Would another Windows phone 'reset' be that bad of an idea?
Microsoft isn't exactly shy of platform resets, especially when it comes to Windows phone. So would another platform reset be that bad of an idea?
Microsoft's mobile ambitions have seen their share of resets, seemingly every few years over the past decade, frequently leaving behind current users in the process. It happened with the jump between Windows Mobile 6.5 and Windows Phone 7 in 2010, and again with Windows Phone 7 to Windows Phone 8 just two years later. So is it so hard to imagine that yet another reset is on its way between Windows 10 Mobile and whatever is supposed to be coming next?
Let's be real for a minute here. Windows 10 Mobile isn't exactly shaking up the industry. But Microsoft simply can't, and likely won't, abandon the mobile market — that would be suicidal in a world that's increasingly mobile dominant. Windows needs a foot in the mobile market, somehow, somewhere, and it's evident that Windows 10 Mobile as it currently is won't be that platform for Microsoft.
So, assuming Microsoft is working on something new for the mobile market, powered by Windows, would another platform reset be such a bad idea? The likelihood of another reset is actually pretty high if you think about it. With Microsoft already cutting off support for devices like the Lumia 930 and 1520, which I'd argue can run the current builds of Windows 10 Mobile absolutely fine, I honestly wouldn't be surprised to see Microsoft cut off the remaining devices support within the next year and start fresh with new software.
What's more, with rumors that Microsoft is looking to bring Windows 10 on ARM (whether that be desktop Windows, or another SKU entirely is still up for debate), Microsoft will likely use this as an opportunity to leave behind current adopters and start afresh, just like before with Windows Phone 8. Microsoft ended up releasing a Windows Phone 7.8 update for Windows Phone 7 users at the time, as a sort of swan song update. Rumors suggest these new "feature2" builds for Windows 10 Mobile are following in those exact footsteps.
Now, unlike the jump between Windows Phone 7 and Windows Phone 8, another platform reset this time wouldn't necessarily be due to technical limitations. It might be, in some instances, but most modern devices like the HP Elite x3 should be able to run whatever Microsoft is planning for the future just fine. By the time Microsoft is ready to "try again" in the mobile industry, these devices might old enough to warrant being left behind anyway, so who knows in that regards.
It's completely possible that another reset might be the very last straw for fans. It doesn't exactly paint an encouraging picture, and I'm sure questions such as "how do we know they won't do this again in another four years?" will begin to be asked. It's a legitimate question, and one that I expect fans will definitely be wondering to themselves when they're thinking about buying whatever Microsoft plans to offer next. That's if Microsoft plans on offering something in the future. At this point who even knows?
But would another platform reset really be that bad of an idea? A the very least it would allow Microsoft yet another attempt at bringing a successful platform to the mobile market, and as fans I know that's exactly what we're hoping for. At this point, the small Windows 10 Mobile user base is composed primarily of fans, so the outrage at leaving Windows 10 Mobile behind might not be as bad compared to previous platform resets (which admittedly also happened to small user bases).
I think, if there's ever been a better time for a reset, that time would be now. You burn the least amount of people possible, and while some will be angry, it's not like anybody's phone is going to stop doing the things it did before the new version came out. Besides, the number of people to potentially upset here is so low that it might not even matter if they're upset anyway, right?
Of course, the best case scenario would be that a platform reset doesn't need to occur, and whatever Microsoft's next attempt at a mobile platform is can come to older devices too. But even if that isn't the case, the next Microsoft mobile platform might not be ready for a while, so maybe by the time they are ready today's devices won't be good enough anyway. Or there'll be nobody left to upset.
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Zac Bowden is a Senior Editor at Windows Central. Bringing you exclusive coverage into the world of Windows on PCs, tablets, phones, and more. Also an avid collector of rare Microsoft prototype devices! Keep in touch on Twitter: @zacbowden.
And, it's obvious by what comments are supported.
I hope the day comes where MS gets some Mobile nuts, has some serious Windows Mobile devices, so WC can flood the site with Mobile news... Drive the iDroid fans back where they belong, because this site is gone.
If you're so sure about everything you say then that means you come here to troll..... Why are you here❓❓❓❓❓❓❓❓❓❓
NGM... Harley Davidson edition
Polaroid?.... Still in limbo.
Bush by Argos
Acer Liquid M220
Highscreen Owned by Vobis Computer Russia based.
Miia Italy based iimotionMWP-47
OnePlus still considering.
Pinnacle Africa proline sp4
Mouse Computer MADOSMA
Condor Griffe W1
Freetel katana 01
Yamada Denki Every Phone
A few were already there, but the rest came that same year... Never has MS had that much promise for mobile... That list could be QUADRUPLE by now... I'm sure if they kept going it would be.. I'm sorry, but totally retrenching like they did was a bad move. No doubt WP, W10 Mobile, and whatever is around the corner, would be having a much better time now. Are you sure you were around back then? Or did you forget?. Lol
WP8.1 was doing plenty good. Was doing good until MS decided to reboot again.
