What you need to know
- Today, 2K Games and the National Football League announced a game partnership.
- It only applies to non-simulation titles that don't compete with the EA Madden franchise.
- The first games are expected to launch in 2021.
- It's unclear what types of experiences they'll be.
Today, The National Football League (NFL) and 2K Games announced a partnership encompassing multiple future games. The partnership marks the return of football-themed titles to 2K's catalog. According to an email many outlets received from EA, the games will be non-simulation football experiences. It's unclear what this really means, but they're supposed to hit the market in 2021.
2K President David Ismailer said the following about the renewed partnership with the NFL.
The NFL is one of the most successful sports brands in the world, known for creating incredible entertainment for fans. We're thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences. It's exciting to bring together 2K's expertise in creating award-winning sports games with the NFL's renowned status as a world-class entertainment and sports organization... It's an exciting time for 2K and our fans. We're growing our sports offerings and building on our core games with new IP, as well as continued support of award-winning franchises, all with the goal of giving our fans more amazing games and entertainment for years to come.
Senior Vice President of Consumer Products at the NFL Joe Ruggiero added the following.
Expanding the NFL's presence in the world of gaming has become a focus for the League as we look to grow the next generation of our fanbase and reviving our partnership with 2K was a natural step in that effort. 2K is a worldwide leader in sports video games, with a proven track record of creating best-in-class and award-winning games and we look forward to sharing more about the projects we are working on with them in the future.
While it's a shame that simulation titles won't be included in this partnership, let's hope that the new experiences are fun. We can't wait to get our hands on what's in the works in 2021.
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