conference. (Think: Build for Apple coders.) This year, the event is taking place in Apple's backyard, at the McEnery Convention Center in San Jose.

Apple is sure to announce many new developments, but rumor has it the company may have some new MacBooks to show off. Who knows? Maybe they'll even come close to competing with the Surface Laptop or Surface Pro, unlike the current crop of Mac laptops.

The keynote starts at 1 pm ET/10 am PT, and you can (and should) follow along live on iMore. You can also visit the site for ongoing coverage this week and be sure to bookmark the live blog page so you don't miss a thing.

Hit iMore's WWDC 2017 live blog!

Al Sacco

Al Sacco is content director of Future PLC's Mobile Technology Vertical, which includes AndroidCentral.com, iMore.com and WindowsCentral.com. He is a veteran reporter, writer, reviewer and editor who has professionally covered and evaluated IT and mobile technology, and countless associated gadgets and accessories, for more than a decade. You can keep up with Al on Twitter and Instagram.