W10m fetched no new users, only those who had known WP came.
Even if Nadella ever releases his fantasy "Ultimate Mobile Device", the Android Army will run it down in a few months. In fact, they may actually beat Microsoft to a truly useable "Continuum" device, and foldable phone, and more. He has the company running in slow motion with no urgency. Where is a HoloLens consumer device, where are the cheap VR devices they promised last October for "early next year"? Its almost May, so that got lost with the promised People Hub. Great leadership Nadella.
I'm not saying Microsoft can't turn this disaster around, but I am saying that Nadella doesn't have the heart, fire, and balls to do it.
Surface has been a success...
I see it that way, others will say they have been abandoned. I will be replacing my phone in 2018 most likely, there is no W10M I could switch to that is announced for next year yet so I'm golden really. If they bring out something new in 2018 I was replacing my phone anyway. This only ever sucks for people who buy right before it goes away like those suckers who bought a Lumia 900 right before WP7 was done for. If I buy their new phone in 2018 or 2019 it will run all the UWP apps I already own, and I'll keep it 2-3 years
Was something announced that I missed???
If you look into it, UWP is the only reason reboot won't matter. People say UWP is crap, but because of this I use same apps on my desktop and mobile. And am very comfortable about having same experience everywhere.
If you notice, even when mobile builds aren't bringing new features, apps like store, OneNote, groove etc are always being updated, because UWP apps are available everywhere and SKU or device doesn't matter.
I'll do say that their focus is still not that good when it comes to adding new features in apps fast, but they get updated.
And as long as they're being updated, things are going forward.
To let u know well this information, 930 and 1520 works like leader and legends of MS products.
There are parking apps, health apps, learning apps, productivity apps, business apps... Many of which are not available on Windows so I either have ti find a much longer and complicated workaround to use those services, or I plainly CAN'T
For example, I either click on two buttons to park my car, or have to call a number, wait for the prompts, enter my credit card, etc. 15 seconds vs 1m30. Maybe you don't value your time as much as me, but when you gotta do this everyday, it amounts to a lot of time wasted.
2. Get Android/IOS and get 90% what a modem phone can do Nr. 1 might not ruin your life but it will make it less "smooth" and complicate a lot of stuff.
No Widgets and/or no Live Tiles = no Smartphone
Thus it does zero for me.
iPhone 5 is so slow...
almost 200,000 apps are not 64 bit compatible
It's a reset but since it's Apple so it's just gay....
iOS is missing Live Tiles/Widgets
that's why it's only a feature phone.
1-What comes after live tiles?
2-How to embed Windows Mobile experience inside the full version of Windows, so that 2 become 1 (like tablet mode)?
3-how to close the app gap?
Is it time to buy another one? Hmmm... maybe during the summer holidays...? I'll buy something...
Droids are not what you are looking for (if you're a Jedi-Master).
If Microsoft restarts again, that means Microsoft will only be happy if they get lot of users and that will not happen for a long time.
Even looking at the PC, there are many who don't like Windows 10. Many hate the automatic updates, forcefully wasting internet. But for others its really useful with features like Game Mode, night light. Why cant they just make it optional! Instead of doing this they can just open source everything and let the developers give us features through apps. Thats why Android has been successful, they give developers lots of power. Now from "Personal Computer in all homes" its becoming "Microsoft Computer in all homes". They are taking too much control. Honesty if Microsoft keeps going like this, a new competitor to Universal Apps would appear and take over the market.
Maybe not exactly "reset" but some "push" to this platform is really necessary.
Games on a phone are based on in accurate finger presses on a small screen. Why would that translate well to a mouse and keyboard pc or a console.
MS has the opportunity for android apps to migrate to WP very very easily which could have encouraged more developers to follow the simple process and get more on the platform, but it went the opposite direction.
the tablet folds to a phone size
it's both a phone and a tablet = a new device category?
ust speculating like everyone else is - feel free to object - even with great emotions
Someone have an answer ?
- not the developers
- not the consumers For the developers it is a nightmare to invest in windows phone, why? Cause the whole app development changes every ~2 years...wtf, rly WTF. How should an app ecosystem mature under this conditions? And of course, there is no market you can reach with developing for windows...app usage on the "big" windows is a joke, mobile was interesting but is entirely gone. The consumers, there was commitment for the windows phones in several regions of the earth like parts of asia (india), south america and of course europe...they all saw what happens if ms is not successfull in the US, you will be left behind, your hard earned money will be burned in an amazing speed no other plattform offer this. Many ppl in this regions, especially the enthusiasts, recommended windows phones and i can say, personally i dont feel good to give my friends wrong promises based on ms promises just to see half a year later...plattform stopped/cut/device left behind, everything is dead. I wont do this ever, recommend a ms product which has not a critical market penetration all over the world There is nothing which will change my view on this, i only can recommend ms products after they are successfull but i think many wont adapt ms products ever again before they are successfull...
