Microsoft has acquired Metanautix, a startup focused on pouring over the vast amounts of data that companies generate to gain insights on consumers and the wider market for their products. Metanautix's technology is used for everything from marketing campaigns to connecting data across a company's private and public cloud services.
The technology from Metatanautix will be integrated into Microsoft's own data platform, according to Data Group corporate vice president Joseph Sirosh:
In the coming months, we will have more to share about how we will bring Metanautix technology into the Microsoft data platform, including SQL Server and the Cortana Analytics Suite. As someone who has led complex, large scale data warehousing projects myself, I am extremely excited about the technology and talent we are bringing to Microsoft with this acquisition. It is another important part of our ongoing efforts to build the intelligent cloud and help our customers fully realize the value of their data.