Apple's new iMacs may look silly, but it's the price that's killer

Imac 2021 Press
Imac 2021 Press (Image credit: Apple)

Earlier this week, Apple held its spring event, where it announced refreshes to its iPad Pro, introduced AirTags, and something about a purple phone. The big reveal, though, was the highly anticipated refresh of the 24-inch iMac.

As a side note, I always find it entertaining the overpromise of Apple rumors versus the reality. Early renders had the iMac being essentially a giant iPad Pro with no chin. Another tale suggested there would be an option for something closer to 32-inches, too. And few guessed that space gray would not be a choice, and instead, we would get some, ahem, bold pastels.

While it is fun to tease Apple and the new iMacs based on looks (the chin, the weird bezel, the colors) and the unnecessary thinness (it uses a MagSafe because it is literally too thin for an AC plug), it's all low-hanging fruit. Apple often releases odd designs, like AirPods, or has terrible names, like iPad, but it never matters. What does matter is if the product is good, and I am willing to give the benefit of the doubt to Apple that it is.

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But what makes the new iMacs, with their 4.5K Retina displays and Apple M1 chips, killer is the price. The 8-core model with adequate (but not great) 256GB of storage starts at $1,299. The "high-end" version is $1,699 with 512GB of storage. A 2TB option is expected later.

That's not cheap, but it's also not ridiculous either, especially when comparing it to Windows PCs.

Sure, HP has the excellent-looking Pavilion All-in-One (AIO) 27-inch, which can be configured with double the RAM, many more ports, and quadruple the storage for slightly less than Apple's. But Apple's M1 chip easily beats that Intel Core i7-10700T in any benchmark by a significant amount. Plus, Apple's 4.5K Retina display trumps the Pavilion's QHD (2560 x 1440) one, and you get that nifty new iPhone camera tech.

HP also has the absurdly good ENVY All-in-One 32-inch, now with a 65-watt 10th Gen i7-10700 and RTX 2070 GPU, but pricing for that behemoth is around $2,300 (you can get one starting at $1,700, however). Going in the other direction, Dell has its Inspiron 24 starting at $520, which helps those on a budget.

But there is not much in the way of a $1,400 premium AIO Windows PC. Surface Studio 2 certainly looks the part, but it starts at $3,500 (and the guts are dated). See our best all-in-one PCs to see what we mean — there's exciting stuff, for sure, but not quite like that iMac.

Hp Pavilion

Source: HP (Image credit: Source: HP)

Right now, Apple has this weird lock on outstanding displays and a perfect processor. We recently wrote about how there aren't many great AIO Windows PCs – likely a reflection of the market being slow to adopt them. Apple, however, is figuring out a new market with a computer that merges the iPad Pro with a desktop PC. It is thin and light at 9.88 pounds (4.48 kg), and it looks like something from the future.

Even if Microsoft wanted to create such a PC, the choice of CPU would be a limiting factor. Either Intel or AMD would need active cooling, which means fan noise and venting in the chassis – both of which the new iMac omits. Qualcomm (or even Huawei and Microsoft) could be an option if it has a desktop-class ARM processor waiting in the wings. I believe Qualcomm will have an answer to a desktop M1, but until it is announced and benchmarked, it is just vaporware.

The bottom line: do not get distracted with the looks of the new iMac. The real story is that price, which will give PC makers some heartburn later in May when it finally hits store shelves. Colleges, boutiques, hotels, trendy artists, and those already steeped in the Apple ecosystem will gladly fork out money for the M1 iMac. And while I'm not fond of the colors, people are going to find it fun.

