In a change that mostly affects marketers, Microsoft has rebranded its Bing Ads product to Microsoft Advertising. In a new blog post released today, Microsoft explained the move is meant to emphasize that its ad products extend far beyond search by bringing them under the Microsoft banner (via OnMSFT).
Momentum is a powerful thing, and we're building on a decade of success leading with Bing. We credit our partners, clients and our fans for helping us reach these milestones: 100 months of consecutive Bing share growth, half a million advertisers with access to more than half a billion consumers1 and most recently, becoming the exclusive provider of search advertising across Verizon Media properties. Bing remains the consumer search brand in our portfolio, and will only become more important as intent data drives more personalization and product innovation. But we're not stopping there.
Microsoft also offered a look forward at some new features Microsoft Advertising brings to the table. Microsoft Audience Network, for example, now offers viewable impressions, along with image upload and management enhancements to make managing them easier. Audience campaigns will also be expanded to the UK and Canada "later this summer," Microsoft says.
Additionally, the company launched a new Sponsored Products feature in beta, which can "enable manufacturers to boost visibility and drive more traffic for their top products in shopping campaigns."
Cheap PC accessories we love
Take a gander at these awesome PC accessories, all of which will enhance your Windows experience.
Anker 4 port USB 3.0 hub ($10 at Amazon)
Whether on a desktop or laptop PC, you always need more ports to connect things to. This hub gives you an additional four USB 3.0 Type A ports.
Ikea Fixa Cable Management System ($11 at Amazon)
This IKEA cable management kit is your ticket to a clean setup. It's simple and functional.
NZXT Puck ($20 at Amazon)
This clever little accessory has powerful magnets on the rear to make it stick to any of the metal panels on your PC case or anything else. It's great for hanging accessories like headsets.
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