Microsoft will launch Windows 10 on July 29, and the company will be going all out to promote the release with a number of different campaigns worldwide, including an new effort called "Upgrade Your World" that will help charities worldwide.
Microsoft says that it will hold special events in 13 cities worldwide to celebrate how much input more than 5 million members of the Windows Insider program have given the Windows 10 team over the past several months. The locations include Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, Sao Paolo, and New York City and will feature "hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team."
Of course, the over 100 Microsoft Stores in North America will hold Windows 10 launch events on July 29, and some of them will include "Windows 10 pop-up demo experiences, prizes, giveaways and more. Answer Desk services and free in-store workshops," Microsoft added:
"We've also worked closely with retailers to introduce programs to help people easily upgrade, including Best Buy, Bic Camera, Croma, Currys/PC World, Elkjøp, Jarrir, Incredible Connection, Media Markt, Staples, Wal-Mart, Yamada, and many more leading retailers from around the world. Tech Bench services will provide support for those upgrading to Windows 10, data migration services to help people move files from old PCs to new PCs, and experience stations where people can try out Windows 10."
Microsoft's first TV and digital ads for Windows 10 will begin to roll out on July 20 in the US and July 29 worldwide. Finally, there's the year-long Upgrade Your World charity campaign. Microsoft says:
"We are partnering with 10 global and 100 local nonprofits to help them upgrade the world. A total $10 million cash investment will be made in support of their missions and to promote awareness of their causes."
"Participating global nonprofits are CARE, Code.org, Keep a Child Alive, Malala Fund, Pencils of Promise, Save the Children, Special Olympics, The Global Poverty Project, and The Nature Conservancy. We want the world to help us choose the 10th one. Starting on July 29th, we invite people to vote for a 10th global nonprofit to participate in the Upgrade Your World initiative. You can learn more at windows.com/upgradeyourworld."
Microsoft will also start a crowdsource-based nomination process for 10 more nonprofit groups each in 10 countries (Australia, China, France, Germany, India, Japan, Kenya, Mexico, the United Kingdom and the United States), each of which will get their own investment. Microsoft employees will also take a day off their work to help volunteer in their local community.