Usually, this is where I'd say let's see how Microsoft and its partners respond, but it's not even clear that they can, not at this level. Watch this space.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • "Usually, this is where I'd say let's see how Microsoft and its partners respond, but it's not even clear that they can, not at this level. Watch this space." Completely agree, that M1 is crushing it and that price point is pretty nice even though the screen is small. If apple opens up ipad OS more then it'll give the surface pro a run for its money.
  • The screen is small?!? What do most people own? Laptops. What is the average size they own? (14?) When I bought my first PC ever (after 29 AiO years with Mac) I bought a 25 inch Asus Designo 2K monitor. It's MORE than enough screen for most people. Way more.
  • "If apple opens up ipad OS more then it'll give the surface pro a run for its money." Apple have been very resistant to this so far. The M1 primarily exists for MacBooks, not iPads.
  • It does now.
  • I do not think he refers to the M1. The Ipad Pro already had a good cpu, its the tablet OS that can be limiting factor and I do not see them anytime soon improving that (except for small bits here and there). And the reason for that is simple, Apple does not want to sell you only the Ipad (Pro), it also wants to sell you a Mac(book) because that is twice (if not more) the amount of profit for Apple.
  • The all-in-one market is a weird one. Who buys these things? High-end dentist's offices? If all you want is a pretty looking computer, who cares what's on the inside? And who wants a 4K 24" monitor? I mean, why? And those terrible peripherals ...
  • An accounting office that I support for (free tax service in return) has an office full of AIOs. My cousin uses one for a Family pc.
  • Our family uses two of them. Much cleaner area to keep, and they are just an overall simpler experience (IMO). One main device, and a power plug. Easy Peasy
  • I still say more families use laptops now.
  • I would love one for a family PC. I might get one for my kids (each of them) when they get a bit older as well.
    AIOs are great
  • "If all you want is a pretty looking computer" Strawman argument. Kind of a macho one at that.
  • It saves space, which is especially important if you live in areas in which your living space is smaller like New York City. Also, I know there are AIOs with more powerful components, but if you just need a computer to do basic stuff then I think AIOs are more attractive in that everything is integrated than buying a tower with separate monitor and speakers.
  • In a professional creative environment I can tell you that more than 50% of the machine's bought by agencies and studios I work in are iMacs, the rest being MacBooks and a few Mac Pros for heavy lifting. Although I personally have an 8 Core i9 MacBook Pro, these iMacs compare evenly to that benchmark wise. If the label said 8-Core I9 for $1300 I don't think you'd be saying this. It's more than capable. I create and edit TV ads, animations, design brands and record albums fine on a computer with this power. While writing this now I have pro tools open in the background with a song with 60 tracks playing. So no it's not just for dentists. It's basically anyone that just wants to get on with creating work rather than worrying about whether they have the best current Nvidia card to do that work. I love surfaces and have owned multiple (my wife still has her Surface laptop) but the creative world no matter what Microsoft spin videos tell you is still 95% Mac other than high end CG and Video games.
  • How in the world can nobody beat the M1...? It’s insane that this things almost a year old and still beating up anything else out there??
  • M1 is by no means the most 'powerful' chip. Not by a long shot. Yes, maybe in its power consumption envelope it may be, but using an ARM based architecture on the most advanced fabrication node on the planet (TSMC 5nm), it's pretty impossible to compete for power consumption on much older nodes. If all design houses had access to the exact same fabrication node, it'll be a different discussion. But using 'aging' nodes like Intel's 14nm to compete, the chip's power consumption just cannot work out. AMD's 7nm chips have a better chance. In the end, squeezing 8-cores on lightly cooled machines really needs advanced fabrication nodes to bring down the power consumption.
  • If you consider that CPU is just a tiny part of M1 where the biggest part is neural engine, then GPU, then it also contains memory and few other things that are missing from Intel or AMD. So... There are some specifics that no other company than Apple uses which have always made Apple processors beat the ARM competition. So it is not just technology node though it helps.
