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Lenovo shakes up its PC division, renames it to PC & Smart Device Business Group

Lenovo has announced a company shake up (opens in new tab) with divisions being renamed and leadership positions assigned to new executives. For the Windows ecosystem, we're looking at the newly rebranded PC & Smart Device Business Group. The division will realign to be responsible for the PC, detatchables, tablets, phablets, gaming and smart home products.

The reasoning behind the change is to fuel the company's ability to continue growing in marketshare when it comes to PC, as well as focusing on the emerging smartphone market. The new group will be headed up by Gianfranco Lanci, Lenovo Group President and COO, who will continue to report to CEO Yuanqing Yang. It's also noted in the announcement that geographic sales and global teams will continue reporting to Lanci.

As well as news for the PC division, Lenovo also announced changes to the company's Enterprise Business Group, now the Data Center Group (DCG).

Rich Edmonds
Rich Edmonds

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

5 Comments
  • They won't make Windows phones, though: http://www.windowscentral.com/lenovo-microsoft-has-made-it-easier-sell-our-android-phones-windows-pcs
  • Well, they are not looking forward to ruin their reputation anytime soon making WPs.
  • lenovo PC business is getting smaller
  • Well, they acquired a failing, though popular laptop form factor (at the time) and low, midrange IBM pc and servers IBM was happy to get rid of. So basically they got ****** and IBM retrenched and fired thousands. Gotta love it.
  • They need to get a Elite x3 style laptop and phone on the market ASAP!!!!!!!