Microsoft has bought Austin, Texas-based Incent Games, which has developed a product called FantasySalesTeam. It's basically a new kind of way to encourage sales representatives in a company to get more business via contests that are structured like a fantasy sports team.
"They've disrupted the old sales incentive model with an original twist that combines gamification with fantasy sports and expertly applies it to a sales setting. Their platform is highly effective at increasing team collaboration, productivity and consequently driving greater results and business growth. Through team-based competition and involvement of non-sales employees (such as managers, service, operations, marketing and finance) employees "draft" teams and become truly invested in each other's success. Individual and team results become highly visible, driving both competition as well as collaboration and creating positive, impactful cultural change."
As usual with these kind of smaller company acquisitions, the specific financial terms of this deal were not disclosed by Microsoft. It will incorporate FantasySalesTeam in its own Dynamics CRM products and services in the coming months, but will also continue to support its use in other third-party CRM companies like Salesforce.com.