  • "then it also contains memory and few other things that are missing from Intel or AMD. So...", which also makes it more expensive than solely a cpu from eg Amd and also prevents the user from upgrading or replacing the SSD.
  • You can't and won't be able to upgrade the RAM as it is built-in M1, for SSD there is no CPU design restrictions of upgrading it, whether it is upgradable comes down to the device design. The same like on Intel and AMD. Actually Apple's design is much much cheaper - just compare the price of M1 and Intel Mac Mini.
  • It does not matter where the upgradeability comes from since Apple is the only party offering the M1 (and I do not think this will change, at best we may see competition to the M1).
  • As if upgrading the SSD is something the mainstream is looking for. Microsoft is wasting time focusing on that crap instead of actually making their devices and software better.
  • Who needs to beat it? This is the IF I DON'T HAVE THE BEST I HAVE NOTHING position. I just bought an Asus ExpertCenter mini tower. 12 GBS of RAM, 512 SSD, more ports than a harbor. $599. The Intel 10th Gen is plenty fast for my needs and the computer is near silent. If I wanted to I could add a Philips 4K 27 inch monitor for $249. We're talking a nice setup for $849. Is it really worth paying $650ish more to get faster speed, still not a lot of ports/RAM/storage?
  • It is like asking whether it is worth to pay additional 30000$ to get Mercedes over some generic brand. For some people it is, for some it isn't, it depends on what you do with it and how much money you can spend on that. But if you want to discuss that it is almost the same it is not worth discussing. If you have a reasonable eyesight and other senses just spend some time with both devices.
  • Good point Dan, but I think it's always been about the software. Always, regardless of what either camp says. The software ecosystem is what keeps people using either Windows or Mac or Linux, or Surface Pro, or iPad Pro or whatever people choose. Hardware price point is good and all, but it's never really been about that, at least not where Apple is concerned. Can it dual boot Windows? Linux? Is it really 'open'? Or am I stuck in Apple-land even if I need some really essential programs that are not on the Mac? Hardware has always been only half of the compute equation. Even on the hardware side, can I drop in extra memory? Increase storage? Or do I effectively have a large phone as a desktop computer? I guess Apple will always do their own 'closed' thing, and the rest of the world will get along with a medley of hardware parts that somehow manage to still work together :-)
  • "Can it dual boot Windows? Linux? Is it really 'open'?" Who cares? Seriously, most folks that buy an iMac don't worry about that. There are other PCs to serve those needs. There certainly may be those coming from an older Intel iMac that want some of those things. They may need to consider something else in the short term at least. Unless their iMac as pretty old, it will serve them well for some time to come. Apple seems to do well making great things for slightly narrower markets. If you aren't their market, don't buy their stuff. They seem to be doing OK without you (generic you).
  • I think the people who buy iMacs don't really consider any of the points you raise when making a purchase, tbh. iMac is for casuals (or Apple fans). People who read this site are typically more advanced and, the issues you raise, are important to them when making a purchase.
  • Based on the comments on a lot of articles I'd have to politely disagree with you about the people who frequent this site, not all, but some.
  • "iMac is for casuals (or Apple fans)" That's kind of condescending. How many Lenovo laptops are sold to people who only care about the price?
  • Not condescending. It's why Apple makes "Pro" laptops and desktops (or is that condescending too?). Professionals who do regular 4K or even 8K video editing, high-load processing are unlikely to get an iMac as that is what Mac Pro is for. Me simply agreeing with Apple's product line based on use and demographic is not condescending, it's the reality.
  • "iMac is for casuals (or Apple fans)" Yeah this is an odd comment. Whilst it's true, they're also bought for heavy lifting photo and video editing. Film studios use them.
  • While I agree there are professionals who use imacs, I interpreted the comment as two separate types of people, casuals OR apple fans and not that casuals = apple fans.
  • Up until they need a Mac Pro. There is a difference and iMac is the beginner/general PC for many people. Mac Pro is not.
  • I bought a m1 mini and hardly use the thing. Prefer windows 10 I guess
  • My point exactly. It has always been about the software, both OS and apps. Realized that long ago. I also previously thought it was the Apple 'tax' that kept me away from the Mac, until I got myself an iMac and ended up installing Windows on it. Partly from the OS, and partly from essential apps and ecosystem. Once you're locked into a work flow for a given system, it's really hard to switch.