Meanwhile the other systems going to major while ms tries the next reboot and the next reboot and after each reboot something good from the past ist entirely gone in the "new everything is better" world with the excuse "give it time to mature a bit" In a long term, ms as a plattform supplier for private customers will be dead and therefor the private people will bring those systems to the business - while ms is not rly commited to be plattform supplier since nadella they are indeed better advised to go as an app/cloud company with some specials (like hololens, xbox)
before they start to get things right.
Mobile hardware is getting ever more powerful and memory is becoming plentyfully available (on par with notebooks). Linux and/or Android may very well run in a container on Windows-on-ARM and x86. Why bother with W10M and W10M apps nobody cares to write - Microsoft may think. W10M may well survive as kind of a Windows "feature phone".
Make some advertisement off the product.
Don't have a do over every time, like the next thing wil work.
Stand by the product.
Give it time to grow.
Windows mobile is a good os.
Make it a Great os. Cross my heart and my finger's
MS will keep W10M on the sidelines and keep it alive somehow, but it won't ever be the center of any serious attention of MS.
They'll have something "category-defining" and this will not have anything to do with W10M.
I have both W10 phone and S7 Edge. I find the Android UI pretty out of date compared to W10. (My opinion, no flames, please.)
Full Windows 10 in tablet mode as default and good scaling I think that's all they need to do.
And, as it has been said by other readers, rebooting the platform one more time I think it comes in contradiction with the advertised idea that there is only one Windows 10 Core, and you write the application once and run it on all the systems. It will not look good on Microsoft to come and tell: "Do you remember what we told you years ago about how Windows 10 unifies everything? Well, we changed our mind. We want to reboot the mobile platform one more time."
Anyway, I don't think that the mobile platform is the problem. If Microsoft would have invested more in promoting UWP, would have invested more in attracting more developers to the UWP world, I think the platform would have had a better position now.
Previously phone versions were their own respective branches but ever since One Core, that's not the issue. You could release a new UI (CShell is coming, we know), or discontinue support for older chipsets, but I can't see why an HP elite x3 or any hypothetical device running windows mobile on a sd835 would be "dated" in the short term. Their 650 is still supported and that comes with a 200 series, so it's definitely not the capabilities of the hardware, rather the manufacturing process that's acting as a divider - at least probably.
So I can only repeat what I've said before: there is nothing that would warrant a reset - unless they plan on porting their entire mobile iteration to a different chipset. But last we heard none of the major desktop suppliers are in the game, other successfull proprietary chip makers belong to their respective companies, and if MS was making their own, we would've caught wind of it by now.
MS only have the hard core fans left. They alienate more and more people with every reset or dropped support for a hardware device. They need to stick with something mobile.. become trustworthy...
They have so little mindshare already. They have to build something and sustain it.
The only positive news I have heard in a long time has come not from MS but QUALCOMM. That the first PC on ARM will be out in Q4 this year. If that turns out to be the surface phone, there is some hope. Otherwise, rather than a reset MS will decide to scrap mobile, and thereby UWP, ambitions for good.
What's the difference from android and ios??
It's just the apps.. Microsoft is not making it worthy for developers to write apps for it's mobile platform.. They're not encouraging them and not giving them support, in fact they're drawing them back..
If they continued with project Astoria and islandwood instead of ditching them they would have solved a big problem and in fact it might have been a huge push in the market for their phones.
Maybe if they could learn some basics and even steal some ideas of android and ios and using them in their os instead of their blind ego and pride, it might have make a difference..
A few tweaks can make the actual os that you have very successful.. Instead of focusing and wasting a lot of time on useless features that nobody will ever use..
60 fps better and faster transitions, more permissions without risking the safety.. Maybe focusing more on the look and everyday normal usage features that a normal person would find handy..
I mean android is a platform for stupid people and that's why is very successful.. Because everyone can use it..
You need to make it suitable for all kinds of people..
Still waiting for a Surface Phone ?
Not hope till Nadella s stay there....
- Hey we should do a reboot of our mobile OS, new dev tools, new apps, forget the past. But won't that alienate 3rd party developers and our customers who invested in the platform? No, of course not, we're Microsoft they will stick with use whatever. 2 years later - Hey we should do a reboot of our mobile OS, new dev tools, new apps, forget the past. But won't that alienate 3rd party developers and our customers who invested in the platform? No, of course not, we're Microsoft they will stick with use whatever. 2 years later - Hey we should do a reboot of our mobile OS, new dev tools, new apps, forget the past. But won't that alienate 3rd party developers and our customers who inveted in the platform? No, because all the devs already left for other platforms, and we've driven all our customers away. - Oh, ok. Shall we try the education market instead then?
Don't get me wrong, theirs a lot of things I like about my 950, the start screen, live tiles and the camera, to name but a few. However, my god am I sick and tire of apps that don't get updated, are slow and buggy, (at the moment there are 610 comments on this thread and I cant see a single one on my windows phone.
I think I'm done with my windows phone experience. When it's time to upgrade, I think it's back to Samsung for me, hopefully without an exploding battery.
You can reply if you like but I dunno if I'll ever get to see it on this phone. ☹