Lenovo shakes up its PC division, renames it to PC & Smart Device Business Group

Lenovo has announced a company shake up with divisions being renamed and leadership positions assigned to new executives. For the Windows ecosystem, we're looking at the newly rebranded PC & Smart Device Business Group. The division will realign to be responsible for the PC, detatchables, tablets, phablets, gaming and smart home products.

The reasoning behind the change is to fuel the company's ability to continue growing in marketshare when it comes to PC, as well as focusing on the emerging smartphone market. The new group will be headed up by Gianfranco Lanci, Lenovo Group President and COO, who will continue to report to CEO Yuanqing Yang. It's also noted in the announcement that geographic sales and global teams will continue reporting to Lanci.

As well as news for the PC division, Lenovo also announced changes to the company's Enterprise Business Group, now the Data Center Group (DCG).

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.