  • And that's a perfectly reasonable preference. Whether you want, prefer, or need, a particular OS, Mac or Windows, should probably be step one in choosing a PC.
  • Horses for courses, I guess, but I find MacOS to be highly overrated. I much prefer Windows’ font rendering, mouse acceleration, and overall Window handling. MacOS feels like a below average Linux distribution. It does integrate Apple music well.
  • One or two years away from iOS and MacOS merging into one. We are already at touch-less iPad. Apple will eventually release a iMac Touch which will essentially be an iPad with a permanent stand attached. From a manufacturing standpoint, that's great for Apple as it absolutely increases the number of SKUs they could offer with very little change to their processes. I'm not sure it is possible for Microsoft to respond. The One Core was intended to be just that: one Windows for all devices so that these types of devices could be possible. Apple just seems to have the way to force the market to buy into the M1 whereas Microsoft has to bribe companies to support ARM. All that said, price still matters. Walmart sells a ton of those HP AiOs because they are cheap even if the specs don't match up. When buying my kid a school computer, I bought the most capable, cheap laptop Walmart offered and it was half the price of anything Apple offers.
  • I would never buy an AIO ever again, especially one with a proprietary OS/Hardware combination. No thanks. End of discussion.
  • No one is trying to convince you to buy one and that was not the point of the discussion. In fact, I didn't mention you once 😏 We can talk about tech beyond our own personal preferences.
  • You're very defensive! If you wish to keep readers then possibly let people have their opinion and see their side of the story.
  • Seems like that should have been directed at the OP rather than Dan. Of course everyone can have their opinion but if your opinion is that you would never buy an AiO, why are you reading an article about AiOs in the first place, let alone commenting on one? Maybe the comment could have been considered useful if a reason for not wanting an AiO was provided that others could consider and weigh up but it wasn't. If you make a comment that ends with "end of discussion" then you're not really being a reasonable person.
  • "let people have their opinion"
    I didn't delete their post, so your statement here is irrelevant. Their opinion is shared, read, and I have responded.
    "and see their side of the story."
    I did see their side of their story. I disagreed with the premise. You seem to have an issue with people wanting to discuss things in a comments section. That's weird and I am going to disregard your advice for being nonsensical.
  • i know a few people that uses an AIO, but these people normally just do basic stuff and have no need to update for years. But for me, i prefer a machine i can take things out and replace when they get a bit past their sell by date.
    Saying that, I would not mind a Mac, but I will wait for a while longer just to see how much software is produced for this M1 chip.
  • I was impressed with the iMacs a lot. I mean they have their problems still, but the thirteen hundred dollar price tag seems like a good place to start for a desktop computer, maybe a little cheaper. I really get tired of the "Giant High End Gaming PC" OEMs when it comes to Windows. Like OriginPC, MainGear, CyberPowerPC, IBuyPowerPC and although of those OEMs. I think they cheapen the platform by selling overpriced towers. I liked the Alienware X51. It was small and had a eleven hundred dollar price. It came out a few years ago, but Dell abandoned for some reason. My guess is their giant towers weren't selling as much as they wanted them to, so they got rid of the X51. There is also another case that I think is very well designed. The Sentry 2.0. There's a whole Linus Tech Tips video on it where he puts the computer together in about an hour.
  • If you buying a gaming towers it is to play high-end games. You can't do that with an AIO, especially this one.
  • If you were to gift me one of those iMacs, I'd politely return it back to you / yeet it out of the window - They're THAT ugly - Like ANY device with a white bezel like that. Also, that chin isn't exactly flattering either and unnecessary for housing either the core components OR for sound reproduction as shown with my SONY KD-77A1 TV using Acoustic Surface Technology to excite the screen for top quality sound.
  • That's all well and good, but the article wasn't about whether you would like to own this computer, it was about how Microsoft and its partners don't have a response to it.
