Xbox is Microsoft's gaming division. Launched in 2001 with the original Xbox console (presented by Bill Gates and The Rock, no less), the division has gone through multiple permutations on its journey to its current form. Originally envisioned as a device that could bring Windows to the living room, Xbox eventually competed more directly with PlayStation targeting core gamers.
Xbox had solid success in the United States and other English-speaking markets, buoyed by heavy hitters like Halo and Forza, alongside various heavy hitting third-party exclusive titles. Microsoft's Xbox is responsible for various gaming innovations that are now commonplace. Online live infrastructure, "games as a service" titles, subscription services, and cloud-first business models owe at least something to initiatives spearheaded by Microsoft (for better or worse).
In 2013, Microsoft's push to turn Xbox into a digital-first entertainment center saw widespread pushback from the gaming community. Despite predicting trends that are now commonplace, the way Microsoft positioned Xbox back then has seen it struggle to regain the relevance it once enjoyed as a brand in a universe of increased competition from other platforms, in addition to always-on forms of entertainment and smartphone-delivered social media algorithms.
As Xbox enters its 25th year, Microsoft is once again reinventing what Xbox is with its new approach, doubling down on Windows' openness, and returning to the original vision of Windows gaming in the living room. It'll be fun to see how it pans out.
Essential Xbox reading
Latest about Xbox

Xbox makes new 'Player Voice' forum to "collect your feedback and make it more visible"
By Brendan Lowry published
Xbox Microsoft has introduced a new Xbox Player Voice forum to "make it easier to share input and see how it’s handled" for fans eager to give feedback.

Will Xbox's Asha bring back exclusive games? Why I'm not sure Microsoft will let her do it ...
By Jez Corden published
Xbox It's the year of GTA6. The game has an exclusive PlayStation marketing deal. Call of Duty is also not launching on PS4 this year, giving holdouts a reason to upgrade ... so why is Sony warning investors of decreased sales? And why is this relevant to Xbox exclusive games? Let's talk.

Xbox Elite Controller Series 3 leaks in new images: What's new?
By Zac Bowden published
Xbox A Brazilian regulator has leaked images of Microsoft's upcoming next-gen Xbox Elite Controller with three key new upgrades.

Microsoft's Xbox CEO Asha Sharma polls nearly 20,000 gamers on the brand's title
By Brendan Lowry published
Xbox Xbox or XBOX? CEO Asha Sharma asked nearly 20,000 fans that question in a recent poll, and their preference for the title of Microsoft's gaming brand was clear.

Project Helix makes more sense once you connect it to Windows K2
By Adam Hales published
XBOX Understanding how Project Helix ties into Windows K2 changes the whole conversation — and it’s a link many are overlooking.

New Xbox Wi-Fi controller leaks online with direct-to-WiFi
By Adam Hales published
XBOX A leaked Xbox controller with built-in Wi-Fi could point toward Microsoft’s next big push for cloud gaming and lower latency controls.

Forza Horizon 6 the most confident, refined, and fun entry yet
By Michael Hoglund published
Review Playground proves once again why they're the top dog when it comes to racing games.

Devolver snubs Xbox fans: "Grand finale" Talos Principle 3 will skip Xbox
By Jez Corden published
Xbox It's another example of Xbox's predicament, as publishers seem to begin snubbing Xbox at an increasing clip. Talos Principle 3 will skip Xbox, with PS5 and PC versions planned only.
All the latest news, reviews, and guides for Windows and Xbox diehards.


