Flagship Microsoft Store on 5th Avenue in New York City inches closer to opening

Back in September, 2014, Microsoft officially announced that their flagship Microsoft Store was finally heading to New York City. The location is to at 677 Fifth Avenue (Bing Maps) and is considered to be prime real estate in the city.

As expected, the site of Microsoft's soon-to-be-store is literally down the street – a six-minute walk – from the iconic glass cubed Apple Store.

The big question though for many is when will the store open up. No firm date is yet known, however, Microsoft is now listing the Store on its website as "coming soon".

The text on Microsoft's recently updated website notes:

"Get ready to experience the Microsoft Store near you. Although we can't reveal too much now, we can promise a lot of fun - and dancing - during our Grand Opening."

Our own Mark Guim strolled down to the location to snap the photos for this article. You can clearly see the green façade covering the building as construction continues. However, it looks like all the heavy lifting is done with just tidying and setting up on the inside.

Microsoft Store on 5th Avenue in New York City

David Porter, the corporate vice president for Microsoft's retail stores, noted back in September:

"As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience. This is a goal we've had since day one—we were only waiting for the right location. And now we have it."

The building at 667 Fifth Avenue was previously occupied by the famous Italian luxury fashion house Fendi in 2014 and it sports a reported 8,700-square-feet over two floors.

Back in June, 2014, Microsoft opened its 100th retail location. Since then they have added another dozen or so to their folio.

Needless to say, both the location and status of this store is massive for Microsoft. We are following its opening carefully as we are betting on an early spring ribbon cutting.

Thanks, Mak S., for the tip!

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.