  • To the extent Durahl is representative of many (and I think he is), then there's no need for Microsoft and its partners to have a response to something that most people don't find desirable. Let Apple deliver AIOs to the very small minority of people who are interested in them. MS doesn't need to compete in every space. It's fine if they do, but no big deal if they don't.
  • Well, Windows and PCs are largely dominant because they were much cheaper for similar form factors to Macs in their day. Sure there are other factors that drive short-term decisions, but if Apple is not more expensive, then for people who had considered a Mac but stayed away on price, this changes that. And if Mac market share reaches levels where developers feel they need to code for it to reach their customers, then that dramatically changes the market drivers. I'm sure MS sees that too though and will at least try to have a response to this within this calendar year.
  • Do you really believe Apple hasn't passed Microsoft when it comes to developers, even for the Mac? Windows developers are becoming rare, it is just the old school stuff now.
  • I'm curious about the PC OEM's response for this. I wish for resurgence of Windows AIO back again, even Surface team will make some changes with Surface Studio, even making a smaller and cheaper one if they want. AIO can be a nice PC for casual users and for familial computer. The thing is that most PC AIO's tends to be too cheap with really low-end performance and not really pretty design. Get one with better spec and design and they tend to be too expensive for its own right, that maybe just get the traditional desktop PC with all seperate components, so at least you can easily swap that system unit and keep the monitor at least. Not related to iMac itself, since Apple released new Apple keyboard that has TouchID. I hope more peripheral OEMs make keyboard that has fingerprint scanner. Its surprising this still a rare thing. Even Microsoft hasn't updated their original Surface Keyboard with fingerprint scanner.
  • "They're THAT ugly" Apparently you've never been to a Best Buy and seen one of those horrific metallic painted plastic PC AiO's pieces of shinola. If Sears sold PCs -- that's what these are.
  • A "perfect" processor would be able to connect to multiple external displays, it would support GPUs, and it would be able to run Bootcamp. The M1 does none of those things.
  • While you can't do Boot Camp (yet), you can now do Paralles, which is good enough for many. And who cares about GPUs (for gaming) when Microsoft just gave us game streaming via the web? Fire up those Xbox games on this computer with that 4.5K screen, I'm sure it'll look great. If you don't think Apple will "solve" multiple displays with M1 then you're just wrong. Regardless, everything you pointed out really has nothing to do with the demographic that would buy this computer.
  • "The 8-core model with adequate (but not great) 256GB of storage starts at $1,299. The "high-end" version is $1,699 with 512GB of storage." -- wonder how much a 1Tb SSD will end up being... the price of a Surface Studio? lol! This article is peddling cr@p. I would personally take the MS Surface Studio 2 over this any day of the week for its much better functionality. Yes I wish it had a better processor (which MS could easily do), but add the pen support and there is no comparison for me. The new iMac is again way too expensive and it just doesn't offer enough for that price. But I guess now-a-days, I just could not go without the touch screen. The MAC's are just gimped for my uses.
  • Dan never "peddles crap." He's profoundly insightful and sees the drivers for the future of technology extremely well. He's a Microsoft fan and if he's saying that this new Mac is an interesting challenge to some of the core benefits that MS has always held as its strength (i.e., price for a given form factor), I have no doubt that he's right. I too would prefer a Studio for touch and inking and the screen that lays down like a drafting bench, but it also costs 2-3 times as much as this new Mac, so I don't think they're targeting the same customers.
  • "I would personally take the MS Surface Studio 2 over this" And where exactly does the article state or even imply that you personally would do anything else? I hate to break it to you but, despite what your mother may have told you, the world does not revolve around you.
  • The Surface Studio 2 starting price is 2.5 times that of the iMac, you would bloody hope it had more features.
  • I've never been one for AIO's, although they are exceptionally good for retail environments provided they have touch (significantly cheaper than dedicated retail POS units yet handle the task just as well). I'm assuming the Apple isn't a touch screen so I can't really see the point of it, but that's just me. I don't get why people are talking about the design, it looks just like any other AIO, hell it looks like an iMac, just thinner and with some colour.
