Microsoft announces 2023 Surface event taking place next month in New York

By Zac Bowden
published

Microsoft has sent out invites to a "special event" taking place in September.

Microsoft Event
(Image credit: Microsoft)

What you need to know

  • Microsoft has announced a special event taking place on September 21 in New York.
  • The event is expected to feature new Surface PCs, as well as new AI capabilities coming to Windows 11.

Microsoft has just sent out invites to a special Microsoft Event that will take place next month on Thursday, September 21 in New York City. The company hasn't provided any more details, but I'm expecting to see new Surface PCs and a focus on AI capabilities coming to Windows and Surface devices.

This year has been a big one for Microsoft when it comes to AI. It started in February with the launch of Bing Chat, before an onslaught of "AI copilots" were announced for almost every Microsoft service. Most recently, Microsoft announced Windows Copilot, coming this fall as part of the Windows 11 2023 Update.

Microsoft has also been building out other AI features and capabilities, some of which will require dedicated NPU or VPU hardware to function. This will be a key highlight amongst some of the new Surface PCs that I'm expecting to see announced. 

On the subject of hardware, my sources say to expect a new Surface Laptop Studio 2, Surface Laptop Go 3, and Surface Go 4 for the main highlights. We'll be covering the event as it happens on September 21, and will have all the biggest news right here on Windows Central. 

Zac Bowden
Zac Bowden
Senior Editor

Zac Bowden is a Senior Editor at Windows Central. Bringing you exclusive coverage into the world of Windows on PCs, tablets, phones, and more. Also an avid collector of rare Microsoft prototype devices! Keep in touch on Twitter and Threads

13 Comments Comment from the forums
  • DontBeEvil10
    With all these slow, heavy, pen&touch unfriendly web tech based first party apps and OS controls, Surface became useless... anyone feeling pumped or empowered?
    Reply
  • tom bae 2023
    I hope they release surface pro 11 inch models with intel / Arm
    Reply
  • baggiedave
    Hopefully we get an update on Phone development since acquisition
    Reply
  • ShinyProton
    tom bae 2023 said:
    I hope they release surface pro 11 inch models with intel / Arm
    Check the Robo & Kala.
    Don't expect anything ARM from Microsoft with a decent price. They had their chance last year and they deceived us all.
    Reply
  • ShinyProton
    DontBeEvil10 said:
    With all these slow, heavy, pen&touch unfriendly web tech based first party apps and OS controls, Surface became useless... anyone feeling pumped or empowered?
    This ^
    They are now an overpriced collection of well-designed but boring machines. There is this laziness, year-over-year, of minimal innovations and slow adoption of market trends. This downward spiral started with the Surface Neo.

    I quit the boat last year after shopping for a replacement for about a year. The sticker price for the 9 series just made me turn my back over them. This laughable Apple-like strategy of high-end devices without the ecosystem support behind it just became absurd.

    This being said, I will watch the reveal with a skeptical and critical eye though.
    I brace myself for disappointment...
    Reply
  • Arun Topez
    baggiedave said:
    Hopefully we get an update on Phone development since acquisition
    Pretty sure Zac confirmed there's no new Pro this year... which sucks because they always have a new Pro. I'm guessing since it's a milestone "10" gen, they want to make it actually new?
    Reply
  • Arun Topez
    DontBeEvil10 said:
    With all these slow, heavy, pen&touch unfriendly web tech based first party apps and OS controls, Surface became useless... anyone feeling pumped or empowered?
    I feel the same. I used to be so pumped for these Microsoft/Surface fall events (just like people are for the Super Bowl... I know nerd alert!). I thought when Panos took over both Surface and Windows, we'd get faster and consistent innovation hand-in-hand with software and hardware. But it's been nothing but iterative updates ever since. Even Apple's boring events with iterative updates and old hardware are somehow more exciting. MS made the event more corporate-facing, when it used to be EVERYONE-facing. They seem to not realize that enterprises are made up of consumers lol. That's why Google and Apple have better reputations because they know how to win over consumers who then pick those services/devices for their businesses as well.

    On top of that, it feels like Surface isn't the same brand we loved. All of their devices used to be so unique and well supported, but now it's just very minor updates, and even not even supporting some of their devices at all (Duo for example), which is disgusting given how expensive the devices are and when the competitors are promising support for years. And as someone who's always defended MS and promoted their devices, Windows, and apps... it's increasingly becoming difficult for me to do so because even I'm losing interest and tempted to switch every year that passes by with nothing exciting. And when WC said Pro 10 and Go 4 ARM are no longer happening this fall... I wasn't even surprised in the slightest, disappointed, but not surprised. They've had so many years to get their stuff together, but for one of the most innovative tech companies, they've really fallen hard in terms of getting users to 'love' their brand (which ironically, is something that both Panos and Satya have touted many times before when talking about the future of Microsoft... but the opposite is happening).
    Reply
  • dkstrauss
    ShinyProton said:
    They are now an overpriced collection of well-designed but boring machines. There is this laziness, year-over-year, of minimal innovations and slow adoption of market trends. This downward spiral started with the Surface Neo.
    EXACTLY! Ever since they abandoned Neo they have become just another Dell/Lenovo/HP. In fact, that is unfair to those three OEMs because at least they are trying to innovate not just iterate. The Surface brand is no longer an aspirational device line, but a meh me too...well, the YogaBook 9i is basically just a fatter Neo...
    Reply
  • Iamdumbguy
    ShinyProton said:
    This ^
    They are now an overpriced collection of well-designed but boring machines. There is this laziness, year-over-year, of minimal innovations and slow adoption of market trends. This downward spiral started with the Surface Neo.

    I quit the boat last year after shopping for a replacement for about a year. The sticker price for the 9 series just made me turn my back over them. This laughable Apple-like strategy of high-end devices without the ecosystem support behind it just became absurd.

    This being said, I will watch the reveal with a skeptical and critical eye though.
    I brace myself for disappointment...
    What high-end devices? High-end prices for suresies.
    Reply
  • Iamdumbguy
    dkstrauss said:
    EXACTLY! Ever since they abandoned Neo they have become just another Dell/Lenovo/HP. In fact, that is unfair to those three OEMs because at least they are trying to innovate not just iterate. The Surface brand is no longer an aspirational device line, but a meh me too...well, the YogaBook 9i is basically just a fatter Neo...
    The YogaBook is an actual product. The Neo never existed.
    Reply