We all find it humorous when carriers and retailers get things wrong, especially when it comes to Windows Phone. From mistaking specifications, to calling the platform "Windows Mobile" - it's all fun and games. Cue Future Shop, a Canadian chain of electronics stores.
As you can see in the above photos, Future Shop have got their minds muddled with the Lumia family of Nokia Windows Phones. The Lumia 800 is now the 710. Either that or Canada is getting a slightly confused selection of handsets. We still wonder just how it's possible for marketing / promotion material teams to get this so wrong.
Thanks Lucas for sending in the photo!
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.