  • Yeah good point about retail and touch.
  • I think we forgot about LENOVO IdeaCentre AIO.
    Intel® Core™ i5, 1 TB HDD & 256 GB SSD.
    Graphics: NVIDIA GeForce GTX 1650 4 GB.
    Same price.
    Much better spec in my opinion.
  • Good point. I never used that one, but Lenovo does do a lot in AIO especially in small businesses/enterprises.
  • Interesting article Daniel. Thank you.
  • "Either Intel or AMD would need active cooling, which means fan noise and venting in the chassis – both of which the new iMac omits." If I'm not mistaken, the new iMac does have active cooling and fans.
    It's on their website when they talk about the sound.
  • That's a thing that makes me wonder. It seems that one of the big deals of that M1 processor is that it does not need a fan to cool it, and then all the devices, except the Air, that Apple has now with that processor have a fan.
  • Interesting! I didn't catch that.
  • I haven't found this information anywhere but is the new iMac touch screen?
  • No, because Steve Jobs doesn't want his iSheeps to wear out their feeble arms.
  • Thx for the info, Then of course it's cheaper it's a UHD from 1998...bah... Garbage
  • There aren't many AIO PCs because is there much of a market now? People buy iMacs because they want Final Cut Pro on a powerful desktop PC. That market doesn't really exist for PCs. Gamers buy desktop PCs because you need the space the display is taking up. AOI PCs were always for "the family" but families tend to have multiple laptops now. Chromebooks are so cheap too.
  • But the issue with Windows on ARM isn't desktop grade ARM performance. The 8cX whilst not M1 performance is still great. No one's complaining it's slow using ARM32/ARM64 apps. The problem is the different approach Microsoft took from Apple with x86 support. There are x86 instructions in their M1 architecture. On Windows it's all done in software.
  • That wasn't Microsoft. That was Qualcomm. Unlike Apple, Microsoft don't make their own chips. The Surface Pro X does use a Microsoft-specific chip but the customisation is minimal. For things to be different, Microsoft would have to design their own chip from scratch and then have someone else make it for all Windows OEMs. Remember that Microsoft is a software company that makes hardware to sell software, while Apple is a hardware company that makes software to sell hardware.
  • No. Microsoft need to stop chopping and changing their dev tooling and runtime. Commit to something. Then compile to ARM.
  • One thing to point out is that the 1299$ version only has 2 USB4 ports and no Ethernet port, so I think that version is only there to sell the others, I don't think anyone should actually buy that version. So in my opinion the device actually starts at 1499$ for 8+256gb I think they can compete, but now they have to put on an effort this time, a good 27" 4K monitor is not expensive and for CPU they can use a Ryzen 5000 CPU (U or HS series) and have it on a base like the Surface Studio, it would need a fan, but so does the iMac. The iMac would probably still have a better Webcam though, but a Windows PC could also use windows hello as a counter. So in my opinion an All in One windows PC can compete, but now they have heavy competition, this is no different then for example the Surface Laptop 4 competing with the MacBook Pro 13", but this time there isn't thermal constraints, so it can be easier. If the iMac had USB A ports I would say that now the iMac would be the best All in One for it's price, no question.
  • Definitely. PC isn't out of the race, for the reasons you mention. It just needs something similar to M1 and better displays. I think the bigger issue is Apple is becoming a bit more competitive in pricing, even though we are all used to lambasting them for being too much.
  • At some point, people will leave Apple for it's isolated ecosystem.
  • Maybe. Although many certainly see it as a negative, I'd argue for Apple fans, it's a selling point for them.
  • Yes! Personal preference or particular Mac compatible app or Mac-sheep herders
  • Great article, and as per usual for Dan, spot on. I do wonder how big the market for AIO PCs is as evidenced by the rather poor selection of choices. It seems most people are moving to a laptop + external monitor option and/or gaming desktop. The AIOs tend to have laptop-level performance and aren’t much cheaper than a laptop + external LCD. The one area I think Windows 10 is still ahead of Apple is for those people who want/need pen and touch. While iPad OS is a better tablet OS than Windows 10 and there can be debate all day long about Windows 10 desktop vs. MacOS, the simple truth is that so far Microsoft is the only company to combine both into a single device.
