Xbox merchandise store arrives at E3 2018 [updated]

Ever since the Xbox One launched in 2013, Microsoft has revealed clothing items and other merchandise which were either E3 exclusives, competition rewards, or simply gifts for employees. Luckily, it seems like that's about to change because a merchandise store is coming soon. Fans have been requesting this for years now and it looks like it's finally happening in 2018.

Updated June 12, 2018: The Xbox merchandise store is now open and you can purchase items on the website.

Updated June 8, 2018: Right before E3 2018, Microsoft revealed that the Xbox Official Gear store was coming soon.

For the past few months, we've been told that the store was coming, but now it looks like it might be announced at E3 2018. When asked about Xbox clothing and other branded items, Aaron Greenberg, head of marketing for the Xbox gaming division, said more information would be revealed about the store during the E3 conference in June. The company is actively working on this.

Hopefully Microsoft will offer a lot of quirky items like the "Xbox Onesie" and the coveted controller pillows. Let's wish that the price of these items isn't too high.

However, keep in mind that the Xbox merchandise store might not launch this year. It's unclear how far along it is. Manufacturing physical goods takes time and finding suppliers and factories is an extensive task. We'll keep you posted as soon as we know more, but it's safe to assume that we probably won't learn anything new until E3 2018.

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Asher Madan

Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.