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US talk show Ellen gives away Nokia Lumia 1520s in Beats Music promotion

Cameron Diaz starred as guest on a recent episode of Ellen, a popular talk show in the US. What made this particular episode rather special was Ellen giving away three Nokia Lumia 1520 Windows Phones to selected members of the audience. These lucky winners participated in 'Humdinger', a game where they had to score points by guessing which song Diaz was humming.

But wait, there's more, as Ellen gave the entire studio audience 1520's as well. Noice.

The giveaway coincided with promotion of the new Beats Music service, which recently went live and is ready for download on Windows Phone. If you haven't already checked out the new on-demand and discovery service (and aren't happy with what's already available), we recommend you check it out.

Source: YouTube; thanks, Justin, for the tip!

Rich Edmonds
Rich Edmonds

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

110 Comments
  • Pretty cool! More brand awareness.
  • Totally, did you hear the loud pop the audience gave for the Nokia Lumia 1520!?  That is awesome!!
  • Don't Americans clap for everything though..?
  • In talk shows they give the audience cues to clap, cheer, etc. I'm pretty sure it's the same everywhere, not just the US.
  • It certainly isn't like that in the UK. The Brits are generally quite stiff in that regard.
  • Are you telling me you can give a brit $500, and he/she won't express gratitude!? I would go ape shit crazy and cry...
    You hear that WPCentral... remember that next time i enter a contest. :D
  • They clap because they're getting a free smartphone. It goes like this: Ellen: "So everyone in the audience is gonna go home with a nokia lumia 1520..." Audience: "aaaaaaaaaaaaaaaaa free phoneeeeee aaaaaaaaaaaaaaaaa" Audience: "Wait... what's a nokya loomia 15 20?!! Who cares. We're getting FREE smartphone. Yaaayyyy."
  • Hopefully they won't sell it and buy that tiny thing called the iPhone 5s, which is a late-2013 "high end" smartphone with 1GB of RAM and has a "retina display" with pixel density lower than my 4.5 inch 720p Lumia 925.
  • +920
  • Still a "retina display", to be honest the term does sell, for actually half the phone's price maybe.
  • I love how the camera on my 1020 is amazing, and how I can see my damn phone screen in bright sunlight when I am outside!  
  • Lol. That seems about right.
  • Lol.
  • 2 types of Americans:  the dumb sheep who eat up all the distractionary bullshit, and the real Patriots
  • Those muppets would give a loud pop for anything. They all looked drugged I am amazed people watch this rubbish. It reminds me why I haven't taken my cable box out of the box in the past 6 months.
  • I haven't watched something on tv for the past 6-7years or so!
  • I don't even own a 6-7years!
  • I always loved Ellen :)
  • Dear Ellen. Please send me a 1520
  • Check eBay tonight :)
  • Dear Ellen, please send me $1520!
  • She's so funny. Her guest interviews never bore me.
  • And they're probably so excited! Thinking, 'I'm gonna sell this and buy an iPad :D'
  • That's what I'm thinking they might do :(
  • Well they can sure sell it to me then..
  • That's how I got my HD7. The seller got the phone free
  • Hope to see "Crack-Head" prices on Craigslist soon. Cheers to Ellen.
  • Doesn't really matter what the studio audience does with the phone. The TV audience thinks they love Nokias....that's the point.
  • Lorde!
  • Haha I just watched this bit a few hours ago. Ellen is a guilty pleasure. 
  • Me too and I tipped it as well, but I didn't have any footage of the show.
  • Don't feel guilty about watching Ellen at all, she's here for 11 years for a reason.
  • Now every woman will want a 1520.
  • those Ellen sheep will just use the 1520 to look up stupid shit on Pintrest
  • I'm so jealous, i really want a white Lumia 1520 :( damn ... One day, one day :-)
  • Which phone do you have at the moment?
  • A Cyan Lumia 920. I'm going to miss it, but i'm ready for more horcepower, more megapixels and more screensize :)
  • I too had the cyan 920. I wanted the white 1520 too but ended up getting ready because of availability. Just wish the 1520 came in cyan.
  • I feel the pain bro, i feel the pain... If the 1520 was released in Cyan, it would make me really happy, i mean it, really happy :(
  • I have the 920 in red. Hopefully the successor to the 920 will be available in cyan....
  • Yeah man, i really hope so, i also love the camera strip on the back of the 920, i think the design of the camera on the 1520 is a downgrade in terms of design, specs wise it is almost the best. Damn i wish i was part of the Nokia design team .... 
  • She actually gave 1520s to the entire audience! Wish I was there.
  • You actually didn't read the article
  • Joe, you might want to re-read.
  • She gave phones to all the audience. I watched the show...
  • ... And it already says it in the article, so there's no need to repeat
  • No, YOU didn't.
  • Not just the 3 audience members, but she gave one to everyone in the audience!
  • Come on people, read the article before commenting