  • Thanks, and yeah, I think the AIO market is mostly small business/enterprise these days with only a small consumer push (HP ENVY 32 being the latest "big" effort). Apple here, though, seems to be kind of reinventing it a bit by being so extreme in design. I do wonder with WFH/pandemic if we'll see an uptick in AIOs. Could go either way.
  • Let USB-A die. An adapter is easy enough to get if you need it.
  • First off, most people don't buy Windows AIO, because they are pointless. Most of those users will just get a full desktop for the same price, with better specs or just get a laptop. The only reason the iMac has high sales is because the Mac Pro is simply way to expensive and for someone that wants an Apple desktop, the iMac is the only solutions. Under Windows their are better solutions to AIO. Most people don't want a computer they can't upgrade. If they do. They just buy a laptop. AIO computers tend to be hardware locked, which makes them overpriced garbage regardless of brand. The Surface AIO options are very nice on a pro level. But they aren't meant for typical consumers.
  • Is this WindowsCentral, or a Mac web site? This article just screams 'paid for' or, 'I'm an apple fan'. Just look at Daniel's replies to ANYONE that doesn't agree with him. Daniel Rubino... you are a very defensive poster. I'm removing WIndowsCentral from my Quick launch. Been here since 2011 but I've had enough.
  • Wow, that is the whiniest post I have seen here. Not even a counterargument to a single thing I have said, just whaling like a baby.
    "I'm removing WIndowsCentral from my Quick launch. Been here since 2011 but I've had enough."
    Don't care. Bye. Never knew you were here 🙋🏼‍♂️👋🏼
  • "Either Intel or AMD would need active cooling, which means fan noise and venting in the chassis", one could argue if this is relevant for desktop pc's. With a good fan solution and case design you can have near silent active cooling and more effective cooling. In contrary to tablets etc there is more room at eg the back to put some hidden vents or such.
  • It's the software system that's a killer for me, I prefer Windows 10. I do like the way they look apart from those white bezels. I also like gaming, but xbox cloud gaming isn't available in Australia and my pc already has powerful gpu so can play any game I want locally.
  • No one buys Android tablets or Windows AIO. Why do Apple fans buy these things? I think the answer is marketing and brand loyalty. Regardless tablets and AIO computers are a small market as a whole. Why does Apple never talk about iMac sales? Simply iMac sales don't matter. 1400 is a lot for the iMac, lets not pretend this is a good deal. Get a mid-range NUC and a monitor; done, with more money in your pocket as a bonus.
  • I prefer Mac Mini over Apple AIO (if anyone wants iOS device). I have not used Apple AIO yet but used iOS devices and read that Apple delivers smooth integration between there devices which has not been delivered by W10/MSFT yet. As a Windows users, w10 OS is still glitchy.
  • Android still sells the most tablets, double iPad numbers. Just most of them are cheap crap.
  • Where do you get doubled for Android tablets? It looks like combined Android only has a slight lead in tablets. Although an apples to apples comparison Apple dominates as a tablet manufacture. Why do you think Google gave up on tablets? Anyway:
  • QYou mean most of them do what people need without buying an expensive one? Since I have a Galaxy Note, I don't need a tablet at all. To go an just buy a tablet for a bigger screen is of no benefit. When I do need a bigger screen, I can connect to my TV or any display imaging a cable. I don't like carrying tablets either. I have an iPad, but I never use it. It is pointless with IOs anyways vs Android. But you don't have to buy an expensive tablet. Being cheaper in price doesn't make them crappy. There are plenty low cost options that make the iPad look like the overpriced junk that it is. In fact any brand vs Apple you can get better for less cost. You seen to equate cheaper price as being garbage and expensive things are just better. Things that are cheaper actually tend to be better, while expensive things aren't better. In both cases sometime you get what you pay for and sometimes you don't.
  • I believe this machine is overkill for who will use it, and for that matter price. People that will buy this machine will use it once a week if that for less than an hour. There will be times that they may have some basic project that they will extend that usage a bit but it will be rare. You can buy an HP AIO for $650 that will do everything that these users will use it for. These users spend more time on their smartphones and tablets than taking the time to pull up a chair and sit in front of this kind of machine for how they use it. For what you pay and how often these people are going to use it, it costs too much. But then the people looking at buying this often want people seeing it even if rarely used. They will spend the extra to have a friend over seeing it and saying "wow, is this the new iMac?" and that's worth the extra money to them.
