What you need to know
- Microsoft Edge's coupon and price comparison features have saved people more than $800 million since they launched.
- Edge can automatically apply coupons to help people save money when shopping online.
- Some of Microsoft Edge's shopping features have received criticism for being integrated into the browser.
Microsoft Edge includes a variety of features to save you money while shopping online and to simplify the shopping experience. The browser can automatically apply coupons, display customer ratings for products, and autofill information for express checkout. These features appear to have proven popular, as Microsoft shared that people have saved over $800 million by using the Edge browser.
That figure comes from an earnings call by the company to discuss FY22 Q2. Microsoft explained that people have saved more than $800 million using Edge's coupon and price comparison features since those tools launched last year.
Microsoft's total advertising revenue, which also includes LinkedIn, surpassed $10 billion over the last 12 months (excluding taxes).
While Edge's shopping features have saved people money, they have also drawn criticism. Microsoft announcing buy now, pay later support for Edge last year sparked a discussion around the web about what should be built into a browser. In response to our poll about shopping features in Edge, over 55% of participants said that shopping features should not be built into the browser. Almost a third of voters said that they would be okay with shopping features in Edge if those features were optional.
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