  • The article didn't mention the fact that everyone got one at the time I posted the comment.
  • U should watch the video, and read article carefully
  • Imagine the deflation of the original winners' egos after realizing that everyone else got one too but for doing nothing ... ;)
  • Not the first time Ellen has given away a Microsoft product: http://www.youtube.com/watch?v=okMCodha7Vs
  • Cool, now I will check EBay & Craigslist hoping for a discount.
  • Damn i want Nokia 1520 so bad
  • I couldn't help but watch the entire video.
  • You lost me at Ellen...
  • Ditto.
  • Nice promo. I think more people pay attention to things like this when its linked to a service like Beats
  • I hope they can hold them in their hands.
  • Good I guess. Don't understand who exactly watches lame shows like this though.
  • Girls
  • I'll never understand the fascination with these "talk" shows. They're really pointless.
  • Says the guy posting a comment on a tech blog. To each our own.
  • Run the world!
  • terrible song
  • Best talk show out there. Ellen is a saviour
  • I can see those ladies at home saying to the Lumia "oh my god you so big mmmm" and the husbands are gonna be like " with who the f**k are you talking too.
  • And that was the day the WP marketshare doubled.
  • Exactly.
  • Was watching it today. It was pretty cool...
  • Lies.. That's no giant nokia lumia, the status bar isn't right... Looks like android. :(
  • You beat me to it! Ya, it may have been a "Lumia", but the giant "Lumia" ran Android...
  • That's the best for windowsphone to be popular,,,it's more exciting in Windows Phone 8.1, and will surpass iphone if thousands of OEMs make windows phone...
  • Thousands of OEMs?!
  • Yeah, in China alone.
  • Hopefully these women will actually learn to use the phone for real stuff like photography, and not to use it just to go to some stupid Ellen app
  • Yeah, I bet not even half the audience had even known of windows phone, lol
  • Got mine, but Ellen can send Ms. Diaz over to pose for my camera!
  •  This is the first time I've seen "Download from Windows Phone Store". More of this please.
  • Yeah I think that's the most exciting part. Nobody ever says that.   Good promotion. I bet this will do more for WP than most of the product placement they do, which is seemingly everywhere.
  • Pretty good promo none the less, as Ellen, is seen buy millions.With what is coming in WP8.1. I really can't see how WP can be ignored by the main stream. I hope that Microsoft continues this type of promo's when they get the keys.
  • Agree. Finally, MS is getting a clue as to what a marketing strategy is all about. People WILL go out and buy stuff just because they saw it on Ellen.
  • I
  • Great exposure for the brand;)
  • Why the heck the two girls who lost got a phone too.This is what I don't like.
  • What about the ppl in the audience that did absolutely nothing? They get a phone too
  • HAH I read this on my 1520 :3
  • New information Cameron Diaz is both tone deaf and short breathed. :)
  • That isn't news if you saw There's Something About Mary...
  • So did everyone have to get a 2 year contract?
  • Haha. I think they have to pay taxes on it too cuz it's a gift.
  • I have the Focus, titan 1, 920,1020 and the 1520. Other than the screen dimming bug is the perfect phone for me....once you go with a large phone its hard to go back....
  • I forgot, Ellen did that commercial for beats audio during the Superbowl...it all makes sense now...
  • Really? I'm shocked! :O
  • I helped sell THREE L1520 devices today; two of them to women. This has NEVER happened before. Coincidence? Perhaps. Glad to see two excellent products get some shine!
  • Do you work for AT&T? Im curious how people respond to Windows Phone in the store and what percentage of people look at them
  • I work for a familiar devices company ;-) The L1520 is the best selling phone out of the 920, 925 & 1020 at most AT&T stores with the exception of the 520.
  • I work for a familiar devices company. The L1520 the most popular WP at AT&T stores with the exception of the 520.
  • This was so awfully staged I'm surprised it didn't backfire. But it seems in US TV anything goes.
  • Why do so many people have strong hate against our beloved 'Murica? :-/
  • Everybody hates the smart and the beautiful. America, FUCK YEAH!
  • I just watched this... So jealous of those ppl!!
  • That clip was downright cringe-worthy.
  • I find irony in this; as the Beats music app for the windows phone barely works. Maybe it actually works on the 1520 well, but it keeps stopping songs and lags really hard on my Lumia 1020.
  • Lucky people :)
  • And suddenly the number of windows phone users in the US just doubled.
  • So, your'e saying there were 50 million people in the studio audience?  Wow.  I wouldn't have thought there were more than a few hundred.  Either that or you're saying that there were 50 million people watching and all of them will buy Windows Phones as a result of the promotion.  I kind of doubt that, though I think it will increase sales. Oh, I see.  You were trying to be funny.  I get it now.  Oh, that was a good one.
  • Ellen sheep will buy whatever the fuck she says is good, so yes, Marco is correct!
  • +1020