  • What on earth are you talking about? I use my iMac daily for 8-12 hours. My late iMac was bought in late 2012 and is still going strong. Modern software and OS are starting to stretch the Ivy Bridge CPU a little so I'm finally going to upgrade to the new iMac later this year, although I am keen to see the iMac Pro which could come in Q3 before opening my wallet You seem to think the iMac is a fashion accessory, which is just bizarre. For most of us, the iMac is a work tool - that usually will last the best part of a decade.
  • I've sold thousands of these for over six years. I ask several questions to the customer before they make a purchase. And I've described them above. The power users that use Macs everyday will purchase a MacBook Pro/iMac 27"/Mac Pro, not this. That is what I'm talking about. Among the three computers I have on my workstation one is a Mac Pro.
  • You lost me at the "These users spend more time on their smartphones and tablets than taking the time to pull up a chair and sit in front of this kind of machine for how they use it" comment. Who are you selling to, kids? There's thousands of iMacs installed in companies I work for, all used heavily. They are daily drivers for the majority of users. I don't think you even know what a power user is as the majority of iMacs will destroy their MacBook counterpart in the CPU & GPU stakes. Apple Silicon streamlines it a little bit as everyone gets ridiculous power in a wafer thin MacBook or a AIO iMac. Having said that, M2 entered mass production this month. Perhaps for the new iMac Pro & MacBook Pros being released in Q3?
  • Power users are people who use there machine as their main driving work machine for income. Whether that's word processing, data collection, number crunching, engineering design... and they use it for hours a day, days a week. As I've gone into hundreds of large and small businesses as a consultant to how and what they need, this machine the article is talking about would rarely be the choice of the business. They would spend 200 or 300 more for a larger screen iMac or Pro models. Or save tens of thousands on spending half the price on windows based machines. If they had to go with Apple they would buy bigger screen models or a much more powerful Pro models with larger or multiple screens attached. It's just how it is. Now put a bigger screen on this model and you have a winner in the business world. I'm talking about the majority here, not the one offs. This model in the article is going to sell to mostly people that are Apple users that want a machine at home for the occasional use for things that are not as comfortable on a laptop or tablet/phone.
  • No, this machine will sell to all those millions of people who bought the 21.5" model, or those who find themselves working from home now permanently or semi-permanently thanks to the business world we now live in which makes a laptop redundant. It will also sell to millions of students like the 21.5" model did. It will be sold to the millions who bought them for reception desks/front of house desks & any other use you can think of. You sound like the worst sales person in the world.
  • Thank you Steve for your insight and knowledge. I believe the Apple laptop (in any form) will still outsell this machine in the article by a landslide and for use of these customers you suggest. People working from home want to move around the house and the patio or go to the local coffee shop. Students want to take it to classes and group projects. Reception desks is a good case study though, but they hardly make a dent compared to the overall mass.
  • How can you be cool at Starbucks without a Macbook? It sells itself.
  • But you represent you, you don't represent everyone. Many Mac users, do use their computers pretty often. But like he said, is also right because for most people I know who have Apple desktops, they rarely use them because they mostly use their iPad or iPhone. They just have a Mac for a show piece to fit in with their fancy friends.
  • Exactly. Apple is a status symbol thing. You know right?
  • You say in your own article how you can configure another AIO with more and still pay less. But somehow tbat doesn't matter because of the M1?
    Please explain how a faster chip on. A platform thst simply is going to do the same really does? Most Intel chips are plenty fast enough for any user period. Having more ports, a bigger display, more storage, more ram at a lesser cost is far and away more beneficial than a faster processor. The M1 isn't as big a deal ad you're making it, especially since it only running OS X which is limited vs Windows.